Global Craft Soda Market is expected to grow in the forecast period as sodas cater to people looking for pure and healthy beverage options and are becoming a more popular replacement for conventional/traditional soft drinks. Throughout the forecast period, this tendency is anticipated to play a significant role in driving product demand. Additionally, to capture the largest possible revenue share, important corporations have expanded their product portfolios by combining fresh and
Soft
The size of the world's craft soda industry was estimated at USD641.24 million in 2021, and it is anticipated to rise to USD768.08 million by 2027. "Craft sodas" refers to sodas produced in smaller
Download Free Sample Report
Due to their low-calorie count, natural sweeteners like stevia, agave nectar, and honey are becoming increasingly popular in craft beverages. The industry has seen significant changes in introducing new products using natural sweeteners. Many companies have benefited from such trends by providing the market with healthier substitute beverages. For instance, Sprecher Brewing, a U.S.-based business, launched its first canned sodas with zero sugar in September 2020. An all-natural sweetener combination of monk fruit, stevia, and sugar is used in these handcrafted items. Such advancements are probably good news for the expansion of the market in the future.
According to Fortune, PepsiCo is the largest manufacturer of food and beverages in North America, making it one of the most well-known corporations in the world. For instance, Statista estimates that PepsiCo spent USD3.5 billion on advertising in 2021.
It's no surprise that craft soda is booming! With everyone focusing on healthy living and being more mindful about what they eat, especially during the COVID-19 pandemic, people are rethinking their drink choices. Now, they're reaching for more nutritious options, and that's driving demand. Plus, brands are getting super creative! Take Jones Soda Co., for example. Back in June 2020, they launched limited-edition "Messages of Hope" cream soda labels with awesome artwork from their customers. It was a cool way to raise awareness during the pandemic and gave people something to smile about.
Key businesses are changing their marketing tactics and bringing in new clients because of the always-changing consumer demand. For instance, Utmost Brands, Inc., a U.S. company that makes Gus - Grown-up Soda, debuted its unique Mango Peach flavor during the Summer Fancy Food Show in New York City in June 2022. The item is gluten-free, Kosher, and Non-GMO verified and is made of sweet peach juice, luscious mango puree, and a tiny bit of cane
Growing Trends Toward Conscious Eating and Healthy Living
With more and more people embracing a healthy lifestyle, worrying about their health, and young adults searching for drinks that feel real, the craft soda market is booming! People are thinking about wellness in a big-picture way and want drinks that actually give them a health boost. This whole trend of functional and healthy beverages is really taking off. Because we're all becoming more health-conscious, we're willing to swap out those old sugary sodas for something better. That's why enhanced craft soda is grabbing a huge piece of the market, especially with folks looking for items that are good for them.
Change in Taste and Preferences Will Lead the Market Growth
Young individuals favor healthy beverages that support their busy schedules and lack of time for exercise. A change in awareness and conduct can currently be seen in the young generation's growing interest in preventive measures. These younger customers are the most prepared to take charge of their well-being and are willing to pay higher rates if that is what it takes to accomplish their objectives. Moreover, the global craft soda market will expand more over the forecast period.
Rising Consumer Knowledge of the Harmful Substances Utilized in Soft Drinks
People are catching on! That's why the craft soda business is booming. More folks realize those regular soft drinks are loaded with scary additives. All that sugar can really spike your insulin and might even feed tumors. And get this, those chemicals that give soft drinks their bright colors? They could increase your risk of breast, prostate, and pancreatic cancers. Plus, all that sugar ups your chances of getting diabetes. Don't even get me started on tooth decay – those bubbly drinks are full of stuff that eats away at your teeth, not to mention the weight gain! So yeah, expect the Craft Soda Market to keep growing as more of us ditch the bad stuff.
Market Segmentation
The global craft soda market is segmented based on product type, packaging, distribution channel, region, and competitional landscape. The market is further fragmented into natural and organic based on product type. Based on packaging, it is further divided into bottles, cands, and others. Based on distribution channel, the market is segmented into supermarket/hypermarket, food services and drinking places,

Company Profiles
Jones Soda Co., PepsiCo, Inc., The Coca-Cola Company, The Original Craft Soda Company, Crooked Beverage Co., Appalachian Craft Soda, Rocket Fizz Soda Pop & Candy Shop, Reed’s Inc., Wild Poppy Company, Boylan Bottling Co. are among the major market players in the global craft soda market.
Attribute | Details |
Base Year | 2022 |
Historical Years | 2018 – 2021 |
Estimated Year | 2023 |
Forecast Period | 2024 – 2028 |
Quantitative Units | Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028 |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | · Product Type· Packing· Distribution Channel· Region |
Regional Scope | North America, South America, Europe, Asia-Pacific, Middle East & Africa and |
Country Scope | United States; Canada; Mexico; Brazil, Argentina, Colombia; Russia, Italy, France, Spain, United Kingdom; China, Japan, India, Indonesia, Vietnam; Saudi Arabia, South Africa, UAE, Turkey |
Key Companies Profiled | Jones Soda Co., PepsiCo, Inc., The Coca-Cola Company, The Original Craft Soda Company, Crooked Beverage Co., Appalachian Craft Soda, Rocket Fizz Soda Pop & Candy Shop, Reed’s Inc., Wild Poppy Company, Boylan Bottling Co. |
Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and Purchase Options | Avail of customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
In this report, the global craft soda market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Craft Soda Market, By Product Type
- Craft Soda Market, By Packaging
- Craft Soda Market, By Distribution Channel
- Supermarket/Hypermarket
- Food Services and Drinking Places
- Convenience Stores
- Online
- Others
- Craft Soda Market, By Region
- North America
- United States
- Canada
- Mexico
- South America
- Brazil
- Argentina
- Colombia
- Europe
- Russia
- Italy
- France
- Spain
- United Kingdom
- Asia-Pacific
- China
- Japan
- India
- Indonesia
- Vietnam
- Middle East & Africa
- Saudi Arabia
- South Africa
- UAE
- Turkey