The United States biscuit market is predicted to see some serious growth in the coming years. What's fueling this? Well, for starters, there are coffee shops popping up everywhere, like Starbucks and Caribou Coffee, and they all serve biscuits – especially cookies – with their coffee. This trend should really help the market grow through 2028. Plus, people are increasingly looking for snacks that are both easy and healthy, which should boost sales of things like healthy cookies and low-fat, gluten-free, high-fiber biscuits. And let's not forget about COVID-19 – the lockdowns really drove up the demand for ready-to-eat, healthy foods with a long shelf life, giving the market another push. However, it's not all smooth sailing. High costs and a lack of ingredients could slow things down. Also, eating too many sweet biscuits isn't great for you, and it's contributing to the rise in obesity, particularly among teenagers in the country.
Okay, so the biscuit market in the US is basically broken down by a few thingswhat kind of biscuit it is, how it's packaged, where you buy it, who makes it, and where in the country you are. When it comes to type, it's largely split into two groupscrackers & savoury biscuits, and sweet biscuits. It looks like crackers and savoury biscuits are going to be the big players here, mostly because people are moving towards healthier snacks instead of the usual sugary stuff. Plus, you can find them in tons of flavors, and companies are even throwing in things like dips and salsa to make them even more appealing! As for distribution, you've got your usual suspects like supermarkets/hypermarkets, convenience stores, and even online retailers. But it seems like supermarkets/hypermarkets will continue to be the kings of biscuit sales. It's just easy to grab them there, and they've got every brand and variety you could want.
The major players operating in the United States biscuit market are Mondelez International, Plc, The Kellogg Company, Parle Products Pvt. Ltd., Britannia Industries Limited, United Biscuits Company, Snyder's-Lance, Interbake Foods LLC, Cheryl & Co, Richmond Baking Company, Abimar Foods Inc and others. Major companies are developing advanced technologies and launching new products to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.
Objective of the Study
- To analyze and estimate the market size of United States biscuit market from 2018 to 2021.
- To estimate and forecast the market size of United States biscuit market from 2022 to 2028 and growth rate until 2028.
- To classify and forecast United States biscuit market based on type, packaging, distribution channel, company and regional distribution.
- To identify dominant region or segment in the United States biscuit market.
- To identify drivers and challenges for United States biscuit market.
- To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in United States biscuit market.
- To conduct pricing analysis in the United States biscuit market.
- To identify and analyze the profile of leading players operating in United States biscuit market.
- To identify key sustainable strategies adopted by market players in United States biscuit market.
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marketinsights Research performed both primary as well as exhaustive secondary research for this study. Initially, marketinsights Research sourced a list of manufacturers across the globe. Subsequently, marketinsights Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, marketinsights Research could include the manufacturers which could not be identified due to the limitations of secondary research. marketinsights Research analyzed the manufacturers, distribution channels and presence of all major players across the globe.
marketinsights Research calculated the market size of
Key Target Audience
- Biscuit manufacturers/ suppliers/ distributors
- Market research and consulting firms
- Government bodies such as regulating authorities and policy makers
- Organizations, forums and alliances related to biscuit
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
Attribute | Details |
Base Year | 2022 |
Historic Data | 2018 – 2021 |
Estimated Year | 2023 |
Forecast Period | 2024 – 2028 |
Quantitative Units | Revenue in USD Million and CAGR for 2018-2022 and 2023E-2028F |
Report coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments covered | · Type· Packaging· Distribution Channel |
Regional scope | North-East; Mid-West; South; West |
Key companies profiled | Mondelez International, Plc, The Kellogg Company, Parle Products Pvt. Ltd., Britannia Industries Limited, United Biscuits Company, Snyder's-Lance, Interbake Foods LLC, Cheryl & Co, Richmond Baking Company, Abimar Foods Inc. |
Customization scope | 10% free report customization with purchase. Addition or alteration to regional & segment scope. |
Pricing and purchase options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Report Scope
In this report, United States biscuit market has been segmented into following categories, in addition to the industry trends which have also been detailed below
- United States Biscuit Market, By Type
- Crackers & Savoury Biscuits
- Sweet Biscuits
- Plain Biscuits
- Cookies
- Sandwich Biscuits
- Chocolate-coated Biscuits
- Other
- United States Biscuit Market, By Packaging
- Pouches/Packets
- Boxes
- Cans/Jars
- Others
- United States Biscuit Market, By Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Specialist Retailers
- Online
- Others
- United States Biscuit Market, By Region
- North-East
- Mid-West
- South
- West
Competitive Landscape

Company Profiles
found at Customizations
With the given market data, marketinsights Research offers customizations according to a company’s specific needs. The following customization options are found at for the report
Company Information
- Detailed analysis and profiling of additional market players (up to five).
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