Flavored Tea Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018 - 2028F Segmented By Type (Dried Leaves, Powder, CTC Tea), By Product Type (Black Tea, Green Tea, White Tea, Others), By Flavor (Fruits, Flowers, Herbs & Spices, Others), By Packaging Type (Tea Bags, Loose Tea), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Departmental Stores, Onli
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationThe global flavored tea market is witnessing robust growth owing to the emergence of consumer preference for healthy and exotic tea, increasing demand for beverage which boosts the energy level and makes an individual refresh.
Flavored tea is a tea which is made up of tea leaves as a base, and flavorings added to it, to enhance the taste of the tea. Tea can have flavor added in the form of additions like fruits, or flowers, herbs and spices or it might have flavor extracts that have been added, such ginger, lemon, and other essential oils. Flavored tea as a base can be green tea, black tea, white tea, and others.
According to an article of Tea Board official 2022, the size of the flavored tea market is around 60 million kilograms. However, this figure is an estimate based on the assumption that 10% of all packet tea is consumed as flavored tea.
Popularity of Flavored Tea Among Young Consumers is Increasing
Hey, have you noticed how much flavored tea is popping up everywhere? It's especially popular with younger folks! Millennials are totally ditching the old-school brewed stuff for it, and Generation Z is really pushing the demand for these drinks around the world. Plus, there are some cool benefits like potentially reducing stress, boosting those antioxidants, and keeping you hydrated! Because of all this, and especially because younger people are into it, the flavored tea market is expected to keep growing. And since young people and wellness gurus are always on the lookout for new and exciting flavors and are being more careful about what they eat, companies are constantly experimenting with new products, which will really help the market. Basically, the fact that young people love flavored tea is a huge reason why the market is doing so well worldwide!
Availability of Wide Range of Products will Boost the Market
Get ready, tea lovers! We're expecting the global flavored tea market to really take off! Why? Because we're seeing tons of exciting new flavors hitting shelves, like lemon, mint, ginger, aloe vera, cinnamon, chocolate, honey, and so many others. Plus, don't forget the floral side of things with options like chamomile, jasmine, and hibiscus! People are increasingly choosing flavored drinks to get that extra zing, all while keeping an eye on those health benefits. So, naturally, companies are responding with a whole rainbow of flavored teas to capture everyone's taste buds. Bottom line with more and more tasty teas available worldwide, the consumer base is growing like crazy, and that's exactly what's expected to drive the market's expansion in the coming years.
Changing Consumer Behavior Will Boost the Market
Lately, people are really getting into flavored teas, switching from the usual traditional stuff. Lots of folks are choosing them over regular tea and even sodas because they think it's healthier. Plus, many are making flavored tea a regular part of their routine to detoxify their bodies. This trend, coupled with everyone's changing tastes, is really making the market grow. That amazing aroma also helps chill people out and fight off anxiety, so flavored teas are expected to get even more popular. More money in pockets and modern living are also playing a part, as people are trying new things to eat and drink, which helps this market grow. All of this is expected to keep the global flavored tea market buzzing, especially as people's habits change around the world during the next few years. Cheers to that!
Market Segmentation
So, when we talk about the flavored tea market around the world, we can break it down in a few key ways. First, by typeare we talking dried leaves, powder, or CTC tea? Then, we can look at the product type, like black tea, green tea, white tea, or something else entirely. Of course, the flavor matters too, with categories like fruits, flowers, herbs & spices, and even more unique options. How it's packaged – is it in tea bags or loose tea? And finally, where are people actually buying their tea? Are they grabbing it at supermarkets/hypermarkets, their local convenience store, a department store, or are they ordering it online? There are also other ways to get it, like through direct sales or distributors.
Company Profiles
R. Twining and Company Limited, Numi, Inc., Unilever plc, Harney and Sons Fine Teas, Tata Consumer Products Limited, Goodricke Group Limited, WISSOTZKY INC., The Republic of Tea, Inc., Golden Tips Tea Co. Pvt. Ltd., Bettys & Taylors of Harrogate Ltd. are among the major market players in the global flavored tea market.
| Attribute | Details |
| Base Year | 2022 |
| Historical Years | 2018 – 2021 |
| Estimated Year | 2023 |
| Forecast Period | 2024 – 2028 |
| Quantitative Units | Revenue in USD Billion; CAGR for 2018-2022 and 2023-2028 |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | TypeProduct TypeFlavorPackaging TypeDistribution ChannelRegion |
| Regional Scope | North America, Asia-Pacific, Europe, South America, and Middle East & Africa |
| Country Scope | United States, Canada, Mexico, Germany, France, United Kingdom, Italy, Spain, China, India, Japan, South Korea, Australia, Saudi Arabia, UAE, South Africa, Turkey, Brazil, Argentina, Colombia |
| Key Companies Profiled | R. Twining and Company Limited, Numi, Inc., Unilever plc, Harney and Sons Fine Teas, Tata Consumer Products Limited, Goodricke Group Limited, WISSOTZKY INC., The Republic of Tea, Inc., Golden Tips Tea Co. Pvt. Ltd., Bettys & Taylors of Harrogate Ltd. |
| Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and Purchase Options | Avail of customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
Report Scope
In this report, the global flavored tea market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Flavored Tea Market, By Type
- Dried Leaves
- Powder
- CTC Tea
- Flavored Tea Market, By Product Type
- Black Tea
- Green Tea
- White Tea
- Others
- Flavored Tea Market, By Flavor
- Fruits
- Flowers
- Herbs & Spices
- Others
- Flavored Tea Market, By Packaging Type
- Tea Bags
- Loose Tea
- Flavored Tea Market, By Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Departmental Stores
- Online Stores
- Others
- Flavored Tea Market, By Region
- North America
- United States
- Canada
- Mexico
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- South America
- Brazil
- Argentina
- Colombia
- Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Turkey
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