Hard Seltzer Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By ABV Content (Equals to 5%, Less than 5%, and More than 5%), By Packaging (Bottle, Cans), By Distribution Channel (On-trade, Supermarkets/Hypermarkets, Specialty Stores, Online and Others (Convenience Stores, etc.)), By Region, Competition

The global hard seltzer market is anticipated to project robust growth in the forecast period because of increasing awareness and the growing popularity of a healthy alternative worldwide. The market is witnessing growth in countries like the United States, Canada, Australia, and New Zealand. Moreover, the market is witnessing surge in demand for regular alcoholic drinks as it is gluten-free with a low calorie, carbohydrate and sugar content. Therefore, the focus of growing awareness among consumers on the significance of consuming hard seltzer is constantly on boost.

The market of Hard Seltzer is expected to witness a sudden surge in competition for manufacturing and supplying from another developing category, with the growing preference for low-ABV, sparkling-wine spritzes across the globe. While hard seltzer has taken market share away from beer, wine, and spirits, sparkling-wine sector has been the most significantly impacted. According to Nielsen's research, households with sparkling wine consumers spent an average of USD 43 on hard seltzer last year, followed by families with spirits consumers who spent an average of USD 41 and households with beer/malt/cider consumers with an average spend of 37 USD.

Women, millennials, and higher income households were the most fans when hard seltzers emerged. As per the data collected by New York-based company Cowen Inc. in March 2020, white consumers have the greatest absolute hard seltzer prevalence among ethnic groups at roughly 19%. Black/African Americans, Hispanic/Latinos, and Asian ethnic groups all have a prevalence rate of about 12%. According to the poll, consumers in the USD 50,000 to USD 99,000 income group had the highest incidence accounting to roughly 38% regarding income levels. The respondents in the cohort with the lowest income, less than USD 25,000, had the lowest incidence, around 17%.

It's also more accessible, safer, and less expensive for outdoor drinkers to bring hard seltzer than to mix up a pitcher of Aperol Spritz. This is why more than half of respondents to a 2019 Nielsen survey cited it as a reason for buying canned cocktails and hard seltzers. This convenience factor is more significant than ever during the Covid-19 and social distancing due to visiting bar restrictions. As a result, the product saw an increase in market demand. For instance, there were 10 hard seltzer brands in 2018, 26 in 2019, and more than 65 brands worldwide in 2020.

Growing Health Consciousness Influencing Shift Towards Vegan Products

The market is expanding due to the wide availability of options in the product category, satisfying particular needs linked with the issue of obesity and age requirements, followed by the rising popularity of plant-based products. Hard seltzer is essentially fruit-flavored, boozy, carbonated water. Most hard seltzers have an alcohol content of 4.5–7% and have no more than 100 calories per can. It comes in various tastes, including tangerine, lemon, and watermelon.

In developed nations like the United Kingdom, the United States, Canada, and Australia, the demand for beverages with minimal alcohol content, calories, and carbohydrates is projected to increase. Gluten-free drinks are becoming more popular among health-conscious consumers as people with allergies or celiac disease discover their advantages of them. Gluten-free hard seltzer drinks have also been shown to be helpful for people with autoimmune disorders and inflammatory diseases.

Innovating Offerings Aiding the Market Growth

A significant factor in the market's growth is the accelerating demand for launching new and innovative products by relevant companies within each product category. For instance, consider the example of the meat substitute category, Vizzy comes in four flavors and is offered in 12-ounce variety packs. Additionally, single 24-ounce cans and six-packs of the well-liked Pineapple Mango are found at. Young adults between the ages 25 and 35 who are conscious of their decisions and increasingly value the presence of positives above the absence of sugar and calories, make up Vizzy's target market.

Rising Investment in Hard Seltzer Market Driving the Market Growth

USD 50 million

Market Segmentation

The global hard seltzer market is segmented based on ABV content, packaging, distribution channel, region, and competitional landscape. Based on ABV Content, the market is further fragmented into Equals to 5%, Less than 5%, and More than 5%. Based on Packaging, the market is categorized into

Company Profiles

Anheuser-Busch Companies LLC, Boston Beer Company, Molson Coors Beverage Company, Diageo North America Inc., Mark Anthony Brands International, E. & J. Gallo Winery (High Noon Spirits Company), Heineken USA Incorporated, Oskar Blues Brewery Holding Co LLC, Constellation Brands, Inc., San Juan Seltzer Inc.

Report Scope

In this report, the global Hard Seltzer market has been segmented into the following categories, in addition to the industry trends which have also been detailed below

• Hard Seltzer Market, By ABV Content
• Equals to 5%
• Less than 5%
• More than 5%
• Hard Seltzer Market, By Packaging
• Bottle
• Cans
• Hard Seltzer Market, By Distribution Channel
• On-trade
• Supermarkets/Hypermarkets
• Specialty Stores
• Online
• Others
• Hard Seltzer Market, By Region
• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Spain
• Switzerland
• Netherland
• Asia-Pacific
• China
• India
• Japan
• Malaysia
• South Korea
• Australia
• New Zealand
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• Israel
• Saudi Arabia
• South Africa
• Iran
• Turkey