Plant-Based Burgers Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Frozen, Refrigerated), By Source (Soy-Based, Mushroom-Based, Lentil-Based, Chickpea-Based, Black Bean-Based, Others), By Distribution Channel (HoReCa, Online, Convenience Stores, Supermarkets/Hypermarkets, Others), By Region, By Competition 2018-2028
Published Date: October - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request Customization| Forecast Period | 2024-2028 |
| Market Size (2022) | USD 4.8 Billion |
| CAGR (2023-2028) | 10.4% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
Market Overview
In 2022, the Global Plant-Based Burgers Market hit a whopping $4.8 Billion, and it's expected to keep growing strong! We're talking about a potential 10.4% jump each year through 2028. Why? Well, lots of folks see plant-based burgers as a healthier choice than your typical beef patty, especially if they're trying to eat better. They're often packed with fiber, lower in calories and saturated fat, and generally better for you. Plus, more and more people are realizing the impact the meat industry has on the environment. Plant-based burgers are seen as a sustainable alternative, using fewer resources and creating less greenhouse gas. And for those concerned about animal welfare, vegan burgers offer a cruelty-free option. What's even better? Plant-based burger companies have seriously stepped up their game lately, making them taste amazing! Many people now think they're just as delicious as beef burgers. You can find them almost everywhere now – grocery stores, restaurants – making it super easy to grab one. And with more people embracing plant-based diets, the demand is only going up!
The rise in popularity and public awareness of plant-based food items is driving the current wave of plant-based burger consumption. Producers are creating plant-based technologies in an effort to grow and enhance the industry. Regional worries about animal abuse are intensifying, which propels industry expansion. The drivers driving market expansion are the rise of sophisticated technologies, urbanization, fast-growing infrastructure, and the growing number of fitness-obsessed customers. In order to draw in customers, the major corporations are spending enormous sums of money developing distinctive items, which is driving the market.
Key Market Drivers
Health and Wellness Trends
People are really waking up to health and wellness these days, and that's a huge reason why plant-based burgers are taking off! More and more, we're realizing how much what we eat affects how we feel. Since red meat has often been linked to health worries like high saturated fats and cholesterol, lots of folks are checking out healthier options. Plant-based burgers, which are usually advertised as a nutritious and well-rounded choice, are super appealing to those of us who want to make good lifestyle changes. But what makes them so appealing? Well, for starters, they usually have less saturated fat and cholesterol than regular beef burgers. Plus, they're packed with plant-based proteins, fiber, and a bunch of vitamins and minerals. All those good things come from the mix of ingredients like legumes, grains, and vegetables - making them a great pick for anyone trying to eat healthier.
People are really starting to understand how what they eat affects how they feel, you know? That's why you're seeing more and more folks choosing plant-based options, like plant-based burgers. It all fits into this bigger trend of taking care of yourself and focusing on your overall wellness. Because people want to be proactive about their health through their diet, the plant-based burger market is in a good spot to grow, thanks to this increased awareness of how connected our food choices are to our well-being. The market itself has been pretty quick to react to this demand from health-conscious eaters. Food companies and restaurants are putting money into research and development to make plant-based burgers that not only taste and feel like the real deal but also meet high health standards. This means not just making them more nutritious but also being upfront with consumers about the health benefits.
Environmental Sustainability
What's really driving the plant-based burger craze? Well, a lot of it comes down to how worried people are about the environment and the impact of regular meat. Think about itraising livestock, especially cows for beef, is tied to cutting down forests, releasing greenhouse gases, and even polluting our water. As we become more aware of these problems, we're looking for more environmentally friendly options. That's where plant-based burgers come in! They're often seen as having a much smaller carbon footprint compared to beef burgers. Growing plant-based ingredients usually takes less land, water, and energy, which helps create a more sustainable way to feed the world. Studies like life cycle assessments have been key in showing just how much better plant-based burgers are for the planet, and that's definitely influencing eco-conscious shoppers to make the switch.
What's fueling the popularity of plant-based burgers? Well, a big part of it is that people are really starting to care about the planet. Consumers, especially younger folks, are thinking hard about how their food choices impact the environment. Grabbing a plant-based burger is a way for them to vote with their wallets, supporting a more sustainable and eco-friendly food industry. But it's not just us consumers! Companies are stepping up too. You see a lot of food manufacturers and restaurant chains launching serious sustainability plans that cover everything from where they get their ingredients to how they package things and cut down on waste. These efforts not only win over environmentally conscious customers but also build a stronger, more sustainable story for the entire plant-based food world.
Ethical and Animal Welfare Concerns
More and more people are choosing plant-based burgers because they're really thinking about how animals are treated. It's a big deal – many are rethinking their food choices because of ethical issues with factory farming, how animals are kept, and how they're slaughtered. Plant-based burgers offer a way to eat without contributing to what they see as cruelty, and that really clicks with them. The way factory farms often treat animals – really intensively and sometimes inhumanely – is getting a lot of attention. Documentaries, investigative reports, and social media are showing everyone what it's really like for animals raised for meat. And because of this, people are starting to pull away from supporting the regular meat industry and are looking for alternatives like plant-based options.
The growing popularity of cruelty-free options, like plant-based burgers, shows we're all becoming more thoughtful about our choices. People want products that match what they believe in, and the plant-based burger scene lets them eat ethically without sacrificing flavor. As more people demand kinder alternatives, the plant-based burger market just keeps growing! Companies making these burgers often highlight their commitment to ethical practices and animal welfare in their ads and packaging. Being upfront about where ingredients come from, promising cruelty-free production, and making sure there are no animal by-products are all important for attracting folks who care. This connection makes plant-based burgers appealing as a socially responsible meal. Ethical concerns have a real impact on this market and are a major reason it's thriving. As we all learn more and think harder about the ethical side of our food, we're actively searching for better options. This isn't just changing what we buy; it's also shaping the bigger conversation about sustainable and compassionate eating.
Key Market Challenges
Regulatory Hurdles
One of the biggest headaches in the plant-based burger world is the messy, ever-changing rules. Figuring out what exactly "plant-based," "vegetarian," or even "meat alternative" really means is a constant battle. Without everyone agreeing on what these terms mean, shoppers get confused – it's hard to tell a regular burger from one made of plants! Clear, consistent rules are a must, so companies play fair and don't make misleading claims. Plus, since the plant-based burger scene is global, the mess of different rules around the world is a huge issue. What's okay to label something in one country might not fly in another. This lack of harmony slows down the growth and stability of the market. Ultimately, we need to push for more consistent rules across the board. You can find more information here, and don't forget to check out our latest report for a deeper dive.
Building trust with shoppers is super important, and that's why we've got to make sure labels are fair. The trick is stopping those claims that might be a bit too enthusiastic about the health or environmental benefits of plant-based burgers. It's a juggling act—we want to shout about the good stuff, but also be completely honest. What we really need are clear, strong rules to stop anyone from trying to fool shoppers with sneaky marketing. Getting over these regulatory bumps in the road means we really need rules that everyone uses for labeling these burgers. These rules should nail down what words we can use, but also make sure things like nutritional info, ingredient lists, and even ethical considerations are all crystal clear. When we have standards like that, folks know they can trust what they're buying because plant-based burgers are meeting specific criteria, which means honesty and a fair market for everyone.
Taste and Texture Expectations
Okay, so one of the trickiest things about plant-based burgers is getting them to taste and feel like real meat. People are so used to the taste and texture of a good old beef patty, and it's tough to copy that with plants! It's not enough for these burgers to just be healthy; they've got to be delicious too if we want everyone to love them. People's food preferences are often tied to their
Pricing and Affordability
It's often thought that plant-based foods like burgers are fancy or expensive, which makes people worry about whether they can actually afford them. This idea can stop shoppers who are watching their budgets from regularly eating plant-based meals. To fix this, we need to find ways to make plant-based burgers more affordable, so they can compete with regular meat options on price. Sometimes, the cost of making plant-based burgers is high because of the good ingredients and special ways they're made. This can make it hard to lower prices. To deal with this, the industry needs to make things on a larger scale to save money. If more people buy them, we manage the supply chain well, and use new technology, we can cut costs and make plant-based burgers more affordable. It's tricky to keep plant-based burgers tasty and healthy while also keeping the price down. Brands and manufacturers need to find new ways to get ingredients, make things more efficiently, and use technology to improve things without sacrificing taste and nutrition. Working together and partnering up in the industry can also help save money and make plant-based burgers more affordable for more people. Tackling these cost issues means doing a lot of things, like using marketing to show the long-term health perks, how they help the environment, and how plant-based diets can save you money in the long run.
Key Market Trends
Growing Consumer Demand for Plant-Based Alternatives
Okay, so, plant-based burgers are getting seriously popular! It's all about more people wanting to eat less meat, maybe trying a plant-based diet, or becoming a "flexitarian." People are just thinking more about their health and the environment, and they're cutting back on meat. What was once a small thing, plant-based burgers are now a big deal! It's because people are going plant-based for health reasons, because they think it's the right thing to do, and because they want to help the planet. And get this – people's ideas about plant-based burgers are changing fast. Maybe before, they weren't sure about the taste or how it felt to eat them, but now, thanks to some amazing food science, these burgers are getting super close to tasting and feeling like real meat. So, people aren't just seeing them as replacements anymore, but as good choices all by themselves, which is helping the market explode!
The surge in demand for plant-based burgers presents both opportunities and challenges for the industry. On the positive side, there is a vast and expanding market to tap into, with consumers actively seeking plant-based alternatives. However, meeting the growing expectations of consumers—both in terms of taste and nutritional value—requires continuous innovation. The industry must navigate the delicate balance between addressing consumer demands and maintaining the core values of plant-based products.
Expansion of Product Offerings and Innovation
The plant-based burger scene is really shaking things up! Instead of just burgers, companies are branching out with plant-based sausages, ground meat, even hot dogs! They get that everyone's different, and to keep growing, they need to offer a wide variety. That means you've got way more plant-based options than ever before, making it easier to enjoy a plant-based diet. Plus, there's tons of innovation happening. Food scientists and chefs are constantly playing around with new ingredients to make these burgers taste even better, have a great texture, and be packed with nutrients. They're not just trying to copy meat; they're creating exciting new flavors and textures that make plant-based burgers special. The big idea is to create food that's delicious for everyone – vegetarians, vegans, and even meat-eaters who are just curious about trying something new.
You've probably noticed plant-based burgers popping up everywhere, right? From your favorite fast-food chains to fancy restaurants, they're becoming a staple. Big names like Burger King are adding them to their menus to give us more choices that are good for the planet. Even high-end places are jumping on board, realizing that people want plant-based options even when they're dressing up for dinner! This shows that plant-based eating is really becoming mainstream. And let's not forget about the cool technology behind it all! From special fermentation techniques to even 3D printing of plant-based proteins, technology is really changing the game. These advancements are making plant-based burgers taste better, feel better, and become easier to produce on a large scale, without harming the planet. It's exciting to think about what other amazing innovations are just around the corner in the plant-based world!
Segmental Insights
Type Insights
Based on type, the market is segmented into frozen and refrigerated, among which the plant-based burger market frozen product segment dominated with major share in 2022. Frozen plant-based burgers offer convenience and an extended shelf life, making them a popular choice for consumers looking for quick and easy meal solutions. They can be stored for a longer time without compromising quality, reducing food waste. Frozen plant-based burgers are widely found at in grocery retailers and supermarkets, providing easy access to consumers looking to try plant- based alternatives.
Regional Insights
In 2022, North America took the crown in the global plant-based burger market, grabbing the biggest piece of the pie. What's behind this burger boom? Well, it's a mix of thingspeople are more aware of what they're eating, companies are making amazing new plant-based patties, you can find them everywhere in stores, more folks are embracing flexitarianism, and the rules and regulations are helping things along. Because of all this, North America is set to stay the king of plant-based burgers for years to come.
Recent Developments
In 2021 - Beyond Meat launched its Beyond Burger 3.0, which is made with a blend of peas, mung beans, and rice. The company has also partnered with fast food chains such as McDonald's, KFC, and Taco Bell to offer plant-based menu options.
In 2020 - Nestle launched its Awesome Burger in the United States, made with a soy and wheat protein blend. The company has also announced plans to launch a plant-based tuna product under its popular brand, Garden Gourmet.
In 2021 - Lightlife launched a new line of plant-based chicken products, including plant-based chicken tenders and fillets.
Key Market Players
- BeyondMeat
- Impossible Foods
- Nestle (Awesome Burger)
- MorningStar Farms
- Gardein
- Lightlife
- Dr. Praeger's
- Tofurky
- Amy's Kitchen
- Field Roast
Report Scope
In this report, the Global Plant-Based Burgers Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Plant-Based Burgers Market, By Type
- Plant-Based Burgers Market, By Source
- Plant-Based Burgers Market, By Distribution Channel
- Plant-Based Burgers Market, By Region
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