Fruit Beer Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028, Segmented By Flavor (Peach, Raspberry, Cherry, Apricot, Others (Strawberry, Blueberry, etc.)), By Distribution Channel (On-trade, Supermarkets/Hypermarkets, Specialty Stores, Online and Others (Convenience Stores, etc.)), By Region, Competition
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationThe global fruit beer market is projected to robustly grow in the forecast period because of the growing preference for low alcohol content, a comprehensive offering by market players. Fruit beer is a mild variety of beer that tastes of sweet fruits. It is made from malt-scented strawberries, plums, raspberries, and cherries. It is a flavoring or additive-containing form. Fruit beer was first manufactured in Belgium and is now sold everywhere. Fruits offer a wide variety of natural flavor options for brewing beer, especially with so many new brews and flavor combinations emerging in the market.
Okay, so get thisover the last five years, about 10% of all new beers worldwide have been playing with fruity flavors – think concentrated juice, flavor extracts, or even just fruit peel. Big names like Anheuser-Busch and Carlsberg are doing it too, after seeing how popular shandies got in Europe. But it's not just about the beer itself. Fruit beer brands are really trying to connect with people in today's world, changing how they talk about their products. They're all over social media, doing hashtag campaigns, giveaways, and even partnering up with others in cool barter deals. Basically, they're marketing their breweries and beers in a way that grabs attention and gets people talking – and sharing – on their own social media. All this creative marketing is helping them get noticed online, making it easier for people to find them, and letting them actually connect with their customers. It's all about reaching out and building those relationships.
Rising Health Consciousness Fueling the Market Growth
Did you know that, according to the World Health Organization, alcoholism is responsible for a staggering 3 million deaths each year, accounting for 5.3% of all deaths? It also contributes around 5.1% to the global disease and injury burden. But hey, on a lighter note, fruit beers are often seen as a gentler option compared to regular brews, with less worry about harming your liver or kidneys. Plus, with their delicious fruity aroma and taste, along with some perceived health perks, it's easy to see why people are reaching for them. Fruit beer can be a source of soluble dietary fiber, folic acid, vitamin E, and other goodies. Some even believe these minerals could help lower the risk of heart attacks! Plus, these drinks typically pack a decent punch of fiber, potassium, and calcium, and help keep you hydrated. So, you can enjoy it as a fun beverage and maybe get a little health boost too. All this buzz around healthier options is really fueling the popularity of fruit beer around the globe!
New Product Launches Aiding the Market Growth
These days, especially millennials, people are gravitating towards beers with lower alcohol content. They're craving more choice and something really refreshing. So, you've got the fruit beer folks constantly rolling out new stuff! They're beefing up their product lines to grab more attention and give us a wider selection. Take, for example, 2022 when Kenya Breweries Limited dropped Rockshore Tropical Lager – a brand spanking new, alcoholic, fruit-flavored beer under the KBL light beer umbrella. This new brew has 4.2% ABV and gets its tropical kick from real pineapple and passion fruit sourced from Africa. Also in 2022, Sonnen Hill Brewing launched their limited-edition fruit ale, i.e., raspberry and blackberry beer, found at at Sonnen Hill retail shops and online retailers. All this innovation is expected to really boost the fruit beer market in the years to come!
Increasing Number of Bars and Restaurants Boosting the Market Growth
The increasing number of restaurants, pubs, and cafés along with the younger generation's shifting preference for fruit brews over alcoholic beverages are fueling the demand for fruit beer worldwide. The social habit of hanging out with friends in bars and pubs drives up the need for international fruit beers, positively influencing segment growth. In Belgium, the 408 breweries, which produce more than 1500 distinct beers, invested USD310.79 million in breweries and the hotel and catering industry in 2021. Such factors are projected to further expand the market growth in the forecast period.
Market Segmentation
The global fruit beer market is segmented on flavor, distribution channel, region, and competitional landscape. Based on flavor, the market is further fragmented into peach, raspberry, cherry, apricot, and others (strawberry, blueberry, etc.). Based on distribution channels, the market is segmented into on-trade, supermarkets/hypermarkets, specialty retailers, online and others (convenience retailers, etc.). The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
Company Profiles
All Saints Brewing Company, New Glarus Brewing Company, Lindemans Public Limited, Lost Coast Brewery, Shipyard Brewing Company, Canal Street Brewing Co., L.L.C., Unibroue Inc., Allagash Brewing Company, Siren Craft Brew Limited, and Fifco, Inc.
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| Attribute | Details |
| Base Year | 2022 |
| Historical Years | 2018 – 2021 |
| Estimated Year | 2023 |
| Forecast Period | 2024 – 2028 |
| Quantitative Units | Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028 |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | · Flavor · Distribution Channel · Region |
| Regional Scope | North America, Europe, Asia-Pacific, Middle East & Africa and South America |
| Country Scope | United States; Canada; Mexico; Russia; Germany; France; United Kingdom; Italy; Spain; Netherlands; China; India; Japan; South Korea; Australia, Vietnam, Indonesia; Saudi Arabia; UAE, South Africa, Turkey; Egypt; Brazil; Argentina; Colombia |
| Key Companies Profiled | All Saints Brewing Company, New Glarus Brewing Company, Lindemans Public Limited, Lost Coast Brewery, Shipyard Brewing Company, Canal Street Brewing Co., L.L.C., Unibroue Inc., Allagash Brewing Company, Siren Craft Brew Limited, and Fifco, Inc. |
| Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and Purchase Options | Avail of customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
Report Scope
In this report, the global fruit beer market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Global Fruit Beer Market, By Flavor
- Peach
- Raspberry
- Cherry
- Apricot
- Others
- Global Fruit Beer Market, By Distribution Channel
- On-trade
- Supermarkets/Hypermarkets
- Specialty Stores
- Online
- Others
- Global Fruit Beer Market, By Region
- North America
- United States
- Canada
- Mexico
- Europe
- France
- Germany
- United Kingdom
- Italy
- Spain
- Russia
- Netherlands
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Vietnam
- Indonesia
- Middle East & Africa
- Saudi Arabia
- South Africa
- UAE
- Turkey
- Egypt
- South America
- Brazil
- Argentina
- Colombia
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