Herbal & Organic Mascara Market By Product (Liquid, Gel/Cream), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others), By Region, By Competition Forecast & Opportunities, 2018-2028F
Published on: 2024-11-02 | No of Pages : 320 | Industry : Consumer Goods and Retail
Publisher : MIR | Format : PDF&Excel
Herbal & Organic Mascara Market By Product (Liquid, Gel/Cream), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others), By Region, By Competition Forecast & Opportunities, 2018-2028F
| Forecast Period | 2024-2028 |
| Market Size (2022) | USD 130.58 Million |
| CAGR (2024-2028) | 5.32% |
| Fastest Growing Segment | Online |
| Largest Market | Asia-Pacific |
Market Overview
Key Market Drivers
Rising Demand for Clean and Natural Beauty Products
Growing Awareness about Health and Sustainability
Influence of Social Media and Influencer Marketing
Continuous Innovation and Product Development
Regional Market Expansion and Accessibility
Key Market Challenges
Formulation Complexity and Performance
Limited Shelf Life and Stability
Price Premium and Affordability
Limited Consumer Education and Awareness
Supply Chain and Sourcing Challenges
Regulatory Compliance and Certification
Key Market Trends
Clean and Transparent Ingredient Lists
Innovative Plant-Based Formulations
Biodegradable and Eco-Friendly Packaging
Digital and Influencer Marketing
Customization and Personalization
Cross-Category Innovation
Segmental Insights
Product Insights
Sales Channel Insights
Regional Insights
The Asia Pacific region is emerging as a significant driver of the Global Herbal & Organic Mascara Market, with a rising demand that underscores shifting beauty preferences in the region. As disposable incomes increase and consumer awareness about natural and sustainable beauty products grows, the demand for herbal and organic mascaras is on the upswing. Countries within the Asia Pacific region, such as China, India, South Korea, and Japan, have a strong beauty culture and are witnessing a surge in consumers seeking products aligned with their values.
Recent Developments
- In February 2023, RMS Beauty Volumizing Mascara was launched. Thismascara is made with a blend of plant-based oils and waxes, including coconutoil, castor oil, and carnauba wax. It is also vegan and cruelty-free.
- In May 2023, CoverGirl Lash Blast Cleantopia mascara was launched. Thismascara is powered by plants and is free of harmful chemicals, including talc,mineral oil, and synthetic fragrances. It is also vegan and cruelty-free.
Key Market Players
- Ecco Bella
- Ulta Beauty, Inc.
- Odylique
- JOSIE MARAN COSMETICS
- Lotus Herbals Limited
- RMS Beauty
- Au Naturale, Llc
- Endlessly Beautiful
- Skin2Spirit
- EVXO Cosmetics
Report Scope
- Herbal & Organic Mascara Market, By Product
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- Herbal & Organic Mascara Market, By Sales Channel
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- Herbal & Organic Mascara Market, By Region
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