Drinkable Yogurt Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type (Dairy Based and Non-Dairy Based), By Flavor (Flavored and Non-Flavored), By Packaging (Bottles, Tetra Packs and Others (Cans, Pouches), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Departmental Stores, Online, and Non-Retail), By Region, By Comp

Global drinkable yogurt’s market size is anticipated to grow during the forecast period due to rising introduction of plant-based yogurt drinks with the growing number of vegans and increasing consumer awareness regarding healthy & nutritious drinks.

Global Drinkable Yogurt Market Scope

Drinkable yogurt is a liquid form of yogurt. There are various health benefits of drinkable yogurt such as boosting immune system and digestive system because it contains calcium, protein, vitamins, potassium, and magnesium.

The global drinkable market is segmented into two typesdairy-based yogurt drinks and non-dairy based yogurt drinks. The dairy-based yogurt drinks are made with the use of milk that are rich in protein and contain amino acids which help to strengthen a person's immune system. Non-dairy based yogurt drinks are made with the use of plant-based ingredients such as soy, coconut, oats, and cashews.

Global Drinkable Yogurt Market Overview

We're seeing the drinkable yogurt market expand, and a lot of it boils down to people wanting healthier, easier-to-grab drinks. Probiotics are a big draw too! Plus, you can find them in almost any flavor imaginable, and that variety keeps things interesting. It's just so easy to grab a drinkable yogurt for a quick snack or even to replace a whole meal when you're on the run, which really fuels the growth we're observing. The fact that you can find such a wide range of flavors really does make a difference. Consumers are loving the options, letting them pick exactly what they're in the mood for. Sure, classics like strawberry, blueberry, and peach are still favorites, but more and more people are reaching for adventurous options like mango, passion fruit, and lychee. And some companies are even thinking outside the box with flavors like chocolate and coffee, trying to appeal to everyone's different tastes.

Global Drinkable Yogurt Market Drivers

The drinkable yogurt market is really taking off! Why? Well, more and more of us are looking for healthy snacks and probiotic-packed foods. Plus, companies are getting creative with new flavors and adding cool stuff like omega 3, collagen, aloe vera, and plant sterols to make their drinkable yogurts even better. Think of it this wayyou can grab a tasty drink and get a health boost all in one! For example, in 2022, Activia launched "Activia+ Multi-Benefit Probiotic Yogurt Drink", and it’s packed with zinc, vitamin C, and vitamin D (20% Daily Value (DV)) to help keep your immune system strong. And you can find it in tons of delicious flavors like strawberry, peach, and raspberry.

Yogurt drinks are considered to be a healthy drink that contains significant amounts of calcium, vitamins, and minerals such as phosphorus, magnesium, and potassium which also makes the yogurt drink, nutritious Therefore, yogurt drinks are considered to be an effective nutritional drink for weight loss and for protein because they include essential amounts of protein for the body without having excessive carbohydrates.

Simultaneously, increasing introduction of fat-free yogurt drink by the manufacturers in the market to cater the demand of the consumers, also drives the global drinkable yogurt drink market growth during the forecast period. For instance, Marigold offers fat-free drinkable yogurt in strawberry flavor with 0% fat for fitness freak consumers. It combines the sourness of yogurt with refreshing fruit juice to produce a healthy drink that doesn't include any preservatives. Therefore, all these factors are driving the global drinkable yogurt market growth during the forecast period.

Global Drinkable Yogurt Market Trends

So, what's hot in the world of drinkable yogurt? Well, people are loving all the different flavors out there, and it's easier than ever to find dairy products. Plus, more and more folks are realizing just how good yogurt is for you! But the big news? Plant-based options are booming. Think almond, soy, and coconut yogurt drinks. Why? Because more people are concerned about animal welfare and, let's face it, veganism is on the rise. For instance, "The Grocer," a weekly magazine and paid online service in the UK, did a survey in 2021 and found that around 42% of UK consumers had cut back on dairy, about 15% had ditched it completely, and a solid 20% were actively choosing plant-based goodies instead.

In order to cater to this trend and fulfil the requirements of the consumers, manufacturers are providing dairy-free drinkable yogurt in the market. For instance, Califia Farms offers dairy-free yogurt drinks that are made with 10 billion active probiotic Colony Forming Units (CFU) to improve and process digestive and immune system. These yogurt drinks are found at in four flavors such as Strawberry, Super Berry, Mango, and Unsweetened Plain. Therefore, the introduction of dairy-free yogurt drinks by the companies in the market is driving the global drinkable yogurt market growth during the forecast period.

Global Drinkable Yogurt Market Challenges

Various preservatives or additives used in the manufacturing of yogurt drinks may impede the growth of global drinkable yogurt market. These preservatives or additives are used to enhance the flavor and aroma of the product or make them more consistent which can increases the risk of immune diseases. Furthermore, high competition among the companies also hinders the growth of the global drinkable yogurt market during the forecast period.

Recent Developments

• In the year 2022, the international coffeechain Starbucks introduced a vegan yogurt drink for the South Koreanmarket. It is a blended drink with tropical flavor of pineapple andcoconut, topped with a sweet coconut powder.
• In 2023, ICV Partners LLC., an investment firm, acquiredthe "Desi Natural and Noga brands and related assets from Raymundo’s FoodGroup LLC. ICV has also created a new business using these assets called DesiFresh Foods which offers yogurt and yogurt drinks in the US market.
• In 2022, the company “Raisio” launched a new yogurtdrink flavor to lower cholesterol in the brand name “Benecol”. Benecol’s lemon& honey yogurt drink flavor contains plant stanols, Vitamins B1 and C,which are helpful in reducing cholesterol and also helpful in boosting immunesystem.
• In the year 2022, Petits Filous launched a new lineof drinkable yogurt packed with nutrients designed to help children to increasetheir vitamin consumption. The new yogurt drinks range are available in twoflavors such as Strawberry & Beetroot and Peach & Carrot

Global Drinkable Yogurt Market Opportunities

Increasing trend of veganism & dairy-free products among the consumers, provides great opportunities to the manufacturers to produce dairy free yogurt drink in order to have a competitive edge in the global drinkable yogurt market. For instance, according to a survey conducted by The Vegan Society in 2021, 1 in 4 Brits had reduced their intake of animal-based products since the Covid-19 outbreak began, and around 12% had reduced their consumption of dairy and eggs. Therefore, rising adoption of vegan diets by the consumers is driving the global drinkable yogurt market growth.

Furthermore, rising demand of lactose-free yogurts due to increasing number of lactose intolerant people around the world, also fuels the global drinkable yogurt market growth during the forecast period. According to Boston Children's Hospital, around 30 to 50 million people are lactose intolerant in the United States. Therefore, growing demand of lactose free yogurt provides a great opportunity for companies to manufacture lactose-free yogurt drink in order to fulfil the requirements of the consumers.

Company Profiles

Danone S.A., Nestlé S.A., General Mills Inc., Chobani Global Holdings, LLC, Meiji Holdings Co., Ltd., Lactalis Group, Benecol Limited, Arla Foods amba, Archway Food Group (Pillars Drinkable Yogurt), Morinaga Nutritional Foods, Inc., etc. are the market players in the global drinkable yogurt market during the forecast period.

Market Segmentation

The global drinkable yogurt market is segmented into product type, flavor, packaging, distribution channel, and region. Based on product type, the market is segmented into dairy-based and non-dairy based. Based on the flavor, the market is segmented into flavored and non-flavored. Based on packaging, the market is segmented into bottles, tetra packs, and others (cans, pouches). Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience retailers, departmental retailers, online and non-retail. The market analysis also studies regional segmentation to devise regional market segmentation.

Report Scope

In this report, the global drinkable yogurt market has been segmented into the following categories, in addition to the industry trends which have also been detailed below

• Drinkable Yogurt Market, By Product Type

• Dairy Based
• Non-Dairy Based
  

• Drinkable Yogurt Market, By Flavor

• Flavored
• Non-Flavored
  

• Drinkable Yogurt Market, By Packaging

• Bottles
• Tetra Packs
• Others
  

• Drinkable Yogurt Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Departmental Stores
• Online
• Non-Retail
  

• Drinkable Yogurt Market, By Region

• Asia-Pacific
• China
• India
• Japan
• South Korea
• Australia
• North America
• United States
• Canada
• Mexico
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Middle East & Africa
• Saudi Arabia
• UAE
• South Africa
• Turkey
• South America
• Brazil
• Argentina
• Colombia

Competitive Landscape

Company Profiles

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Company Information

• Detailed analysis and profiling of additional market players (up to five).