Want a sun-kissed glow without baking in the sun? Looks like the self-tanning products market is set to boom, showing a CAGR that'll make your head spin! These goodies help you get that tanned look without the harmful rays. They work their magic by reacting with amino acids in those dead skin cells we all have, which then creates that melanin pigment. And with everyone becoming more clued-up on the dangers of too much sun exposure (wrinkles, anyone?), self-tanners are popping up everywhere. Let's face it, UVA and UVB exposure are no joke, contributing to rising skin cancer rates, so it's no wonder people are turning to alternatives. The pandemic hit hard, though, especially in Europe and North America, where most of these products are sold. But hey, the internet's come to the rescue! With more and more people online (over 60% of us in 2021!), companies are selling self-tanners on their e-commerce platforms. Who doesn't love the convenience of online shopping and getting all the product info you need at your fingertips?
Skin-Friendly Properties Fuel the Market Growth
As more and more of us are looking for safer ways to get our beauty fix, the self-tanning world is stepping up its game! We're seeing really cool new products that give you a more natural-looking tan, and they're actually good for your skin. Think nourishing ingredients that hydrate and make you look younger and healthier. Things like vitamins, essential oils, fruit extracts, and antioxidants are all the rage, especially if you're health-conscious. Plus, the big health organizations are even saying that self-tanners are a better bet than other options. Take Beauty by Earth, a company in Texas, for example. They came out with a facial tanning lotion packed with shea butter, aloe vera, and tons of hydrating botanical extracts – perfect for your face! It helps you get that gorgeous, sun-kissed glow, from just a hint of gold. Basically, because these self-tanners are so good for your skin, the whole market is booming. You can learn more here.
Providing Opportunities For The Manufacturers Drives The Market Growth
Manufacturers, listen up! The rising global interest in natural and organic self-tanners means serious profitable opportunities are heading your way. And for spas looking to boost their bottom line, offering self-tanning services is a no-brainerthey're quick to learn, don't need any fancy training, are inexpensive to add to the menu, and come with higher profit margins. Expect to see more manufacturers focusing on high-quality Dihydroxyacetone (DHA) products that boast eco-certifications and skin-loving additives. After all, making things easy and convenient for customers is what will really drive the market forward. Looking ahead, the self-tanning market is set to explode with new chances to grow your business, especially if you focus on connecting with customers on digital platforms and expanding your consumer base.
Increasing Popularity of DHA-Free Self-Tanning Products
People are really getting into self-tanners, but they're becoming picky! They want products without DHA and packed with natural goodies like cocoa and fruit extracts. It's all about those growing health concerns and knowing what's actually in these products. So, expect the natural trend to keep booming! On top of that, everyone wants a tanner that's easy to apply and, dare I say, fun to use. Plus, that natural glow is key – nobody wants that orange look; we're all aiming for that just-back-from-vacation tan! Beyond just natural ingredients, folks are also craving cool textures and extra perks like moisturizing, anti-aging, and even SPF! And let's not forget easy application, quick removal, no stickiness, and super-fast drying times. Basically, skincare is a big deal, and that's why these DHA-free self-tanners are totally taking off!
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Market Segmentation

Company Profile
The Estée Lauder Companies Inc., L’Oréal, Shiseido Company, Limited, PZ Cussons Beauty LLP, Unilever PLC, Kao Corporation, Beiersdorf AG, Johnson & Johnson Services, Inc., Avon Products, Inc., and Clarins are
Attribute | Details |
Base Year | 2021 |
Historical Years | 2017 – 2021 |
Estimated Year | 2022 |
Forecast Period | 2023 – 2027 |
Quantitative Units | Revenue in USD Billion and CAGR for 2017-2021 and 2022-2027 |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | · Product Type· Form· Nature· End-User· Distribution Channel· Region· Competition |
Regional Scope | North America, Europe, Asia-Pacific, Middle East & Africa, and South America |
Country Scope | United States, Canada, Mexico, France, Germany, United Kingdom, Italy, Spain, China, India, Japan, South Korea, Australia, South Africa, Saudi Arabia, UAE, Turkey, Brazil, Argentina, Colombia |
Key Companies Profiled | The Estée Lauder Companies Inc., L’Oréal, Shiseido Company, Limited, PZ Cussons Beauty LLP, Unilever PLC, Kao Corporation, Beiersdorf AG, Johnson & Johnson Services, Inc., Avon Products, Inc., Clarins, etc. |
Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and Purchase Options | Avail of customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
Report Scope
In this report, the global self-tanning products market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Self-Tanning Products Market, By Product Type
- Self-Tanning Products Market, By Form
- Lotion
- Oil
- Spray
- Gel
- Others
- Self-Tanning Products Market, By Nature
- Self-Tanning Products Market, By End-User
- Self-Tanning Products Market, By Distribution Channel
- Multi-Branded Retail Stores
- Departmental Stores
- Supermarkets/Hypermarkets
- Online
- Others
Self-Tanning Products Market
- North America
- The United States
- Canada
- Mexico
- Europe
- France
- Germany
- The United Kingdom
- Italy
- Spain
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Middle East & Africa
- Saudi Africa
- South Arabia
- UAE
- Turkey
- South America
- Brazil
- Argentina
- Colombia