Green Tea Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type (Flavored, Unflavored), By Form (Tea Bags, Powder, Loose Leaves), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Departmental Stores, Online Stores, Others (Direct Sales, Distributor & Dealer Sales etc.)), By Region, Competition

Published Date: October - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format

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The global green tea market is booming! It seems more and more people are reaching for a cup of green tea as they become more aware of the need for healthy drinks. With health concerns like obesity and high blood pressure on the rise, the demand for green tea is expected to keep growing. People are simply becoming more focused on living healthier lifestyles and discovering the wonderful health benefits of green tea. For example, green tea might help improve brain function, assist with fat loss, and even help to lower the risk of heart disease. It's no wonder that all these factors are contributing to the increased demand for green tea across the globe in the coming years!

Green tea? It's basically tea made from the leaves and buds of the Camellia sinensis plant. What makes it special is that it's one of the least processed teas out there, made from leaves that haven't been oxidized. That's why it's packed with protective polyphenols and antioxidants! Green tea got its start in China, and now you can find it being grown and made all over East Asia. Some people even say green tea can help with things like depression and even fight off some pretty serious illnesses, like that cellular breakdown in the lungs, and even some cancers (like colon, liver, and stomach!). You can usually find green tea in three formstea bags, powder, or loose leaves. Oh, and that green tea powder? That's often called Matcha, and it's a pretty big deal in East Asia.

Did you know that people around the world drink a staggering 600,000 tonnes of green tea every year? That's what the World Green Tea Association says! It's a lot, but still only about 1/5 of all the tea we drink in total. You'll find that most green tea lovers are in East Asia, with China leading the way. In fact, China drinks around 50% of all the green tea made!
Japan comes in second, sipping over 80,000 tonnes each year. And don't forget Indonesia (30,000 tonnes) and Vietnam (20,000 tonnes) – they're big fans too. So, it looks like the green tea trend is only going to get bigger around the globe!

Rising Awareness of Health Benefits of Green Tea Aids the Market Growth

Want to give your health a boost? Then reach for a cup of green tea! It's packed with goodies like caffeine and the antioxidant flavonoid catechin, both known to get your metabolism humming. Caffeine and catechin together encourage your body to burn more energy, and there's evidence that catechin can specifically help with fat breakdown. Plus, the antioxidants in green tea can help cleanse your system of built-up toxins, leading to better overall health. In fact, clinical research shows that antioxidants and flavonoids can improve your cardiovascular health, how you handle physical and mental stress, and a whole host of other bodily functions. Regularly drinking green tea may also lower your risk of cancer and diabetes, support weight loss, boost your immunity, sharpen your focus, and even help you de-stress. All these amazing health benefits are why green tea is so popular worldwide, and why the market for it is expected to keep growing in the coming years!

Expansion of Flavored Green Tea Boosts the Market Growth

People are really getting into flavored drinks these days, and that's one reason why the demand for green tea is going up! To grab the attention of even more customers, lots of companies are rolling out new green tea flavors – think Lemon & Ginger, Kashmiri Kahwa, Cloves, and even Aloe Vera. These alluring flavors, plus the fact that they're good for you, are making flavored green tea super popular. It's easy to find all sorts of green tea flavors now, and young people especially seem to love them. That's really driving the growth of the green tea market worldwide for the foreseeable future.

Increasing Demand of Functional Beverages

Looking for a health boost? It seems like more and more of us, especially millennials and Gen Z, are ditching sugary drinks for functional beverages packed with good stuff! We're all about that healthy hydration and nutrition we can grab and go. Take green tea, for example. It's loaded with antioxidants that fight aging and keep our bodies running smoothly. And because we're all trying to stay healthy and lower our risk of certain health problems, anything nutrient-rich is a win. Plus, there's tons of research going on to create new and exciting green tea options – think naturally flavored, organic, pure, and even ecologically friendly! So yeah, the green tea industry is booming as more and more people around the globe discover its benefits as a functional beverage.

Market Segmentation

The global green tea market is segmented based on product type, form, and distribution channel. The market is divided into

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Company Profiles

Associated British Foods plc, The Republic of Tea, Inc., Unilever plc, Tata Consumer Products Limited, The Bigelow Tea Company, East West Tea Company, LLC, SHANGRI-LA TEA COMPANY INC., Numi, Inc., Keurig Dr Pepper Inc,

AttributeDetails
Base Year2022
Historical Years2018 – 2021
Estimated Year2023
Forecast Period2024 – 2028
Quantitative UnitsRevenue in USD Billion; Volume in Million and CAGR for 2018-2022 and 2023-2028
Report CoverageRevenue forecast, company share, competitive landscape, growth factors, and trends
Segments CoveredProduct TypeFormDistribution ChannelRegion
Regional ScopeAsia-Pacific, North America, Europe, South America, and Middle East & Africa
Country ScopeUnited States, Canada, Mexico, Germany, France, United Kingdom, Italy, Spain, China, India, Japan, South Korea, Australia, Saudi Arabia, UAE, South Africa, Turkey, Brazil, Argentina, Colombia
Key Companies ProfiledAssociated British Foods plc, The Republic of Tea, Inc., Unilever plc, Tata Consumer Products Limited, The Bigelow Tea Company, East West Tea Company, LLC, SHANGRI-LA TEA COMPANY INC., Numi, Inc., Keurig Dr Pepper Inc, Teavana Corporation
Customization Scope10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing and Purchase OptionsAvail of customized purchase options to meet your exact research needs. Explore purchase options
Delivery FormatPDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

Report Scope

In this report, the global green tea market has been segmented into the following categories, in addition to the industry trends which have also been detailed below

  • Global Green Tea Market, By Product Type
    • Flavored
    • Unflavored
  • Global Green Tea Market, By Form
    • Tea Bags
    • Powder
    • Loose Leaves
  • Global Green Tea Market, By Distribution Channel
    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Departmental Stores
    • Online Stores
    • Others
  • Global Green Tea Market, By Region
    • Asia-Pacific
      • China
      • India
      • Japan
      • South Korea
      • Australia
    • North America
      • United States
      • Canada
      • Mexico
    • Europe
      • Germany
      • France
      • United Kingdom
      • Italy
      • Spain
    • South America
      • Brazil
      • Argentina
      • Colombia
    • Middle East & Africa
      • Saudi Arabia
      • UAE
      • South Africa
      • Turkey

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