The global air fryer market is anticipated to project robust growth in the forecast period because of increasing health awareness, changing lifestyle and increasing obesity rate. Continuous product innovation is a prominent trend that is anticipated to affect new product launches throughout the projected period.
For instance, Dutch electronics company Philips has launched the Airfryer XL Connected brand-new air fryer, which uses Rapid Air Technology for healthy frying and has a temperature range of 80°C to 200°C.
Additionally, it interacts with Amazon Alexa to make cooking even smarter. Depending on the cuisine, most conventional air fryers can fit enough food for 2 to 4 servings. It's crucial to keep the basket manageable.
Increasing Health Consciousness to Fuel the Market Growth
Consumers are becoming more aware about their health as the obesity rate is increasing at a faster rate. They are becoming more conscious about their food consumption and the negative effect of unhealthy diets as air fryers use less oil, yet the flavor and texture are not retained. Numerous studies have found that eating a lot of vegetable oil lipids increases the risk of heart disease and can cause several other health problems, including diabetes, inflammation, etc. Air fryers are a helpful tool to reduce the amount of high-fat and high-calorie oils used in cooking.
Consequently, despite having substantially less fat than deep-fried food, air-fried food has a similar flavor to fried food. This has also affected shopping habits, particularly about kitchen appliances. This factor contributes to the increasing demand for air fryers.
Expansion of Hospitality Sector Will Fuel the Market Growth
The booming hospitality industry is really expected to drive the global air fryer market! Think about itwith our hectic lives, more and more people are reaching for quick and easy meals. This means a bigger demand for ready-to-eat options, fueling the growth of hotels and restaurants (and the need for their equipment!). Even hospitals are seeing an increased demand. They need to follow strict dietary rules for patients, so they're looking for ways to serve healthy meals with minimal oil - air fryers to the rescue! Plus, with everyone getting more adventurous in the kitchen and the whole gastronomy scene exploding, expect to see even more air fryer innovations hitting the market in the coming years.
Technological Upgradation will Drive the Market Growth

For instance, Xiaomi launched the Smart Air Fryer 3.5L, a brand-new IoT (Internet of things) integrated home appliance.
Increasing Affordability will Drive the Market Growth
We think that if air fryers get priced the same as regular fryers, and we start seeing some really cool new air fryer designs, it'll open up some awesome chances for everyone in the business. To keep up, companies making air fryers are always trying to make them better with more features. Even though they're making better products, the prices have been stuck low for years. Because the market's so competitive, manufacturers are feeling the heat to make more money. They're almost forced to come up with new ideas because prices are dropping. This trend of cheaper appliances is making people want to buy them, which should really help the market grow.
Market Segmentation
The global air fryer market is segmented based on product type, technology, end use, distribution channel, region, and competitional landscape. Based on product type, the market is further fragmented into drawer and lid. Based on technology, the market is segmented into digital and manual. Based on end use, the market is segmented into residential and commercial. Based on distribution channel, the market is segmented into Supermarkets/Hypermarkets, Multi-Branded retailers, Exclusive retailers, Online and Others (Direct Sales, Institutional Sales etc.). The market analysis also studies the regional segmentation which are North America, Europe, Asia-Pacific, Middle East & Africa, and South America.
Company Profiles
For instance, On September 24, 2022, INALSA, a Taurus Group company with headquarters in Spain, launched its Dual Basket Air Fryer for the first time in India. In contrast to a conventional single-basket air fryer, it enables simultaneous frying of two different dishes in two different ways.
Attribute | Details |
Base Year | 2022 |
Historical Years | 2018 – 2022 |
Estimated Year | 2023 |
Forecast Period | 2024 – 2028 |
Quantitative Units | Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028 |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | · Product Type· Technology· End Use· Distribution Channel· Region |
Regional Scope | North America, Europe, Asia-Pacific, Middle East & Africa and South America |
Country Scope | United States; Canada; Mexico; Russia; Germany; France; United Kingdom; Italy; China; India; Japan; South Korea; Australia, Saudi Arabia; UAE, South Africa, Brazil; Argentina; Colombia |
Key Companies Profiled | Koninklijke Philips N.V., NuWave, LLC, TTK Prestige Ltd., Breville Group Limited, Newell Brands (Oster), KENT RO Systems Ltd., Bajaj Electricals Limited, GoWISE USA, Wonderchef Home Appliances Pvt. Ltd, and Cuisinart |
Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and Purchase Options | Avail of customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |

Report Scope
In this report, the global Air Fryer market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Air Fryer Market, By Product Type
- Air Fryer Market, By Technology
- Air Fryer Market, By End Use
- Air Fryer Market, By Distribution Channel
- Supermarkets/Hypermarkets
- Multi-Branded Stores
- Exclusive Stores
- Online
- Others
- Air Fryer Market, By Region
- North America
- The United States
- Canada
- Mexico
- Europe
- France
- Germany
- United Kingdom
- Italy
- Spain
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Middle East & Africa
- Saudi Arabia
- South Africa
- UAE
- Turkey
- South America
- Brazil
- Argentina
- Colombia