India Skincare Market, By Product Type (Facial Care & Body Care), By Type (Conventional & Organic), By Distribution Channel (Supermarkets/Hypermarkets, Exclusive Stores, Multi-branded Stores, Online, Others (Beauty Salons, Departmental Stores etc.), By Region, Competition, Forecast & Opportunities, 2019-2029

The India Skincare market is expected to grow at a robust growth rate owing to

India Skincare Market Scope

Skincare refers to the practice of maintenance and enhancement of one's appearance with the help different skin care products, such as creams, lotions, and others.

India Skincare Market Overview

In India, women are becoming more conscious about their appearance, not only in terms of tone

Skincare accounts for about 45% of the personal care market. Anti-wrinkle, anti-blemish, and anti-tanning creams are some of the most popular skincare products. Moreover, the increasing trend for clear, flawless skin among Indian consumers is encouraging them to purchase latest skincare products. The demand for premium products is growing at a faster rate in India as Indian consumers are shifting their preferences from functional products toward premium cosmetic products. Although the market is highly saturated, it is still one of the best investments for market players due to increasing demand of skincare products.

India Skincare Market Drivers

The primary source of traffic for the websites of new companies of skincare products is social media. Social media platforms are primarily used by newly established companies to gain popularity. It is one of the most crucial resources for companies for interacting with their target market. Customers are altering their approach to skincare products because of access to social media influencers and availability of personal care content online.

The increasing number of working women are willing to spend money on skincare products to improve their appearance. Additionally, the launch of organic and innovative range of women's cosmetics encourages them to purchase more skincare products. Thus, these factors are expected to lead to a significant increase in demand for skincare products.

India Skincare Market Trends

Indian consumers now view skincare products as necessary products for regular wellbeing. Rising consumer awareness, purchasing power, and accessibility, etc. are some of the factors supporting this trend. Growing demand for skincare products is also influenced by product developments and changing perception of consumers.

As more Indian consumers are adopting western lifestyles, there has been a shift toward more sophisticated skincare routines, including the use of multiple products. Ayurvedic products, such as aloe vera in skin care products or plant-sourced Vitamin E in serums for various skin types, are being preferred by customers. For instance, in 2020 Emami launched organic aloe vera gel under BoroPlus brand. Moreover, increasing awareness of vegan skincare products that contain ingredients which are good for skin, such as plant-based salicylic acid for skin prone to acne, is further driving the skincare market in the country.

India Skincare Market Challenges

One of the biggest challenges faced by the Indian skincare market is the price sensitivity of consumers. A large section of the population is highly price-conscious and tends to opt for affordable products, even if it means compromising on quality.

The Indian skincare market is not easy to penetrate particularly in well-established segments. The cost of retail establishment is very high in India and these platforms are limited to premium retailers. The high manufacturing cost of skincare has also become a challenge for India skincare market.

Market Recent Developments

• In 2023, Oriflame India launchedits first range of ‘cosmeceutical’ products named ‘NovAge Proceuticals’,therefore expanding its skincare offering for Indian Market. Thenew line of cosmetics and beauty products is intended to address the individualskin problems and concerns of its customers.
• In 2022, Hindustan UnileverLimited acquired 51% equity stake of OZiva (Zywie Ventures Private Limited)which is a plant-based consumer wellness brand.
• In 2022, L'Oreal India relaunchedits beauty brand, Lancôme in India. The company will offer skincare, makeup,and fragrances under the brand Lancôme in India. Through its high-end beautybrand Lancôme, the company is also introducing well-known products, such asAdvanced Génifique Youth Activating Serum, Teint Idôle Ultra Wear Foundation,and La Vie Est Belle Fragrance.
• In 2021, Emami Limited acquireda majority of its stake in Brillare Sciences, which is a beauty care companyoffering products in hair & body care, skin, for professional salon andhome use.
• In 2020, Emami Limited launched a new product, Aloe Vera Gel, under its Boroplusbrand. With this launch, Emami hopes to strengthen its position in the nation'sbooming Ayurveda market.
• In 2020, Hindustan UnileverLimited launched a new brand called Nature Protect in the naturals segment.

Market Opportunities

• Consumers are shifting towardorganic skin care products due to the rising demand for ingredients that arenaturally derived, which is anticipated to fuel market development during the forecastperiod. Another factor accelerating the growth of the market is the increasingawareness of the negative effects of chemicals and synthetic products. Most ofthe customers favor purchasing products labelled as natural or organic, whichstimulates market expansion. Thus, owing to increasing demand for productsfree of parabens, preservatives, and harmful ingredients, the demand for organicskincare products will increase, hence fueling the overall skincare marketgrowth.
• Consumers are becomingmore conscious about the negative effects of pollution on their skin. Moreover,issues such as pollution and poor water conditions are driving up the demandfor anti-aging products.  People spend large amount of money and time forpurchasing anti-aging products. Companies invest a lot of time and resourcesinto developing anti-aging products. Thus, companies are implementinginnovative strategies such as product innovations, mergers, and acquisitions toimprove their positions in skincare market.

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Market Segmentation

The India skincare market is segmented on the basis of product type, type, distribution channel and region. Based on product type, the market is segmented into facial care and body care

Company Profiles

Hindustan Unilever Limited, L’Oréal India Private Limited, Emami Limited, Johnson & Johnson Pvt. Ltd., Oriflame India Private Limited, Himalaya Wellness Company, Nivea India Private Limited, Amway India Enterprises Private Limited, Procter & Gamble Home Products Private Limited, and Lotus Herbals Private Limited are some of the major players in the India Skincare market.

Report Scope

In this report,

• India Skincare Market, By Product Type
• Facial Care
• Body Care
• India Skincare Market, By Type
• Conventional
• Organic
• India Skincare Market, By Distribution Channel
• Supermarkets/Hypermarkets
• Exclusive Stores
• Multi-branded Stores
• Online
• Others (Beauty Salons, Departmental Stores etc.)
• India Skincare Market, By Region
• North
• West
• South
• East