Hard Seltzer Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By ABV Content (Equals to 5%, Less than 5%, and More than 5%), By Packaging (Bottle, Cans), By Distribution Channel (On-trade, Supermarkets/Hypermarkets, Specialty Stores, Online and Others (Convenience Stores, etc.)), By Region, Competition
Published Date: October - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationThe global hard seltzer market is anticipated to project robust growth in the forecast period because of increasing awareness and the growing popularity of a healthy alternative worldwide. The market is witnessing growth in countries like the United States, Canada, Australia, and New Zealand. Moreover, the market is witnessing surge in demand for regular alcoholic drinks as it is gluten-free with a low calorie, carbohydrate and sugar content. Therefore, the focus of growing awareness among consumers on the significance of consuming hard seltzer is constantly on boost.
The market of Hard Seltzer is expected to witness a sudden surge in competition for manufacturing and supplying from another developing category, with the growing preference for low-ABV, sparkling-wine spritzes across the globe. While hard seltzer has taken market share away from beer, wine, and spirits, sparkling-wine sector has been the most significantly impacted. According to Nielsen's research, households with sparkling wine consumers spent an average of USD 43 on hard seltzer last year, followed by families with spirits consumers who spent an average of USD 41 and households with beer/malt/cider consumers with an average spend of 37 USD.
When hard seltzers first burst onto the scene, they really took off with women, millennials, and folks in higher income brackets. According to data from Cowen Inc., a company based in New York, back in March 2020, white consumers were the biggest fans overall, with about 19% enjoying a hard seltzer. Black/African Americans, Hispanic/Latinos, and Asian ethnic groups all came in at around 12%. And when it came to income, the survey showed that people earning between USD 50,000 and USD 99,000 were most likely to grab a hard seltzer—about 38% of them did! On the other end of the spectrum, those making less than USD 25,000 were the least likely to indulge, with only about 17% saying they did.
Let's face it, lugging around a whole Aperol Spritz setup is a pain! That's why hard seltzer is winningit's easier, safer, and cheaper to just grab a can. A 2019 Nielsen survey showed that over half of people were buying canned cocktails and hard seltzers for exactly this reason. And with all the bar restrictions lately, convenience is king. Covid-19 and social distancing have only made pre-mixed drinks even more popular. The proof is in the numbersfrom just 10 hard seltzer brands in 2018, we jumped to 26 in 2019, and then boom – more than 65 brands worldwide by 2020! Talk about growth!
Growing Health Consciousness Influencing Shift Towards Vegan Products
The market is expanding due to the wide availability of options in the product category, satisfying particular needs linked with the issue of obesity and age requirements, followed by the rising popularity of plant-based products. Hard seltzer is essentially fruit-flavored, boozy, carbonated water. Most hard seltzers have an alcohol content of 4.5–7% and have no more than 100 calories per can. It comes in various tastes, including tangerine, lemon, and watermelon.
In developed nations like the United Kingdom, the United States, Canada, and Australia, the demand for beverages with minimal alcohol content, calories, and carbohydrates is projected to increase. Gluten-free drinks are becoming more popular among health-conscious consumers as people with allergies or celiac disease discover their advantages of them. Gluten-free hard seltzer drinks have also been shown to be helpful for people with autoimmune disorders and inflammatory diseases.
Innovating Offerings Aiding the Market Growth
A significant factor in the market's growth is the accelerating demand for launching new and innovative products by relevant companies within each product category. For instance, consider the example of the meat substitute category, Vizzy comes in four flavors and is offered in 12-ounce variety packs. Additionally, single 24-ounce cans and six-packs of the well-liked Pineapple Mango are found at. Young adults between the ages 25 and 35 who are conscious of their decisions and increasingly value the presence of positives above the absence of sugar and calories, make up Vizzy's target market.
Rising Investment in Hard Seltzer Market Driving the Market Growth
USD 50 million
Market Segmentation
The global hard seltzer market is segmented based on ABV content, packaging, distribution channel, region, and competitional landscape. Based on ABV Content, the market is further fragmented into Equals to 5%, Less than 5%, and More than 5%. Based on Packaging, the market is categorized into
Company Profiles
Anheuser-Busch Companies LLC, Boston Beer Company, Molson Coors Beverage Company, Diageo North America Inc., Mark Anthony Brands International, E. & J. Gallo Winery (High Noon Spirits Company), Heineken USA Incorporated, Oskar Blues Brewery Holding Co LLC, Constellation Brands, Inc., San Juan Seltzer Inc.
| Attribute | Details |
| Base Year | 2022 |
| Historical Years | 2018 – 2021 |
| Estimated Year | 2023 |
| Forecast Period | 2024 – 2028 |
| Quantitative Units | Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028 |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | ABV Content Packaging Distribution Channel Region Company |
| Regional Scope | North America, Europe, Asia-Pacific, Middle East & Africa and South America |
| Country Scope | United States; Canada; Mexico; United Kingdom; Germany; France; Italy; Spain; Switzerland; Netherland; China; India; Japan; Malaysia; South Korea; Australia; New Zealand; Brazil; Argentina; Colombia; Israel; Saudi Arabia; South Africa; Iran; Turkey |
| Key Companies Profiled | Anheuser-Busch Companies LLC, Boston Beer Company, Molson Coors Beverage Company, Diageo North America Inc., Mark Anthony Brands International, E. & J. Gallo Winery (High Noon Spirits Company), Heineken USA Incorporated, Oskar Blues Brewery Holding Co LLC, Constellation Brands, Inc., San Juan Seltzer Inc. |
| Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and Purchase Options | Avail of customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf Format on special request) |
Report Scope
In this report, the global Hard Seltzer market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Hard Seltzer Market, By ABV Content
- Equals to 5%
- Less than 5%
- More than 5%
- Hard Seltzer Market, By Packaging
- Bottle
- Cans
- Hard Seltzer Market, By Distribution Channel
- On-trade
- Supermarkets/Hypermarkets
- Specialty Stores
- Online
- Others
- Hard Seltzer Market, By Region
- North America
- United States
- Canada
- Mexico
- Europe
- United Kingdom
- Germany
- France
- Italy
- Spain
- Switzerland
- Netherland
- Asia-Pacific
- China
- India
- Japan
- Malaysia
- South Korea
- Australia
- New Zealand
- South America
- Brazil
- Argentina
- Colombia
- Middle East & Africa
- Israel
- Saudi Arabia
- South Africa
- Iran
- Turkey
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