| Forecast Period | 2024-2028 |
| Market Size (2022) | USD410 Million |
| CAGR (2023-2028) | 12.10% |
| Fastest Growing Segment | Online |
| Largest Market | South Region |
The United States non-alcoholic ready to drink beverages market is expected to grow during the forecast period owing to various factors such as rising demand from health-conscious consumers, increasing popularity of non-alcoholic beverages among millennial, and high demand from young consumers. Moreover, energy drinks are becoming increasingly popular due to their ability to improve performance alertness, as well as endurance. As a result, the demand for energy drinks is driving the growth of the non-alcoholic ready to drink beverages market in the United States.
Non-alcoholic ready to drink beverages are pre-packed, ready for consumption drinks without and alcohol content. Non-alcoholic ready to drink beverages constitute of a wide range of refreshments and functional beverages, which includes fruit and vegetable juice, sports and energy drinks, carbonated soft drinks, dairy beverages, ready to drink tea and coffee, non-alcoholic wine, non-alcoholic beer, and others. Based on the sales channel, non-alcoholic ready to drink beverages are found at on supermarket/hypermarket, departmental store, convenience store, online, and non retail.
Hey, so the market for non-alcoholic drinks you can just grab and go in the US? It's booming! People are getting more health-conscious, wanting cool and different flavors. Plus, all those functional drinks like sport drinks and energy boosters are helping too, with more folks hitting the gym and all. And let's face it, with millennials leading the charge and everyone thinking more about their health, these ready-to-drink options are really taking off. Bottom linethings are changing fast, so you gotta stay in the loop to spot the best chances to jump in!
In 2022, the market expansion from 2021 to 2022 of non-alcoholic beverage in the United States had an annual growth rate of 20.6%, reaching USD 395 million. Moreover, according to data provided by Information Resources Inc., the juice drinks segment brought in USD 7.88 billion in sales in 2022, an increase of 4.8 percent from previous year. The volume for this segment remained relatively stable at 0.7% of sales.
More and more people are getting into fitness and health, and that's really driving the demand for non-alcoholic drinks you can grab and go. A lot of folks, especially, are reaching for energy drinks because they promise to boost endurance, performance, and keep you alert. Because of this, companies are working hard to offer zero-calorie and low-sugar options to keep up with what people in the United States want. People are also becoming more open to trying new food & beverages that are good for them. The younger generation, especially, is really focusing on getting the right nutrients, and they're switching to healthier drinks like functional water – you know, the kind infused with vitamins and minerals.
Moreover, non-alcoholic ready to drink beverages are gaining popularity among consumers with working lifestyles who want convenience, as they prefer ready-to-drink options that can be easily consumed on-the-go. In addition, concerns about the negative health effects of sugary drinks among consumers, have prompted to seek them lower-calorie and less-sugary alternatives. This has contributed to the growth of various non-alcoholic, low-sugar, and naturally sweetened beverage options. Thus, the demand for non-alcoholic ready to drink beverages in the United States is expected to increase during the forecast period.
Beverage companies continuously introduce new and innovative products to cater to changing consumer preferences. This includes the introduction of functional beverages such as energy drinks, enhanced water, and novel flavor combinations to keep the market fresh and interesting. Moreover, with the growing trend of plant-based diets among consumers and increased awareness of lactose intolerance and dairy-related environmental concerns, there is a growing demand for plant-based and non-dairy ready to drink beverages. This includes plant-based milk alternatives such as almond milk, oat milk, soy milk, as well as innovative plant-based protein shakes and beverages.
To grab the attention of shoppers who care about the planet, manufacturers are really focusing on eco-friendly packaging. You see, folks who are environmentally aware want drinks in sustainable materials, like containers that can be recycled or break down naturally. But that's not all! Companies are also getting creative with flavors, trying out wild combinations to excite our taste buds. Think exotic fruits, herbal infusions, and weird-but-good pairings that give you a totally new flavor experience. Remember when Red Bull launched that limited-edition strawberry and apricot energy drink in single cans in the US back in 2022? Also, big names like Coca-Cola, Keurig Dr Pepper, and PepsiCo are giving us way more low-sugar and sugar-free options. In fact, almost 60% of the drinks they sell now have no sugar at all—everything from sodas and teas to sports drinks and sparkling waters! So, with all these cool trends happening, it looks like the market for ready-to-drink beverages in the United States is going to keep growing!
Okay, so one of the big headaches for the ready-to-drink non-alcoholic beverage biz in the US is how quickly we all change our minds about what we want to drink! This has a bunch of knock-on effects, right? We're all way more health-conscious these days, so everyone's clamoring for drinks that are actually good for you. That means less sugary stuff, more natural ingredients, and even drinks with added bonuses like vitamins and antioxidants. Plus, let's be real, a lot of us are getting into making our own drinks at home – think homemade smoothies, cold brews, all that jazz. We want convenience, the ability to tweak things to our liking, and to save a few bucks, which can definitely eat into the sales of ready-to-drink options.
Furthermore, the growth of e-commerce and digital platforms changed consumer purchasing behavior. More consumers were buying groceries and beverages online, challenging traditional distribution channels, and requiring beverage companies to adapt their sales and marketing strategies accordingly. Thus, companies need to address these challenges by prioritizing innovation, invest in sustainable practices, and adapt their strategies to cater to changing consumer preferences.
- In July 2022, PepsiCo opened its largest United States bottling plant in Colorado. The proposed facility aim to achieve 100% renewable electricity, best-in-class water efficiency, and reduced virgin plastic use. The facility will produce many products such as Pepsi, Pepsi Zero Sugar, Gatorade, bubly, Rockstar, Propel, and Muscle Milk.
- In 2023, Molson Coors introduced its three-strong non-alcoholic ready-to-drink cocktail in the United States, along with LA Libations, the California-based beverage incubator. The three cocktail flavors are Lemon Mint, Fire Pineapple, and Spice Mandarin, which are inspired by popular cocktails and appeal to the majority of consumers in the United States.
The non-alcoholic ready-to-drink beverage scene in the US is really taking off, which means tons of chances for brands to shine! Consumers are craving exciting new flavors and ingredients, so think outside the box with innovative combos and unique tastes to grab their attention. Plus, everyone's looking for drinks with added benefits – like a boost of energy, immunity support, or a way to chill out. Companies can really expand their offerings and revenue by tapping into that desire. And don't forget about convenience! People love drinks they can grab and go, so cans, bottles, and tetra packs are a must. Easy-to-carry, resealable, and sustainable packaging will definitely give you a leg up. Finally, think about online sales – expanding on e-commerce and direct-to-consumer channels is a great way to reach a wider audience, especially those looking for unique or niche products.
The United States non-alcoholic ready to drink beverages market is segmented based on product type, sales channel, and region. Based on type, the market is fragmented into carbonated soft drinks, juices, dairy-based beverages, sports & energy drinks, and others (tea and coffee, non-alcoholic beer, non-alcoholic wine, etc.). On the basis of sales channel, the market is divided into supermarket/hypermarket, departmental store, convenience store, online, and non retail. On the basis of region, the market is fragmented into South, West, Midwest, and Northeast.
PepsiCo Inc., The Coca Cola Company, Dr. Pepper Snapple Group, Inc., Cott Beverages Inc., National Beverages Corporation, Monster Beverages Corporation, Nestlé Waters North America, Inc., Monster Beverage Corp., Reed's, Inc., National Beverage Corp., are some of the major players in the United States non-alcoholic ready to drink beverages market.
| Attribute | Details |
| Base Year | 2022 |
| Historic Data | 2018 – 2021 |
| Estimated Year | 2023 |
| Forecast Period | 2024 – 2028 |
| Quantitative Units | Value in USD Million, Value in Thousands, CAGR for 2018-2022 and 2023-2028 |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | Product TypeSales ChannelRegion |
| Regional scope | South, Midwest, West, Northeast |
| Key Companies Profiled | PepsiCo Inc., The Coca Cola Company, Dr. Pepper Snapple Group, Inc., Cott Beverages Inc., National Beverages Corporation, Monster Beverages Corporation, Nestlé Waters North America, Inc., Monster Beverage Corp., Reed's, Inc., National Beverage Corp. |
| Customization scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and purchase options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Report Scope
In this report, the United States non-alcoholic ready to drink beverages market has been segmented by the following categories, in addition to the industry trends which have been detailed below
- United States Non-Alcoholic Ready To Drink Beverages Market, By Product Type
- Carbonated Soft Drinks
- Juices
- Dairy-based Beverages
- Sports & Energy Drinks
- Others (Tea and Coffee, Non-Alcoholic Beer, Non-Alcoholic Wine, etc.)
- United States Non-Alcoholic Ready To Drink Beverages Market, By Sales Channel
- Supermarket/Hypermarket
- Departmental Store
- Convenience Store
- Online
- Non Retail
- United States Non-Alcoholic Ready To Drink Beverages Market, By Region
- South
- West
- Mid-West
- North-East
