Forecast Period | 2024-2028 |
Market Size (2022) | USD1.32 Billion |
CAGR (2023-2028) | 5.30% |
Fastest Growing Segment | Serum |
Largest Market | Asia Pacific |
Global Anti-Stretch Mark Products Market size is anticipated to project robust growth in the forecast period. The market is being driven by various factors such as rising healthcare awareness, fluctuation in weight due to increasing obesity rate, rising incidences of skin related allergies, and rising demand from pregnant women.
Global Anti-Stretch Mark Products Market Scope
Looking for a way to fade those pesky scars and marks? Anti-stretch mark products are specially designed to help! Whether you prefer organic or inorganic ingredients, these lotions and creams can be applied right to your skin. They don't just target marks; they also nourish and hydrate, boosting collagen and improving skin elasticity. These amazing products work on common problem areas like the abdomen, breasts, and hips. Packed with goodness like antioxidants, vitamin E, and other natural compounds, they help your skin bounce back to its former glory, increasing collagen and even soothing any itchiness you might feel.
Earlier Anti-Stretch marks products were found at in the form of creams and lotions but with increasing demand from customers, the products are manufactured in various forms such as body butter, serum, and massage oil.
Global Anti-Stretch Mark Products Market Overview
It looks like the market for anti-stretch mark products is really taking off! People are paying more attention to how they look, and they're actually caring about what goes into the products they use. Especially women, who are often concerned about stretch marks after those amazing (but body-changing!) pregnancies. Cosmetics & Toiletries says a whopping 86% of us Americans get stretch marks during puberty. And get this – another study found that about half of all women get them during pregnancy! So, basically, because we're all focusing more on taking care of ourselves, both inside and out, the demand for these premium personal care items – like anti-stretch mark creams, super moisturizing lotions, and even good old sunscreen – is definitely growing. We're all willing to spend a bit more time (and money!) on feeling good in our own skin.
Furthermore, rising demand of natural and organic ingredients in skin care products is fueling market growth. Manufacturers are spending money on research and innovation to enhance the texture, composition, and quality of skincare products, which is promoting market expansion of anti-stretch mark products.
Global Anti-Stretch Mark Products Market Drivers
So, what causes those pesky stretch marks? Well, being younger, having it run in your family (thanks, genetics!), and gaining weight, especially before and after pregnancy, seem to be the biggies. For many women, these marks can really get them down, leading to emotional stress and messing with their self-confidence. Think about it71% of French women say they worry about how stretch marks look! Because of these self-image and anxiety issues, there's a growing demand for products to help. Luckily, these anti-stretch mark creams and lotions are generally cheaper than going under the knife for scar removal. That's why dermatologists often recommend them as a first line of defense, especially during pregnancy.
Global Anti-Stretch Mark Products Market Trends
People are increasingly reaching for organic and natural stretch mark solutions, and it's easy to see why! We're seeing more skin allergies and issues, likely from overdoing it with chemical-heavy products. To keep up, companies are releasing all kinds of new things. Take Bio-Oil, for example. In 2021, they launched a natural version of their Bio-Oil Skincare Oil (Natural) that's designed to hydrate and fade scars and stretch marks. Plus, it's made without all the yucky stuff like preservatives, parabens, and phthalates. That means organic and natural options are often a safer, more convenient choice, especially if you have sensitive skin. All of this really drives the demand for anti-stretch mark products as we look ahead!

Global Anti-Stretch Mark Products Market Challenges
The increasing risk of adverse effects associated with anti-stretch mark products among consumers with sensitive skin can be a challenge for companies manufacturing these products. Anti-Stretch mark products contain components that can trigger allergic reactions among some people. For instance, Tretinoin, often known by the brand name Retin-A, can have adverse effects like peeling and redness and is not recommended for use of women who are pregnant or nursing. To avoid such situations, skin care products are often provided with patch tests to reduce the risk of allergic reactions.
Recent Developments
- In 2022, Givaudan Active Beauty introduced Centella CAST (Centella Asiatica SelectedTriterpenes) a component obtained from Centella asiatica. It acts on themechanisms responsible for the formation of stretch marks on skin. CentellaCAST improves the appearance of stretch marks by restoring skin elasticity,density, and firmness.
- In 2022, Clarins Group’s holding company Famille C acquiredclean beauty brand Ilia. With this acquisition, Famille C has taken a steptowards establishing foothold in the innovation sector of the beauty andwell-being sectors.
- Dermaclara LLC, a USA based skincare brand, launched EnhancedSilicone Fusion Kit in 2021. The kit is designed to boost collagen productionand decrease stretch marks during and after pregnancy. According to themanufacturer, the kit contains two Improved Silicone Fusion patches that havebeen improved in size, viscosity, reusability, and breathability. The companyalso has its own Patch Prep Formula which increases reusability by 50% andeffectiveness by 40%.
Market Opportunities
Several well-established companies and numerous startups make up the market's major players. Manufacturers in the industry are increasing their focus towards various factors such as marketing campaigns, packaging, labelling, and product innovation as these are significant factors in building up the image of the company and in promoting the brand awareness of the
Company Profiles
Clarins Group, E.T. Browne Drug Co., Inc., Basq Skin Care, Inc., Weleda, Inc., Dermaclara, LLC, Mama Mio Ltd,
Market Segmentation
The Anti-Stretch Mark Products Market is segmented based on product type, price category, distribution channel and region. Based on product type, the market is segmented into
Attribute | Details |
Base Year | 2022 |
Historical Years | 2018 – 2021 |
Estimated Year | 2023 |
Forecast Period | 2024 – 2028 |
Quantitative Units | Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028 |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | Product TypePrice CategoryDistribution ChannelRegion |
Regional Scope | Asia-Pacific, North America, Europe, Middle East & Africa, and South America |
Country Scope | China, India, Japan, South Korea, Australia, United States, Canada, Mexico, Germany, France, United Kingdom, Italy, Spain, Saudi Arabia, UAE, South Africa, Turkey, Brazil; Argentina, Colombia |
Key Companies Profiled | Clarins Group, E.T. Browne Drug Co., Inc., Basq Skin Care, Inc., Weleda, Inc., Dermaclara, LLC, Mama Mio Ltd, L'Oréal S.A., Luxor Investments LLC (First Botany Cosmeceuticals), Honasa Consumer Ltd., and Himalaya Global Holdings Ltd. |
Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and Purchase Options | Avail of customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
In this report, the global Anti-Stretch Mark Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Global Anti-Stretch Mark Products Market, By Product Type
- Creams
- Body Butter
- Lotions
- Serum
- Massage Oil
- Global Anti-Stretch Mark Products Market, By Price Category
- Global Anti-Stretch Mark Products Market, By Distribution Channel
- Hypermarkets/Supermarkets
- Pharmacy/Drug Stores
- Specialty Stores
- Online
- Others
- Global Anti-Stretch Mark Products Market, By Region
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- North America
- United States
- Canada
- Mexico
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Turkey
- South America
- Brazil
- Argentina
- Colombia