ASEAN Fruit & Vegetables Juices Market, By Product Type (Fruit Juice, Vegetable Juice), By Nature (Conventional vs Organic), By Sales Channel (Supermarkets/Hypermarkets, Speciality Stores, Grocery Stores, E-commerce, Others (Departmental Stores, etc.), By Region, By Competition Forecast & Opportunities 2018-2028F
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request Customization| Forecast Period | 2018-2028 |
| Market Size (2022) | USD26.39 Billion |
| CAGR (2023-2028) | 4% |
| Fastest Growing Segment | Fruit Juice |
| Largest Market | Singapore |
Market Overview
The ASEAN Fruit & Vegetable Juices Market? It was worth a cool USD26.39 billion back in 2022, and get this – it's expected to keep growing! We're talking a solid 4% each year through 2028. Think about itthis market is bursting with all sorts of natural and nutritious drinks. What's driving it? Well, people are caring more about their health, cities are getting bigger, and everyone wants a taste of something delicious, whether it's a local favorite or an exotic find. Plus, with folks having more money to spend, tourism booming, and everyone looking for sustainable options, things are really taking off. Of course, brands need to stay on their toes – innovating, offering drinks with added benefits, and playing by the rules – if they want to snag those consumers who are thirsty for healthier, tastier choices.
Key Market Drivers
Health and Wellness Trends
Consumers are increasingly seeking products that offer nutritional benefits. Fruit and vegetable juices are perceived as natural sources of vitamins, minerals, antioxidants, and other essential nutrients, aligning with health-conscious choices. Health-conscious consumers are actively reducing their sugar intake. Fruit and vegetable juices offer a lower-sugar alternative to many other beverages, making them appealing to those mindful of their sugar consumption.
Consumers are gravitating towards beverages that offer functional benefits beyond hydration. Juice blends fortified with vitamins, minerals, and antioxidants cater to these demands, addressing specific health concerns. Especially in the wake of global health concerns, there's a heightened interest in products that support immune health. Juices rich in vitamin C and other immune-boosting compounds are particularly sought after. Juice blends that incorporate low-calorie fruits and vegetables appeal to individuals looking to manage their weight without compromising on taste or nutrition.
Diverse Flavors and Ingredients
The region's abundant tropical fruits and vegetables offer a wide range of unique and indigenous flavors. Brands can capitalize on these local ingredients to create juices that resonate with regional consumers. The ASEAN region is culturally diverse, with each country having its own culinary traditions. Fruit and vegetable juices can reflect these diverse tastes, becoming a bridge between cultures.
Hey, have you noticed how much everyone loves trying foods from all over the world? That's definitely opened up our taste buds! Now, we're seeing more and more unusual fruits and veggies popping up in juices. It's like everyone's up for trying something new, which is awesome for juice companies. They can really get creative, like mixing different fruits and vegetables to make totally unique flavors. Plus, with different stuff being in season at different times, brands can offer cool seasonal juices, using all that fresh produce. And it's not just about the usual fruits anymore; they're throwing in things like herbs, spices, and even superfoods for extra health benefits and interesting tastes. Speaking of health, people are really looking for juices with specific fruits and vegetables that they know are good for them, so brands are really highlighting those ingredients in their blends. Learn more about new trends!
Urbanization and Convenience
Urbanization brings busier routines, leading consumers to seek quick and convenient food and beverage options. Ready-to-drink fruit and vegetable juices fit seamlessly into these fast-paced lifestyles. The urban lifestyle often involves commuting, work, and social activities outside the home. Portable juice packaging offers a convenient solution for staying nourished while on the move. Urban work environments promote grab-and-go choices. Fruit and vegetable juices provide a convenient way to supplement meals and stay refreshed during work hours. The convenience of online shopping and home delivery caters to urban consumers who value time efficiency and doorstep convenience.
Key Market Challenges
Ingredient Sourcing
Many fruits and vegetables used in juices are subject to seasonal availability. Sourcing ingredients consistently throughout the year can be challenging. Ensuring consistent quality of ingredients is essential for maintaining product standards and meeting consumer expectations. Moreover, Sourcing ingredients from different regions or countries within ASEAN involves managing complex supply chains, transportation, and logistics. Factors such as weather conditions, market demand, and global supply affect ingredient prices, impacting production costs. Consumers demand transparency about sourcing practices and sustainability efforts, necessitating clear traceability of ingredients.
High competition from multinational companies
Big multinational companies? They've been in ASEAN for ages and everyone knows their brands. That gives them a huge leg up on the little guys, who are just trying to get noticed. Plus, these giants have sales networks that stretch across the whole region. So, getting their products out there is a breeze! It's tough for local businesses to keep up. And because they're so big, they get to take advantage of economies of scale, meaning they can make juice at a lower price than the smaller companies. That's a serious advantage when it comes to
Consumer concerns about food safety
Contamination with bacteria, viruses, or parasites can cause foodborne illness, which can lead to nausea, vomiting, diarrhea, and other unpleasant symptoms. In some cases, foodborne illness can be fatal. The presence of pesticides or other chemicals can be harmful to human health, and they can cause a variety of health problems, including cancer, reproductive problems, and neurological disorders. The use of artificial flavors, colors, and preservatives are often added to juices to improve their taste and appearance, but they can also be harmful to human health.
Key Market Trends
The rise of functional juices
Consumers in the ASEAN region are becoming more health conscious, and they are looking for ways to improve their overall health and well-being. Functional juices can provide a number of health benefits, such as boosting the immune system, reducing the risk of chronic diseases, and improving gut health. Moreover, consumers in the ASEAN region are increasingly looking for convenient and on-the-go food and beverage options. Functional juices are a good option for busy consumers who are looking for a healthy and refreshing drink.
Consumers in the ASEAN region are becoming more interested in organic and natural products. Functional juices that are made with organic and natural ingredients are becoming increasingly popular. The growing urbanization in the ASEAN region is leading to a change in dietary habits. Consumers in urban areas are more likely to consume packaged foods and beverages, such as functional juices.
The growing demand for ready-to-drink juices
Ready-to-drink juices are a convenient option for consumers who are looking for a healthy and refreshing drink on the go. They are typically packaged in single-serve containers, so they are easy to carry and consume. Ready-to-drink juices can be a good source of vitamins, minerals, and antioxidants. They can also help to boost the immune system and reduce the risk of chronic diseases.
Ready-to-drink juices are often more affordable than fresh juices. This makes them a more accessible option for consumers on a budget. There is a wide variety of ready-to-drink juices found at on the market. This allows consumers to choose juices that they enjoy and that fit their dietary needs. The growing demand for ready-to-drink juices is expected to continue in the coming years. This is due to the increasing health consciousness of consumers, the rising popularity of convenience foods, and the growing availability of ready-to-drink juices in a variety of flavors and formats.
The increasing popularity of organic and natural juices
These days, more and more of us are thinking about our health, and we're on the hunt for products made with natural ingredients. You know, the good stuff! Organic and natural juices are seen as a healthier choice compared to those artificial-tasting ones. Plus, let's be honest, organic and natural juices often taste better. That's because the fruits and veggies get to ripen naturally, without any of those nasty pesticides or herbicides. And it's not just about us; organic and natural farming is kinder to our planet too! They skip the pesticides and herbicides that can really mess things up. Farmers who go organic and natural tend to treat their animals better as well. Think no antibiotics or hormones, and plenty of space to roam around!
The increasing popularity of plant-based juices
More and more people are thinking about their health these days, and that means a lot of us are searching for plant-based options instead of foods made with animal products. Take juices, for example – plant-based juices are often seen as a healthier choice compared to those with dairy or meat. And hey, they can be just as delicious! You can find tons of different flavors out there, so you're bound to discover one you love. Plus, if you're looking for something healthy and refreshing to grab when you're out and about, they're super convenient. They usually come in those single-serve containers, so they're easy to toss in your bag and drink later. Another bonus? Plant-based juices can be more affordable than the alternatives. This makes it easier on the wallet. On top of all that, growing plants is generally better for the environment than raising animals. Plant-based farming uses less land, water, and energy – which is a win for everyone!
Segmental Insights
Product
Fruit Juice holds a significant share of the ASEAN fruit and vegetable juices market. Consumers in the ASEAN region are becoming more health conscious, and they are looking for beverages that are good for their health. Fruit juices are a good source of vitamins, minerals, and antioxidants, and they can help to boost the immune system and reduce the risk of chronic diseases. Moreover, consumers in the ASEAN region are increasingly looking for convenient and on-the-go food and beverage options. Fruit juices are a good option for busy consumers who are looking for a healthy and refreshing drink.
Consumers in the ASEAN region are becoming more interested in organic and natural products. Fruit juices that are made with organic and natural ingredients are becoming increasingly popular. The growing urbanization in the ASEAN region is leading to a change in dietary habits. Consumers in urban areas are more likely to consume packaged foods and beverages, such as fruit juices.
Nature Insights
Organic is really taking off in the ASEAN market for fruit and vegetable juices! More and more people in this region are paying attention to their health, and they're searching for drinks that are actually good for them. Think of organic vegetable juices – they're packed with vitamins, minerals, and antioxidants, which can boost your immune system and maybe even lower your chances of getting sick. Plus, these days everyone's so busy! So, a healthy and refreshing juice you can grab on the go? Perfect! People in ASEAN are also really getting into organic and natural stuff, so organic vegetable juices made with those kinds of ingredients are becoming super popular. Looking to learn more? Check out this article!
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Regional Insights
Singapore's a big player in Southeast Asia when it comes to fruit and veggie juices, and experts thought that would keep up for a while. Seems like folks in Singapore are getting more into healthy living, you know? They're really focusing on eating good, natural stuff. Because of this, there's a huge demand for things like fruit and vegetable juices—people see them as a better choice than sugary drinks. Plus, Singapore's a super busy place. Everyone's always on the go! So, those packaged juices are perfect. They're a quick and easy way to get your vitamins and minerals.
Singapore is a melting pot of people from all over the globe, and they bring their awesome and varied tastes with them! Because everyone's so open to trying new things, it's a great place to launch cool and unusual fruit and veggie juice mixes. Plus, Singapore's a huge tourist hotspot with a buzzing hospitality scene. Hotels, restaurants, and cafes are all adding more healthy drinks, like these juices, to their menus for travelers who care about their health. And, getting your hands on these juices is super easy – Singapore has a top-notch retail and Sales system. You can find them in supermarkets, your corner convenience store, or even online!
Recent Developments
- In May 2022, Del Monte Pacific launched a new line of functional fruit and vegetable juices in the Philippines. The new juices are designed to boost immunity and energy levels and are available in a variety of flavors, including mangosteen, dragonfruit, and guava.
- Nestle launched a new line of cold-pressed fruit and vegetable juices in Indonesia. The new juices are made with 100% real fruits and vegetables and are available in a variety of flavors, including watermelon, kale, and ginger.
- In May, 2023 ITC’s B Natural juices and beverages launched Fruits ‘N Bits, a fruit beverage infused with the goodness of real fruit chunks and seeds.
Key Market Players
- PepsiCo, Inc.
- The Coca Cola Company
- Tipco Foods Public Company Limited
- Unilever Indonesia
- Barkath CO-RO Manufacturing Sdn Bhd
- Vietnam Dairy Products JSC Company
- Malee Group Public Company Limited
- Malaysia Dairy Industries Pte Ltd
- Uni-President (Thailand) Co Ltd.
- Del Monte Pacific Limited
Report Scope
In this report, the ASEAN fruit & vegetable juices market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- ASEAN Fruit & Vegetable Juices Market, By Product Type
- ASEAN Fruit & Vegetable Juices Market, By Nature
- ASEAN Fruit & Vegetable Juices Market, By Sales Channel
- ASEAN Fruit & Vegetable Juices Market, By Country
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