For Instance, the Underwood brand of the Union Wine Company, a US-based company, provides various canned wine with different flavors such as Underwood rose bubbles, Underwood rose, Underwood pinot noir, Underwood the bubbles, Underwood white Haute sangria, Underwood the Spritz, etc.
Shift in Alcohol Consumption
Changing demographics in the different parts of the world significantly impact the canned wine market. There has been a shift in millennials' global alcohol consumption over the past 20 years. The millennial generation is more aware of how much alcohol they consume and looks for options with moderate or lower alcohol content. Additionally, as younger generations have grown more concerned with the environment and their carbon footprints, wine producers have been forced to introduce organic and environmentally friendly packaged wines.
Changing Consumer Preferences Will Fuel the Market Growth
Increase in Social Gathering Will Further Fuel the Market Growth
Think about itwhat's better than cracking open a crisp glass of wine when you're camping under the stars or hanging out at a backyard BBQ? That's a big reason why the canned wine market is taking off! People are ditching the bottles for more convenient options when they're out enjoying themselves. It's not just about convenience, though. We're also seeing a shift in how people, especially millennials, enjoy their drinks. They're reaching for wine over other spirits, and they're always on the hunt for something new and exciting in terms of flavor. Plus, let's be honest, a can is just way more practical and durable than glass when you're dealing with outdoor fun. That need for portable and sturdy containers really helps the canned wine market.

Rising Consumer Awareness to Aid the Market Growth
Due to growing consumer awareness of health and environmental issues, consumers are willing to spend more on convenient, organic foods and beverages that use sustainable packaging. As a result, the demand for canned wines is expected to increase, fostering industry growth. According to studies, aluminum cans are less expensive and more convenient to store and stack than other packaging options, which results in less breakage.
For instance, Lisa Rinna, a US-based actress and businesswoman, established Rinna Wines. The Sparkling Brut and Sparkling Brut Rosé in the release were made in collaboration with Prestige Beverage Group and produced in Provence's heart.
Market Segmentation
The global canned wine market is segmented into product type, alcoholic content, distribution channel, region and competitional landscape. Based on product type, the global canned wine market is further fragmented into sparkling wine, fortified wine, red wine, and others). Based on distribution channels, the market is segmented into supermarkets/hypermarkets, On Trade, specialist retailers, online, and others. Based on alcohol content, the market is segmented into low, medium, and high. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, Middle East & Africa and South America.
Company Profiles
E. & J. Gallo Winery, Union Wine Company, Constellation Brands Inc., SANS Wine Co., Integrated Beverage Group LLC, The Family Coppola, Sula Vineyards Pvt. Ltd., The Canned Wine Company, Treasury Wine Estates, Anheuser-Busch Companies LLC
Attribute | Details |
Base Year | 2021 |
Historical Years | 2017 – 2021 |
Estimated Year | 2022 |
Forecast Period | 2023 – 2027 |
Quantitative Units | Revenue in USD Billion and CAGR for 2017-2021 and 2022-2027 |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | Product TypeDistribution ChannelAlcohol ContentRegion |
Regional Scope | North America, Europe, Asia-Pacific, Middle East & Africa, and South America |
Country Scope | United States; Canada; Mexico; France; Germany; United Kingdom; Italy; Spain; China; India; Japan; South Korea; Australia, South Africa; Egypt; UAE; Turkey, Egypt, Brazil; Argentina; Colombia |
Key Companies Profiled | E. & J. Gallo Winery, Union Wine Company, Constellation Brands Inc., SANS Wine Co., Integrated Beverage Group LLC, The Family Coppola, Sula Vineyards Pvt. Ltd., The Canned Wine Company, Treasury Wine Estates, Anheuser-Busch Companies LLC |
Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and Purchase Options | Avail of customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
In this report, the global canned wines market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Canned Wine Market, By Type
- Sparkling Wine
- Fortified Wine
- Red Wine
- Others
Canned Wine Market

Canned Wine Market
- Supermarkets/Hypermarkets
- On Trade
- Specialist Retailers
- Online
- Others
- Canned Wine Market, By Region
- North America
- United States
- Canada
- Mexico
- Europe
- France
- Germany
- United Kingdom
- Italy
- Spain
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Middle East & Africa
- South Africa
- Egypt
- UAE
- Turkey
- South America
- Brazil
- Argentina
- Colombia