Insurance Advertising Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2017-2027, By Type (Life Insurance Vs. Non-Health Insurance)), By Advertisement Channel (Television, Email, Sales Calls, and Others (Websites, Blogs, etc.), By Application (Direct Marketing, Network Marketing, Mobile Marketing, and Others), By Region, By Competition
Published Date: October - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationA legal contract known as insurance provides financial protection or payment to a person from an insurance company in the event of a default. Client risks are minimized to lower premium costs for the insured. Insurance advertising is any form of media that aims to persuade consumers or businesses to buy insurance. Direct mail could be used to convince a potential customer to be more receptive to sales calls, or any number of other strategies could be used. Advertisements for insurance frequently highlight an insurer's willingness to resolve claims.
Insurance advertising helps consumers discover new products or services and learn about the upcoming insurances of new market players. On the other hand, it allows marketers to inform consumers about their latest goods and services while also releasing new, helpful information. Additionally, it is used to spread messages to uninsured people. In addition, the use of electronic devices such as smartphones, laptops, and tablets has increased, and this, along with an increase in internet users, has broadened the reach of digital insurance advertising.
Technological Advancement Propels the Market Growth
Think about itupgrading our tech helps us use the latest and greatest tools! Plus, it's a game-changer for MSMEs, giving them the skills they need to really compete on the world stage. These days, everyone's trying to add new tech to their products to grab your attention. Take AI, for example. One insurer could use it to let a small team run the whole show. Seriously! With AI and machine learning, computers can almost read minds, giving customers the right answers without needing a person. AI can even spot you and help website creators and marketers speed up and automate their sales process. And get thisfraud costs insurance companies a whopping USD40 billion every year! AI can step in as a security guard, stopping fraud in its tracks and helping insurance companies easily find key client info and spot suspicious patterns that scream "fraud!"
Increasing Spending On Advertising By Ad Agencies Propels the Market Growth
Global ad agencies are betting big on entertainment, out-of-home, and digital advertising, and that's expected to really boost the global insurance ad market. Take, for example, how in 2021 a huge US healthcare player rolled out some new brands and started streamlining its Optum health services – which, by the way, tie in directly with the medical insurance they offer. And over in India, Max Life Insurance Company Ltd. launched a great ad campaign called 'India ke Bharose ka Number,' showing off their consistently high claims paid ratio over the last five years. The fact that Max Life is paying out claims at a rate of 99.35% – the highest it’s been in 5 years – really demonstrates how much customers trust them to be there when things get tough.
So, basically, these companies are upping their ad game to get more folks interested in what they're selling.
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Market Segmentation
Company Profile
United Health Group, Liberty Mutual Insurance Company, GEICO, Nationwide Mutual Insurance Company, Berkshire Hathaway Inc., Progressive Casualty Insurance Company, MetLife Services and Solutions, LLC., State Farm Mutual Automobile Insurance Company, Nationwide Mutual Insurance Company, Admiral Group Plc are
| Attribute | Details |
| Base Year | 2021 |
| Historical Years | 2017 – 2021 |
| Estimated Year | 2022 |
| Forecast Period | 2023 – 2027 |
| Quantitative Units | Revenue in USD Billion and CAGR for 2017-2021 and 2022-2027 |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | · Type· Advertisement Channel· Application· Region· Competition |
| Regional Scope | North America, Europe, Asia-Pacific, Middle East & Africa, and South America |
| Country Scope | United States, Canada, Mexico, France, Germany, United Kingdom, Italy, Spain, China, India, Japan, South Korea, Australia, South Africa, Saudi Arabia, UAE, Turkey, Brazil, Argentina, Colombia |
| Key Companies Profiled | United Health Group, Liberty Mutual Insurance Company, GEICO, Nationwide Mutual Insurance Company, Berkshire Hathaway Inc., Progressive Casualty Insurance Company, MetLife Services and Solutions, LLC., State Farm Mutual Automobile Insurance Company, Nationwide Mutual Insurance Company, Admiral Group Plc, etc. |
| Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and Purchase Options | Avail of customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
Report Scope
In this report, the global insurance advertising market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Insurance Advertising Market, By Type
- Life Insurance
- Non-Health Insurance
- Insurance Advertising Market, By Advertisement Channel
- Television
- Email
- Sales Calls
- Others
- Insurance Advertising Market, By Application
- Direct Marketing
- Network Marketing
- Mobile Marketing
- Others
Insurance Advertising Market
- North America
- The United States
- Canada
- Mexico
- Europe
- Germany
- France
- The United Kingdom
- Italy
- Spain
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Turkey
- South America
- Brazil
- Argentina
- Colombia
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