United States Beauty & Personal Care Market By Product Type (Beauty Care, Personal Care), By Type (Organic, Conventional), By End-User (Male, Female), By Distribution Channel (Supermarkets/Hypermarkets, Exclusive Stores, Multi-Branded Stores, Specialty Stores, Online, and Others (Pharmacy & Drug Stores, Beauty Salons, etc.)), By Region, Competition, Forecast and Opportunities, 2028F

United States beauty & personal care market’s growth is increasing by a variety of factors such as rising demand for natural beauty & skincare products, surging availability of premium beauty products, and rising consumer awareness regarding the harmful effects of chemical-based beauty & skincare products across the country.

United States Beauty & Personal Care Market Scope

The beauty & personal care (BPC) market is driven by various factors which include rapidly aging demographics, which has led to a strong demand for products that are designed to protect the body from environmental damage & natural aging process, alter the appearance of the body, and improve the smell of the body. These products are generally used to cleanse, color, condition, or protect the skin and hair, as well as to enhance the appearance of lips, eyes, and teeth. The goal of these products is to keep the body in optimal condition.

The rapidly expanding e-commerce sector augurs well for the beauty and personal care product market in the United States, as FMCG products, such as beauty products, are among the most frequently purchased commodities through e-commerce platforms. As a broad selection of beauty products, such as clean beauty and hyper-personalized skincare, are readily found at online at considerable savings, consumers prefer to purchase these branded products from e-commerce websites.

United States Beauty & Personal Care Market Overview

The United States beauty & personal care market is experiencing a surge in demand for beauty products, such as cosmetics, due to a heightened awareness of natural and organic products across the country. Social & environmental concerns have led to a heightened focus on skincare. Additionally, skin sensitivity & allergies have further increased consumer preference for vegan and organic products. This surge in demand is being driven by a variety of factors, including increased demand for chemical-free products, new product innovation, and increased advertising & promotion. As a result, market players are responding to consumer preferences by innovating organic personal care & beauty products. A prime example is the launch of Amour's Secrets Skincare, which made its debut in the US beauty industry in September 2022. This skincare line is made up of five new products, all of which are plant-based and refresh and enhance the appearance of the skin. The list of products is as followsHydrating Oil, Eye Cream, Whip Face Cream, Mild Foaming Face Wash, and a Face Scrub.

United States Beauty & Personal Care Market Drivers

A major driver in the United States beauty & personal care market is rising availability of beauty & personal care products across the country which drives the growth of the market during the forecast period. These beauty products are readily found at through beauty salons, specialty retailers, pharmacies & drug retailers, which has contributed to the market’s growth during the forecast period. Additionally, the growing interest of male consumers in skincare & grooming products to improve their physical appearance & improve their skincare is expected to provide strong growth opportunities. Investment in research and development of innovative & effective products is expected to contribute to the United States beauty & personal care market's growth over the projected period.

Additionally, the rising younger generation across the country fuels the growth of the United States beauty & personal care market during the forecast period. The market is driven by a larger portion of the United States millennial population. The millennial generation makes up the majority of the country’s working population. For daily use, personal care products such as deodorant, perfume, and cosmetics are necessary because physical appearance is important. Market players target specific age groups and introduce new products. Americans engage in physical activities such as going to the gym or fitness centers. As a result, the demand for personal care products like deodorant has increased. Procter & Gamble’s Secret brand launched a new deodorant in February 2021. The secret derma+ antiperspirant was developed by female dermatologists for skincare properties to minimize irritation and underarm stains.

United States Beauty & Personal Care Market Trends

A major trend in the United States beauty & personal care market is the growing popularity of organic & vegan skincare products among millennial consumers in the country which is fueling the market’s expansion during the forecast period. The beauty & personal care products market has seen a surge in demand for natural & organic products as consumers become more aware of the harmful effects of compounds such as parabens and aluminum compounds used in skincare, hair care, deodorants, etc. A large percentage of consumers prefer one brand over others on the basis of its natural formulation. In recent years, consumers have been increasingly looking for safe, natural & organic products. Owing to the rise in oral health problems such as tooth decay, premature demineralization, bad breath, etc. in the United States, the market is seeing a surge in the need for natural ingredients. Most companies are releasing products with nature-inspired ingredients such as plant-inspired & premium botanical ingredients along with multi-functional properties. Consumers in the market prefer products with 'cruelty-free' labels as it indicates that animals aren't harmed in testing these products. Major players are working on preparing vegan & plant-based products.

Additionally, rising consumer spending on beauty & personal care products across the country drives the United States beauty & personal care market's growth during the forecast period. Consumers are increasingly spending money on cosmetic & personal care products, as a result of increased advertising and promotional efforts. In the US, the majority of consumers are purchasing these products through online retailers & offline retailers. Advertising is often aimed at a particular demographic, such as teenagers or older women, to influence and appeal to specific populations. As a result of the frequent innovation of products, consumers are exposed to new varieties and are experimenting with them. Consumers usually want to make sure that they are purchasing products that are suitable for their skin & hair type, making product trials an essential part of the cosmetics & beauty industry. Additionally, men are increasingly caring for their skin due to heightened pollution and awareness, which has led to market players producing products for men.

Furthermore, the rising popularity of online shopping among the younger generation across the country drives the expansion of the United States beauty & personal care market during the forecast period. The beauty industry saw a dramatic increase in online sales and marketing tactics, with numerous brands making significant investments in e-commerce and social media marketing platforms.

United States Beauty & Personal Care Market Challenges

A major challenge in the United States beauty & personal care market is rising competition among companies due to the presence of domestic as well as international companies in the nation which may hinder the market’s expansion during the forecast period.

Additionally, changing preferences of the younger population of the country may impede the growth of the United States beauty & personal care market during the forecast period. The beauty industry is subject to rapid changes in consumer preferences and trends, necessitating companies to adjust quickly in order to remain competitive.

Furthermore, the usage of chemicals-based beauty & personal care products may hinder the United States beauty & personal market's growth during the forecast period. The use of various chemicals in cosmetics & personal care products can result in adverse skin reactions. Similarly, the prolonged & widespread use of products containing harsh chemicals in haircare products can result in a variety of hair issues, including hair loss, premature aging, and dullness. Consumer awareness of the potential side effects associated with the use of these products is a major obstacle to the development of traditional beauty products.

Recent Developments

• In 2023, L’Oréal has launched two new technological prototypes that will broaden the range of beauty options available to individuals. The first, HAPTA, is a handheld, ultra-accurate computer makeup applicator that is designed to meet the needs of individuals with restricted hand and arm mobility. The second, Brow Magic, is an at-home electronic brow makeup applicator that allows users to create personalized brow looks in a matter of seconds.
• In 2023, Sky Organics, a manufacturer of self-care essential products dedicated to providing humanity with access to eco-friendly beauty care, has unveiled its full rebrand, which includes redesigned packaging with a modern and sustainable aesthetic, a refreshed website with an enhanced customer shopping experience, an innovative social media presence, and a selection of new product introductions.

United States Beauty & Personal Care Market Opportunities

The beauty & personal care industry is undergoing a transformation period due to the rising consumer interest in organic & natural beauty products which provides an opportunity for manufacturers to cater to the trend and have a competitive edge in the market. More and more people are looking for beauty products that are pure, natural, and eco-friendly. People are becoming more aware of the components used in their beauty products, making them more attractive and ethical.

Additionally, the surging popularity of online shopping among consumers provides an opportunity for the manufacturer to offer their products on their online platforms to increase their revenue & presence. To effectively reach and engage with consumers, it is essential to embrace digital marketing and e-commerce. Digital channels and social media platforms are fundamental for reaching and engaging with consumers, especially Millennials and Gen Z.

Market Segmentation

The United States beauty & personal care market is segmented based on product type, type, end-user, distribution channel, and region

Company Profiles

L’Oréal USA, Inc., Unilever United States, Inc., The Estée Lauder Companies Inc., Bath & Body Works, Inc.,

Report Scope

In this report, the United States beauty & personal care market has been segmented into the following categories, in addition to the industry trends which have also been detailed below

• United States Beauty & Personal Care Market, By Product Type
• Beauty
• Personal Care  
• United States Beauty & Personal Care Market, By Type
• Organic
• Conventional  
• United States Beauty & Personal Care Market, By End-User
• Male
• Female
• United States Beauty & Personal Care Market, By Distribution Channel
• Supermarkets/Hypermarkets
• Exclusive Stores
• Multi-Branded Stores
• Specialty Stores
• Online
• Others     
• United States Beauty & Personal Care Market, By Region
• South
• Midwest
• West
• Northeast

Competitive Landscape

Company Profiles

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Company Information

• Detailed analysis and profiling of additional market players (up to five).

United States Beauty & Personal Care Market