Intimate Care Products Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Gender (Male, Female), By Distribution Channel (Supermarkets/Hypermarkets, Exclusive Stores, Convenience Stores, Online, Pharmacy/Drug Stores, Non-Retail Sales), By Region, Competition
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request Customization| Forecast Period | 2024-2028 |
| Market Size (2022) | USD26.23 Billion |
| CAGR (2023-2028) | 4.92% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
Global Intimate Care Products Market is witnessing a robust growth owing to the rising awareness among consumers through different social media campaign regarding the importance of intimate hygiene. Moreover, due to growing demand through online channels, it is further boosting the market growth of intimate care products.
According to the data provided by World Health Organization in 2022, every day, more than 1 million sexually transmitted infections (STIs), the most of which are asymptomatic, are contracted around the world.
Think of an intimate hygiene product as a way to give your private areas a little extra TLC. It's designed to help ward off those unwanted visitors – like fungi, bacteria, and viruses – and keep things fresh and healthy down there. Using it can be a real win, potentially helping you avoid inflammation, annoying allergic reactions, and irritation, all while keeping your pH balanced. Plus, with more people using these products in public restrooms, they're becoming a go-to for fighting off those pesky bacteria that can cause skin rashes and other unpleasantness. It really comes down to thismore and more of us are prioritizing our hygiene and health, and that's why intimate hygiene products are becoming so popular.
Increasing Attention on Intimate Health & Hygiene Among Women is Propelling the Market's Expansion
The World Bank's data indicates that 83% of women who are 15 years and older are literate. Thus, the market for intimate care products is expanding because of rising female literacy rates and awareness of menstrual hygiene and health. Studies have shown a connection between literacy and health, and this is also applicable for feminine hygiene and wellness. Young women in undeveloped and underdeveloped nations are actively getting awareness due to the active campaigns from UNICEF and UNESCO about feminine hygiene products. Thus, putting a favorable effect on the management of feminine health.
Furthermore, efforts to reduce the social stigma associated with menstruation have been made in various nations through ongoing discussions about feminine hygiene products in national healthcare programs and other government initiatives. Thus, boosting the usage of feminine hygiene products in developing and underdeveloped nations is pushing demand for such items in different countries.
Rising Awareness Among Men is Fueling the Market Growth
Did you know that the World Health Organization estimates over 500 million people aged 15-49 have a genital herpes infection? With intimate care becoming increasingly important for everyone, it's no surprise the market for these products is growing! We're seeing even more demand lately, especially as men's attitudes evolve when it comes to their health. And with millennials coming into their own and changing the economic landscape, their increased monthly spending on things like personal hygiene and grooming is fueling a rise in the market for men's intimate care products.
As male consumers' interest in intimate hygiene goods rises, businesses are introducing new products, expanding product shop space, and using unique marketing strategies to increase market penetration. Due to their higher appeal and reach, companies are investing extensively in celebrity endorsement techniques. They are also spending on product guidance to increase sales of men's personal care goods. This is one of the main elements influencing the men's intimate care products market globally. Additionally, different brands of men's intimate care goods are considering elements including product advertising, celebrity endorsements, and expanding penetration through online sales channels for market growth.
Growing demand for Organic Products to Fuel Market Growth
The demand for organic based products such as cream, moisturizer, and deodorant are increasing as consumers are becoming more aware about the side effects used in the chemical driven products within intimate hygiene category. Thus, companies are significantly focusing on innovative new and unique products which are more organic in nature. For instance, NatraCare launched organic wipes which are manufactured with organic formula and contain no Sodium Lauryl Sulfate (SLS), Parabens, or Methylisothiazolinone (MIT). Moreover, the wipes are plastic free and are made from cotton thus, making it biodegradable and compostable.
Expanding consumer awareness, shifting lifestyles
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Market Segmentation
The Global Intimate Care Products Market is segmented based on gender and distribution channel. Based on gender, the market is fragmented into male and female. And based on distribution channel, the market is segmented into supermarkets/hypermarkets, exclusive retailers, convenience retailers, online, pharmacy/drug retailers, and non-retail sales.
Company Profiles
Kimberly-Clark Corporation, The Honey Pot Company, LLC, Prestige Consumer Healthcare Inc., Lemisol Corporation, Solidus Lifesciences Private Limited (Skin Elements), Hindustan Unilever Limited, Lil-lets UK Limited, Edgewell Personal Care Brands, LLC, Wet & Dry Personal Care (P) Ltd., Himalaya Global Holdings Ltd. are some of the major companies in the Global Intimate Care Products Market.
| Attribute | Details |
| Base Year | 2022 |
| Historical Years | 2018 – 2021 |
| Estimated Year | 2023 |
| Forecast Period | 2024 – 2028 |
| Quantitative Units | Revenue in USD Million and CAGR for 2018-2022 and 2023-2028 |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | Product TypeEnd UserDistribution ChannelRegion |
| Regional Scope | North America, Europe, Asia-Pacific, Middle East & Africa and South America |
| Country Scope | United States; Canada; Mexico; France; Germany; Spain; Netherlands; United Kingdom; China; India; Japan; Vietnam; South Korea; Saudi Arabia; South Africa; UAE; Turkey; Brazil; Argentina; Colombia |
| Key Companies Profiled | Kimberly-Clark Corporation, The Honey Pot Company, LLC, Prestige Consumer Healthcare Inc., Lemisol Corporation, Solidus Lifesciences Private Limited (Skin Elements), Hindustan Unilever Limited, Lil-lets UK Limited, Edgewell Personal Care Brands, LLC, Wet & Dry Personal Care (P) Ltd., Himalaya Global Holdings Ltd. |
| Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and Purchase Options | Avail of customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
Report Scope
In this report, the global intimate care products market has been segmented into the following
- Global Intimate Care Products Market, By Gender
- Male
- Female
- Global Intimate Care Products Market, By Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Exclusive Stores
- Online
- Pharmacy/Drug Stores
- Non-Retail Sales
- Global Intimate Care Products Market, By Region
- North America
- United States
- Canada
- Mexico
- Europe
- France
- Germany
- Spain
- Netherlands
- United Kingdom
- Asia-Pacific
- China
- India
- Japan
- Vietnam
- South Korea
- Middle East & Africa
- Saudi Arabia
- South Africa
- UAE
- Turkey
- South America
- Brazil
- Argentina
- Colombia
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