India Pan Masala Market By Type (Tobacco Pan Masala, Plain Pan Masala, Flavored Pan Masala and Others), By Packaging (Pouches, Cans, Others), By Pricing (Premium Vs. Mass), By Region, By Top 10 Leading States/Cities, competition Forecast & Opportunities, 2017-2027
Published Date: October - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationThe India pan masala market is expected to grow at an impressive pace in the anticipated period. Consuming pan masala gives one fresh breath and eliminates foul breath. It is made with a well-balanced combination of lime, catechu, cardamom, areca nuts, flavorings, and all-natural fragrances. Both rural and urban areas of India prefer it as a mouth freshener. This can be attributed to the pan masala's convenient packaging, significant manufacturer investment in marketing initiatives, and a shift from other tobacco-based products. As of FY 2022, the market size of India Pan Masala is more than USD 4600 million.
So, what's in pan masala? Well, it's mostly natural stuff like supari, catechu, cardamom, lime, areca nuts, and sometimes even tobacco and other flavorings! You can usually find these ingredients at your local vendors since they're pretty common. The thing is, though, prices for these raw materials can jump around depending on where you are, which definitely affects how much it costs to make and sell the final product. On the bright side, having lots of different suppliers can be a real advantage. It keeps them on their toes, competing to give businesses the best quality ingredients at the fairest price. And speaking of business, it looks like the Indian pan masala market is set to grow, driven by people wanting a quick breath freshener and all those catchy ads the companies keep putting out.
To improve flavor and broaden their customer base, leading players in the pan masala market across the country are offering creative product variants like chocolate, sugar-coated fennel seeds, cardamom, saffron (Kesar), gulkand (sweet-preserved rose petals), and silver-coated betel nuts.
Aggressive Advertisement Campaigns Fuels the Market Growth
Pan masala is marketed as a healthier alternative to tobacco products that contain a lot of nicotine. Companies associate pan masala products with tobacco and serve as effective stand-ins for brands whose effects cannot be publicly promoted in the media. For instance, the catchphrase "Daane Daane me Kesar ka dum" used to promote Vimal mouthwash is now used to promote Vimal's tobacco pan masala, which some Bollywood actors promote. Since people are more likely to accept advertisements starring well-known individuals, pan masala sales and demand for both aromatic and tobacco-infused pan masala are indirectly increased.
Acceptance of Premium Pan Masala by Adult Population Fuels the Market Growth
Think of premium pan masalas as the luxury version, crafted with top-notch stuff like the finest cardamom from Kerala, catechu from Himachal Pradesh, and areca nuts from Karnataka. They even come packaged in these stylish sachets and tins that just scream "high-end." You know why everyone's suddenly buying them? Because companies are throwing big bucks at ads featuring huge stars – both from India and abroad – to show off their fancy products. What's really exciting is that we're starting to see new, premium pan masalas hitting the market that are tobacco-free and healthier, and that's expected to really shake things up. Plus, they're always coming up with new recipes to give us amazing flavors and address those health worries. All of this is bound to change the whole pan masala game in India.
Tobacco
Nicotine-based pan masala has an addictive quality and serves as a brain stimulant. In India, where the product is most widespread, the incidence of oral
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Market Segmentation
India pan masala market is segmented
Market Players
DS Group, Manikchand Group, Godfrey Phillips India (Modi Enterprises), Kothari Product Limited, Dharampal Premchand Limited, Red Rose Group, Ashok & Company – Pan Bahar Ltd., Shikhar Group and KP Group are the major market players in India pan masala market.
| Attribute | Details |
| Base Year | 2021 |
| Historic Data | 2017 – 2020 |
| Estimated Year | 2022 |
| Forecast Period | 2023 – 2027 |
| Quantitative Units | Revenue in USD Million, and CAGR for 2017-2021 and 2022E-2027F |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | · Type· Packaging· Pricing |
| Regional scope | South, East, West, North |
| Key companies profiled | DS Group, Manikchand Group, Godfrey Phillips India (Modi Enterprises), Kothari Product Limited, Dharampal Premchand Limited, Red Rose Group, Ashok & Company – Pan Bahar Ltd., Shikhar Group, KP Group., etc. |
| Customization scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and purchase options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Report Scope
In this report, India pan masala market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- India Pan Masala Market, By Type
- Tobacco Pan Masala
- Plain Pan Masala
- Flavored Pan Masala
- Others
- India Pan Masala Market, By Packaging
- Pouches
- Cans
- Others
India Pan Masala Market
- Premium
- Mass
- India Pan Masala Market, By Region
- North
- West
- South
- East
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