Frozen Vegetables Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Beans, Corn, Peas, Mushroom, Cauliflower, Asparagus, Broccoli, Others), By Application (Food Service Industry, Retail Customers), By Distribution Channel (Supermarkets/Hypermarkets, Grocery Stores, Convenience Stores, Others), By Region, By Competition 2018-2028
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Download Sample Ask for Discount Request CustomizationFrozen Vegetables Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Beans, Corn, Peas, Mushroom, Cauliflower, Asparagus, Broccoli, Others), By Application (Food Service Industry, Retail Customers), By Distribution Channel (Supermarkets/Hypermarkets, Grocery Stores, Convenience Stores, Others), By Region, By Competition 2018-2028
Forecast Period | 2024-2028 |
Market Size (2022) | USD 18.34 Billion |
CAGR (2023-2028) | 4.2% |
Fastest Growing Segment | Food Service Industry |
Largest Market | Europe |
Market Overview
Global Frozen Vegetables Market was valued at USD 18.34 Billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 4.2% through 2028. The frozen vegetables market is a segment of the larger frozen food industry. It involves the production, distribution, and sale of vegetables that have been processed and frozen to extend their shelf life and preserve their nutritional value. Frozen vegetables are convenient for consumers as they are readily found at year-round, require minimal preparation, and often retain more nutrients compared to vegetables that have been stored for extended periods.
Frozen vegetables storage is a common method of conservation. Freezing helps in retaining a high nutritional value in vegetables, including carotenes. In addition, various food companies are freezing food items to preserve them for a longer duration to meet high demand from the ever-increasing population, prevent food waste, and maintain competition among other food businesses.
Convenience foods have taken center stage in relation to various fruits and vegetables due to the speed at which urbanization is occurring, particularly in developing nations, as well as the growth of disposable income and influence. The demand for frozen veggies is changing as a result of technological developments, attractive packaging, simplicity of storage, and general availability. The market has experienced a remarkable increase in sales as a result of the presence of well-balanced cold chain solutions and connected retail outlets. Local mid- and small-sized farms provide the majority of the product portfolios in this market. In addition, this market segment is becoming more and more well-liked among millennial consumers as a preferable substitute for fresh, tinned, and cooked food as well as healthy snack options.
The younger generations in developing nations like India and China are increasingly looking for food products that can be stored, consumed right away, and also have a longer shelf life. This is because they are actively involved in numerous professional commitments. Millennials who are working prefer to purchase frozen vegetables as a result, saving time on regular basis spent cutting and purchasing vegetables. The spike in demand for frozen vegetables, on the other hand, appears to be more favorable for goods that are easy to prepare and consume. According to a study analyzed by Rabobank, the number of frozen sweet potatoes imported into the European Union, mainly from the United States, has tripled in the last four years, indicating a level of customer preference in consuming the product.
Key Market Drivers
Changing Consumer Lifestyles and Dietary Habits
In recent years, changing consumer lifestyles and dietary habits have been significant drivers of the frozen vegetables market. As people's lives have become busier, there is a growing demand for convenient food options. Frozen vegetables fit this need perfectly, offering a quick and easy way to incorporate vegetables into meals. With urbanization and the rise of dual-income households, many individuals and families have less time to cook from scratch. Frozen vegetables provide a time-saving solution. They require minimal preparation, eliminating the need to wash, peel, or chop, which can be time-consuming when dealing with fresh vegetables. This convenience has made frozen vegetables a staple in many households.
Moreover, as awareness of the importance of a healthy diet has increased, consumers are looking for ways to include more vegetables in their meals. Frozen vegetables are perceived as a healthy choice because they are often frozen at their peak freshness, preserving their nutritional value. This aligns with the trend of health-conscious consumers seeking to increase their vegetable intake. Additionally, the availability of a wide variety of frozen vegetable options, including mixed vegetable blends and specialty items like cauliflower rice or spiralized zucchini, allows consumers to experiment with new recipes and incorporate vegetables into dishes they may not have tried otherwise. This versatility further drives the demand for frozen vegetables in today's busy world.
Longer Shelf Life and Reduced Food Waste
Another significant driver of the frozen vegetables market is the longer shelf life they offer compared to fresh vegetables. Fresh vegetables have a relatively short shelf life, and if not consumed promptly, they can spoil and go to waste. This issue has become a global concern due to its environmental and economic implications. Frozen vegetables address this problem by extending the shelf life of vegetables. Through the process of blanching and flash-freezing, the vegetables' natural enzymes and bacteria are deactivated, preserving their quality and freshness. This extended shelf life allows consumers to buy vegetables in bulk without worrying about them spoiling quickly. It also reduces food waste, which is a growing concern in many parts of the world.
Reducing food waste is not only environmentally responsible but also economically advantageous for both consumers and retailers. The longer shelf life of frozen vegetables makes them a cost-effective option, as they can be bought in larger quantities without the risk of spoilage. Retailers benefit from reduced losses due to unsold perishable produce, while consumers can save money by minimizing food waste.
Increasing Demand for Convenience Foods
The frozen vegetables market benefits from the broader trend of increasing demand for convenience foods. Busy schedules, hectic lifestyles, and the desire for quick and hassle-free meal preparation have led many consumers to seek convenient meal solutions. Frozen vegetables fit this trend perfectly. Frozen vegetables require minimal preparation. They come pre-cut and pre-washed, saving consumers valuable time in the kitchen. This convenience is especially appealing to working professionals, parents, and individuals with busy lives who still want to maintain a healthy diet. Furthermore, the versatility of frozen vegetables allows them to be easily incorporated into a variety of dishes, from stir-fries to soups to pasta sauces. This versatility aligns with the desire for quick and adaptable meal options.
The convenience factor extends beyond meal preparation to shopping. Frozen vegetables are readily found at in most grocery retailers, and many consumers appreciate the option of stocking up on frozen vegetables, reducing the frequency of grocery shopping trips. Additionally, online grocery delivery services have made it even more convenient for consumers to access frozen vegetables without leaving their homes.
Technological Advancements in Freezing and Packaging
Technological advancements in freezing and packaging have played a crucial role in driving the growth of the frozen vegetables market. These innovations have improved the quality, taste, and convenience of frozen vegetables, making them more appealing to consumers. The freezing process has become more sophisticated with the introduction of quick freezing techniques, such as blast freezing. These methods rapidly lower the temperature of vegetables, preventing the formation of large ice crystals that can damage cell structures and affect the texture and flavor of the vegetables. This results in frozen vegetables that closely resemble their fresh counterparts in terms of taste and texture. Additionally, advances in packaging have helped preserve the quality of frozen vegetables. Packaging materials have become more advanced, providing better protection against freezer burn and moisture loss. This ensures that frozen vegetables maintain their freshness and nutritional value throughout their shelf life.
Vacuum packaging, resealable bags, and portion-controlled packaging have also made it easier for consumers to use frozen vegetables in a way that suits their needs. Resealable bags, for example, allow consumers to use only the desired number of frozen vegetables while keeping the rest sealed for later use, reducing food waste. Furthermore, packaging innovations have made it possible to create frozen vegetable blends and meal kits that cater to specific consumer preferences and dietary requirements, such as low-sodium or gluten-free options. These innovations have expanded the appeal of frozen vegetables to a broader range of consumers.
Key Market Challenges
Seasonality and Supply Chain Vulnerabilities
One of the primary challenges in the frozen vegetables market is the seasonality of vegetable production. Most vegetables have specific growing seasons, and frozen vegetables are often produced in large quantities during the peak harvest season to meet year-round demand. This seasonality creates challenges for supply chain management and can lead to several issues. During the harvest season, there can be a glut of vegetables, which may lead to lower prices for fresh produce. This can be an advantage for frozen vegetable processors, as they can source raw materials at lower costs. However, it also means that there is intense competition among producers to secure the best-quality vegetables for freezing. It can be challenging to process and freeze large quantities of vegetables quickly to prevent spoilage and maintain product quality.
Conversely, during off-seasons, the availability of fresh vegetables may be limited or expensive due to lower supply. This can lead to increased pressure on frozen vegetable producers to meet the demand for their products. They may need to rely on frozen vegetable inventories or source vegetables from different regions or countries to maintain a consistent supply. Supply chain vulnerabilities, such as extreme weather events, transportation disruptions, and labor shortages, can also impact the availability of raw materials and the production of frozen vegetables. These challenges can lead to fluctuations in supply and potentially affect pricing and product availability for consumers. To address these challenges, frozen vegetable producers often invest in advanced freezing and storage technologies to extend the shelf life of raw materials and maintain consistent production throughout the year. Additionally, they may develop relationships with multiple suppliers in various regions to mitigate supply chain risks.
Quality Preservation and Texture Concerns
Maintaining the quality and texture of frozen vegetables is a significant challenge for the industry. While freezing vegetables is an effective method for preserving their nutritional value, it can affect their texture and flavor if not done correctly. One common issue is freezer burn, which occurs when vegetables are not adequately protected from air exposure. Freezer burn can lead to dry, discolored, and unappealing vegetables that may be discarded by consumers. Packaging plays a crucial role in preventing freezer burn, and companies must invest in quality packaging materials and techniques to ensure product integrity. The freezing process itself can also impact texture. If vegetables are not blanched or precooked before freezing, enzymes and microorganisms can degrade their texture over time. Proper blanching is essential to deactivate these enzymes and ensure that frozen vegetables retain their desired texture when cooked.
Another challenge is the variation in freezing methods and temperatures. Different vegetables may require slightly different freezing conditions to maintain their optimal texture and flavor. This can make it challenging to produce consistent quality across a range of frozen vegetable products. To address these challenges, the industry continually invests in research and development to improve freezing techniques, packaging materials, and product formulations. Processors also conduct extensive quality control testing to ensure that their frozen vegetables meet consumer expectations in terms of texture and flavor.
Key Market Trends
Growth in Demand for Organic and Natural Frozen Vegetables
The demand for organic and natural products has been a significant trend in the food industry, including the frozen vegetables market. Consumers are becoming increasingly health-conscious and concerned about the environmental impact of their food choices. As a result, they are seeking frozen vegetable options that align with their preferences for organic and natural products. Organic frozen vegetables, which are produced without synthetic pesticides, herbicides, or genetically modified organisms (GMOs), have gained popularity among consumers who prioritize food safety and sustainability. These products are typically certified by recognized organic standards, providing consumers with assurance regarding their production methods. Natural frozen vegetables, on the other hand, often emphasize minimal processing and simple ingredient lists. These products appeal to consumers who are looking for frozen vegetables with no additives, preservatives, or artificial flavorings. Natural frozen vegetables are positioned as a healthier and cleaner alternative to conventional processed foods.
To meet the growing demand for organic and natural frozen vegetables, many producers have expanded their product lines to include organic and natural options. They work closely with organic growers and suppliers to source ingredients that meet organic standards. Additionally, companies invest in transparent labeling and marketing strategies to communicate the natural and organic attributes of their products to consumers. Sustainability is also a key consideration in this trend. Producers of organic and natural frozen vegetables often prioritize environmentally friendly practices, such as responsible sourcing, reduced packaging waste, and energy-efficient processing methods. As consumers increasingly seek out these products, the trend toward organic and natural frozen vegetables is expected to continue its growth trajectory.
Innovation in Vegetable Blends and Ethnic Flavors
Innovation in product offerings is driving the frozen vegetables market, with a particular focus on vegetable blends and ethnic flavors. Manufacturers are continuously introducing new frozen vegetable blends that combine different vegetables in creative and convenient ways. These blends cater to consumers' desire for variety and ease of use in their meal preparation. For example, Mediterranean vegetable blends may include ingredients like bell peppers, zucchini, and cherry tomatoes, while Asian stir-fry blends might feature broccoli, snap peas, and water chestnuts. These combinations save consumers time and effort in selecting and preparing multiple vegetables individually.
Moreover, the trend extends to the inclusion of ethnic flavors and seasonings in frozen vegetable products. Consumers are increasingly interested in exploring international cuisines and flavors in their home cooking. Frozen vegetable producers are capitalizing on this by offering products that are seasoned or marinated to reflect the tastes of different cultures. For instance, frozen vegetable stir-fry kits may come with pre-made sauces inspired by Thai, Mexican, or Indian cuisine. This allows consumers to create restaurant-quality dishes with ease, adding a touch of authenticity to their meals. The innovation in vegetable blends and ethnic flavors not only enhances the convenience factor but also caters to consumers seeking unique and flavorful frozen vegetable options. It aligns with the broader trend of consumers seeking restaurant-quality meals that can be prepared quickly and easily at home.
Segmental Insights
Type Insights
Based on type, the corn segment had the highest share in the frozen vegetables industry, due to the widespread use of maize and corn-based foods in fast service restaurants and other food outlets, as well as the simple availability of corn throughout the world. Due to the growing trend of health and fitness among consumers around the world, the broccoli category is anticipated to experience significant growth over the forecast period. Due to low consumption, the mushroom segment is predicted to increase at a meagre CAGR. However, the rising popularity of mushrooms in fast-food restaurants and other eating establishments may offer a wealth of options in the near future.
Application Insights
Based on application, the retail customer had the highest share in the application segment in the frozen vegetables market. This was due to the factor of immediate gratification and the option of trail before purchase. The food service industry is expected to witness a moderate growth rate of 4.7% during the forecast period owing to the increase in the number of fast food outlets and quick service restaurants all around the world.
Regional Insights
Europe emerged as the dominant player in the global frozen vegetables market in 2022, holding the largest market share. The market expansion of frozen veggies in the European region is being driven by an ongoing rise in the demand for quick meal alternatives among time-pressed European consumers. Furthermore, the Europeans generally follow American cuisine trends because they have powerful economies and educated consumers. The European frozen vegetable industry will see an increase in sales as consumer spending on eating out rises, especially among younger customers who spend more than the average amount. As a result of a shift in lifestyle, consumers in the area are becoming more oriented towards vegan and nutritious cuisine. Low-fat, high-protein vegetables and fruits have largely replaced high-fat food items in recent years. Consequently, this is accelerating market growth.
Recent Developments
- In 2021 - Suguna Poultry Farm Ltd announced theopening of a cold storage facility in Tiruch. It has a capacity of 25 tonnes of vegetables.This will give you ready-to-eat salads as well as juices.
- In 2020 - Russia and China signed a contract, underwhich Russia will begin exporting frozen vegetables products to China. Thiswill assist both countries in developing a mutually beneficial relationship. Tomeet Russia's and China's veterinary and sanitary requirements, products thatcan be frozen are exported
Key Market Players
- Kraft Foods
- BRF S.A.
- Astral Foods
- Hormel Foods
- 2 Sisters Food
- Waitrose
- Wm. Morrison Supermarkets
- Samworth Brothers
- General Mills Inc
- Conagra Brands, Inc
Report Scope
In this report, the Global Frozen Vegetables Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Frozen Vegetables Market, By Type
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- Frozen Vegetables Market, By Application
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- Frozen Vegetables Market, By Distribution Channel
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- Frozen Vegetables Market, By Region
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