United States Candy Market By Product Type (Sugar Candy, Chocolate Candy, and Gum Candy), By Sales Channel (Supermarket/Hypermarket, Departmental Store, Convenience Store, Online, and Non-Retail), By Region, Competition, Forecast and Opportunities, 2028
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request Customization| Forecast Period | 2024-2028 |
| Market Size (2022) | USD13.43 Billion |
| CAGR (2023-2028) | 4.20% |
| Fastest Growing Segment | Online |
| Largest Market | South Region |
United States candy market is expected to expand during the forecast period and will benefit from the continuously growing development and increase in the spending capacity of US consumers, rising consumption of candies among all age groups, and rising demand for chocolate candies for various celebrations are the various factors driving the demand of candy market in the United States during the forecasted period. Additionally, the introduction of fresh chocolate candies has also boosted the United States candy market. Moreover, companies are also launching new products, which is increasing market demand for candies.
Candy! It's that sugary, sweet treat we all know and love, usually made by boiling down sugar and water, then adding in all sorts of yummy flavors and other goodies. You boil it until it's just right, maybe even letting it caramelize a little. You can find candy in tons of forms, from super soft to rock hard, and chewy to brittle – it all depends on what's in it and how hot it gets while it's being made. If you're in the United States, you'll mostly see three kindssugar candy, chocolate candy, and gum candy. Sugar candy includes things like hard candy, lollipops, and even those wiggly jellies. And when it comes to chocolate candy, there are generally three typesplain chocolate, center-filled chocolate (mmm, those are good!), and panned chocolate.
America sure loves its candy! We're one of the biggest candy-gobblers in the world, and we all have our faves. Chocolate, you know, bars, nuts covered in chocolate, fancy truffles, it's always a winner. But those gummies and sour candies are catching up, especially with the younger crowd. And wow, does candy get popular around Halloween, Christmas, Easter, and Valentine's Day! Those holidays are like candy goldmines for stores. The candy world is a tough place, with the big guys like Mars Wrigley, Hershey's, Nestlé, and Mondelez International calling the shots, but there are always new, smaller brands trying to make their mark. Lately, though, folks are trying to eat healthier, so there's more demand for candy made with natural stuff, less sugar, and options that are generally better for you.
According to the national confectioner association’s annual State of Treating report, the sales of candy which can be chocolate, non-chocolate as well as gum and breath fresheners increased in 2022 to $42.6 billion from $36.9 billion in 2021. Moreover, according to the US Bureau of Labor Statistics’ Consumer Price Index, the cost of candy, chewing gum, and other sweets boosted by more than 12% from January 2022 to January 2023. Thus, the sales of candies will rise in the United States during the forecast period.
The United States candy market is anticipated to grow as a result of the rising demand for candies. The market has seen growth as a result of the widespread popularity of chocolate candies, not just among children but also adults. From Halloween to Diwali and Eid, chocolate candies are a staple dessert during many celebrations. Thus, it has been determined that the rising consumption of chocolate candies for various celebrations and events will help to grow and expansion of the candy industry in the United States. Additionally, the introduction of fresh chocolate sweets has increased the demand for candies.
Candy makers are always cooking up something new – think wild flavors, interesting textures, and eye-catching packaging – to keep us all hooked and buzzing about their goodies. They're really trying to one-up each other with seriously unique stuff, which should help the whole U.S. candy market grow! And let's not forget the holidays! Halloween, Christmas, Easter, Valentine's Day... those are like candy goldmines. We're all buying sweets to give as gifts, share with friends, or just treat ourselves. Even the weather plays a part! When it's hot, we crave ice cream and cool candies, but when it's chilly, nothing beats chocolate and candies that go perfectly with hot cocoa. So yeah, all these things – the new stuff, the holidays, the weather – they all mess with what we buy, what's trending, and how well the candy market does overall. Basically, they're the engine driving the U.S. candy market forward over the next few years.
The candy market in the United States is constantly evolving, and new trends are emerging continuously. As the same candy items that sold well in 2022, which include chocolates of all sorts, gummies, jellies, hard candy, and licorice will ring registers in 2023. And of course, new products will always generate consumer interest in the United States. The non-chocolate candies are gaining popularity among convenience store shoppers. For instance, according to research in the year 2022, consumers are preferring more non-chocolate candy than ever, and the demand for non-chocolate chewy candy has also risen by around 14%.
Moreover, consumers are tending to go for smaller portion sizes instead of big bars, perhaps for health-conscious reasons.
Hey, you know how some people grab chocolate with nuts? Well, it's not just for the taste! The nuts can actually take up space, meaning there's a little less chocolate and sugar. Plus, sugar-free chocolates and those "better-for-you" candies? They're becoming super popular. People are really paying attention to health these days, and they're looking for candies with ingredients that are actually good for them. And candy companies are listening! They're making treats with less sugar, natural stuff, organic options, and even adding vitamins and minerals! Take Chocxo, for example, that organic chocolate brand that's already low in sugar - they launched their dark milk chocolate toffee, almond, & sea salt snaps at the 2022 Sweets & Snacks Expo. So, all these new trends mean the United States candy market is probably going to get even bigger!
The biggest challenge for the U.S. candy scene right now? People are clued in about the health risks of too much sugar. More and more, health-conscious folks are worried about how candy affects things like obesity, diabetes, and other nasty health problems. Because of this, folks are leaning towards healthier choices, like low-sugar or sugar-free candies. And with everyone jumping on the healthy eating bandwagon, there are tons of healthier snacks popping up everywhere. We're talking nuts, seeds, dried fruits, and granola bars – all giving traditional candies a run for their money. Plus, the cost of ingredients like sugar and cocoa keeps bouncing around, which messes with production costs and can mean smaller profits or higher prices for us candy lovers.
E-commerce has really shaken things up, hasn't it? People are loving the ease of online shopping, and that's definitely impacted your classic candy stores. Candy makers and sellers are having to rethink how they get their sweets out there to keep up in this digital world. Plus, let's not forget about the rules and regulations in the United States! They're super strict about things like food labels, what ingredients you have to list, and all that nutritional info. It means candy companies have to stay on their toes and adapt whenever the rules change, which can be a real headache for manufacturers.
- In 2022, Bazooka Candy Brands launched Push Pop Gummy Pop with a refillable container. It was unveiled at the Sweet & Snacks Expo in Chicago. The new Push Pop Gummy Pop comes in an assortment of consumer-favorite flavors which includes Strawberry, Blue Raspberry, Berry Blast & Watermelon.
- In 2022, Mars launched a dairy-free, sustainability-focused chocolate bar in the United States called CO2COA. It produces up to 97% lesser greenhouse gasses and uses up to 99% less water.
- In 2022, Mondelez launched Hu Organic Grass-Fed Milk Chocolate, which is the premium clean-label snacking brand’s first candy offering made with dairy. The product is sweetened with organic unrefined coconut sugar.
The United States candy market has several opportunities for growth and innovation during the forecast period. The growing trend of health-consciousness presents an opportunity for candy manufacturers to develop and promote healthier alternatives. This includes sugar-free candies, candies made with natural sweeteners, and products with added nutritional value, such as fortified candies with vitamins or functional ingredients.
Moreover, candy companies can diversify their product lines to cater to a broader range of consumer preferences. This can involve introducing new flavors, textures, and packaging designs to appeal to different age groups and demographics.
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The United States Candy market is segmented based on product type, sales channel, by region. Based on type the market is fragmented into sugar candy, chocolate candy, and gum candy. Based on sales channel, the market is divided into supermarkets/hypermarkets, departmental retailers, convenience retailers, online, and non-retail. Based on region, the market is fragmented into South, West, Midwest, and Northeast.
Mars, Incorporated; The Hershey Company; Ferrara Candy Company; Mondelez International, Inc.; General Mills, Inc.; Tootsie Roll Industries, Inc.; See's Candy Shops, Inc.; Pladis North America, Inc.; Taffy Town, Inc; Taste of Nature, inc., are some of the major players in the United States Candy market.
| Attribute | Details |
| Base Year | 2022 |
| Historic Data | 2018 – 2021 |
| Estimated Year | 2023 |
| Forecast Period | 2024 – 2028 |
| Quantitative Units | Value in USD Million, CAGR for 2018-2022 and 2023-2028 |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | Product TypeSales ChannelRegion |
| Regional scope | South, Midwest, West, Northeast |
| Key Companies Profiled | Mars, Incorporated; The Hershey Company; Ferrara Candy Company; Mondelez International, Inc.; General Mills, Inc.; Tootsie Roll Industries, Inc.; See's Candy Shops, Inc.; Pladis North America, Inc.; Taffy Town, Inc; Taste of Nature, inc. |
| Customization scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and purchase options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Report Scope
In this report, United States Candy market has been segmented into the following categories, in addition to the industry trends which have also been detailed belowCarbonated Soft Drinks, Juices, Dairy-based Beverages, Sports & Energy Drinks, Others (Tea and Coffee, Non-Alcoholic Beer, Non-Alcoholic Wine, etc.)), By Sales Channel (Supermarket/Hypermarket, Departmental Store, Convenience Store, Online, Non-Retail
- United States Candy Market, By Product Type
- Sugar Candy
- Chocolate Candy
- Gum Candy
- United States Candy Market, By Sales Channel
- Supermarket/Hypermarket
- Departmental Store
- Convenience Store
- Online,
- Non Retail
- United States Candy Market, By Region
- South
- West
- Mid-West
- North-East
Competitive Landscape
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