Global Soup Products market is anticipated to project robust growth in the forecast period on account of growing health consciousness among consumers, rising demand for convenient products, a comprehensive offering by market players, etc.
Moreover, during 2022, soup product companies observed significant rise in sales of soup worldwide. For instance, in Q4 2022, Campbell Soup Company reported a 6% increase in sales to USD2 billion (three months ended July 31, 2022). Furthermore, market players are launching new campaigns in order to attract more consumers. For instance, in 2022, Heinz launched its ‘Heinz Christmas Dinner Big Soup’ campaign. The goal of the campaign was to use social media to increase product recognition, audience engagement, and talkability.
Rising Health Awareness Among Consumers Aiding the Market Growth
The rapidly increasing health consciousness among consumers is prompting them to consider consumer products that contain less salt, sugar, and calories. According to the World Health Organization (WHO), approximately 2 billion adults and 41 million children worldwide are overweight or obese. Therefore, soup product companies are emphasizing on offering healthy products. For instance, in 2021, Unilever Food Solutions North America launched five new Knorr Soup du Jour variations, all of which are compliant with their Highest Nutritional Standards (HNS). Hence, this factor is anticipated to further enhance the market growth of the soup products in the forecast period.
New Product Launches Fueling the Market Growth
Soup's getting more popular, so companies are trying to keep up! They're launching all sorts of new things. For example, in 2022, Pacific Foods came out with a ‘Broken Hearts Soup-port Kit’. And Campbell Soup launched its ‘FlavorUp’ brand in 2022, offering condensed creams to make your soups even better. Also, 2022 saw Yeo Valley launching new ranges of soups and dips; their new organic soup line comes in convenient and recyclable 400g pots made with organic ingredients. People are still cooking at home a lot, but they're also starting to go out more like they did before the pandemic. That's why things like flavor enhancements are popular – they're easy and convenient!
Increasing Demand for Organic Soup Boosting Market Growth
Consumers are getting smarter about what goes into their soup, and that's making them reach for organic options more often. Plus, it's easier than ever to find organic soup these days, which is really boosting demand. Take 2022, for examplePacific Foods launched organic canned soups packed with goodies like tahini and kale. Borough Broth also teamed up with Planet Organic in 2022 to launch a range of four collagen-rich soups (think 4.2g to 5.2g of collagen!). And because we're all thinking more about the planet, companies are stepping up their game with eco-friendly packaging. Pacific Foods' "reinvigorated line" of soups now comes in recyclable packaging that's free of BPA.
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Market Segmentation
Okay, so how's the soup market broken down? Well, it's all about product type, like whether you're grabbing a dehydrated soup mix, some instant soup, a ready-to-eat option, or creamy soup. Then there's the categoryare you looking for vegetarian or non-vegetarian? And don't forget about the packaging! You'll find soups in pouches, cans, and even other containers like tubs or bottles. Where are you buying it? That's the distribution channel – think supermarkets, your local corner store, online retailers, or even straight from the distributor. Finally, we need to look at the big picture, geographically. We're talking North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

Company Profiles
General Mills, Inc., Unilever PLC, Campbell Soup Company, The Kraft Heinz Company, B&G Foods, Inc., Nestlé S.A, Baxters Food Group Limited, Premier Foods plc, Conagra Brands, Inc., and Ottogi Co., Ltd. are
Attribute | Details |
Base Year | 2022 |
Historical Years | 2018 – 2021 |
Estimated Year | 2023 |
Forecast Period | 2024 – 2028 |
Quantitative Units | Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028 |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | Product TypeCategoryPackaging TypeDistribution ChannelRegion |
Regional Scope | North America, Europe, Asia-Pacific, Middle East & Africa and South America |
Country Scope | United States, Canada, Mexico, Germany, France, United Kingdom, Italy, Spain, China, India, Japan, South Korea, Australia, Saudi Arabia, UAE, South Africa, Turkey, Brazil; Argentina; Colombia |
Key Companies Profiled | General Mills, Inc., Unilever PLC, Campbell Soup Company, The Kraft Heinz Company, B&G Foods, Inc., Nestlé S.A, Baxters Food Group Limited, Premier Foods plc, Conagra Brands, Inc., Ottogi Co., Ltd. |
Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and Purchase Options | Avail of customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
Report Scope
In this report, the global soup products market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Soup Products Market, By Product Type
- Dehydrated Soup Mix
- Instant Soup
- Ready-to-Eat Soup
- Soup Creams
- Soup Products Market, By Category
- Vegetarian Soup
- Non-Vegetarian Soup
- Soup Products Market, By Packaging Type
- Soup Products Market, By Distribution Channel
- Supermarkets/Hypermarkets
- Departmental Stores
- Convenience Stores
- Online
- Others
- Soup Products Market, By Region
- North America
- United States
- Canada
- Mexico
- Europe
- France
- Germany
- United Kingdom
- Italy
- Spain
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Middle East & Africa
- Saudi Arabia
- South Africa
- UAE
- Turkey
- South America
- Brazil
- Argentina
- Colombia