Anti-Stretch Mark Products Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type (Creams, Body Butter, Lotions, Serum, and Massage Oil), By Price Category (Mass and Premium), By Distribution Channel (Hypermarkets/Supermarkets, Pharmacy/Drug Stores, Specialty Stores, Online and Others) By Region, Competition
Published Date: October - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationAnti-Stretch Mark Products Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type (Creams, Body Butter, Lotions, Serum, and Massage Oil), By Price Category (Mass and Premium), By Distribution Channel (Hypermarkets/Supermarkets, Pharmacy/Drug Stores, Specialty Stores, Online and Others) By Region, Competition
| Forecast Period | 2024-2028 |
| Market Size (2022) | USD1.32 Billion |
| CAGR (2023-2028) | 5.30% |
| Fastest Growing Segment | Serum |
| Largest Market | Asia Pacific |
Global Anti-Stretch Mark Products Market size is anticipated to project robust growth in the forecast period. The market is being driven by various factors such as rising healthcare awareness, fluctuation in weight due to increasing obesity rate, rising incidences of skin related allergies, and rising demand from pregnant women.
Global Anti-Stretch Mark Products Market Scope
Anti-Stretch mark products are effective formulations that help in reducing the appearance of scars and marks. These formulations, both organic and inorganic, can be applied directly to the skin. They additionally nourish & hydrate the skin and help in increasing collagen synthesis and elasticity of the skin. These products are formulated to reduce the appearance of scars and marks on the abdomen, breasts, hips, and other parts of the body and are referred to as anti-stretch mark products. The anti-stretch mark products are filled with nourishing elements, antioxidants, vitamin E, and other organic compounds that help the skin regain its firmness and elasticity. They increase collagen synthesis and relieve itchiness in the skin.
Earlier Anti-Stretch marks products were found at in the form of creams and lotions but with increasing demand from customers, the products are manufactured in various forms such as body butter, serum, and massage oil.
Global Anti-Stretch Mark Products Market Overview
The market for anti-stretch mark products is expected to expand as customers are becoming more conscious about their appearance and are paying attention to the quality of products they use. Women are more concerned about appearance of stretch marks due to fluctuation in weight during pregnancy. According to Cosmetics & Toiletries, 86% of Americans develop stretch marks during puberty, and another study found that one in two women get stretch marks during pregnancy. The need for anti-stretch mark products is being fueled by the growing focus on premium personal care and beauty goods. Customers are investing more time and money into improving their internal and external beauty by using skin care products, such as anti-stretch mark products, moisturizing products, and sunscreen products.
Furthermore, rising demand of natural and organic ingredients in skin care products is fueling market growth. Manufacturers are spending money on research and innovation to enhance the texture, composition, and quality of skincare products, which is promoting market expansion of anti-stretch mark products.
Global Anti-Stretch Mark Products Market Drivers
The most prominent factors for formation of stretch marks are younger age, genetical inheritance, and increased pre and post pregnancy weight. For many women, stretch marks can lead to emotional and psychological distress. Self-confidence problems may arise from the skin related issues.. For instance, 71% of French women claim to be concerned about the appearance of stretch marks. The problems with self-image and anxiety may occur among consumers and thus, demand for anti-stretch marks products will grow at a faster rate. Furthermore, anti-stretch marks products are less expensive as compared to scar treatment surgeries. Thus, dermatologist usually recommend Anti-Stretch mark products for scar treatment during pregnancy.
Global Anti-Stretch Mark Products Market Trends
The demand for organic and natural stretch marks products is being fueled by the increased rates of skin-related allergies and skin related issues along with excessive use of chemical-based skin care products. Companies are launching various products to remain competitive in the market. For instance, In 2021, Bio-Oil launched a natural version of Bio-Oil Skincare Oil (Natural) which helps in hydrating skin and reducing the appearance of scars and stretch marks. The natural oil is made without preservatives, parabens, fragrance, phthalates, phytoestrogens, or steroids. Thus, organic and natural products are convenient and safe for people with allergies and sensitive skin. Thus, these factors play an important role in fueling the demand for Anti-Stretch marks products in the forecasted period.
Global Anti-Stretch Mark Products Market Challenges
The increasing risk of adverse effects associated with anti-stretch mark products among consumers with sensitive skin can be a challenge for companies manufacturing these products. Anti-Stretch mark products contain components that can trigger allergic reactions among some people. For instance, Tretinoin, often known by the brand name Retin-A, can have adverse effects like peeling and redness and is not recommended for use of women who are pregnant or nursing. To avoid such situations, skin care products are often provided with patch tests to reduce the risk of allergic reactions.
Recent Developments
- In 2022, Givaudan Active Beauty introduced Centella CAST (Centella Asiatica SelectedTriterpenes) a component obtained from Centella asiatica. It acts on themechanisms responsible for the formation of stretch marks on skin. CentellaCAST improves the appearance of stretch marks by restoring skin elasticity,density, and firmness.
- In 2022, Clarins Group’s holding company Famille C acquiredclean beauty brand Ilia. With this acquisition, Famille C has taken a steptowards establishing foothold in the innovation sector of the beauty andwell-being sectors.
- Dermaclara LLC, a USA based skincare brand, launched EnhancedSilicone Fusion Kit in 2021. The kit is designed to boost collagen productionand decrease stretch marks during and after pregnancy. According to themanufacturer, the kit contains two Improved Silicone Fusion patches that havebeen improved in size, viscosity, reusability, and breathability. The companyalso has its own Patch Prep Formula which increases reusability by 50% andeffectiveness by 40%.
Market Opportunities
Several well-established companies and numerous startups make up the market's major players. Manufacturers in the industry are increasing their focus towards various factors such as marketing campaigns, packaging, labelling, and product innovation as these are significant factors in building up the image of the company and in promoting the brand awareness of the
Company Profiles
Clarins Group, E.T. Browne Drug Co., Inc., Basq Skin Care, Inc., Weleda, Inc., Dermaclara, LLC, Mama Mio Ltd,
Market Segmentation
The Anti-Stretch Mark Products Market is segmented based on product type, price category, distribution channel and region. Based on product type, the market is segmented into
| Attribute | Details |
| Base Year | 2022 |
| Historical Years | 2018 – 2021 |
| Estimated Year | 2023 |
| Forecast Period | 2024 – 2028 |
| Quantitative Units | Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028 |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | Product TypePrice CategoryDistribution ChannelRegion |
| Regional Scope | Asia-Pacific, North America, Europe, Middle East & Africa, and South America |
| Country Scope | China, India, Japan, South Korea, Australia, United States, Canada, Mexico, Germany, France, United Kingdom, Italy, Spain, Saudi Arabia, UAE, South Africa, Turkey, Brazil; Argentina, Colombia |
| Key Companies Profiled | Clarins Group, E.T. Browne Drug Co., Inc., Basq Skin Care, Inc., Weleda, Inc., Dermaclara, LLC, Mama Mio Ltd, L'Oréal S.A., Luxor Investments LLC (First Botany Cosmeceuticals), Honasa Consumer Ltd., and Himalaya Global Holdings Ltd. |
| Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and Purchase Options | Avail of customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
In this report, the global Anti-Stretch Mark Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Global Anti-Stretch Mark Products Market, By Product Type
- Creams
- Body Butter
- Lotions
- Serum
- Massage Oil
- Global Anti-Stretch Mark Products Market, By Price Category
- Mass
- Premium
- Global Anti-Stretch Mark Products Market, By Distribution Channel
- Hypermarkets/Supermarkets
- Pharmacy/Drug Stores
- Specialty Stores
- Online
- Others
- Global Anti-Stretch Mark Products Market, By Region
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- North America
- United States
- Canada
- Mexico
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Turkey
- South America
- Brazil
- Argentina
- Colombia
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