Forecast Period | 2025-2029 |
Market Size (2023) | USD1.09 Billion |
CAGR (2023-2028) | 3.12% |
Fastest Growing Segment | Online |
Largest Market | North India |
The India nail care market is growing at a robust growth rate owing to
India Nail Care Market Scope
Nails serves as a protective barrier for fingertips and can help in preventing injury or damage to the delicate skin on the fingertips. Overgrown or ingrown nails can be painful and uncomfortable. Nail care is the practice of maintaining the health and appearance of nails on the fingers and toes. Proper nail care involves regular cleaning, trimming, and moisturization of the nails and surrounding skin. Nailcare helps in preventing the spread of germs and bacteria. Consumers are becoming more inclined towards usage of nail care products due to growing awareness of the importance of maintaining good health of nails.
India Nail Care Market Overview
The nail care market in India has seen significant growth in recent years, driven by rising disposable income, increasing demand for natural and organic nail care products, changing lifestyles, and increasing awareness of personal grooming.
The rising living standards due to the increasing number of working professionals has huge impact on the sales of personal care products. Currently, 85% to 90% of women utilize nail care products worldwide. Additionally, a significant section of the younger generation has adopted nail care products due to existing and emerging fashion trends as well as nail art trends.
India Nail Care Market Drivers
Hey, did you know that the rise of working women in India is a big deal for the nail care industry? Seriously! Back in 2021, women made up almost 23% (that's 22.9%!) of the workforce. And when women are earning their own money, they're more likely to spend some of it on looking good, including their nails. This means more folks are heading to salons for manicures, pedicures, and even nail extensions. Plus, because working women are often super busy, they're all about those quick and easy solutions like gel nails and nail wraps. Many women also feel that self-care, like getting their nails done, is important for their overall health and well-being. Let’s not forget that everyone's paying more attention to how they look these days. That's why things like nail polish, nail primers, and nail polish remover are flying off the shelves. So yeah, more working women basically equals a booming nail care market in India!
India Nail Care Market Trends
Social media is a big deal, really changing how people in India think about and buy nail care products! Platforms like Instagram, Facebook, and TikTok are making everyone way more clued-in about the latest trends and must-have items. You see, influencers, beauty bloggers, and vloggers are all over these platforms, showing off new goodies and techniques. This has definitely helped the Indian nail care market grow. Plus, with fashion always changing and social media having so much influence, it's no wonder people's preferences are changing too!

India Nail Care Market Challenges
The availability of counterfeit nail care products is a challenge for the nail care market in India.
Market Recent Developments
- In 2023, UNGLIS, a new nail care brand was launched in India, and it offers wide range of comprehensive nail care products.
- As part of its expanding focus on vegan and natural beauty, Colorbar launched a "Vegan Nail Lacquer" range with 128 shades in 2022. The Vegan Nail Lacquer is non-toxic, and it guarantees a distinctly clean and green beauty experience. Enhanced with biotin and calcium, the double-patented 20 Free Formula is a patented product.
- In 2022, O'2 Nails India, a fashion retail company that is specialized in the nail care market, has raised funding worth USD75,000, which is led by Atal Incubation Centre.
- In 2022, Felisha, a leading cosmetic company was launched at Cosmoprof India, and it offers new range of nailcare and enamels from Color Fx.
Market Opportunities
The demand for natural and organic nail care products is growing at a faster rate in India. This can be attributed to several factors, including an increasing awareness of the harmful chemicals present in traditional nail care products and a growing interest in ethical and sustainable products. Consumers are increasingly seeking out natural and organic nail care products that are free from harmful chemicals like formaldehyde, toluene, and phthalates.
The growing e-commerce industry in India has also played a significant role in driving the growth of the nailcare market. Consumers can easily purchase nailcare products online, which has made it more convenient and accessible for them to try new products and experiment with their nail care routine.
Market Segmentation
The India nail care market is segmented based on product type, distribution channel and region. Based on product type the market is segmented into nail polish, nail accessories, nail strengthener, nail polish remover and others (artificial nails, nail polish accessories etc.)
Company Profiles
Modi-Mundipharma Beauty Products Pvt. Ltd. (Revlon), Chanel (India) Private Limited, Amway India Enterprises Private Limited, Hindustan Unilever Limited (Lakme), Colorbar Cosmetics Private Limited, Oriflame India Private Limited, Lotus Herbals Pvt. Ltd., Brand Agency (London) Ltd (Ciate London),
Attribute | Details |
Base Year | 2023 |
Historic Data | 2019 – 2022 |
Estimated Year | 2024 |
Forecast Period | 2025 – 2029 |
Quantitative Units | Value in USD Million, CAGR for 2019-2023 and 2024-2029 |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | Product TypeDistribution ChannelRegion |
Regional scope | North, West, South, East. |
Key Companies Profiled | Modi-Mundipharma Beauty Products Pvt. Ltd. (Revlon), Chanel (India) Private Limited, Amway India Enterprises Private Limited, Hindustan Unilever Limited (Lakme), Colorbar Cosmetics Private Limited, Oriflame India Private Limited, Lotus Herbals Pvt. Ltd., Brand Agency (London) Ltd (Ciate London), Pureplay Skin Sciences (India) Private Limited (Plum) and L’oreal India Private Limited |
Customization scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |

Report Scope
In this report,
- India Nail Care Market, By Product Type
- Nail Polish
- Nail Accessories
- Nail Strengthener
- Nail Polish Remover
- Others (Artificial Nails, Nail Polish Accessories etc.)
- India Nail Care Market, By Distribution Channel
- Supermarkets/Hypermarkets
- Specialty Stores
- Online
- Others (Beauty Salons etc.)
- India Nail Care Market, By Region