Australia lip balms market is projected to grow with an impressive CAGR in the forecast years, 2024-2028. The market is expected to grow on the backbone of the surge in the demand of the organic and soothing lip balms against the chemically infused irritant products. Moreover, digital media and personalized advertisements have influenced the consumers to choose lip balms over lipsticks and other lip colorants found at in the market. Manufacturers utilize the strategy of aggressive marketing of their products through influential celebrities and idols that have a huge fanbase that often acknowledge the recommendations for the product choice. Furthermore, social media influencers, and digital marketers through makeup tutorials, and product briefings are creating general awareness among the consumers and thus influencing the sales of the product, thereby supporting the growth of lip balms and thus the growth of the Australia lip balm market in the upcoming five years. Also, the current market scenarios are changing. The past decade only saw female consumers, but the recent market experiences a rapid growth in the wide range of consumer base. Male consumers, young adults, and teenagers are also actively influenced with the makeup and the global trend and thus are actively supporting the growth of the Australia lip balm market in the next five years.
Lip balms are beneficial for dry and chapped lips that require a protective layer to keep the moisture content in and saves the lips from drying out and creating flaky textures. Appropriate and concerned use of lip balms helps the consumer maintain their supple and healthy skin of the lips and keeps them shiny and glossy too. Some lip balms carry fruity, minty, flavor and some come with sun-protection and medicinal properties too. The availability of the large plethora of kind, the consumer inclination toward the product is expected.
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The Australia lip balm market segmentation is based on type, packaging, color, gender, application, distribution channel, regional distribution, and competitional landscape. Based on type, the market is further bifurcated into solid cream and liquid gel.
Holding the large revenue shares of the market, a partial list of the market players in Australia lip balm market includes L'Oréal Australia, Estée Lauder Corporate Store (M.A.C), Unilever Australia Group Pty Ltd, Avon Products Pty Limited, Revlon Australia Pty Limited, Beiersdorf Health Care Australia Pty Ltd, Carma Laboratories, Inc., Burt's Bees Australia, Kao Australia Pty Ltd., Procter & Gamble Australia Pty Ltd, among others. Market players are actively involved in the research and development of the lip balms and finalizing products that are healthier for the skin, has variant for the different skin type, in advanced on the terms of fulfilling consumer demand of long lasting, more moisture content, organic, and plant based ingredients, etc. Other strategic recommendations include partnerships and acquisitions.
Objective of the Study
- To analyze the historical growth in the market size of Australia lip balms market from 2018 to 2022.
- To estimate and forecast the market size of Australia lip balms market from 2023 to 2028 and growth rate until 2028.
- To classify and forecast Australia lip balms market based on type, packaging, color, gender, application, distribution channel, regional distribution, and competitional landscape.
- To identify dominant region or segment in the Australia lip balms market.
- To identify drivers and challenges for Australia lip balms market.
- To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Australia lip balms market.
- To identify and analyze the profile of leading players operating in Australia lip balms market.
- To identify key sustainable strategies adopted by market players in Australia lip balms market.
marketinsights Research performed both primary as well as exhaustive secondary research for this study. Initially, marketinsights Research sourced a list of manufacturers, suppliers, and service providers across the country. Subsequently, marketinsights Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, marketinsights Research could include the manufactures which could not be identified due to the limitations of secondary research. marketinsights Research analyzed the manufactures, distribution channels and presence of all major players across the country.
marketinsights Research calculated the market size of Australia
Key Target Audience
- Lip balms manufacturers, end users, and other stakeholders
- Distributers and suppliers of the products and other stakeholders
- Organizations, forums, and alliances related to lip balms products
- Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
| Attribute | Details |
| Base Year | 2022 |
| Historical Years | 2018 – 2021 |
| Estimated Year | 2023E |
| Forecast Period | 2024F – 2028F |
| Quantitative Units | Revenue in USD Million and CAGR for 2018-2022 and 2023E-2028F |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | · Type· Packaging· Color· Gender· Application· Distribution Channel |
| Region Scope | Australia Capital Territory & New South Wales, Northern Territory & Southern Australia, Western Australia, Queensland, Victoria & Tasmania |
| Key Companies Profiled | L'Oréal Australia, Estée Lauder Corporate Store (M.A.C), Unilever Australia Group Pty Ltd, Avon Products Pty Limited, Revlon Australia Pty Limited, Beiersdorf Health Care Australia Pty Ltd, Carma Laboratories, Inc., Burt's Bees Australia, Kao Australia Pty Ltd., Procter & Gamble Australia Pty Ltd |
| Customization Scope | 10% free report customization with purchase. Addition or alteration to regional & segment scope. |
| Pricing and Purchase Options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Report Scope
In this report, Australia
- Australia Lip Balms Market, By Type
- Australia Lip Balm Market, By Packaging
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- Australia Lip Balm Market, By Color
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- Australia Lip Balm Market, By Gender
- Australia Lip Balm Market, By Application
- Australia Lip Balm Market, By Distribution Channel
- Supermarket/ Hypermarkets
- Beauty and Cosmetics Store
- Pharmacies and Drug Stores
- Online
- Others
- Departmental Stores
- Independent Retail Store
- Australia Lip Balms Market, By Region
- Northern Territory
- Queensland
- New South Wales
- Tasmania
- Victoria
- South Australia
- Western Australia
