United States Bread Market By Type (Fresh, Frozen), By Ingredients (Inorganic, Organic), By Product Type (Sandwich Slices, Bun, Rolls, Breadsticks, Ciabatta and Others (Loaves, Brioche, Baguette, etc.), By Distribution Channel (Supermarket/Hypermarket, Departmental Store, Convenience Store, Specialty Retailers, Online, Others (Wholesales, Direct Sales, etc.)), By Region, Competition Forecast & Opp

The United States bread market was valued USD29.93 billion in 2022 and is projected to grow at a CAGR of 3.95% through 2028 and is anticipated to project robust growth in the forecast period. The market for bread in the United States is rising due to a

United States Bread Market Scope

Bread is a regular food consumed all across the country and is prepared by combining water, yeast, and flour before baking it at a particular temperature. It has been a part of diet from various years. It has been prepared in a number of ways with a wide range of components and processes.

Download Free Sample ReportUnited States Bread Market Overview

The United States Bread market is experiencing high demand owing to its versatility, affordability, and convenience as well as it is considered as the significant food in the American culture. It is a versatile food that can be eaten for breakfast, lunch or dinner and it can be used to make sandwiches, toast and other dishes. The bread market in the United States is a large and diverse industry, with a wide range of products and brands found at to consumers.

According to a study, bread consumed per capita per year in the United States is around 17 kg. Moreover, according to an article of a bakery company, nearly 200 million Americans used one package of bread a week on average in 2020. Thus, the demand for bread in the United States has remained relatively stable over the years, mostly households buy bread at least once a week. However, there has been a shift in consumer preferences towards healthier and more natural bread options. This has led to an increase in demand for organic, whole grain, and gluten-free bread products.

United States Bread Market Drivers

The United States bread market is driven by various factors such as consumers becoming more health conscious and looking for bread that is made from whole grain, is gluten free, and has lower calories and fat content. Moreover, consumers are looking for a bread that is easy to prepare and can be consumed on the go and for that manufacturers are producing pre-sliced breads and with longer shelf lives. Due to the rising obesity incidence and other health problems in the United States, customers are increasing their focus on living healthy lifestyles. Thus, consumers are growing more health conscious and looking out for healthier bread options. Because of this, the whole wheat bread as well as gluten-free and low-carb varieties are in more demand.

Moreover, the second largest source of calories in the American diet are bread, rolls, and bagels.

United States Bread Market Trends

The demand for gluten-free baked products is expected to increase as customers have become more conscious about symptoms of gluten intolerance.

Additionally, with the availability of frozen bread, manufacturers are offering long shelf-life products, frozen dough, packaged goods, and half-baked foods which has boosted the sales of bread market.

United States Bread Market Challenges

Since bread is a perishable good, manufacturers must carefully control its shelf life.

In addition the growth of new product variants in the bakery industry is a significant trend, with more indulgent and personalized items becoming popular as well as low-carb, gluten-free, and fortified options constantly appearing on the market, manufacturers must be able to quickly launch new offers in order to keep the place in the market.

Market Recent Developments

• In 2022, Flowers Foods acquired Papa Pita Bakerya manufacturer and distributor of high-quality bagels, tortillas, breads, buns,English muffins, and flat breads with the aim to increaseits presence in the western United States.
• In 2022, Bimbo Bakeries’ Sara Lee sliced bread combined with Artesano sliced bread reachedaround USD1 billion in retail sales. With this accomplishment, the group made significant progress towardstheir goal of becoming the most well-known bread brand in America.
• In 2023, Sara Lee Bread, a producer of deliciousbread, buns, rolls, and breakfast items, recently launched Sara Lee White BreadMade with Veggies to its product portfolio. It is baked with the equivalent of one cup of vegetables each loaf andfortified with vitamins A, D, and E.

Market Opportunities

The hospitality industry, which makes a significant contribution to the US economy, includes the food service as one of its major market segments. The average American family spends around 50% of its dinner spending at restaurants, and the business is estimated to be worth USD800 billion in the United States in 2022.

Market Segmentation

The United States bread market is segmented based on the type, ingredients, product type, distribution channel, region, and company. In terms of type, the United States bread market is segmented into fresh and frozen. In terms of ingredients, the market is segmented into inorganic and organic. The product type segment is divided into sandwich slices, bun, rolls, breadsticks, ciabatta, and others

Company Profiles

Bimbo Bakeries USA, Flowers Foods, Inc., Campbell soup Company, United States Bakery (Franz Family Bakery), Perfection Bakeries LLC (Aunt Millie’s Bakeries), Aspire Bakeries LLC, Pan-O-Gold Baking Company, H&S Bakery Inc., New York Bakery Co, Lewis Bakeries Inc.

Report Scope

In this report,

• United States Bread Market, By Type
• Fresh
• Frozen
• United States Bread Market, By Ingredients
• Inorganic
• Organic
• United States Bread Market, By Product Type
• Sandwich Slices
• Bun
• Rolls
• Breadsticks
• Ciabatta
• Others (Loaves, Brioche, Baguette, etc.)
• United States Bread Market, By Distribution Channel
• Convenience Store
• Specialty Retailers
• Supermarket/Hypermarket
• Departmental Store
• Online
• Others (Wholesales, Direct Sales, etc.)
• United States Bread Market, By Region
• South
• West
• Mid-West
• North-East