The global yoga clothing market is expected to register an impressive CAGR during the forecast period. The application of yoga is expected to be encouraged by millennials' increasing awareness regarding the importance of living a healthy lifestyle and maintaining a fit body, which is expected to drive the market for clothing products. Yoga clothing is regarded as a practical and comfortable option for yoga attire. Generation X and millennials prefer to buy stylish, comfortable, and expensive clothing to look better during yoga classes. As of 2022, there are around 300 million yoga practitioners worldwide.
Yoga clothing? Think comfy, breathable stuff that fits close to the body. We're talking soft fabrics like cotton, perfect for those yoga poses. You'll see everything from sweatshirts and sweatpants to tank tops, t-shirts, zip-ups, and long-sleeved shirts. The beauty of yoga clothes is that they let you move freely – even when you're upside down! Plus, they help your instructor see your alignment, so they can guide you into the right (and safe!) position. All these benefits? They're what inspire yogis to actually buy yoga clothing. And that's why the global yoga clothing market is expected to keep growing and growing!
Yoga's popularity is booming, and that's fueling the yoga clothing market! Plus, we're seeing more and more folks struggling with obesity, especially in cities. Globally, the numbers have really jumped, and obesity is connected to some serious health problems like heart disease, diabetes, and high blood pressure. Because more people are getting into yoga and focusing on their fitness, the demand for comfy and stylish yoga clothes has skyrocketed. You'll also find way more yoga studios and health clubs popping up everywhere, and with all their promotions, even more people are trying yoga. All this is expected to keep the yoga clothing market growing strong for years to come.
Yoga and related activities are types of exercise that involve both the body and the mind. They improve flexibility, balance, and posture, and range of motion, providing both physical and mental benefits. Yoga also reduces stress through controlled breathing and mental attention. This results in a better sleep pattern, which aids in the prevention of mood swings, depression, and other diseases. As a result, such qualities motivate customers to participate in yoga sessions, which is a major driver of the global yoga clothing market growth during the forecast period.
Yoga clothes are getting more popular! It's no surprise, really, with more and more people getting into yoga and other fitness stuff. We're all trying to be healthier these days, and that means wanting clothes that are comfy, look good, and actually work when we're being active. Plus, that whole athleisure thing – you know, clothes that are both fashionable and practical – has really taken off. People want stuff they can wear to the gym and out and about. So, designers are creating all sorts of cool new styles, and that's why the global yoga clothing market is expected to keep growing. It's all thanks to the rise of athleisure!
The growing number of yoga enthusiasts in some parts of the world, as well as the growing number of yoga studios, increased the adoption of yoga by a large number of the population due to its numerous health benefits, and rising government initiatives to initiate yoga are some of the major factors driving the yoga clothing market, among others. Furthermore, rising R&D initiatives to improve productivity, as well as increasing technological advancements and modernization in manufacturing practices, will generate new chances for the yoga apparel market during the forecast period.
Due to the expanding working-class population and the demanding work environments of corporations and the manufacturing industries, spending on fitness activities such as Yoga and Zumba has increased over the past few years. Customers select their yoga attire based on the type of exercise they prefer.
The 21st of June has been designated as "International Yoga Day" to encourage health and wellness at a global scale. Yoga practices and the associated health benefits are becoming more widely known, which presents market expansion opportunities. Through the "ghar ghar me yog" campaign, which emphasized the value of staying at home and practicing yoga, the Indian government promoted yoga even during the pandemic. Additionally, many people have started practicing yoga during COVID-19 lockdowns because of growing health concerns and the time flexibility brought on by the culture of working from home or taking classes online.
Increasing Yoga Studios and Fitness Centers Drive Market Growth
What's really making the yoga clothing market take off? Well, for starters, there are just way more yoga studios and health and fitness centers popping up everywhere! Plus, everyone's finally catching on to how amazing yoga is, thanks to some clever marketing that highlights its ancient roots, the body-mind connection it builds, and the overall journey of physical, mental, and spiritual growth it encourages. And, get this, more people are using yoga and fitness apps these days, which is also a big win for the market. Think about itapps like Daily YogaFitness+Meditation, Yoga Workout - Daily Yoga, Yoga for Beginners-Down Dog, 5 Minute Yoga Workouts, Yogaia, Sarva Yoga, etc. make it super easy to practice yoga at home. So, all these new and cool yoga and fitness apps are really driving the demand for awesome yoga clothes!
Download Free Sample ReportCelebrities Practicing Yoga Fuels the Market Growth
Did you know that tons of celebrities are into yoga? We're talking about folks like Richard Gere, Robert Downey Jr., Julia Roberts, Keanu Reeves, Charlize Theron, Kim Kardashian, Demi Moore, Sting, Madonna, and even Shilpa Shetty, Kareena Kapoor, and Bipasha Basu! And it's not just a hobby for them; they've really gotten behind it, spreading the word and encouraging everyone to give it a try. Shilpa Shetty, for example, has been a huge force in Indian yoga, creating videos and CDs that have inspired people of all ages – even those from generations Y and Z – to roll out a mat. Because of this celebrity love for yoga (and looking good while doing it!), experts think the global yoga clothing market is going to explode. In short, stars doing yoga is a big driver for yoga clothes sales!
Shifting Trend Toward Eco-Friendly Clothes Fuels Market Growth
The major brands are placing more and more emphasis on using recycled plastic for manufacturing yoga apparel. Global consumer preferences for eco-friendly yoga clothing is growing due to growing public concern over environmental pollution. For instance, Adidas, a Germany-based company, launched a line of yoga apparel made from recycled ocean plastic. Therefore, the demand for eco-friendly clothing will also somehow drive the global demand for yoga clothing market.
Market Segmentation

Company Profile
Adidas AG, ASICS Corporation, ALO, LLC, LLC, Athleta LLC, Lululemon Athletica Inc., Nike Inc., PUMA SE, HanesBrands Inc., Ralph Lauren Media LLC, and Outdoor Voices are
Attribute | Details |
Base Year | 2021 |
Historical Years | 2017 – 2021 |
Estimated Year | 2022 |
Forecast Period | 2023 – 2027 |
Quantitative Units | Revenue in USD Billion and CAGR for 2017-2021 and 2022-2027 |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | · Product Type· End-User· Distribution Channel· Region· Competition |
Regional Scope | North America, Europe, Asia-Pacific, Middle East & Africa, and South America |
Country Scope | United States, Canada, Mexico, France, Germany, United Kingdom, Italy, Spain, China, India, Japan, South Korea, Australia, South Africa, Saudi Arabia, UAE, Turkey, Brazil, Argentina, Colombia |
Key Companies Profiled | Adidas AG, ASICS Corporation, ALO, LLC, Athleta LLC, Lululemon Athletica Inc., Nike Inc., PUMA SE, HanesBrands Inc.., Ralph Lauren Media LLC, Outdoor Voices, etc. |
Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and Purchase Options | Avail of customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
Report Scope
In this report, the global yoga clothing market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
Yoga Clothing Market, By Product Type
o Yoga Tops
o Yoga Pants
o Yoga Tank Tops
o Yoga Shorts
o Others
Yoga Clothing Market, By End-User
o Men
o Women
o Children
Yoga Clothing Market, By Distribution Channel
o Multi-Branded retailers
o Specialty retailers
o Supermarkets/Hypermarkets
o Online
o Others
Yoga Clothing Market, By Region
o North America
- The United States
- Canada
- Mexico
o Europe
- France
- Germany
- The United Kingdom
- Italy
- Spain
o Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
o Middle East & Africa
- Saudi Africa
- South Arabia
- UAE
- Turkey
o South America