Sanitary Products Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F, Segmented By Product Type (Pads, Tampons, Panty Liners, Menstrual Cups, Period Panties), By Type (Reusable, Disposable), By Distribution Channel (Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Convenience Stores, Online, and Non-Retail), By Region, By Company

Global sanitary products’ market size is anticipated to grow during the forecast period owing to the increasing product launches by the manufacturers and rising popularity of reusable & eco-friendly sanitary pads.

Global Sanitary Products Market Scope

During their periods, people who menstruate use sanitary products. You've got your standard pads, also known as sanitary napkins or menstrual pads – those thin, absorbent things you stick to your underwear. Then there are tampons, the small, cylindrical ones made of absorbent stuff. Panty liners are like pads, but smaller and less absorbent, for lighter days. And don't forget menstrual cups, which you insert to collect fluid. Lastly, there are period pantiesthey look like regular underwear but have special layers of microfiber polyester to soak up fluid and keep you dry.

Global Sanitary Products Market Overview

We're seeing the global sanitary products market get bigger, and a lot of that is thanks to governments stepping up to educate people who menstruate. Many, especially in developing countries like Bangladesh, still aren't fully aware of the benefits and how to use these products. For example, UNICEF tells us that in Bangladesh and Egypt, only 32% and 66% of girls knew about menstruation before their first period. The World Bank also highlights how important MHM is for the wellbeing of women everywhere. Think about itover 300 million women are menstruating at any given moment. Sadly, around 500 million worldwide don't have access to the products they need or proper hygiene facilities. What women and girls really need is access to clean wash facilities, affordable and appropriate menstrual products, and a supportive environment where they can manage their periods without shame or stigma.

Global Sanitary Products Market Drivers

We're seeing the market for sanitary products grow, largely because there are more women in the world! This increase is thanks to things like higher literacy rates, better education for girls, women feeling more empowered, and a focus on good menstrual health. Plus, lots of countries are working to break down the stigma around periods, even including feminine hygiene products in national healthcare programs. This is helping more people use these products, especially in developing nations. And don't forget government programs that give out sanitary products in schools! For example, in 2022, the England Government launched a “Period Product Scheme” for students. All state-maintained schools and 16-19 educational organizations in England can get free sanitary products for girls and women who need them while studying. This is helpful when someone forgets their own products, can't afford them, or their period starts unexpectedly – it's all about making things easier!

Global Sanitary Products Market Trends

The sanitary product market is really taking off, and a big reason why is the rise of environment-friendly options! Think eco-friendly pads – they're sustainable alternatives to those typical plastic ones, made from natural stuff like wood, bamboo, and hemp. Take “&SISTERS company,” for example. They're offering eco-friendly tampons that folks are loving. These tampons are made entirely of organic cotton, with no plastic, nasty chemicals, or synthetic ingredients. With a Contour Fit^TM shape for comfortable leak prevention and a compostable cardboard applicator, they're good for you and the planet. Plus, reusable period products are becoming super popular, which is also boosting the market. Remember in 2021 when Primark launched reusable underwear for women? This underwear is a game-changer, letting menstruators skip other sanitary products altogether! They've got options for both medium-to-heavy flow and light-to-medium flow. So, all these trends are really expected to fuel the global sanitary products market going forward.

Global Sanitary Products Market Challenges

The plastic based sanitary pads is harmful for the environment which serve as one of the key barriers to the market growth for sanitary products. For instance, a plastic sanitary napkin takes between 500 to 800 years to decompose completely. Thousands of tons of waste made from disposable sanitary napkins are produced each month on a global basis. This particular challenge acts as a hinderance in global sanitary products market. Furthermore, increasing competition among the sanitary products companies restrain the global sanitary products market during the forecast period.

Recent Developments

• In 2022, Yoona Digital Indonesia, an Indonesian femtech firm, has introduced Yoona All Night pads 36cm in addition to its three previous products—pantyliners, 24.5 cm day pads, and 29 cm night pads. Yoona ensures the health and comfort of ladies during their menstrual cycle by using only chemical-free, 100% organic products. Yoona's sanitary pads use Negative Ion Anion Strip technology as an antibacterial that stops itching and smell from the feminine area with the idea of female wellness.
• In 2022, Playtex, a feminine care product brand launched a new tampon for women seeking to make an eco-friendlier choice without compromising on comfort and performance. Playtex Clean Comfort is the only tampon with a plastic tip and an environment-friendly cardboard plunger. It has Playtex's 360-degree leak protection technology and uses 40% less plastic.
• In 2022, Niine Private Limited, an Indian manufacturer of sanitary pads plans to invest more than USD 67.11 million in the next five years in the underdeveloped cities of India.
• In 2021, in order to help women who need menstrual products, the Japanese government has allocated USD 9.62 million in its budget. The government provided free sanitary pads and tampons to the general population in order to help local municipalities.
• In 2021, Essity, a sanitary products company, has acquired 44% of Productos Familia S.A. ("Familia"), a Colombian hygiene company.

• In 2022, Ontex, an international producer of personal hygiene products, has distributed 6,000 sanitary napkins to 29 schools and boarding schools of the non-profit organization SKOG in Ghent, Belgium to counteract the rising menstruation poverty.
• In 2022, Kimberly-Clark a manufacturer of Kotex sanitary products has decided to reduce carbon footprint from its products by 50% in the next ten years. The group has recycled 22.5 metric tons of single-use and multi-layered plastic into sheets that are used to build houses under their project "Project Ghar".

Global Sanitary Products Market Opportunities

Global Sanitary Products Market Company Profiles

Johnson & Johnson Services, Inc., The Procter & Gamble Company, Kimberly-Clark Corporation, Essity AB, Kao Corporation, Ontex BV, Unicharm Corporation, Unilever PLC, Edgewell Personal Care Company, and First Quality Enterprises, Inc., etc. are the major market players in the global sanitary products market during the forecast period.

Global Sanitary Products Market Segmentation

The global sanitary products market is segmented into product type, type, distribution channel, and region. Based on product type, the market is segmented into pads, tampons, panty liners, menstrual cups, and period panties. Based on the type, the market is segmented into reusable and disposable. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacy & drug retailers, convenience retailers, online, and non-retail. The market analysis also studies regional segmentation to devise regional market segmentation.

Report Scope

In this report, the global sanitary products market has been segmented into the following categories, in addition to the industry trends which have also been detailed below

• Sanitary Products Market, By Product Type

• Pads
• Tampons
• Panty Liners
• Menstrual Cups
• Period Panties  

• Sanitary Products Market, By Type

• Reusable
• Disposable

• Sanitary Products Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Pharmacy & Drug Stores
• Convenience Stores
• Online
• Non-Retail  

• Sanitary Products Market, By Region
• Asia-Pacific
• China
• India
• Japan
• South Korea
• Australia
• North America
• United States
• Canada
• Mexico
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Middle East & Africa
• Saudi Arabia
• UAE
• South Africa
• Turkey
• South America
• Brazil
• Argentina
• Colombia