Plant-Based Baby Products Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Skin Care, Hair Care, Toiletries), By Age (Newborn, Infant, Toddler), By Sales Channel (Supermarket/Hypermarket, Pharmacy/Drug Store, Specialty Store, Convenience Store, Online, Others (Exclusive Store, Direct Sales, etc.), By Region, By Competition Forecast & Opportunities
Published Date: October - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request Customization| Forecast Period | 2024-2028 |
| Market Size (2022) | USD28.05 Billion |
| CAGR (2023-2028) | 12.9% |
| Fastest Growing Segment | Skin Care |
| Largest Market | North America |
Market Overview
The global plant-based baby products market has valued at USD28.05 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 12.9% through 2028. The global plant-based baby products market has experienced significant growth in recent years, driven by
Plant-based baby care? Think gentle products made with natural and herbal ingredients for your little one. You can find these goodies in all sorts of things – from skin care to hair care and everyday toiletries. For skin, we're talking lotions, moisturizers, creams, powders, body oils, and even sunscreen. Toiletries include things like diapers, baby wipes, soaps, rash cream, and toothpaste. And for hair, there's shampoo, conditioner, and hair oil. Plus, these products are often designed for different age groups. Where can you find them? Pretty much everywhere! Supermarkets, drug stores, specialty shops, convenience stores, and of course, online.
Key Market Drivers
Awareness towards Skin-Friendly Products
People use skin-friendly products for babies as infant skin is much more delicate, sensitive, and prone to irritation compared to adult skin. With the usage chemical based baby care products have adverse effect among babies such as eczema, diaper related rashes and other problems, which is promoting parents to adopt plant-based baby care products. Thus, with the growing awareness towards skin-friendly products and launch of affordable plant-based baby care products are likely to fuel the market growth of plant-based baby care products during the forecasted period across the globe.
Health and Safety Concerns
Parents are becoming more conscious of the ingredients used in baby care products. Plant-based products often contain natural ingredients that are perceived as safer and gentler for a baby's sensitive skin. Many synthetic chemicals commonly found in traditional products have raised health concerns, leading parents to seek safer alternatives.
Rising Environmental Awareness
Increasing awareness of environmental issues and the desire to reduce one's carbon footprint have led many consumers to seek products that are more eco-friendly. Plant-based products often have a lower environmental impact due to their reliance on renewable resources and reduced use of synthetic materials. Thus, consumers who are environmentally conscious often look for baby care products made from sustainable, renewable, and biodegradable ingredients driving the market of plant-based baby care products market.
Influence of Social Media and Celebrities
The influence of social media and endorsements by celebrities can significantly impact consumer preferences. As more public figures promote plant-based living and products, it can contribute to the popularity of plant-based baby care items.
Product Innovation
Manufacturers are continuously developing innovative plant-based formulations that are effective in addressing specific baby care needs, further boosting the appeal of these products.
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Key Market Challenges
Price and Accessibility
One of the primary challenges facing the plant-based baby care products industry is
Regulatory Compliance
Regulatory compliance is a significant challenge in the development and marketing of plant-based baby care products. These products need to meet various safety, labeling, and quality standards to ensure they are safe for use on babies' delicate skin.
Key Market Trends
Growing Emphasis on Cruelty-Free and Vegan
One of the primary drivers of the plant-based baby products market is the growing emphasis on cruelty-free and vegan as cruelty-free and vegan-friendly gained popularity among young generation across the globe during the forecast period. Brands that emphasized not using animal-derived ingredients and not testing on animals are well-received.
Growing Trend of Eco-friendly Packaging
Eco-friendly packaging in plant-based baby care products has become a significant trend as consumers increasingly prioritize sustainability and environmental consciousness. Manufacturers are striving to reduce the environmental impact of their packaging materials, design, and practices. For instance, brands are using packaging materials that can naturally break down over time, such as biodegradable plastics, compostable materials, and plant-based films. These materials are designed to minimize the amount of waste in landfills.
Segmental Insights
Product Type
Looking at what's trending in the plant-based baby care world, skin care products are really leading the pack globally! Why? Well, lots of parents are wanting natural and safe options for their little ones' skin. They're thinking about the environment, their baby's health, and what's new and cool in the beauty industry. Plus, some babies react badly to synthetic stuff. Plant-based options are often seen as gentler, so parents are choosing them more and more, which is really making the plant-based baby care market grow!
Age Insights
According to the plant based baby care products market demand, on the basis of age, toddler segment was the significant contributor to the market and is estimated to reach a significant share during the forecast period.
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Regional Insights
North America is a big player in the global market for plant-based baby products, and that's not expected to change anytime soon. People are becoming more aware of how important baby care is, which is fueling the demand for products, especially plant-based and organic ones. That's a major reason the market for these products is growing in North America. Plus, there are more healthcare initiatives focused on kids, like the American Standards of Care for Newborn Health, which highlights baby care. And, families are spending more on their kids' health in general, all of which helps the plant-based baby care products market thrive.
Recent Developments
- In 2023, Plum launched a range ofAvocado enriched baby products created to care for babies’ delicate skin thatare 100% vegan and cruelty-free that will help the child's skin naturally benefitfrom them. Someintriguing products from their recent launch include the baby plum avocado babylotion, the baby plum avocado baby wash, baby plum avocado baby shampoo andbaby plum avocado baby massage oil.
- In 2022, R for Rabbit haslaunched a new product category named ‘Pure & Beyond’. Thedirect-to-customer baby product brand’s new offering marks its foray into babycare with a line of skin and body care products. New launch Pure & Beyondfeatures a range of baby creams, lotions, soaps, body washes, shampoos, babypowders, and baby oils. The new product category is made from organic andplant-based ingredients including almond, lavender, oatmeal, coconut, andavocado among others.
- In 2023, FRESH baby – Freshskincare brand RINGANA launched new product line for little ones. The rangeconsists of four fresh, natural vegan care products, developed with thegreatest care and of the highest certified organic and pharmaceuticalquality FRESH baby body & wash,FRESH baby bum cream, FRESH baby bum foam and FRESH baby oil.
Key Market Players
- HimalayaWellness Company
- Ringana GmbH
- The Honest Company
- Earth Mama Organics
- Verwaltung Hipp GmbH & Co. Vertrieb KG(Hipp)
- GAIA Skin Naturals
- Krauter Healthcare Ltd
- Biotropic Cosmetic
- Green People Ltd
- GreenKarma, LLC (Baby Mantra)
Report Scope
In this report, the global plant-based baby products market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Global Plant-Based Baby Products Market, By Product Type
- Global Plant-Based Baby Products Market, By Age
- Global Plant-Based Baby Products Market, By Sales Channel
- Global Plant-Based Baby Products Market, By Region
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