The global self-tanning products market is expected to register an impressive CAGR during the forecast period. Self-tanning products include cosmetic items that help achieve tanned skin without exposure to the sun. These products interact with the amino acids found in the dead epidermis cells, which causes the pigment melanin to be formed. As consumers became more aware of the adverse effects of prolonged sun exposure on their health and appearance, self-tanning products became more widely found at. Skin cancer cases are rising due to widespread UVA and UVB exposure, which has been a major factor in adopting such products. Since most of the market's clientele is located in Europe and North America, two regions that the COVID-19 pandemic has severely impacted, the market has been severely harmed. Moreover, the manufacturers provide self-tanning products on their e-commerce platforms owing to the increasing number of internet users. In 2021, internet penetration will be around more than 60% of the world population. This means consumers want online shopping for convenience and can quickly get product information.
Skin-Friendly Properties Fuel the Market Growth
As consumers move toward safer cosmetic and beauty products, manufacturers are releasing cutting-edge self-tanning products that offer a more realistic tanning experience while being safe and better for the skin. The main ingredients in formulations nourish and hydrate the skin to make it look younger and healthier. Vitamins, essential oils, fruit extracts, and antioxidants are among the ingredients that have gained popularity recently, especially with consumers who are health conscious. Major health organizations also favor the use of self-tanners over alternative options. For instance, Beauty by Earth, a Texas-based company, launched a facial tanning lotion with shea butter, aloe vera, and numerous hydrating botanical extracts suitable for the skin. With the help of this lotion, consumers can achieve a gorgeous sun-kissed facial tan that ranges from gold. Hence, the skin-friendly properties of the self-tanning products propel the market growth.
Providing Opportunities For The Manufacturers Drives The Market Growth
Increased demand for natural and organic self-tanning products around the world presents profitable opportunities for manufacturers in the market. Self-tanning services are another excellent way for spas to increase their revenue because they are quick to learn, don't require any special training, are inexpensive to add to the menu, and have higher profit margins. Dihydroxyacetone (DHA) products with high-quality eco-certification and skin-conditioning additives are likely to receive more attention from manufacturers. Offering consumers convenient and simple-to-use products is expected to drive market expansion. During the forecast period, the market for self-tanning products is expected to benefit from new business opportunities by attempting to connect with consumers on various digital platforms and growing its consumer base.
Increasing Popularity of DHA-Free Self-Tanning Products
Customers prefer products which do not contain DHA and have natural ingredients such as cocoa and fruit extracts. Due to growing health concerns and increased knowledge of the ingredients used in self-tanning products, consumers prefer natural products. This trend is anticipated to accelerate during the forecast period. Additionally, consumers are looking for products that spread quickly and are enjoyable to use. Additionally, there is a high demand for products that give off a natural glow because consumers prefer a holiday tan to an orange appearance. In addition to natural products, consumers desire goods with novel textures, additional advantages such as moisturizing, anti-aging, SPF, etc., effective delivery systems, immediate removal, non-sticky textures, and formulas with quick drying times. Spending money on skin care is becoming more popular. Therefore, increasing the popularity of DHA-free self-tanning products drives the market growth.
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Market Segmentation
Company Profile
The Estée Lauder Companies Inc., L’Oréal, Shiseido Company, Limited, PZ Cussons Beauty LLP, Unilever PLC, Kao Corporation, Beiersdorf AG, Johnson & Johnson Services, Inc., Avon Products, Inc., and Clarins are
Attribute | Details |
Base Year | 2021 |
Historical Years | 2017 – 2021 |
Estimated Year | 2022 |
Forecast Period | 2023 – 2027 |
Quantitative Units | Revenue in USD Billion and CAGR for 2017-2021 and 2022-2027 |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | · Product Type· Form· Nature· End-User· Distribution Channel· Region· Competition |
Regional Scope | North America, Europe, Asia-Pacific, Middle East & Africa, and South America |
Country Scope | United States, Canada, Mexico, France, Germany, United Kingdom, Italy, Spain, China, India, Japan, South Korea, Australia, South Africa, Saudi Arabia, UAE, Turkey, Brazil, Argentina, Colombia |
Key Companies Profiled | The Estée Lauder Companies Inc., L’Oréal, Shiseido Company, Limited, PZ Cussons Beauty LLP, Unilever PLC, Kao Corporation, Beiersdorf AG, Johnson & Johnson Services, Inc., Avon Products, Inc., Clarins, etc. |
Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and Purchase Options | Avail of customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
Report Scope
In this report, the global self-tanning products market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Self-Tanning Products Market, By Product Type
- Self-Tanning Products Market, By Form
- Lotion
- Oil
- Spray
- Gel
- Others
- Self-Tanning Products Market, By Nature
- Self-Tanning Products Market, By End-User
- Self-Tanning Products Market, By Distribution Channel
- Multi-Branded Retail Stores
- Departmental Stores
- Supermarkets/Hypermarkets
- Online
- Others
Self-Tanning Products Market
- North America
- The United States
- Canada
- Mexico
- Europe
- France
- Germany
- The United Kingdom
- Italy
- Spain
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Middle East & Africa
- Saudi Africa
- South Arabia
- UAE
- Turkey
- South America
- Brazil
- Argentina
- Colombia