China Lingerie Market By Product Type (Bra, Knickers & Panties, Lounge Wear, Shape Wear, Others), By Distribution Channel (Online, Offline (Hypermarkets/ Supermarkets, Independent Retailers, Others), By Region, By Company, Forecast & Opportunities, 2018-2028F
Published Date: October - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationChina Lingerie market is anticipated to grow during the forecast period due to rising usage of social media platforms, increasing consumer spending on clothing items, and growing consumer awareness regarding skin-friendly clothes.
Lingerie, that fancy French word, basically means all the stuff we wear under our clothes – think underwear, swimwear, the whole shebang! We're mostly talking about undergarments for women here, like undies, bras, pajamas, and even those cute little robes. Lingerie is usually made of something soft and pretty, like silk, nylon, satin, or lace. The idea is that it's light and easy to wear, and the word "lingerie" itself is meant to make you think of something attractive or stylish. When you're shopping for lingerie, it's really personal, and what works best depends on what you can spend and what's actually available. You want the perfect fit and comfort, right? The best underwear should feel good, be made well, not break the bank, and come in a bunch of different sizes.
According to the 2022 White Paper on Chinese Lingerie, published jointly by the Underwear Committee of the China Textile Commerce Association and the Qianzhan Industry Research Institute, women in China only buy lingerie on average four times a year.
Rising Social Media Platforms and Internet Penetration Will Boost the Market Demand
QZone (190 million active users), RenRen (over 130 million users),
Increasing Company’s Spending on R&D & Marketing Strategies Will Fuel the Market Growth
. According to a report in the Chinese business media outlet 36Kr, one of China's lingerie businesses, Neiwai, just finished a USD100 million Series D fundraising round that was organized by an unidentified international investment firm. According to the brand, the money will be spent on R&D, brand development, and domestic and international sales channel expansion. Each season, Neiwai apparently introduces 400 to 500 SKUs.
Companies Expanding their Presence Ultimately Fueling the Market
According to the terms of the arrangement, Regina Miracle International will provide USD45 million in cash to Victoria's Secret, which will hold 51% of the joint venture.
Company’s Initiatives for Women’s Welfare Drives the Market Growth
A community engagement program was started by the intimate factory of Crystal International in China to give 16,000 pieces of professional lingerie and provide underprivileged women in Jiangxi province with healthcare knowledge and assistance.
Market Segmentation
The China lingerie market is segmented into product type, distribution channel, region, and company. Based on product type, the market is segmented into bras, knickers & panties, loungewear, shapewear, and others.
Market Players
Shenzhen Huijie Group Co., Ltd., Cosmo Lady (China) Holdings Company Limited, Victoria’s Secret & Co., Yancheng International Women's Fashion Co., Ltd.,
| Attribute | Details |
| Base Year | 2022 |
| Historic Data | 2018 – 2021 |
| Estimated Year | 2023 |
| Forecast Period | 2024 – 2028 |
| Quantitative Units | Revenue in USD Million, and CAGR for 2018-2022 and 2023-2028 |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | Product TypeDistribution ChannelRegion |
| Regional Scope | South-Central, South-West, East, North-East, North-West, North |
| Key companies profiled | Shenzhen Huijie Group Co., Ltd., Cosmo Lady (China) Holdings Company Limited, Victoria’s Secret & Co., Yancheng International Women's Fashion Co., Ltd., 6IXTY 8IGHT LIMITED, Aimer Group, Wacoal (China) Fashion Co., Ltd., Etam Group, Chun Wing Intimate Factory Ltd., Embry Holdings Limited, etc. |
| Customization scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and purchase options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Report Scope
In this report, the
- China Lingerie Market, By Product Type
- Bra
- Knickers & Panties
- Lounge Wear
- Shape Wear
- Others
- China Lingerie Market, By Distribution Channel
- Online
- Offline
- Hypermarkets/ Supermarkets
- Independent Retailers
- Others
- China Lingerie Market, By Region
- South-Central
- South-West
- East
- North-East
- North-West
- North
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