China Lingerie Market By Product Type (Bra, Knickers & Panties, Lounge Wear, Shape Wear, Others), By Distribution Channel (Online, Offline (Hypermarkets/ Supermarkets, Independent Retailers, Others), By Region, By Company, Forecast & Opportunities, 2018-2028F

China Lingerie market is anticipated to grow during the forecast period due to rising usage of social media platforms, increasing consumer spending on clothing items, and growing consumer awareness regarding skin-friendly clothes.

The French word lingerie refers to everything people wear under their clothes, such as underwear, swimwear, etc. Lingerie is a category of undergarments worn by ladies under their clothing. Women wear lingerie with undergarments including underwear, bras, sleepwear, light robes, etc. It is made up of silk, nylon, polyester, satin, or lace. They are lightweight and simple to wear. The word “lingerie” is purposely chosen with the goal to suggest that the clothing is attractive, stylish, or both. Shopping for lingerie is a personal decision, and the best option will often depend on the budget and the availability of the products, for the best fit and comfort. The greatest underwear should fit well, be made of high-quality materials, be affordable, and be found at in a variety of sizes.

According to the 2022 White Paper on Chinese Lingerie, published jointly by the Underwear Committee of the China Textile Commerce Association and the Qianzhan Industry Research Institute, women in China only buy lingerie on average four times a year.

Rising Social Media Platforms and Internet Penetration Will Boost the Market Demand

QZone (190 million active users), RenRen (over 130 million users),

Increasing Company’s Spending on R&D & Marketing Strategies Will Fuel the Market Growth

. According to a report in the Chinese business media outlet 36Kr, one of China's lingerie businesses, Neiwai, just finished a USD100 million Series D fundraising round that was organized by an unidentified international investment firm. According to the brand, the money will be spent on R&D, brand development, and domestic and international sales channel expansion. Each season, Neiwai apparently introduces 400 to 500 SKUs.

Companies Expanding their Presence Ultimately Fueling the Market

According to the terms of the arrangement, Regina Miracle International will provide USD45 million in cash to Victoria's Secret, which will hold 51% of the joint venture.

Company’s Initiatives for Women’s Welfare Drives the Market Growth

A community engagement program was started by the intimate factory of Crystal International in China to give 16,000 pieces of professional lingerie and provide underprivileged women in Jiangxi province with healthcare knowledge and assistance.

Market Segmentation

The China lingerie market is segmented into product type, distribution channel, region, and company. Based on product type, the market is segmented into bras, knickers & panties, loungewear, shapewear, and others.

Market Players

Shenzhen Huijie Group Co., Ltd., Cosmo Lady (China) Holdings Company Limited, Victoria’s Secret & Co., Yancheng International Women's Fashion Co., Ltd.,

Report Scope

In this report, the

• China Lingerie Market, By Product Type
• Bra
• Knickers & Panties
• Lounge Wear
• Shape Wear
• Others  
• China Lingerie Market, By Distribution Channel
• Online
• Offline
• Hypermarkets/ Supermarkets
• Independent Retailers
• Others
• China Lingerie Market, By Region
• South-Central
• South-West
• East
• North-East
• North-West
• North