Forecast Period | 2025-2029 |
Market Size (2023) | USD2.7 Billion |
CAGR (2024-2029) | 6.02% |
Fastest Growing Segment | Online |
Largest Market | South India |
India Commercial Cleaning Products market is growing at a robust growth rate, owing to surge in sales through online platform and increasing adoption of professional cleaning services. Furthermore, there are extensive marketing strategies used by various brands and growing use of eco-friendly products, which are the main driving force for commercial cleaning products in India. In addition, increasing awareness of hygiene post COVID-19 has led to an increase in the sales of commercial cleaning products in India.
Commercial cleaning products are specifically formulated to maintain a professional cleanliness and germ-free environment. Since employees and clients will be working in these commercial spaces all day long, it’s important to keep working place clean and germ-free.
India Commercial Cleaning Products Market Scope
The commercial cleaning products market in India is booming right now! Think about itthe commercial sector is growing like crazy, and cities are getting bigger all the time. India's fast-growing economy means we need tons more commercial spaces like hotels, offices, and retail stores, which naturally drives up the need for cleaning products. The Indian commercial real estate scene is also thriving thanks to both local and international companies setting up shop. Ultimately, everyone's realizing that a clean and hygienic workplace is key for boosting productivity and getting better results. When the workplace is hygienic, it improves quality of life, keeps employees happy, prevents the spread of nasty infections, and cuts down on sick days. That's why the demand for commercial cleaning products is soaring!
With increasing number of hotels, restaurants, and hospitals all over India, there is a growing need for commercial cleaning products to keep these places clean and hygienic. The foodservice industry is also expanding due to increasing number of restaurants in India, which is further leading to the increasing demand of commercial cleaning products in India.
India Commercial Cleaning Products Market Overview
Commercial spaces are classified into five main categorieshealthcare, education, hotels/restaurants, offices, and others (retail & grocery, etc.). Offices and retail malls account for the majority of the market share. With the rising number of malls, offices, and other commercial sector turning to outsourcing cleaning services, the commercial cleaning products industry is growing at a faster rate in India.
So, everyone in the Indian commercial cleaning products game is trying to figure out how to build the cleaning brand. India's a big deal for anyone wanting to make a name for themselves! And, more and more, folks are looking for eco-friendly and sustainable options – you know, the green stuff that's non-toxic and better for everyone. You've got local companies and big international players all making tons of different products to keep up with what customers want. Some of the big names you'll see? Think HUL, 3M, Reckitt, Diversey, and Procter & Gamble, etc.
India Commercial Cleaning Products Market Drivers
Hey, guess what? All these cool government programs focused on keeping things clean and hygienic are really helping the market in India take off! Take the Swachh Bharat Abhiyan, for example. Launched back on October 2nd, 2014, it's like the big cleanup campaign everyone's talking about. And get thispeople from all walks of life – government folks, soldiers, Bollywood stars, athletes, business leaders, even spiritual gurus – all pitched in to make it happen! Millions of people across the country are getting involved in cleanliness drives organized by government departments, NGOs, and local community centers to keep India sparkling. Plus, they're making learning about hygiene fun with games and music! So, yeah, with all this government action, the demand for commercial cleaning products is definitely gonna skyrocket in India.
Furthermore, commercial cleaning products are in high demand due to the growing concern about hygiene in commercial places such as office buildings, hospitals, hotels, and shopping malls. Companies and organizations are more concerned about maintaining a hygienic and clean environment for their employees, customers, and visitors, increasing the need for commercial cleaning products.
These days, more and more companies are ditching harsh chemicals and opting for bio-based or eco-friendly cleaning products. It's all because people are becoming more aware of what's in their cleaners! Take hospitals, for instance. They're often quick to switch to safer cleaning solutions for things like cleaning equipment and surgical instruments – as long as they work just as well. To grab a piece of the commercial cleaning products pie, companies are coming up with all sorts of innovative "green" products. Check out Gelnova Hygiene, for example. In 2023, they launched FreshenGo 123Wash, an eco-friendly detergent. Did you know most liquid detergents are actually 80% water and only 20% cleaning agent? That's a lot of wasted resources! FreshenGo's pods are different. They're made with 95% plant-derived active ingredients and only 5% water, plus they use natural essential oils to leave your clothes smelling great. So yeah, this move towards eco-friendly options is definitely going to boost the market in the years to come.
India Commercial Cleaning Products Market Challenges
India's Commercial Cleaning Products market is a real battleground! You've got big international names going head-to-head with homegrown Indian companies. But here's the thinga huge chunk of the market is "unorganized," meaning it's made up of smaller, often local, players. All this competition, plus customers wanting more, creates a crazy dynamic. If the bigger cleaning product companies want to keep their customers happy and attract new ones, they really need to pay attention! These unorganized guys? They often sell their stuff super cheap, making it tough for the bigger players to compete. It's a challenge for established brands to build that brand reputation, show they're all about quality, and earn people's trust in such a fragmented market.

Market Recent Developments
- In 2022, Hindustan Unilever has launched new range of cleaning and hygienic chemicals, specifically manufactured for professionals under its latest homecare category “UPro”. Furthermore, UPro is introducing a new digital distribution channel for this new category of products.
- In 2022, Godrej Proclean is the latest brand launched by Godrej Consumer products limited (GCPL). This is Godrej’s first foray into the home cleaning products segment, which is one of the fastest-growing FMCG segments after the COVID-19 pandemic. Under its new Godrej Proclean brand, GCPL will be providing surface cleaning solutions and disinfection solutions.
Market Opportunities
You know, keeping things clean and hygienic is becoming super important for businesses these days, especially in India! And it's no surprise that everyone's looking for those multi-purpose cleaning solutions. I mean, who doesn't want a cleaner that can handle everything from glass and floors to, well, just about anything? Plus, these cleaners are great at tackling tough jobs like degreasing and getting rid of those stubborn stains. Let's be honest, using one product for a bunch of different tasks just makes sense – it saves money, and it's way easier to manage and store. So yeah, I think these multi-purpose cleaners, and other cool cleaning innovations, are really going to take off in the near future.
The consumers in India are looking for high-end products and services from the West, but at affordable prices. The Indian consumer is looking for high-quality products and services at affordable prices. With the help of various government initiatives such as “Make in India”, and “Swachh Bharat Mission”, there is a tremendous potential for many entrepreneurs and their small and medium enterprises to partner in these missions and contribute to the growth of GDP, by providing employment to many skilled and unskilled workers in India.
Market Segmentation
The India Commercial Cleaning Products market is segmented based on product, end use, distribution channel and region. Based on product, the market is segmented into laundry cleaners, floor cleaners, general cleaners, toilet cleaners, dishwashing & kitchen cleaners, and others (glass cleaners etc.). Based on end use, the market is segmented into healthcare, education, hotels/restaurants, offices, and others (retail & grocery, etc.). Based on distribution channel, the market is segmented into distributor sales, direct sales, online, and others (offline retail sales etc.). Based on region, the market is divided into North, South, East, and West.
Company Profiles
Hindustan Unilever Limited, Reckitt Benckiser Corporate Services Limited, Procter & Gamble Company, Diversey, Inc., Schevaran Laboratories Private Limited, S.C. Johnson Products Pvt. Ltd., Ecolab Food Safety & Hygiene Solutions Pvt Ltd., Dabur India Limited, SATOL Chemicals Pvt. Ltd and Amway India Enterprises Pvt. Ltd. are some of the major players in the India Commercial Cleaning Products market.
Attribute | Details |
Base Year | 2023 |
Historic Data | 2019 – 2022 |
Estimated Year | 2024 |
Forecast Period | 2025 – 2029 |
Quantitative Units | Value in USD Billion, CAGR for 2019-2023 and 2024-2029 |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | ProductEnd UseDistribution ChannelRegion |
Regional scope | North, West, South, East |
Key Companies Profiled | Hindustan Unilever Limited, Reckitt Benckiser Corporate Services Limited, Procter & Gamble Company, Diversey, Inc., Schevaran Laboratories Private Limited, S.C. Johnson Products Pvt. Ltd., Ecolab Food Safety & Hygiene Solutions Pvt Ltd., Dabur India Limited, SATOL Chemicals Pvt. Ltd and Amway India Enterprises Pvt. Ltd. |
Customization scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Report Scope
In this report, India Commercial Cleaning Products market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- India Commercial Cleaning Products Market, By Product
- Laundry Cleaners
- Floor Cleaners
- General Cleaners
- Toilet Cleaners
- Dishwashing & Kitchen Cleaners
- Others (Glass Cleaners etc.)
- India Commercial Cleaning Products Market, By End Use
- Healthcare
- Education
- Hotels/Restaurants
- Offices
- Others (Retail & Grocery, etc.)),
- India Commercial Cleaning Products Market, By Distribution Channel
- Distributor Sales
- Direct Sales
- Online
- Others (Offline Retail Sales etc.)
- India Commercial Cleaning Products Market, By Region