| Forecast Period | 2024-2028 |
| Market Size (2022) | USD2.28 Billion |
| CAGR (2023-2028) | 10.30% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
The global kombucha tea market is expected to grow at an exponential growth rate during the forecast period. The kombucha tea market is being driven by an increase in the number of health-conscious consumers, a surge in product innovation, and the expansion of the foodservice industry globally. On the other hand, the existence of fake goods and the potential threat of substitutes limit market expansion. The growing popularity of organic products and the rapid expansion of online retail platforms offer market participants lucrative opportunities.
Kombucha is a fermented, sweetened tea that is frequently brewed from black or green tea. In order to make kombucha, a SCOBY (a pancake-shaped symbiotic culture of bacteria and yeast) is added to a sweetened tea mixture, supposed to be able to ferment at room temperature for one to three weeks, and then bottled for one to two weeks to capture CO2 that has been released and promote carbonation. The fermentation and carbonation processes are then slowed down by placing the bottled kombucha in a refrigerator.
The market is also increasing due to increasing consumption of tea across the globe. Tea is known to have beneficial components that lower inflammation. There are a number of health advantages to drinking green tea, according to earlier research from China and Japan. Black tea, according to scientists, may offer comparable advantages.
The study was conducted by researchers from the National Cancer Institute of the United States. They looked at data gathered over a period of up to 14 years about the tea consumption habits of nearly 500,000 adults in Britain. In Britain, black tea is the more popular variety.
With so many different teas out there these days, it's no surprise that young consumers are getting hooked on kombucha! It seems like younger folks are choosing kombucha over traditional brews. Generation Z is definitely driving up the demand for these fizzy, fermented drinks. What's not to love? Kombucha is said to help with everything from lowering stress to boosting antioxidants, plus it keeps you hydrated. Experts predict the kombucha market will keep booming as more consumers, especially younger generations, give it a try. And with young people and wellness enthusiasts becoming so picky about what they eat and drink, kombucha's popularity is only going to grow. So, yeah, the demand from young drinkers is definitely a major factor in kombucha's global market growth.
Want to tap into what's hot right now? Companies are using social media and teaming up with cool content creators to get the word out about kombucha! Take Health-Ade Kombucha, for example. During Dry January 2023, they launched a campaign that Encourages a "Different Kind of Feel Good". Who says Dry January has to be dull or constrictive?
Health-Ade asks in their latest advertisement. They got a bunch of TikTok and Instagram stars to show their followers how to ditch the booze and embrace the booch, not just in January but beyond! These creators, including Stephanie Grasso, Tarek Ali, Remi Cruz, Sarah Plantz, Coco Cuenco, Hana Elson, Mona Swain, Hope Woodward, Ewa & Jeremy Ko, and Manon Mathews, are all about different lifestyles and showing how a kombucha swap can give you that feel-good feeling from the inside out. Health-Ade's Dry January push wasn't just online though; they hit social media hard with paid ads, emails, their website, stores, and even bars. And to top it all off, they threw a mocktail party at Listen Bar in New York City at the end of the month!
Remember how craft beer blew up and made aluminum cans cool? Well, that trend didn't stop at beer! Now even Kombucha is getting in on the action. Think about itYou can now find some amazing Kombucha in cans. The Brewers Association says craft beer jumped up 13.6% in market share back in 2021. Inspired by this, Greenbelt Craft Beverages launched four awesome flavors of Greenbelt Craft KombuchaPeach Blossom White Tea, Strawberry Fields Roibos Tea, Blood Orange Yerba Mate, and Hibiscus Berry Black Tea! It seems the young folks are driving this – they're always up for trying something new and innovative, whether it's beer or kombucha.
So, how is the world of kombucha tea shaping up? Well, it really breaks down by a few key things. First, we look at the nature of the stuff – is it organic or the usual, conventional kind? Then there's the product typeare we talking about kombucha made with green tea, black tea, or something totally different? When it comes to flavor, do you prefer it plain and unflavored, or are you after something with a little extra kick? Where are people buying their kombucha? The market splits into places like your regular supermarkets/hypermarkets, those handy convenience retailers, the bigger departmental retailers, and of course, online shopping. There are also other ways to get your fix like direct sales. And finally, all this activity is happening across different regions, from North America and Europe to Asia-Pacific, South America, and the Middle East & Africa.
Asheville Kombucha Mamas, LLC, The Coca-Cola Company, GT’s Living Foods LLC, Humm Kombucha, LLC, Live Soda, LLC, Marin Kombucha LLC, Remedy Drinks Pty Ltd, K95 Foods Private Limited, PepsiCo, INC., and Townshend Group are among the major market players in the global platform that lead the market growth of the global kombucha tea market.
| Attribute | Details |
| Base Year | 2022 |
| Historical Years | 2018 – 2021 |
| Estimated Year | 2023 |
| Forecast Period | 2024 – 2028 |
| Quantitative Units | Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028 |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | NatureProduct TypeFlavor TypeDistribution ChannelRegion |
| Regional Scope | North America, Asia-Pacific, Europe, South America, and Middle East & Africa |
| Country Scope | United States, Canada, Mexico, Germany, France, United Kingdom, Italy, Spain, China, India, Japan, South Korea, Australia, Saudi Arabia, UAE, South Africa, Turkey, Brazil, Argentina, Colombia |
| Key Companies Profiled | Asheville Kombucha Mamas, LLC, The Coca-Cola Company, GT’s Living Foods LLC, Humm Kombucha, LLC, Live Soda, LLC, Marin Kombucha LLC, Remedy Drinks Pty Ltd, K95 Foods Private Limited, PepsiCo, INC., Townshend Group. |
| Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and Purchase Options | Avail of customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
Report Scope
In this report, the global kombucha tea market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Global Kombucha Tea Market, By Nature
- Global Kombucha Tea Market, By Product Type
- Global Kombucha Tea Market, By Flavor Type
- Global Kombucha Tea Market, By Distribution Channel
- Global Kombucha Tea Market, By Region
