India Herbal Products Market, By Category (Personal Care & Cosmetics and Healthcare), By Distribution Channel (Traditional & Departmental Stores, Supermarkets/Hypermarkets, Multi-branded Cosmetic Stores, Exclusive Stores, Medical Stores, Online, and Others (Wholesales, Direct Sales, Dealers & Distributors), By Region, By Company, Forecast & Opportunities 2019-2029F

India Herbal Products market is expected to be driven in the forecast period 2025-2029, owing to growing knowledge about the harmful effects of chemical formulations present in various beauty care products on the skin.

India Herbal Products Market Scope

Herbal products contain natural components derived from plant’s parts such as roots and its leaves that influence skin functions and give nutrients for healthy skin and hair. These products are free from any synthetic ingredients that are harmful to health. Across India, consumers prefer herbal products for skin care, hair care, and other body care products. Therefore, the market of India has a huge potential for green-label cosmetic products that promote healthy skin and hair care products to enhance the natural beauty.

India Herbal Products Market Overview

The increase in sales of herbal products is significantly influenced by the surging trend of herbal products for hair care, cosmetics, health, and anti-aging. Also, factors such as changing dietary patterns and increasing prevalence of chronic diseases, such as diabetes, obesity, and hypertension, are projected to stimulate the growth of the market in India.

Over the past few years, the herbal products market has observed a significant growth owing to factors such as rising health concerns and growing awareness regarding the side effects of non-herbal medicines. These factors are shifting consumer preferences towards ayurvedic products.

Moreover, the attention of customers is vastly dependent on the distribution network of herbal products, which has also improved significantly. As a result, the market is certainly witnessing an increase in the accessibility of these herbal products in the urban cities through exclusive retailers, supermarkets/hypermarkets, and medical retailers, boosting the market growth during the forecast period.

Moreover, the government of India is also promoting the usage of Ayurvedic products through awareness programs and subsidies, further aiding the market growth. In addition to this, the market is also driven by the growing export opportunities for Indian providers in the herbal industry. For instance, according to the data from the Ministry, the sales generated by exports of Ayush and herbal products were at USD539.57 million in 2020-21, which indicated a 27% increase in comparison to 2019-2020. These elements will accelerate the growth of the India herbal products market throughout the course of the forecast years.

India Herbal Products Market Drivers

The market for herbal goods in India is anticipated to develop because of rising consumer awareness of the negative effects of synthetic cosmetics and rising demand for green-label personal care and beauty products. Furthermore, rising awareness of the importance of a healthy lifestyle, a preference for natural products, and supportive government initiatives have all contributed to the expansion of the herbal product industry in India. For instance, in 2021, according to the union Health Minister, the ayurveda industry grew by 90 percent after the COVID-19 pandemic, which significantly expanded the market for herbal products.

Basically, companies are getting smarter about making herbal goodies that help you stay healthy, fight off diseases without nasty side effects, and give your immune system a boost. Think of it like this Kunnath Pharmaceuticals, who make herbal products, came out with these Viromune antiviral immunity booster capsules in 2020. This Ayurvedic medicine (Viromune) packs a punch with 17 awesome herbs, each with its own superpower like fighting viruses and naturally boosting your immunity. Plus, it's got a good mix of essential minerals and vitamins. People are becoming more aware of how awesome herbal medicines are compared to regular medicine, and with chronic diseases on the rise, everyone's grabbing for these herbal products, causing a major demand surge in India!

India Herbal Products Market Trends

The requirement for chemical-free products and rising popularity of environment friendly products are driving the growth of the herbal products market in India. As a result, increased demand for chemical-free hair care and skin care products, along with growing awareness of cruelty-free cosmetics, have influenced the market demand around the nation.

The growing importance of social media and beauty blogs, that promote the advantages of herbal beauty products, are likely to influence the sales of herbal products in India. Thus, herbal cosmetics are appropriate for all skin types. They have a positive impact on sales of natural cosmetics like foundation, eye shadow, and lipstick.

People are becoming more and more aware of the potential risks of using beauty products loaded with chemicals, so we're seeing a big move towards "safer" herbal alternatives. That's why Indian companies like Himalaya, Dabur, Lotus, and Patanjali have jumped on the bandwagon, launching their own herbal cosmetic lines to grab a piece of the action. Tons of Indian and international brands have released all sorts of products. For instance, Dabur India Ltd. rolled out its Vatika collection in March 2021 with the "Dabur Vatika Select" premium line of herbal shampoos. There are four shampoos in the Dabur Vatika Select premium shampoo line which includes one with coconut milk extract, Moroccan argan oil, red onion and black seed oil, and apple cider vinegar. As a result of this growing demand, even fancy brands like Kama Ayurveda and Forest Essentials have launched their own herbal goodies, leading to serious growth in the herbal market over the past few years.

India Herbal Products Market Challenges

Herbal Products market in India has been observing a lack of standardization in terms of quality and safety. This can lead to consumer distrust and reluctance to try new herbal products. Despite the popularity of ayurveda and other traditional systems of medicine in India, there is still a lack of awareness about the benefits and efficacy of herbal products. This limits the potential market for such products.

Moreover, the challenging factor for this market is its pricing, as the consumers in India are generally price-sensitive, and herbal products are often perceived as being more expensive than pharmaceuticals. This can make it difficult for herbal products to compete in the market. These are the certain factors which are anticipated to hinder the growth of the India herbal products market during the projected period.

India Herbal Products Market Recent Developments

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India Herbal Products Market Opportunities

The growing focus on advertising initiatives by companies to attract consumers towards herbal products is anticipated to drive the India market. For instance, in 2023, a campaign was launched by “Jovees Herbal” (which is a herbal skin and hair care brand). The campaign emphasizes the wide range of herbal and natural face washes for all skin types and concerns about skin care. Over the course of the forecast period, this is anticipated to increase opportunities in the market for herbal products.

Similarly, in 2020, Dabur India Ltd launched a campaign in Kerala for its Dabur Herbal family toothpaste to strengthen the brand's regional connection by tapping into the strong 'rooted 'ness in tradition, particularly for the maintenance of health and well-being. The new campaign aims to make a splash in the toothpaste category, giving a new driving force to the herbal segment and placing it on track to become a market force.

Market Segmentation

India Herbal Products market is segmented based on category, distribution channel, region, and

Company Profiles

Patanjali Ayurveda Limited, Dabur India Limited, The Himalaya Drug Company, Amway India Enterprises Pvt. Ltd., Lotus Herbals Pvt. Ltd., Forest Essentials Emarketing Private Limited, VLCC Personal Care Limited, Ayur Herbals Pvt. Ltd., Organic India Pvt. Ltd., Herbalife Nutrition Ltd, are among the major market players in the that lead the market growth of the India herbal products market.

Report Scope

In this report, the India herbal products market has been segmented into the following categories, in addition to the industry trends which have also been detailed below

• India Herbal Products Market, By Category
• Personal Care & Cosmetics
• Healthcare
• India Herbal Products Market, By Distribution Channel
• Traditional & Departmental Stores
• Supermarkets/Hypermarkets
• Multi-Branded Cosmetic Stores
• Exclusive Stores
• Medical Stores
• Online
• Others (Wholesales, Direct Sales, Distributors & Dealers)
• India Herbal Products Market, By Region
• South
• North
• West
• East