India Soap Market By Product Type (Bath Soap, Kitchen Soap, Medicated Soap, Laundry Soap, Others), By Form (Solid, Liquid, and Others), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, and Others), By Region, By Competition Forecast & Opportunities, 2019-2029F
Published Date: October - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Download Sample Ask for Discount Request CustomizationIndia Soap Market By Product Type (Bath Soap, Kitchen Soap, Medicated Soap, Laundry Soap, Others), By Form (Solid, Liquid, and Others), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, and Others), By Region, By Competition Forecast & Opportunities, 2019-2029F
| Forecast Period | 2025-2029 |
| Market Size (2023) | USD3.98 Billion |
| CAGR (2024-2029) | 7.1% |
| Fastest Growing Segment | Bath Soap |
| Largest Market | North |
Market Overview
Key Market Drivers
Rising Awareness of Hygiene and Personal Care
Expanding Middle-Class Population
Market Segmentation and Product Diversification
Key Market Challenges
Intense Competition and Market Saturation
Price Sensitivity and Inflation
Evolving Consumer Preferences and Sustainability Concerns
Key Market Trends
Shift Toward Herbal and Natural Ingredients
Rise of Premium and Specialty Soaps
Expansion of Antibacterial and Hygiene-Focused Soaps
Segmental Insights
Product Type
Sales Channel
Regional Insights
Recent Developments
- In 2023, Reliance Industries announced the introduction of a diverserange of home and personal care products, encompassing bathing and washingsoaps, toilet and floor cleaners, and laundry detergents. While specificpricing details were not disclosed by the company, sources indicate that theproducts are being offered at significant discounts compared to existingalternatives. For instance, a 100 gm bathing soap bar will be available at a30% lower price than a comparable product in the market. This nationwide launchis being carried out by Reliance Consumer Products, a subsidiary of RelianceIndustries, through various distribution channels across the country in theupcoming months.
- In 2023, Fiama, a leading personal wash brand in India under ITC,continues to bring innovation and disruption to the wash segment with therecent introduction of the unique Fiama Sandalwood Oil and Patchouli Gel Bar.ITC Fiama adds a modern twist to the traditional sandal soap, offering aninnovative experience with a transparent Gel Bar format.
- In 2023, Reliance Consumer Products Limited (RCPL), the FMCG arm andwholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL), announcedthe expansion of its FMCG portfolio through the launch of a wide range of homeand personal care products. This portfolio includes Glimmer beauty soaps, GetReal natural soaps, Puric hygiene soaps, Dozo dishwash bars and liquids,HomeGuard toilet and floor cleaners, and Enzo laundry detergent powder, liquid,and bars.
Key Market Players
- Godrej Consumer Products Limited
- Hindustan Unilever Limited
- Procter & Gamble Hygiene and Health Care
- ITC Limited
- Himalaya Wellness Company
- Wipro Enterprises (P) Ltd
- Reckitt Benckiser (India) Pvt. Ltd.
- Jyothy Labs Limited
- Patanjali Ayurved Limited
- Cholayil Pvt. Ltd.
Report Scope
- India Soap Market, By Product Type
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- India Soap Market, By Form
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- India Soap Market, By Sales Channel
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- India Soap Market, By Region
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