Global Soup Products market is anticipated to project robust growth in the forecast period on account of growing health consciousness among consumers, rising demand for convenient products, a comprehensive offering by market players, etc.
Moreover, during 2022, soup product companies observed significant rise in sales of soup worldwide. For instance, in Q4 2022, Campbell Soup Company reported a 6% increase in sales to USD2 billion (three months ended July 31, 2022). Furthermore, market players are launching new campaigns in order to attract more consumers. For instance, in 2022, Heinz launched its ‘Heinz Christmas Dinner Big Soup’ campaign. The goal of the campaign was to use social media to increase product recognition, audience engagement, and talkability.
Rising Health Awareness Among Consumers Aiding the Market Growth
The rapidly increasing health consciousness among consumers is prompting them to consider consumer products that contain less salt, sugar, and calories. According to the World Health Organization (WHO), approximately 2 billion adults and 41 million children worldwide are overweight or obese. Therefore, soup product companies are emphasizing on offering healthy products. For instance, in 2021, Unilever Food Solutions North America launched five new Knorr Soup du Jour variations, all of which are compliant with their Highest Nutritional Standards (HNS). Hence, this factor is anticipated to further enhance the market growth of the soup products in the forecast period.
New Product Launches Fueling the Market Growth
In order to cater to the increasing demand for soup among consumers, market players are focusing on expanding their product portfolio by launching new products in the market. For instance, in 2022, Pacific Foods launched ‘Broken Hearts Soup-port Kit’. Similarly, in 2022, Campbell Soup launched its ‘FlavorUp’ brand offering condensed creams for soups. Also, in 2022, Yeo Valley launched new ranges of soups and dips. The brand-new organic soup line comes in 400g pots that claims to be convenient and recyclable, created with organic ingredients. Consumers are continuing to cook more at home while also returning to pre-pandemic behaviors, such as eating out, making goods like flavor enhancements which is appealing for those seeking convenience.
Increasing Demand for Organic Soup Boosting Market Growth
Since consumers are becoming more aware of the ingredients used in the soup they consume, they are shifting their preferences towards organic products. Also, the increasing availability of organic soup is aiding to the rising market demand. For instance, in 2022, Pacific Foods launched organic canned soups that consist of ingredients such as tahini and kale. Similarly, in 2022, Borough Broth launched co-branded range with Planet Organic, having four products containing collagen between 4.2g and 5.2g. Also, rising consumer awareness regarding the sustainability of products is prompting market players to use environment friendly packaging for their products. For instance, Pacific Foods offers ‘reinvigorated line’ of soups in a recyclable non-BPA (Bisphenol-A) lined packaging.
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Market Segmentation
The global soup products market is segmented based on product type, category, packaging type, distribution channel, region, and competitional landscape. Based on product type, the market is further fragmented into dehydrated soup mix, instant soup, ready-to-eat soup, and soup creams. Based on category, the market is divided into vegetarian soup and non-vegetarian soup. In terms of packaging type, the market is segmented into pouches, cans, and others (tubs, bottles, etc.). Based on distribution channel, the market is segmented into supermarkets/hypermarkets, departmental retailers, convenience retailers, online and others (direct sales, distributor/dealer sales, etc.). The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
Company Profiles
General Mills, Inc., Unilever PLC, Campbell Soup Company, The Kraft Heinz Company, B&G Foods, Inc., Nestlé S.A, Baxters Food Group Limited, Premier Foods plc, Conagra Brands, Inc., and Ottogi Co., Ltd. are
Attribute | Details |
Base Year | 2022 |
Historical Years | 2018 – 2021 |
Estimated Year | 2023 |
Forecast Period | 2024 – 2028 |
Quantitative Units | Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028 |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | Product TypeCategoryPackaging TypeDistribution ChannelRegion |
Regional Scope | North America, Europe, Asia-Pacific, Middle East & Africa and South America |
Country Scope | United States, Canada, Mexico, Germany, France, United Kingdom, Italy, Spain, China, India, Japan, South Korea, Australia, Saudi Arabia, UAE, South Africa, Turkey, Brazil; Argentina; Colombia |
Key Companies Profiled | General Mills, Inc., Unilever PLC, Campbell Soup Company, The Kraft Heinz Company, B&G Foods, Inc., Nestlé S.A, Baxters Food Group Limited, Premier Foods plc, Conagra Brands, Inc., Ottogi Co., Ltd. |
Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and Purchase Options | Avail of customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
Report Scope
In this report, the global soup products market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Soup Products Market, By Product Type
- Dehydrated Soup Mix
- Instant Soup
- Ready-to-Eat Soup
- Soup Creams
- Soup Products Market, By Category
- Vegetarian Soup
- Non-Vegetarian Soup
- Soup Products Market, By Packaging Type
- Soup Products Market, By Distribution Channel
- Supermarkets/Hypermarkets
- Departmental Stores
- Convenience Stores
- Online
- Others
- Soup Products Market, By Region
- North America
- United States
- Canada
- Mexico
- Europe
- France
- Germany
- United Kingdom
- Italy
- Spain
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Middle East & Africa
- Saudi Arabia
- South Africa
- UAE
- Turkey
- South America
- Brazil
- Argentina
- Colombia