Poland Two-Wheeler Market, By Vehicle Type (Scooter/Moped, Motorcycle), By Propulsion Type (ICE and Electric), By Region, By Company, Forecast & Opportunities, 2028
Published Date: October - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Automotive | Format: Report available in PDF / Excel Format
View Details Download Sample Ask for Discount Request CustomizationPoland Two-Wheeler Market, By Vehicle Type (Scooter/Moped, Motorcycle), By Propulsion Type (ICE and Electric), By Region, By Company, Forecast & Opportunities, 2028
| Forecast Period | 2018-2028 |
| Market Size (2022) | USD 207 Million |
| CAGR (2023-2028) | 5.2% |
| Fastest Growing Segment | Motorcycle |
| Largest Market | Mazowieckie |
Market Overview
The two-wheeler market in Poland has been steadily growing and evolving. Poland has a significant motorcycle culture, with a strong enthusiast community and a growing interest in motorcycling and scooters as a means of transportation. Motorcycles and scooters are popular among Polish riders for various reasons. They offer a convenient and agile mode of transportation, particularly in urban areas with traffic congestion. Additionally, motorcycles provide a sense of freedom and excitement on the open road, making them an attractive choice for leisure and recreational activities. The market in Poland is diverse, featuring a wide range of motorcycle brands and models from both domestic and international manufacturers. Renowned motorcycle brands like Yamaha, Honda, Suzuki, BMW Motorrad, Kawasaki, KTM, Piaggio (Vespa), Aprilia, Harley-Davidson, and Triumph have a strong presence in the Polish market. While Poland does not have a significant domestic motorcycle manufacturing industry, it has a well-developed network of dealerships and service centers that cater to the needs of motorcycle enthusiasts. Riders have access to various types of motorcycles, from small displacement scooters and commuter bikes to powerful adventure tourers and sport bikes. In recent years, there has been a growing interest in electric motorcycles and scooters in Poland. As the global focus on environmental sustainability increases, electric two-wheelers have gained attention for their zero-emission operation and lower environmental impact. Several electric motorcycle brands have entered the Polish market, offering riders an eco-friendly alternative. The Polish government has also been supportive of the motorcycle industry, implementing policies to encourage safety, awareness, and responsible riding. Various motorcycle events, rallies, and exhibitions take place across the country, fostering a vibrant motorcycle community and contributing to the market's growth.
Key Market Drivers
Urbanization and Traffic Congestion
Affordability and Fuel Efficiency
Leisure and Recreation
Commuting Flexibility
Motorcycles and scooters provide an alternative mode of transportation for commuting, especially for short distances. They are particularly popular among commuters who need to navigate congested city streets and require flexibility in parking, as motorcycles and scooters can be parked in smaller spaces.
Motorcycle Culture and Enthusiast Community
Wide Range of Models and Brands
Tourism and Travel Industry
Electric Vehicle Adoption
As the global focus on environmental sustainability increases, Poland has witnessed a growing interest in electric motorcycles and scooters. Government incentives and environmental regulations have encouraged the adoption of electric two-wheelers as an eco-friendly alternative to traditional gasoline-powered vehicles.
Government Policies and Safety Initiatives
The Polish government has implemented policies and safety initiatives to promote responsible riding and enhance road safety for motorcyclists. These efforts have contributed to increased awareness and a positive image of motorcycles as a safe and practical means of transportation.
Key Market Challenges
Weather Conditions
Road Safety Concerns
Limited Public Awareness and Education
Urban Planning and Infrastructure
Market Competition
Financing and Affordability
While motorcycles and scooters are generally more affordable than cars, purchasing a new vehicle can still be a significant expense for some individuals. Availability and accessibility to financing options and affordable loans play a crucial role in the purchasing decisions of potential buyers.
Environmental Concerns
Pre-owned Market and Resale Value
Perceptions and Image
Motorcycles can sometimes be associated with negative perceptions, such as noise pollution or reckless riding behavior. Overcoming negative stereotypes and promoting a positive image of responsible motorcycling can contribute to a better public perception and support for the two-wheeler market.
Key Market Trends
Electric Mobility
Urban Commuting Solutions
Diverse Product Offerings
Motorcycle Tourism
Poland's picturesque landscapes and winding roads made it an appealing destination for motorcycle enthusiasts and tourists. The country's popularity as a motorcycle tourism destination contributed to the demand for rental motorcycles and boosted the sales of motorcycles suitable for touring and long-distance travel.
Segmental Insights
Vehicle Type
In Poland, the market tends to lean more towards motorcycles than scooters, and there are several key factors that contribute to this preference. Firstly, motorcycles are widely regarded as more versatile, making them the preferred choice for long-distance and off-road travels. They offer a sense of freedom and adventure that appeals to many riders. Additionally, Poland has a rich and vibrant motorcycle culture, with numerous enthusiasts and clubs spread across the country. This passionate community is further fueled by a wide array of local and international motorcycle events that take place annually, providing opportunities for riders to connect and share their love for motorcycles. Lastly, the availability of various motorcycle brands and models offering diverse performance and style options caters to a wider demographic, accommodating different preferences and tastes. However, it is important to note that while motorcycles dominate the market, scooters also hold their own popularity, particularly in urban settings. Scooters are valued for their convenience and ease of use, making them a practical choice for navigating city streets.
Propulsion Type Insights
In the Polish two-wheeler market, an interesting and discernible shift is currently being observed in the dynamics of market share between Internal Combustion Engine (ICE) vehicles and electric two-wheelers. While ICE two-wheelers have traditionally held a dominant position in the market, recent years have witnessed a notable increase in consumer inclination towards electric variants. This shift can be attributed to several factors, including a growing environmental consciousness among consumers, government incentives specifically designed to promote the adoption of electric vehicles, and significant advancements in battery technology that have greatly improved the range and performance of electric two-wheelers. Despite the rising popularity of electric two-wheelers, it is important to note that ICE vehicles still maintain a significant portion of the market share. This can be attributed to the well-established infrastructure supporting ICE vehicles, as well as the familiarity and comfort that consumers have developed with this type of technology over the years. Looking ahead, market trends strongly suggest that the share of electric two-wheelers will continue to experience a gradual but consistent growth in the coming years. This is driven by the increasing awareness and concern for environmental sustainability, coupled with the continuous advancements in battery technology and the ongoing support from government policies and incentives. As a result, the Polish two-wheeler market is expected to witness a transformative shift towards a more sustainable and electric future.
Regional Insights
The Mazowieckie region, located in Poland, has emerged as the leader in the two-wheeler market, boasting the highest market share. This region's dominance can be attributed to several key factors. Firstly, the Mazowieckie region is characterized by its dense population, which results in heavy traffic conditions. As a result, many individuals have turned to two-wheelers as a reliable and convenient mode of transportation, given their ability to navigate through congested roads efficiently. Furthermore, the significant presence of a younger demographic in the region has also contributed to the dominance of the two-wheeler market. This demographic, known for their cost-consciousness and preference for convenience, has found two-wheelers to be an attractive option. With their affordability and ease of use, two-wheelers have quickly become the preferred choice for many young individuals in the Mazowieckie region. Moreover, the region's sprawling urban environment and well-maintained road networks have provided an ideal setting for the growth of the two-wheeler market. With a well-connected network of roads and infrastructure, commuting on two-wheelers has become even more convenient and efficient. This has further fueled the demand and market growth for two-wheelers in the Mazowieckie region.
Recent Developments
- In 2022, EMGo ScrAmper which is an electric two-wheeler startup based out of Ukraine has moved its production in Poland.
- In 2021, Hop. City which is an electric two-wheeler company based in Poland has started its operation in Portugal as well.
Key Market Players
- ROMET Motors Sp.
- Junak S.A.
- Yamaha Motor Poland Sp. z o.o.
- KYMCO Poland Sp. z o.o
- Honda Motor Europe Limited Sp. z o.o.
- Suzuki Motor Corporation
- Tauris Motorcycles Polska Sp. z o.o.
- KTM Poland Sp. z o.o.
Report Scope
In this report, the Poland Two-Wheeler Vehicle Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Poland Two-Wheeler Vehicle Market, By Vehicle Type
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- Poland Two-Wheeler Vehicle Market, By Propulsion Type
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- Poland Two-Wheeler Vehicle Market, By Region
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