United States Lingerie Market By Product Type (Shape Wear, Lounge Wear, Knickers & Panties, Bra, and Others), By Pricing (Mass Vs. Premium), By Distribution Channel (Hypermarkets/ Supermarkets, Independent Retailers, Online, and Others), By Region, Competition, Forecast & Opportunities, 2017-2027
Published Date: October - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Download Sample Ask for Discount Request CustomizationUnited States Lingerie Market By Product Type (Shape Wear, Lounge Wear, Knickers & Panties, Bra, and Others), By Pricing (Mass Vs. Premium), By Distribution Channel (Hypermarkets/ Supermarkets, Independent Retailers, Online, and Others), By Region, Competition, Forecast & Opportunities, 2017-2027
The United States lingerie market size is anticipated to grow at a CAGR of 6% during the forecast period. Women's lingerie is made of breathable, smooth, sheer, and stretchy materials. The women's lingerie market can be divided into four categoriesshapewear, brassieres, and knickers or panties. The materials used in women's underwear, such as satin, cotton, silk, and nylon, are distinctive.
Over the forecast period, the market is anticipated to be driven by the rising millennial population, rising spending power among women, and growing awareness of the best fit. The US market has also been driven by the expanding availability of a wide range of products in numerous designs for sports, bridal wear, and everyday wear. The rising desire among women to emphasize they are natural beauty is another factor contributing to the growth of the American lingerie industry.
The anticipated period is expected to boost the United States
Fast-Changing Consumer Preferences for Fashionable Apparel Products Fuels the Market Growth
The term "lingerie" is frequently used with the intent to imply that the clothing is beautiful and current. The world is being led by the rapid development of information technology and internationalization by information about the newest and most popular products on the market. Because of this, consumers who shop in the lingerie market are familiar with the latest trends in the fashion world.
Additionally, the popularity of social media is hastening changes in consumer preferences for
New Product Launches Fuels the Market Growth
Manufacturers are launching new products due to the high demand for these products in the United States. For instance, to design bras that combine comfort, quality, and innovation, the US retailer Chico's has announced the launch of the Bodify bra by its intimate's line, Soma. A sophisticated, innovative bra called Bodify can adjust to fit a woman's individual, varying body. Soma creates bras with solutions to eliminate the everyday problems women have with bras.
Increasing Demand for Seamless Brassieres Fuels the Market Growth
The market is expanding due to increased product variety, rising consumer demand for premium-quality branded lingerie, wide-ranging seamless brassiere briefs, and brassieres of the highest quality. For instance, Kim Kardashian's shapewear company Skims has expanded its bra no-show bra collection to provide a bra-less appearance under clothing. This collection features a next-level mesh-engineered style with a seamless and raw edge finish. It has been created with cutting-edge cup technology that brings comfort in a delicate mesh fabrication that makes a weightless and seamless style without sacrificing coverage and concealment.
Market Segmentation
United States lingerie market is segmented into product type, pricing, distribution channel, region, and company. Based on product type, the market is segmented into shape wear, lounge wear, knickers & panties, bra, and others. Based on pricing, the market is segmented into mass and premium. Based on distribution channels, the market is segmented into hypermarkets/ supermarkets, independent retailers, online, and others.
Market Players
L Brands, Inc., Victoria’s Secret retailers & Co., Honey Birdette, Hanesbrands Inc., American Eagle Outfitters Inc., Jockey International, Inc., PVH Corp., Nike Inc., adidas America, Inc., Hanky Panky Ltd.
| Attribute | Details |
| Base Year | 2021 |
| Historic Data | 2017 – 2020 |
| Estimated Year | 2022 |
| Forecast Period | 2023 – 2027 |
| Quantitative Units | Revenue in USD Million, and CAGR for 2017-2021 and 2022-2027 |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | · Product Type· Pricing· Distribution Channel |
| Regional scope | South, West, Mid-West, North-East |
| Key companies profiled | L Brands, Inc., Victoria’s Secret Stores & Co., Honey Birdette, Hanesbrands Inc., American Eagle Outfitters Inc., Jockey International, Inc., PVH Corp., Nike Inc., adidas America, Inc., Hanky Panky Ltd., etc. |
| Customization scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and purchase options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Report Scope
In this report,
- United States Lingerie Market, By Product Type
- Shape Wear
- Lounge Wear
- Knickers & Panties
- Bra
- Others
- United States Lingerie Market, By Pricing
- Mass
- Premium
- United States Lingerie Market, By Distribution Channel
- Hypermarkets/ Supermarkets
- Independent Retailers
- Online
- Others
- United States Lingerie Market, By Region
- South
- West
- Mid-West
- North-East
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