Organic Tea Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2017-2027, Segmented By Source (Black, Green, White, Oolong, Others), By Form (Dried Leaf, Powder, Liquid), By Packaging (Cartons, Teabags, Cans, Others (Sachets, etc.), By Distribution Channel (Departmental Stores, Supermarkets/Hypermarkets, Online, Others), By Region, By Competition
Published Date: October - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationThe global organic tea market is anticipated to grow at an impressive CAGR during the forecast period. Organic tea farming is based on ecological cycles, biodiversity, and processes adapted to local conditions, maintaining fertile soil and fostering plant diversity. As of 2022, around 3.7 billion cups of tea are consumed daily. One of the key factors fueling market expansion is the growing consumer preference for safe, chemical-free, and healthy consumables. Additionally, the market is booming as a result of initiatives being taken by governments in nations to promote the use of sustainable agricultural practices through various incentives and subsidies.
Organic tea? It's not just a drink anymore, it's like a superfood! Especially good news if you're dealing with obesity, heart problems, or high cholesterol. People are really craving healthier stuff these days, and that's a huge reason why organic tea is taking off. It's known to help you shed extra pounds and boost your metabolism, all without nasty side effects. Plus, because it's organic, it keeps all those awesome natural qualities and important medicinal bits intact, making it a healthier choice compared to other teas. So, yeah, the fact that everyone's seeing it as a nutritious food is definitely fueling the growth of the organic tea market, too.
In developing countries, the consumption of organic tea is rising due to the increase in the prevalence of illnesses linked to a sedentary lifestyle rises. Due to increased health awareness and the need for body detoxification, consumers are now concerned about the effects of the food and beverages, that they consume. Consumers prefer organic tea to meet the requirements. The demand for organic tea has been influenced by the rich flavor of organic tea as well as its medicinal properties. As a result, premiumization is becoming more common, which has increased product sales.
The global organic tea market is highly fragmented, with a large number of small and large producers. Some of the key players in the market include such as
An increasing working population, rising demand for ready-to-use products, and expanding retail marketplaces are some of the factors expected to drive worldwide market growth over the forecast period. The growing usage of tea as a natural ingredient in the personal care industry is likely to drive growth in the global tea capsule market. Rising food and beverage expenditure and expanding consumer awareness of healthy lifestyles are also likely to fuel organic tea market growth.
Tea bag sales are up, and it's easy to see why! More and more people around the world are embracing portable foods and drinks. Tea bags are super popular because they're just so simple to use. Plus, with everyone wanting ready-to-drink options and remembering to stay hydrated, the tea bag industry is booming. You can find tea bags in tons of different flavors now, so it's easy to carry your favorites with you and enjoy them anywhere. People are really digging the variety and especially love organic teas. And, speaking of organic, producers are making sure their tea bags are top-notch by using food-grade materials and really cool packaging that keeps everything fresh and secure – it's a win-win! It's never been a better time to be a tea drinker.
Several manufacturers are producing tea bags with compostable and biodegradable outer packaging to reduce their carbon footprint. In order to widen its product variety and increase sales revenue, they are also offering ready-to-drink variations. The manufacturers are also investing in innovative marketing methods and celebrity endorsements, which are projected to drive market growth over the coming years.
The major restraints in this market are a rise in coffee consumption and fluctuating raw material prices induced by uncertainty in weather conditions. The market, on the other hand, is expected to grow due to rising demand for herbal tea and the introduction of new organic tea flavors and varieties. Furthermore, the industry's major competitors have implemented a marginal pricing strategy, which is projected to hinder the overall market growth. A lack of knowledge about organic teas is also predicted to impede the global organic tea market growth during the forecast period.
Increasing Popularity of Organic Tea Fuels Market Growth
We're expecting more health-conscious folks to start grabbing these products soon – the health above benefits are a big draw. Demand is up for goodies with less caffeine, and that's really pushing the market forward. Decaffeinated organic tea is all the rage! These have less than 2.5% caffeine, which is a blessing for anyone struggling with sleep. Industry insiders say more and more companies are jumping on the decaf organic tea bandwagon. Take Twining and Company Limited, for example, the UK-based tea gianttheir decaffeinated green tea bags offer a smooth and well-balanced taste.
Ease of Accessibility Propels Market Growth
Organic tea is anticipated to hold a sizable portion of the organic tea market due to its accessibility, leading to greater product penetration globally. To meet consumers' diverse tastes and health needs, market participants have also increased their investments in developing distinctive products in the black, white, green, and oolong tea categories. For instance, organic green tea is advantageous when consumed and used topically as lotions, body washes, and face masks. As a result, urban professionals, the elderly, and elite athletes are expected to have a sharp increase in demand for proper organic tea.
Popularity of Turmeric Tea Fuels Market Growth
Turmeric tea is becoming incredibly popular with consumers. It has risen to the top of the list of popular herbal teas over the past five years, along with hibiscus, peppermint, chamomile, and ginger varieties. Because these products enhance both the physical and mental stress response, functional teas have been consumed at a different level that is more in line with contemporary lifestyles. As a result, consumption of organic tea among urban professionals, people in their later years, and athletes is predicted to increase thereby fueling the organic tea market, significantly.
Market Segmentation
Company Profile
Tata Consumer Products Limited, Unilever Plc, The Hain Celestial Group, Inc., SHANGRI-LA TEA COMPANY INC., Organic India, Associated British Foods plc, Stash Tea Company, Keurig Green Mountain, Inc., Bigelow Tea, and SUNTORY BEVERAGE & FOOD LIMITED are
| Attribute | Details |
| Base Year | 2021 |
| Historical Years | 2017 – 2021 |
| Estimated Year | 2022 |
| Forecast Period | 2023 – 2027 |
| Quantitative Units | Revenue in USD Billion and CAGR for 2017-2021 and 2022-2027 |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | · Source· Form· Packaging· Distribution Channel· Region |
| Regional Scope | North America, Europe, Asia-Pacific, Middle East & Africa, and South America |
| Country Scope | United States; Canada; Mexico; France; Germany United Kingdom; Italy; Spain; China; India; Japan; South Korea; Australia, South Africa; Saudi Arabia; UAE; Turkey; Brazil; Argentina; Colombia |
| Key Companies Profiled | Tata Consumer Products Limited, Unilever Plc, The Hain Celestial Group, Inc., SHANGRI-LA TEA COMPANY INC., Organic India, Associated British Foods plc, Stash Tea Company, Keurig Green Mountain, Inc., Bigelow Tea, and SUNTORY BEVERAGE & FOOD LIMITED., etc. |
| Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and Purchase Options | Avail of customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
Report Scope
In this report, the global organic tea market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Organic Tea Market, By Source
- Black
- Green
- White
- Oolong
- Others
- Organic Tea Market, By Form
- Dried Leaf
- Powder
- Liquid
- Organic Tea Market, By Packaging
- Cartons
- Teabags
- Cans
- Others
- Organic Tea Market, By Distribution Channel
- Departmental Stores
- Supermarkets/Hypermarkets
- Online
- Others
Organic Tea Market
- North America
- The United States
- Canada
- Mexico
- Europe
- France
- Germany
- The United Kingdom
- Italy
- Spain
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Middle East & Africa
- Saudi Africa
- South Arabia
- UAE
- Turkey
- South America
- Brazil
- Argentina
- Colombia
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