United States Chocolate Market By Product Type (Milk Chocolate, Dark Chocolate, and White Chocolate), By Category (Countline, Tablets, Chocolate Pouches and Bags, Boxed Chocolates, and Others (Seasonal Chocolates, Chocolate with Toys, etc.)), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, and Others (Departmental Stores, Specialty Stores, etc.)) and By Region, Comp

The United States chocolate market is growing by variety of factors such as rising demand for dark chocolates among younger generation and increasing demand for low-fat chocolates in the country.

Chocolates come from cocoa beans that have been fermented and roasted. Beans are ground to make a pasty liquid called chocolate liquor. It can be hardened in a mold to make bitter chocolate. One can make sweet chocolates by mixing them with sugar and some extra cocoa butter.

Chocolate is a widely consumed sweet confectionery among younger generation that is composed primarily of cocoa solid and cocoa butter, with the addition of other ingredients such as milk and flavorings.

The chocolate scene in the US is pretty settled, with a few big names – both international giants and smaller regional companies – controlling a lot of the action. You've got powerhouses like The Hershey Company, Ferrero Group, and Lindt & Sprüngli (USA) Inc. leading the charge. To stay on top, these companies are always looking for ways to boost their game, like launching new goodies, teaming up with other businesses through mergers and acquisitions, or forming strategic partnerships. And of course, they're hitting us with all sorts of clever marketing to make sure we know what they're selling. Plus, let's be real, everyone goes chocolate-crazy around holidays like Valentine's Day, Easter, and Christmas, so you'll see manufacturers rolling out chocolates in all kinds of fun colors and shapes to fit the holiday vibe!

Chocolate manufacturers have been experimenting with new flavors and ingredients to meet changing consumer preferences in the United States. This includes the use of herbs & fruits as well as other ingredients to create new and innovative chocolate experiences.

While many people are shifting to healthier eating habits, chocolate is still a popular treat and gift for various occasions, including anniversaries, birthdays, and holidays.

The American chocolate scene is buzzing thanks to a few thingswe just plain love chocolate, there are a lot of us who buy it, and we buy it pretty regularly! In fact, many folks grab some chocolate at least twice a week. Sales really jump on holidays and weekends – who doesn't like giving (or getting!) chocolate as a treat? The US eats more chocolate than anyone else in North America and makes a ton of it too. Now, even though the chocolate market is pretty crowded, one area is really taking offdark chocolate. Turns out, more and more people are clued in to the potential health perks!

The growing demand for chocolates with functional advantages is also driving the growth of the United States chocolate market. Chocolate products with functional advantages, such as reduced stress, enhanced concentration, or improved sleep, can capitalize on the rapidly expanding health and wellness market.

As consumers move toward a healthier lifestyle to improve quality of their life, they are increasingly shifting to natural and organic products such as chocolates. Increasing awareness of products through digital media and social media is helping to educate consumers about the advantages of organic products, which drives the growth of the United States chocolate market. Organic chocolate bars are becoming increasingly popular, providing a lucrative opportunity for chocolate manufacturers to capitalize on the potential markets.

Dark chocolate's popularity is booming in the US! It's not just a tasty treat anymore – people, especially younger folks, are realizing it's actually good for you. Seems like everyone's getting more health-conscious these days, and that's a big deal for what people choose to buy. Dark chocolate is linked to perks like boosting your memory, strengthening your immune system, chilling you out, and even lifting your spirits! Okay, so it can be a bit pricey, and not everyone is buying it yet. But more and more people are giving it a try. Companies like Lindt and Godiva are even pushing their fancy dark chocolates as perfect gifts, knowing that some folks care most about quality and brand name.

A major challenge in the United States chocolate market is rising health & wellness concerns among consumers which may hinder the growth of the United States chocolate market during the forecast period. In recent years, there has been a heightened focus on the health implications of excessive consumption of sugar and fat in chocolate products. As a result, consumers are increasingly looking for healthier alternatives to chocolate, prompting the traditional chocolate sector to innovate and develop healthier alternatives.

Rising competition from substitutes also impede the growth of the United States chocolate market. The chocolate market is facing significant competition from a variety of other snack products, such as nut snacks, healthier bars, granolas, and fruit snacks. These products are seen as healthier alternatives to chocolates and may lead to a shift in consumer preferences from chocolate-based products.

Changing consumer preferences may hinder the growth of the United States chocolate market during the forecast period. Chocolate manufacturers must adjust to the ever-changing needs of consumers to maintain consumer engagement. This can be achieved through the introduction of novel flavors, variations, and packaging options.

• In 2023, Ferrero announced the launch of new products as well as seasonal offerings, such as Kinder Chocolate, in conjunction with the Sweets and Snack Expo held annually in Chicago. This announcement is indicative of Ferrero's ambition to stimulate category growth by introducing novel products and broadening the range of products from its renowned brands to generate enthusiasm from retailers, industry stakeholders, and consumers.
• In 2023, The Hershey Company announced the introduction of two new vegan confectionery products in the United States market which includes “Plant-Based Extra Creamy Olathe Chocolate Bar” and “Reese’s Plant-Based Peanut Butter Cups”.
• In 2023, Cadbury launched a range of non-high-fructose syrup (HFSS) confectionery, consisting of four new products under the brand name “Cadbury Dairy Milk”. The new trail mix is a combination of fruits, nuts, and Cadbury chocolate, featuring raisins, saffron, cranberry, roasted almonds, and hazelnuts. Cocoa powder is added to the chocolate buttons, making them the perfect accompaniment to the trail mix.
• In 2023, 7th Heaven Chocolate, a vegan chocolate brand in Israel, was launched in the United States with its award-winning vegan milk chocolate formula. This collection of vegan-friendly chocolates was presented for the first time to the public at Sweets and Snacks Expo Chicago, where the team had demonstrated their cutting-edge approach to creating a chocolate without compromising on flavor or texture.

Consumers nowadays make decisions based on environmental and ethical considerations. This provides an opportunity for companies that focus on sustainable cocoa sourcing, fair trade processes, and open supply chains to draw in socially conscious consumers.

The increasing trend of personalization and customization products in younger generation of United States provide opportunity for the companies to produce customized chocolates to cater to this trend and attract consumers toward their products. Providing customized chocolate packaging, such as customized shapes, messaging, or flavors can lead to a more captivating and memorable customer experience.

The rising popularity of e-commerce sector in the United States provides opportunity to various companies. Online shopping and e-commerce are becoming more popular in the United States, and chocolate companies are looking for new ways to get their products out there. Companies can do this by building their online presence, offering fast shipping, and using social media to get their message out there. Additionally, partnering with other brands or influencers provides an opportunity for chocolate companies to expand their presence and tap into new customer bases.

Download Free Sample Report

Okay, so when we talk about chocolate in the United States, we can break it down in a few ways. First, there's the type of chocolate itselfare we talking milk chocolate, dark chocolate, or maybe some white chocolate? Then, we look at how it's packaged and soldthink countline bars, tablets, those tempting chocolate pouches and bags, or even fancy boxed chocolates. And don't forget the "other" category, which includes things like seasonal chocolates or even chocolate with toys! Next up, where are you actually buying your chocolate? Is it from supermarkets/hypermarkets, a quick stop at convenience retailers, maybe online, or somewhere else, like departmental retailers or specialty retailers? Finally, you can look at the South, West, Midwest, and Northeast regions of the US to see where certain chocolates are more popular.

The Hershey Company, Mars Incorporated, Ferrero U.S.A., Inc., Lindt & Sprüngli (USA) Inc., Theo Chocolate, Inc., Fran's Chocolates, Ltd., Recchiuti Confections, TCHO Ventures, Inc., Bon Bon Bon, LLC, and The Chickasaw Nation (Bedré Fine Chocolate) are among the major market players in the United States chocolate market.

Report Scope

In this report, the United States chocolate market has been segmented into the following categories, in addition to the industry trends which have also been detailed below

• United States Chocolate Market, By Product Type
• Milk Chocolate
• Dark Chocolate
• White Chocolate
• United States Chocolate Market, By Category
• Countline
• Tablets
• Chocolate Pouches and Bags
• Boxed Chocolates
• Others
• United States Chocolate Market, By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others     
• United States Chocolate Market, By Region
• South
• Midwest
• West
• Northeast

Competitive Landscape

Company Profiles

found at Customizations

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are found at for the report

Company Information

• Detailed analysis and profiling of additional market players (up to five).

India Hybrid Power Solutions Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at