Frozen Vegetables Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Beans, Corn, Peas, Mushroom, Cauliflower, Asparagus, Broccoli, Others), By Application (Food Service Industry, Retail Customers), By Distribution Channel (Supermarkets/Hypermarkets, Grocery Stores, Convenience Stores, Others), By Region, By Competition 2018-2028
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request Customization| Forecast Period | 2024-2028 |
| Market Size (2022) | USD 18.34 Billion |
| CAGR (2023-2028) | 4.2% |
| Fastest Growing Segment | Food Service Industry |
| Largest Market | Europe |
Market Overview
Global Frozen Vegetables Market was valued at USD 18.34 Billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 4.2% through 2028. The frozen vegetables market is a segment of the larger frozen food industry. It involves the production, distribution, and sale of vegetables that have been processed and frozen to extend their shelf life and preserve their nutritional value. Frozen vegetables are convenient for consumers as they are readily found at year-round, require minimal preparation, and often retain more nutrients compared to vegetables that have been stored for extended periods.
Frozen vegetables storage is a common method of conservation. Freezing helps in retaining a high nutritional value in vegetables, including carotenes. In addition, various food companies are freezing food items to preserve them for a longer duration to meet high demand from the ever-increasing population, prevent food waste, and maintain competition among other food businesses.
It seems like convenience foods are really taking over fruits and veggies, right? Especially with cities growing so fast, particularly in developing countries, and everyone having a little more cash to spend. Plus, frozen veggies are getting a serious upgrade thanks to tech, cool packaging, easy storage, and you can find them everywhere! Sales are booming, helped by awesome cold storage and more and more stores popping up. Mostly, it's your local farms, the mid- and small-sized ones, that are supplying everything. And get this – millennials are loving this stuff! They see it as a better, healthier option than fresh, canned, or even cooked food, and a great way to grab a quick, healthy snack.
Okay, so younger people in places like India and China are super busy with work, and they want food that's easy! Think stuff you can store, eat right away, and that lasts a while. That's why you see more millennials buying frozen veggies – it saves them tons of time they'd normally spend chopping and shopping. Basically, anything quick and easy to eat is a winner. Check this outRabobank did a study, and they found that frozen sweet potato imports to the EU, mostly from the US, have tripled in just four years! That really shows how much people are digging that kind of product.
Key Market Drivers
Changing Consumer Lifestyles and Dietary Habits
Okay, so, life's gotten pretty hectic, right? That's a big reason why frozen veggies are so popular these days. People's eating habits are changing too. We're all looking for something fast and easy, and frozen vegetables totally deliver! They're a super convenient way to get your veggies in. I mean, think about itmore people are living in cities and both parents are working. Who has time to spend hours cooking? Frozen vegetables are a real time-saver. Forget washing, peeling, and chopping – all that work is already done! That convenience is why you see them in so many freezers now.
It's like, everyone's finally realized how important eating healthy is, right? So people are actively searching for ways to sneak more veggies onto their plates. And you know what? Frozen vegetables are seen as a pretty good option. Think about itthey're usually frozen when they're super fresh, which means you're still getting all those good nutrients. That fits perfectly with the whole health kick thing. Plus, there's just so much to choose from these days! You can find all sorts of cool stuff, like mixed veggie medleys or even trendy things like cauliflower rice or spiralized zucchini. It makes it way easier to try out new recipes and add vegetables to dishes you never thought of before. Basically, all that variety is why frozen veggies are so popular now, especially since everyone's so busy. You can find more on healthy eating here.
Longer Shelf Life and Reduced Food Waste
One big reason why frozen veggies are so popular is that they last way longer than fresh ones! Fresh vegetables, you know, don't hang around for long. If you don't eat them fast, they go bad and end up in the trash. And that's a huge problem globally, impacting both the environment and our wallets. But frozen vegetables? They solve that! By blanching and quickly freezing them, they stop those natural enzymes and bacteria from doing their thing, which keeps them tasty and fresh. This extended shelf life means you can buy veggies in bulk without the stress of them going bad on you. Plus, it helps cut down on food waste, which is something a lot of people are worried about these days. You can even learn more about this by checking out this helpful resource.
Reducing food waste is not only environmentally responsible but also economically advantageous for both consumers and retailers. The longer shelf life of frozen vegetables makes them a cost-effective option, as they can be bought in larger quantities without the risk of spoilage. Retailers benefit from reduced losses due to unsold perishable produce, while consumers can save money by minimizing food waste.
Increasing Demand for Convenience Foods
The frozen vegetable market is riding the wave of everyone wanting food that's super easy to make. Life's crazy busy, and folks are always looking for ways to whip up a meal without spending hours in the kitchen. That's where frozen veggies shine! They're basically ready to go. No chopping, no washing – they're already taken care of, which is a huge time-saver. This is awesome for working folks, parents, or anyone who's juggling a million things but still wants to eat something healthy. Plus, you can toss frozen veggies into just about anything – from stir-fries to soups to pasta sauce. They're super versatile, which means you can easily throw together a quick and satisfying meal.
The convenience factor extends beyond meal preparation to shopping. Frozen vegetables are readily found at in most grocery retailers, and many consumers appreciate the option of stocking up on frozen vegetables, reducing the frequency of grocery shopping trips. Additionally, online grocery delivery services have made it even more convenient for consumers to access frozen vegetables without leaving their homes.
Technological Advancements in Freezing and Packaging
Freezing and packaging tech? They've totally changed the frozen veggie game! All these cool innovations mean frozen veggies actually taste good and are super easy to use, which is why everyone's buying them. Freezing isn't just sticking stuff in the freezer anymore; it's all about fancy quick freezing, like blast freezing. This chills veggies fast, so you don't get those big ice crystals messing with the texture and flavor. The result? Frozen veggies that are almost as good as fresh ones. Plus, packaging is way better now too. Advanced materials protect against freezer burn and keep moisture in, so your veggies stay fresh and nutritious longer.
Vacuum packaging, resealable bags, and portion-controlled packaging have also made it easier for consumers to use frozen vegetables in a way that suits their needs. Resealable bags, for example, allow consumers to use only the desired number of frozen vegetables while keeping the rest sealed for later use, reducing food waste. Furthermore, packaging innovations have made it possible to create frozen vegetable blends and meal kits that cater to specific consumer preferences and dietary requirements, such as low-sodium or gluten-free options. These innovations have expanded the appeal of frozen vegetables to a broader range of consumers.
Key Market Challenges
Seasonality and Supply Chain Vulnerabilities
Okay, so one of the big hurdles in the frozen veggie world is that veggies don't grow all year round, right? Most of them have their specific seasons. To keep us munching on them all year, they get frozen in huge batches during the best harvest times. This "seasonality," as they call it, messes with keeping the supply chain running smoothly and can cause some headaches. When it's harvest time, you end up with tons of veggies, and the price of the fresh stuff can really drop. That's good news for the frozen veggie companies because they can buy the raw materials cheaper! But it also means everyone's fighting to get the best of the best to freeze. And let's be honest, freezing mountains of veggies fast enough to avoid them going bad and keep them tasting good is a real struggle.
Okay, so picture thiswhen it's not peak season, getting your hands on those fresh veggies can be tough or pricey because there just aren't as many around. This really puts the pressure on the guys making frozen vegetables! They've got to scramble to keep up with everyone wanting their product. Sometimes they have to dip into their frozen vegetable inventories or even get vegetables from far-off places to keep the supply steady. But things like crazy weather, problems with getting things shipped, or even not having enough people to work can mess things up, too. All of this can make it hard to get the vegetables they need, which can then change how much things cost and what's even available in the stores. To deal with all of this, a lot of these producers are spending money on fancy freezing and storage so they can keep ingredients good longer and keep making product year-round. Plus, they often work with OEM suppliers in different areas to protect themselves from any hiccups in the supply chain.
Quality Preservation and Texture Concerns
Keeping frozen veggies looking and tasting good? It's tougher than you think! Freezing's great for locking in nutrients, but messing it up can ruin the whole experience. Think about freezer burn – that happens when your veggies aren't sealed tight from the air. Yuck! You end up with dry, funky-looking stuff no one wants to eat. So, good packaging is key; companies need to spend on decent materials and tricks to keep everything fresh. Even the freezing itself matters. If you skip blanching (a quick pre-cook), enzymes and little critters can break down the texture over time. Blanching is important to stop those enzymes and help your frozen vegetables keep the texture you want when you finally cook them. Learn more about blanching techniques here.
Another challenge is the variation in freezing methods and temperatures. Different vegetables may require slightly different freezing conditions to maintain their optimal texture and flavor. This can make it challenging to produce consistent quality across a range of frozen vegetable products. To address these challenges, the industry continually invests in research and development to improve freezing techniques, packaging materials, and product formulations. Processors also conduct extensive quality control testing to ensure that their frozen vegetables meet consumer expectations in terms of texture and flavor.
Key Market Trends
Growth in Demand for Organic and Natural Frozen Vegetables
You know, everyone's been wanting more organic and natural stuff, and that's hitting the frozen veggies aisle too! People are thinking more about their health and how their food affects the planet. That means they're on the hunt for frozen vegetable options that fit with what they're looking for. Organic frozen vegetables are a big hit—they're grown without all those synthetic pesticides, herbicides, or GMOs. If you're worried about food safety and the environment, these are for you! They're usually certified, so you know they're really organic. Then you've got natural frozen vegetables. They're all about keeping things simple with minimal processing and ingredients you can understand. No weird additives, preservatives, or artificial stuff here! Think of them as a healthier, cleaner choice compared to the usual processed foods.
More and more of us want organic and natural frozen veggies, so producers are stepping up! They're adding organic and natural choices to their lineups, partnering with organic farmers and suppliers to get the right ingredients. And, they're making sure we know what we're buying with clear labels and marketing that highlight the O&N goodness. Plus, it's not just about being healthy; it's about being green! These companies are focusing on sustainability, from responsible sourcing to less packaging and using less energy. With all of us asking for them, expect to see even more organic and natural frozen vegetables in the future!
Innovation in Vegetable Blends and Ethnic Flavors
Innovation in product offerings is driving the frozen vegetables market, with a particular focus on vegetable blends and ethnic flavors. Manufacturers are continuously introducing new frozen vegetable blends that combine different vegetables in creative and convenient ways. These blends cater to consumers' desire for variety and ease of use in their meal preparation. For example, Mediterranean vegetable blends may include ingredients like bell peppers, zucchini, and cherry tomatoes, while Asian stir-fry blends might feature broccoli, snap peas, and water chestnuts. These combinations save consumers time and effort in selecting and preparing multiple vegetables individually.
Plus, it's not just about new veggies – even frozen vegetables are getting a flavor makeover with ethnic seasonings! More and more, people want to try out global cuisines right in their own kitchens. So, frozen vegetable companies are jumping on board, offering veggies that are already seasoned or marinated to taste like dishes from around the world. Think frozen stir-fry kits with pre-made Thai, Mexican, or Indian-inspired sauces. It's a super easy way for everyone to whip up restaurant-worthy meals and add a little something special to dinner. These innovative veggie blends and ethnic flavors make things even more convenient and give consumers the unique and tasty frozen vegetable choices they're craving. Basically, it's all about making restaurant-quality meals quick and simple to prepare at home.
Segmental Insights
Type Insights
When it comes to frozen veggies, corn is king! It grabs the biggest slice of the market, thanks to maize and corn being so popular in fast food spots and other restaurants, plus it's just plain easy to find all over the globe. Now, broccoli? That's the one to watch! With more and more people jumping on the health and fitness bandwagon, expect broccoli to seriously take off. As for mushrooms, they're kind of lagging behind and might only see a small bump in growth since not a ton of people are eating them. But hey, things could change! Mushrooms are popping up more in fast food and other eateries, so maybe they'll have their moment to shine soon.
Application Insights
Based on application, the retail customer had the highest share in the application segment in the frozen vegetables market. This was due to the factor of immediate gratification and the option of trail before purchase. The food service industry is expected to witness a moderate growth rate of 4.7% during the forecast period owing to the increase in the number of fast food outlets and quick service restaurants all around the world.
Regional Insights
Europe really took the crown in 2022, becoming the big boss of the global frozen vegetable market! They grabbed the biggest piece of the pie. What's fueling this veggie boom in Europe? Well, more and more busy Europeans are craving quick and easy meals. Plus, let's be honest, Europeans often take notes from American food trends, probably because they've got those strong economies and smart consumers. We're also seeing a boost in sales thanks to more people eating out, especially younger folks who are dropping more cash than the average person. And get thislifestyles are changing! People are leaning into vegan and nutritious options. Think low-fat, high-protein veggies and fruits replacing all those heavier, fatty foods. So yeah, that's definitely making the market grow faster!
Recent Developments
- In 2021 - Suguna Poultry Farm Ltd announced theopening of a cold storage facility in Tiruch. It has a capacity of 25 tonnes of vegetables.This will give you ready-to-eat salads as well as juices.
- In 2020 - Russia and China signed a contract, underwhich Russia will begin exporting frozen vegetables products to China. Thiswill assist both countries in developing a mutually beneficial relationship. Tomeet Russia's and China's veterinary and sanitary requirements, products thatcan be frozen are exported
Key Market Players
- Kraft Foods
- BRF S.A.
- Astral Foods
- Hormel Foods
- 2 Sisters Food
- Waitrose
- Wm. Morrison Supermarkets
- Samworth Brothers
- General Mills Inc
- Conagra Brands, Inc
Report Scope
In this report, the Global Frozen Vegetables Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Frozen Vegetables Market, By Type
- Frozen Vegetables Market, By Application
- Frozen Vegetables Market, By Distribution Channel
- Frozen Vegetables Market, By Region
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