United States Women Grooming Market By Product Type (Skin Care, Hair Care, Fragrances, and Others), By Price Range (Mass, Premium), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Multi-Branded Stores, Online, and Others), By Region, Competition, Forecast, and Opportunities, 2018-2028
Published Date: October - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request Customization| Forecast Period | 2024-2028 |
| Market Size (2022) | USD46.45 Billion |
| CAGR (2023-2028) | 7.10% |
| Fastest Growing Segment | Online |
| Largest Market | South Region |
The United States women grooming market’s growth is expected to grow during the forecast period due to factors such as introduction of new products in the country by domestic & international companies and rising number of skin-related issues, including acne, wrinkles, dark circles, dryness, and the aging of the skin.
The concept of personal grooming is the practice of personalizing one's body and appearance. Personal grooming practices encompass bathing, dressing, makeup application, hair removal, teeth, and skin care, and may influence a person's self-esteem.
The concept of personal grooming is not limited to the application of heavy makeup and the wearing of costly garments. Rather, it encompasses the cleaning and upkeep of each aspect of the body for the purpose of creating an aesthetically pleasing appearance. Nobody wants to interact with a person who is unkempt and fails to maintain proper personal hygiene and personal grooming.
The women's grooming market in the US is booming! It's packed with all sorts of services and products designed to help women feel their best. Skincare is a huge part of it, from your basic cleansers and moisturizers to fancy serums, toners, and face masks. You'll notice more and more people are reaching for natural and organic options these days. Haircare is another big piece of the puzzle. Think shampoos, conditioners, hair masks, oils, styling products, and even hair color. People are really loving those sulfate-free and natural haircare products! And why is this market growing so fast? Well, a lot of it has to do with e-commerce. It's just so easy to buy everything online, and tons of companies have popped up on those platforms.
Acknowledging and celebrating the diversity of beauty norms have a significant impact on the development of the United States women grooming market. As a result, the market has adopted a more diverse range of products and services, catering to a larger number of skin colors, body shapes, and hair types. This has encouraged women from a variety of backgrounds to seek out grooming solutions that meet their personal requirements.
You know, it seems like women in the United States are really getting into their grooming routines lately! We're seeing a huge jump in the popularity of things like skin care and hair care products, especially the natural and organic stuff. I think a lot of it has to do with us just being more aware of taking care of ourselves and wanting to look our best. Plus, we're all thinking more about the planet and what we're putting on our bodies, so that's definitely driving the interest in natural and organic options. Because of all this, companies are coming out with tons of new and cool products, and there's a massive demand for stuff without harsh chemicals. You're also seeing way more ads and promotions for these kinds of products too!
The U.S. women's grooming market is really buzzing, and you can thank millennials for a lot of it. They make up a big chunk of the working population these days, and let's face it, looking good is important! That's why things like deodorant, perfume, and cosmetics are practically essentials. Smart companies are noticing this and creating new products specifically for this age group. Plus, with more Americans hitting the gym and fitness centers, the demand for personal care products is only going up!
Customers are increasingly seeking out cruelty-free products. Most consumers have become cautious and refrain from buying products that are associated with animal cruelty or those that are derived from animal origin or are detrimental to the environment. Additionally, increased awareness of the pollution and adverse effects of micro plastics is discouraging people from utilizing synthetic products. As a result, customers tend to opt for products made from recyclable materials. This is expected to stimulate innovation and enable new market entrants during the forecast period.
Due to the increasing prevalence of stress and the heightened importance of self-care in recent years, consumers have been actively cultivating a sense of relaxation through sophisticated skincare routine in the comfort of their own homes. This has led to an increase in the demand for skincare products, including sunscreens, face washes, moisturizers, lotions, and healing treatments such as exfoliation and facials, as well as face creams, powders, and scrubs.
The grooming industry in the United States has seen significant shift in recent years, as the millennial generation has become more conscious about their physical appearance. As a result, they are more likely to invest in skincare products that are produced with ingredients which are known to enhance skin health. Many skincare brands are providing a wide selection of products, ranging from sunscreens & anti-aging creams to evening serums, facial masks, and more for the younger generation. For instance, Olay launched a line of retinol-infused skincare products, with the aim of meeting the needs of young women.
In the United States, the women grooming market is characterized by a high level of competition, with a number of established and emerging brands vying for a share of the market. This heightened competition places pressure on existing brands to differentiate their offerings, innovate and retain customer loyalty. Therefore, increasing competition among companies hinders the expansion of the United States women grooming market.
As consumers become more price-conscious, companies face the challenge of providing competitive pricing without sacrificing the quality of their product. This is especially difficult for SMEs, as they may not have the same economies of scale as larger competitors. Therefore, competitive pricing pressure on manufacturers also impedes the growth of the United States women grooming market.
In the United States women grooming market, establishing and sustaining brand identity and trust are essential. Consumers are increasingly discerning and expect transparency from brands, such as ingredient sourcing, production methods, and corporate social responsibility. To establish and effectively communicate brand values, companies must build trust with their customers. Therefore, maintaining brand authenticity and trust of consumers poses a challenge for manufacturers, which, in turn, may impede the expansion of the United States women grooming market during the forecast period.
- In 2023, Venus has launched its first-ever dermaplaning line of skincare products, which includes a three-step dermaplaning routine in the United States. Dermaplaning is a three-step skincare routine consisting of a cleansing primer, dermaplaning razor, and hydrating serum. Dermaplaning products are dermatologically approved by Venus and are formulated to work in harmony for radiant skin.
- In 2022, Ferver, a skin care brand which is operated by Unilever, introduced a collection of products exclusively available at Target that includes a wide range of moisturizing, cleansing, and masking products that incorporate fermented actives.
- In 2022, The Loreal Group launched its newest beauty technology to revolutionize the hair color industry. The company unveiled Coloright, an AI-powered hair color system specifically designed for hair stylists in salons which utilize Virtual Try-On to generate desired shades and an algorithm to deliver a tailored, on-demand hair color with over 1,500 customizable shades.
The skincare industry in the United States is experiencing a rapid growth in past years as consumers become increasingly aware regarding the advantages of skincare products. Companies are presented with the potential to develop and market skincare products that address a range of skin issues, which includes acne, dark circles, anti-aging, and organic & natural skincare.
The makeup industry in the United States continues to be a profitable sector, providing a platform for cosmetics manufacturers to introduce cutting-edge products. Popular trends such as 'clean beauty', 'inclusivity', and 'personalized' makeup products (such as 'custom foundation shades') are gaining traction among consumers, providing opportunities for differentiation and expansion to the manufacturers.
The women grooming market in the United States has experienced significant growth during the forecast period owing to increasing focus on mental and physical wellbeing. There are potential opportunities for the manufacturers to provide holistic products, including bath & body preparations and aromatherapy products to meet the self-care requirements of women.
The United States women grooming market is segmented based on product type, price range, distribution channel, and region. Based on product type, the United States women grooming market is segmented into skin care, hair care, fragrances, and others. Based on price range, the United States women grooming market is segmented into mass and premium. Based on distribution channel, the United States women grooming market is segmented into supermarkets/hypermarkets, specialty retailers, multi-branded retailers, online, and others. Based on region, the United States women grooming market is segmented into South, West, Midwest, and Northeast.
The Procter & Gamble Company, Unilever United States, Inc., Beiersdorf, Inc., L’Oréal USA, Inc., Estée Lauder Inc., Shiseido Americas Corporation, Edgewell Personal Care Company, Coty Inc., Johnson & Johnson Consumer Inc., and Galderma Laboratories, L.P. (Cetaphil), etc. are among the major market players in the United States women grooming market.
| Attribute | Details |
| Base Year | 2022 |
| Historical Years | 2018 – 2021 |
| Estimated Year | 2023 |
| Forecast Period | 2024 – 2028 |
| Quantitative Units | Revenue in USD Million, and CAGR for 2018-2022 and 2023E-2028F |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | Product TypePrice RangeDistribution ChannelRegion |
| Regional Scope | South, Midwest, West, and Northeast |
| Key Companies Profiled | The Procter & Gamble Company, Unilever United States, Inc., Beiersdorf, Inc., L’Oréal USA, Inc., Estée Lauder Inc., Shiseido Americas Corporation, Edgewell Personal Care Company, Coty Inc., Johnson & Johnson Consumer Inc., and Galderma Laboratories, L.P. (Cetaphil), etc. |
| Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and Purchase Options | Avail of customized purchase options to meet your exact research needs. |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
Report Scope
In this report, the United States women grooming market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- United States Women Grooming Market, By Product Type
- United States Women Grooming Market, By Price Range
- United States Women Grooming Market, By Distribution Channel
- United States Women Grooming Market, By Region
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