Cannabidiol (CBD) Infused Beverages Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Alcoholic, Non-Alcoholic), By CBD Type (Marijuana-Derived, Hemp-Derived, Synthetic), By Grade (Pharmaceutical Grade, Food Grade), By Distribution Channel (Convenience Stores, Online, Others), By Region, By Competition 2018-2028
Published Date: October - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Download Sample Ask for Discount Request CustomizationCannabidiol (CBD) Infused Beverages Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Alcoholic, Non-Alcoholic), By CBD Type (Marijuana-Derived, Hemp-Derived, Synthetic), By Grade (Pharmaceutical Grade, Food Grade), By Distribution Channel (Convenience Stores, Online, Others), By Region, By Competition 2018-2028
| Forecast Period | 2024-2028 |
| Market Size (2022) | USD 3.1 Billion |
| CAGR (2023-2028) | 5.3% |
| Fastest Growing Segment | Non-Alcoholic |
| Largest Market | North America |
Market Overview
Global Cannabidiol (CBD) Infused Beverages Market was valued at USD 3.1 Billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 5.3% through 2028. CBD is a non-psychoactive compound found in cannabis. It has been shown to have a number of potential health benefits, including reducing anxiety and stress, improving sleep quality, and reducing pain and inflammation. CBD is a non-psychoactive compound found in cannabis. It has been shown to have a number of potential health benefits, including reducing anxiety and stress, improving sleep quality, and reducing pain and inflammation. CBD is a non-psychoactive compound found in cannabis. It has been shown to have a number of potential health benefits, including reducing anxiety and stress, improving sleep quality, and reducing pain and inflammation.
Demand for beverages infused with cannabidiol (CBD) is rising as cannabis is being increasingly legalized for a range of medical and recreational uses, particularly across international borders. Additionally, growing consumer knowledge of the many advantages of cannabidiol (CBD) in managing stress, reducing inflammation, and easing pain is fueling market expansion. Cannabidiol (CBD)-infused food products, including as beverages, are becoming more popular among consumers as a result of the increased prevalence of many respiratory conditions brought on by cannabis smoking. Cannabidiol (CBD)-infused beverages are becoming more popular due to their non-psychotropic qualities, which reduce the likelihood of users experiencing drug-induced experiences, as well as the increased prevalence of various neurological and mental illnesses. The market growth rate for cannabidiol (CBD) infused beverages is also being positively impacted by potential CBD beverage customers' increased willingness to pay for legal CBD goods.
As an alternative to conventional painkillers like ibuprofen, aspirin, and others, CBD products are becoming more and more popular. Strong anti-anxiety and anti-depressant qualities have been shown for CBD. Additionally, it has been demonstrated to stimulate neurogenesis—the creation of new brain cells—in crucial regions of the brain linked to anxiety and depression. In the upcoming years, each of these factors will have a substantial impact on the market's growth. Similarly, during the projection period, new opportunities for the cannabidiol (CBD) infused beverage market will arise from continuous research into the development and manufacture of healthier forms of cannabis and its byproducts.
Key Market Drivers
Growing Consumer Awareness and Acceptance
One of the primary drivers behind the rapid growth of the CBD-infused beverages market is the increasing consumer awareness and acceptance of CBD as a wellness and relaxation product. CBD, a non-psychoactive compound found in cannabis plants, has gained significant attention for its potential health benefits, such as stress relief, pain management, and sleep improvement.
As consumers become more health-conscious and seek alternatives to traditional pharmaceuticals, CBD-infused beverages have emerged as an attractive option. Many consumers view these products as a more natural and holistic way to address various health and wellness concerns.
Furthermore, regulatory changes and ongoing research have contributed to the positive perception of CBD. In many regions, including parts of the United States and Europe, CBD is legally found at and regulated as long as it contains minimal or no THC (the psychoactive compound in cannabis). This has encouraged consumers to explore CBD-infused beverages with confidence.
Additionally, as people seek alternatives to sugary and artificial beverages, CBD-infused options, often marketed as "better-for-you" products, have found a receptive audience. These beverages can cater to a wide range of consumers, including those looking for relaxation, stress relief, pain management, or simply a unique and enjoyable drinking experience.
In summary, the growing consumer awareness of CBD and its perceived health benefits, coupled with regulatory changes and shifting preferences toward natural and healthier options, serve as a significant driver behind the CBD-infused beverages market's expansion.
Expanding Legalization and Regulatory Frameworks
The second major driver of the CBD-infused beverages market is the evolving landscape of legalization and regulatory frameworks. The legal status of CBD varies significantly from one region to another, and changes in these regulations can have a profound impact on market growth.
In recent years, there has been a noticeable trend towards the legalization of CBD in many countries and states, particularly in North America and Europe. For example, the 2018 Farm Bill in the United States legalized the cultivation of hemp (a primary source of CBD), paving the way for a surge in CBD product offerings, including beverages.
This expanding legal landscape has provided a much-needed sense of legitimacy to the CBD industry. It has also encouraged investment and innovation in the development of CBD-infused beverages. Companies are now more willing to enter the market, as they can operate within clearer legal boundaries.
Moreover, regulatory agencies have started to establish guidelines and standards for the production and labeling of CBD products. These regulations aim to ensure product safety and consistency. While these standards can vary from one region to another, they ultimately contribute to consumer confidence and the credibility of CBD-infused beverages.
However, it's essential to acknowledge that regulatory challenges persist. In some regions, CBD remains heavily regulated or subject to restrictions, creating hurdles for businesses. The industry's growth also faces the challenge of evolving regulations and potential changes in legal status, which can impact market dynamics.
In conclusion, the evolving legal and regulatory frameworks surrounding CBD, along with the trend towards legalization in various regions, play a pivotal role in driving the growth of CBD-infused beverages. As regulations become more standardized and transparent, businesses can operate with greater confidence, and consumers can enjoy products they perceive as safe and compliant.
Increasing Investment and Innovation
Another critical driver behind the expansion of the CBD-infused beverages market is the significant increase in investment and innovation within the industry. As CBD gains mainstream acceptance, businesses are capitalizing on the opportunity to create unique and appealing products. Investment in research and development (R&D) is a key factor in the proliferation of CBD-infused beverages. Companies are actively exploring new formulations, flavors, and delivery methods to meet consumer preferences. This R&D investment has resulted in a diverse range of beverages, from CBD-infused sparkling waters and teas to coffees and sports drinks.
Furthermore, partnerships and collaborations between CBD companies and established beverage producers have become commonplace. These partnerships allow for the leveraging of existing distribution networks, marketing expertise, and brand recognition, which can significantly accelerate market penetration. Large beverage companies have recognized the potential of CBD and have been actively investing in or acquiring CBD beverage startups. Innovation is not limited to product development but also extends to packaging and branding. Many CBD-infused beverage brands prioritize eye-catching, informative packaging that communicates the product's quality and benefits. Effective branding helps build trust and appeal to consumers who are often new to CBD products. The growth of the CBD-infused beverage market has also led to advancements in production and manufacturing techniques. Companies are investing in state-of-the-art facilities and equipment to ensure product consistency and quality. This includes the extraction and infusion processes necessary to incorporate CBD into beverages without compromising taste or quality.
Moreover, the industry has seen the emergence of novel technologies such as water-soluble CBD, which enhances the bioavailability of CBD in beverages. This innovation addresses a common challenge in CBD product development, as the compound's natural oil form does not mix well with water. In summary, increasing investment and innovation are pivotal drivers of the CBD-infused beverages market. Businesses are actively researching, developing, and commercializing new products to cater to a diverse and growing consumer base. Collaborations and partnerships are fostering growth, while advancements in production and technology enhance product quality and accessibility.
Key Market Challenges
Regulatory Uncertainty and Variability
One of the most significant challenges facing the CBD-infused beverages market is the regulatory uncertainty and variability across different regions and jurisdictions. The legal status of CBD, derived from hemp or cannabis, varies widely, creating a complex landscape for businesses operating in this industry.
In the United States, for example, CBD legality depends on factors such as the source of the CBD (hemp-derived or cannabis-derived), the THC content (below 0.3% THC for hemp-derived CBD), and state-specific regulations. This patchwork of regulations poses a substantial hurdle for manufacturers and distributors, as they must navigate a complex web of rules and compliance measures.
Furthermore, the U.S. Food and Drug Administration (FDA) has yet to issue clear and comprehensive regulations for CBD-infused food and beverages. This lack of regulatory guidance has created uncertainty about product safety, labeling requirements, and health claims. Companies must carefully monitor evolving regulations and be prepared to adapt their products and marketing strategies accordingly.
In other countries, such as the European Union, CBD regulations are also evolving but can vary significantly from one member state to another. This lack of harmonization can make it challenging for businesses to market and distribute CBD-infused beverages across borders.
Navigating these regulatory challenges often requires legal expertise and resources, which can be a significant barrier for smaller companies. The lack of standardized regulations also hinders market growth and innovation, as businesses may be hesitant to invest heavily in a market with uncertain legal footing.
In summary, the regulatory uncertainty and variability surrounding CBD-infused beverages present a major challenge to market growth. Businesses must contend with a complex and evolving legal landscape, which can impede their ability to bring products to market and reach a wide consumer base.
Quality Control and Consistency
Ensuring consistent quality and potency in CBD-infused beverages is another major challenge for the industry. CBD products, including beverages, are often sold as wellness or functional products, and consumers expect reliable and predictable effects.
One of the primary concerns is the variability in CBD content and quality between different batches of products. This variability can be attributed to several factors, including variations in hemp or cannabis plants, extraction methods, and manufacturing processes. Inconsistent CBD content can lead to unpredictable consumer experiences and erode trust in brands.
To address this challenge, companies must implement rigorous quality control measures throughout the production process. This includes testing raw materials for CBD content and ensuring that CBD is evenly distributed in the final product. Many reputable companies work with third-party laboratories to conduct independent testing and provide Certificates of Analysis (COAs) to verify product quality.
Another aspect of quality control is the taste and texture of CBD-infused beverages. CBD's natural bitterness and oiliness can impact the overall sensory experience of a beverage. Achieving a pleasant taste and texture while maintaining CBD's efficacy is a significant technical challenge for beverage manufacturers.
Moreover, preserving CBD's stability over the product's shelf life can be a challenge. CBD can degrade when exposed to heat, light, or oxygen, which can reduce its potency over time. Packaging, storage, and formulation choices must all be carefully considered to address this issue.
In summary, maintaining quality control and consistency in CBD-infused beverages is a critical challenge for the industry. Achieving predictable CBD content, taste, and texture while ensuring product stability requires careful attention to detail and investment in quality assurance processes.
Key Market Trends
Diversification of Product Offerings
One of the prominent trends in the CBD-infused beverages market is the diversification of product offerings. As the market matures and consumer preferences evolve, companies are introducing a wide range of CBD-infused beverage options to cater to various tastes, needs, and lifestyles. Initially, CBD-infused beverages primarily consisted of simple formulations like CBD-infused water or sparkling water. However, the market has since expanded to include a diverse array of products. Beyond basic hydration, consumers are seeking functional benefits from their beverages. CBD-infused functional beverages target specific health and wellness goals, including relaxation, stress relief, improved sleep, and enhanced focus. Beyond basic hydration, consumers are seeking functional benefits from their beverages.
CBD-infused functional beverages target specific health and wellness goals, including relaxation, stress relief, improved sleep, and enhanced focus. Beyond basic hydration, consumers are seeking functional benefits from their beverages. CBD-infused functional beverages target specific health and wellness goals, including relaxation, stress relief, improved sleep, and enhanced focus. Beyond basic hydration, consumers are seeking functional benefits from their beverages. CBD-infused functional beverages target specific health and wellness goals, including relaxation, stress relief, improved sleep, and enhanced focus. Beyond basic hydration, consumers are seeking functional benefits from their beverages.
CBD-infused functional beverages target specific health and wellness goals, including relaxation, stress relief, improved sleep, and enhanced focus. Beyond basic hydration, consumers are seeking functional benefits from their beverages. CBD-infused functional beverages target specific health and wellness goals, including relaxation, stress relief, improved sleep, and enhanced focus. Beyond basic hydration, consumers are seeking functional benefits from their beverages. CBD-infused functional beverages target specific health and wellness goals, including relaxation, stress relief, improved sleep, and enhanced focus.
Shifting Consumer Preferences Toward Functional Beverages
The shift in consumer preferences toward functional beverages is another major driver of the CBD-infused beverages market. Functional beverages are those that offer specific health benefits beyond basic hydration and nutrition. Consumers are increasingly seeking beverages that serve a purpose, such as stress relief, energy boost, or relaxation.
CBD-infused beverages align perfectly with this trend. CBD is often marketed as a functional ingredient known for its potential to promote relaxation, reduce anxiety, and alleviate pain and inflammation. As consumers become more health-conscious and look for alternatives to traditional sugary and caffeinated drinks, CBD-infused beverages present a compelling option.
One of the advantages of CBD-infused beverages is their versatility. They can be formulated to serve various functions, such as promoting better sleep, enhancing focus and concentration, or providing post-workout recovery. This adaptability allows companies to target a wide range of consumer needs and preferences.
The wellness and self-care movements have further fueled the demand for functional beverages like CBD-infused drinks. Consumers are willing to invest in products that contribute to their overall well-being, and CBD is perceived as a natural and holistic choice. Many individuals view CBD-infused beverages as a way to incorporate wellness into their daily routines.
The COVID-19 pandemic has also played a role in shaping consumer preferences. With heightened stress levels and a focus on immunity and well-being, more people are turning to functional beverages as a way to address these concerns. CBD-infused beverages have found a receptive audience among those seeking relaxation and stress relief during challenging times.
Additionally, the appeal of CBD-infused beverages extends beyond health-conscious consumers. They often attract individuals who are curious about CBD but may not be interested in traditional CBD products like tinctures or capsules. Beverages offer a convenient and approachable way to try CBD without the perceived stigma associated with cannabis consumption.
Segmental Insights
Type Insights
Based on type, market is segmented into alcoholic, non-alcoholic the Tablets segment emerged as the dominant player in the global market for vitamin supplements in 2022. The demand for alcoholic CBD-infused beverages is high for a number of reasons. CBD-infused alcoholic beverages offer consumers a convenient and discreet way to consume CBD, while also enjoying the taste and effects of alcohol. CBD is a non-psychoactive compound found in cannabis that has been shown to have a number of potential health benefits, including reducing anxiety and stress, improving sleep quality, and reducing pain and inflammation. Some consumers believe that combining CBD with alcohol can enhance these benefits.
In addition to these general factors, there are a number of specific reasons why consumers may choose to drink alcoholic CBD-infused beverages. For example, some consumers may use them to relax and unwind after a long day, while others may use them to help them sleep better at night. Additionally, some consumers may use CBD-infused alcoholic beverages to manage pain or inflammation.
Regional Insights
The North American region, which has experienced significant year-on-year growth, is expected to drive the global cannabidiol (CBD) infused beverages market. The rising demand for recreational and medicinal marijuana, as well as products for heart health, stamina, and bone health, is a major driver of the cannabidiol (CBD) infused beverages market's expansion. Additionally, products aimed specifically at children are driving innovation, particularly those addressing immune and gut health, which are expected to gain traction in the coming years. The North American market may also see increased demand for vegan/plant-based products in various fruit flavours, which may contribute to the region's market development.
Recent Developments
- In 2023 - Solei’s new release of its Sparkling CBDBeverages come in 355ml cans and features exotic flavours and refreshing blends,including Mango Passionfruit, Dragonfruit Watermelon.
- In 2020 - Canadian pot producer Canopy Growth CorpWEED.TO launched a cannabidiol-infused beverage line in the country, betting onsustained demand for cannabis drinks that gained popularity duringcoronavirus-led lockdowns.
Key Market Players
- Canopy Growth Corporation
- TheCronos Group
- Tilray
- Hexo
- CannTrust
- AuroraCannabis Inc.
- GWPharmaceuticals plc.
- VIVOCannabis Inc.
- Alkaline88
- NewAgeInc.
Report Scope
In this report, the Global Cannabidiol (CBD) Infused Beverages Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Cannabidiol (CBD) Infused Beverages Market, By Type
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- Cannabidiol (CBD) Infused Beverages Market, By CBD Type
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- Cannabidiol (CBD) Infused Beverages Market, By Grade
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- Cannabidiol (CBD) Infused Beverages Market, By Distribution Channel
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- Cannabidiol (CBD) Infused Beverages Market, By Region
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