Pet Snacks and Treats Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product (Eatables, Chewables), By Pet Type (Dog, Cat, Others), By Sales Channel (Supermarkets/Hypermarkets, Pet Specialty Stores, Online, Others), By Region, By Competition 2018-2028
Published Date: October - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationPet Snacks and Treats Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product (Eatables, Chewables), By Pet Type (Dog, Cat, Others), By Sales Channel (Supermarkets/Hypermarkets, Pet Specialty Stores, Online, Others), By Region, By Competition 2018-2028
| Forecast Period | 2024-2028 |
| Market Size (2022) | USD 8.21 Billion |
| CAGR (2023-2028) | 5.3 % |
| Fastest Growing Segment | Online |
| Largest Market | North America |
Market Overview
The Global Pet Snacks and Treats Market has valued at USD 8.21 Billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 5.3% through 2028. The pet snacks and treats market has witnessed significant growth in recent years, reflecting the evolving dynamics of pet ownership and the increased emphasis on pet well-being. This market segment encompasses a wide array of products, including biscuits, chews, jerky, and dental treats, all designed to offer both nutritional benefits and indulgence for pets. The industry's expansion is primarily attributed to the growing awareness of pet owners about the importance of providing high-quality and healthy treats to their furry companions.
One notable trend in the pet snacks and treats market is the shift towards natural and organic products. Pet owners are increasingly looking for snacks and treats that contain wholesome ingredients, free from artificial additives and preservatives. This preference for healthier options has led to a surge in the production of natural and organic pet treats.
Furthermore, the convenience of online shopping has fueled the market's growth, as pet owners can easily access a wide variety of products and make informed choices for their pets. In summary, the pet snacks and treats market continues to thrive, with a growing demand for natural and organic options and the convenience of online shopping, indicating that this industry is poised for further expansion in the coming years.
Market Drivers
Humanization of Pets
The modern perspective on pet ownership has transformed our pets into integral members of our families. This shift in mindset is driving pet owners to seek out premium products for their beloved companions, and that includes their snacks and treats. Pet owners are more inclined to spend on high-quality, healthy, and sometimes gourmet pet treats, mirroring the way they care for their own nutritional needs. This humanization of pets creates a vast demand for innovative and wholesome snacks and treats in the market.
Health and Wellness Trends
Just as health and wellness are paramount for humans, the same principles are increasingly applied to pets. With the rise of health-conscious consumers, pet owners are more concerned about the ingredients in their pets' food and treats. They actively seek out products that offer nutritional value, cater to specific dietary needs, and avoid harmful additives. Pet snacks and treats that are organic, gluten-free, low-calorie, or even cater to specific dietary restrictions are gaining traction. This emphasis on pet health is a significant driver in the market's growth.
Convenience and Portability
Pet snacks and treats are becoming more versatile and convenient for both pets and their owners. Pet owners are looking for snacks that can be easily carried on walks, travels, and outings with their pets. Manufacturers are responding to this demand by producing single-serve and resealable packaging, as well as compact and portable treats. This aligns with the busy lifestyles of many pet owners, who desire quick and easy treats for their pets while on the go.
E-Commerce Growth
The rise of e-commerce and online shopping has significantly impacted the pet snacks and treats market. Pet owners now have access to a vast array of options from different brands and can easily compare prices and read product reviews. This convenience fosters a dynamic market environment where emerging and niche brands can gain recognition. The global reach of e-commerce also means that unique and exotic pet treats from various corners of the world is readily found at, further expanding consumer choices and driving market growth.
Tailored and Specialty Products
As pet owners gain more knowledge about their pets' specific needs, the demand for specialized and tailored pet snacks and treats is growing. This trend includes products designed for different pet sizes, breeds, and age groups. It also extends to treats designed to address specific health concerns, such as dental health or joint support. Additionally, pet snacks with exotic and novel ingredients, such as kangaroo or bison, have gained popularity. These specialty products cater to the desire for variety and customization, further driving the market's expansion.
In conclusion, the global pet snacks and treats market is thriving, thanks to the humanization of pets, the emphasis on health and wellness, the demand for convenience and portability, the growth of e-commerce, and the rise of tailored and specialty products. These drivers, along with the evolving needs and preferences of pet owners, are expected to continue propelling the market forward in the coming years. As pet owners increasingly prioritize the well-being and happiness of their furry family members, the pet snacks and treats market is poised for sustained growth and innovation.
Key Market Challenges
Regulatory Hurdles and Quality Control
One of the foremost challenges in the pet snacks and treats market is ensuring product safety and quality. Regulatory requirements vary across different regions and countries, making it difficult for manufacturers to meet international standards consistently. Ingredients, production processes, and labeling regulations can differ significantly, leading to additional costs and complexities for companies looking to operate on a global scale. Meeting these regulations is essential to ensure the safety and well-being of pets, as well as the trust of consumers. Quality control, especially in the case of natural or organic products, is another challenge as it requires stringent oversight of sourcing, production, and packaging processes.
Rising Ingredient Costs
Many pet snacks and treats contain premium and natural ingredients, which can be subject to price fluctuations due to factors such as climate change, agricultural disruptions, or supply chain issues. The rising cost of high-quality ingredients poses a challenge for manufacturers to maintain competitive pricing. They must balance the desire for premium and wholesome ingredients with the need to keep their products affordable. Consequently, finding cost-effective alternatives that do not compromise on quality or safety is a continuous challenge in this market.
Competition and Product Differentiation
The pet snacks and treats market is increasingly competitive, with numerous players vying for a share of the pie. With more brands entering the market, product differentiation becomes vital. Manufacturers must continually innovate to create unique and appealing treats that stand out in a crowded marketplace. This requires significant investment in research and development, marketing, and branding. Moreover, companies need to respond to changing consumer preferences, such as preferences for organic, natural, or specialty treats, which adds complexity to product development and marketing strategies.
Environmental Sustainability
The pet snacks and treats market faces increasing scrutiny related to its environmental impact. Packaging waste is a significant concern, as most pet treats come in single-use plastic or non-recyclable packaging. Consumers are becoming more environmentally conscious, and they expect brands to reduce their carbon footprint. Manufacturers face the challenge of finding sustainable packaging alternatives and optimizing their supply chains to minimize waste. Additionally, they need to address questions about the environmental impact of the ingredients they use and their overall production processes.
Health and Safety Concerns
The pet snacks and treats market is not immune to health and safety concerns. Reports of recalls due to contamination, mislabeling, or safety issues can erode consumer trust and damage brand reputation. Manufacturers need to invest in stringent quality control processes and testing to ensure the safety of their products. This includes monitoring for potential allergens, harmful additives, and contaminants. Moreover, as pets' dietary requirements can differ significantly from humans, addressing these unique needs without compromising on taste and appeal is a constant challenge.
In summary, the pet snacks and treats market confronts challenges related to regulatory hurdles, rising ingredient costs, fierce competition, environmental sustainability, and health and safety concerns. Successfully addressing these challenges requires a combination of robust quality control, innovation in ingredients and packaging, adapting to changing consumer preferences, and investing in research and development. Companies that can navigate these challenges effectively will be better positioned to thrive in this rapidly evolving market, as consumers continue to prioritize the well-being and happiness of their beloved pets.
Key Market Trends
Healthy and Functional Treats
In recent years, there has been a significant shift towards offering healthier and more functional pet treats. Pet owners are increasingly concerned about the health and well-being of their furry companions, leading to a demand for treats that offer more than just empty calories. This has given rise to treats with functional benefits, such as dental health, joint support, or skin and coat enhancement. Additionally, many pet treats now incorporate natural and organic ingredients, with an emphasis on being grain-free, gluten-free, and free from artificial additives and preservatives. This trend is aligned with the broader health and wellness movement in the pet industry.
Sustainable and Eco-Friendly Packaging
With growing awareness of environmental issues, there is a rising trend in sustainable and eco-friendly packaging for pet snacks and treats. Consumers are looking for products that minimize their ecological footprint, and this extends to the packaging of pet treats. Manufacturers are responding by using recyclable, biodegradable, and reduced-plastic packaging options. Some brands are even experimenting with innovative packaging materials, such as compostable bags, to reduce waste and environmental impact. Sustainability has become a key selling point for pet treat brands, attracting eco-conscious pet owners.
Grain-Free and Limited Ingredient Treats
As concerns over pet allergies, sensitivities, and dietary restrictions have grown, there is an increasing demand for grain-free and limited ingredient treats. These treats are formulated with a minimal number of high-quality ingredients, making them suitable for pets with food allergies or sensitivities. Many pet owners are opting for treats with easily digestible proteins, like chicken or salmon, and without common allergens such as wheat or soy. The popularity of limited ingredient and grain-free treats reflects the ongoing focus on pet health and the desire to provide pets with treats that won't trigger dietary issues.
Customization and Personalization
The trend of personalization has made its way into the pet snacks and treats market. Many pet owners are seeking treats that can be tailored to their pets' specific needs, preferences, and dietary requirements. This trend is driven by the broader customization movement, where consumers expect products and services to be uniquely adapted to their individual desires. Pet treat manufacturers are responding by offering customizable options, such as treat assortments, subscription services, or the ability to choose specific ingredients or flavors. Personalized treats not only cater to pets' tastes but also provide a sense of exclusivity and care for their owners.
Transparency and Traceability
In an age of increasing awareness about food safety and ingredient sourcing, transparency and traceability have become essential in the pet snacks and treats market. Pet owners want to know where the ingredients for their pets' treats come from, how they are processed, and the safety measures in place. Brands that provide detailed information about their supply chain, ingredient sources, and manufacturing processes are gaining trust among consumers. Additionally, the use of QR codes and digital platforms allows pet owners to access real-time information about the origin and quality of the treats they purchase. This emphasis on transparency is not only about the safety of the product but also about ethical and responsible sourcing of ingredients.
In conclusion, the global pet snacks and treats market is witnessing a transformation in response to evolving consumer preferences and societal trends. Recent developments include a focus on healthier and more functional treats, sustainable and eco-friendly packaging, grain-free and limited ingredient options, customization and personalization, and a strong emphasis on transparency and traceability. As pet owners continue to prioritize their pets' health and well-being, these trends are expected to shape the market's future, with innovation and creativity driving product offerings and consumer satisfaction.
Segmental Insights
Product Insights
The global pet snacks and treats market is experiencing a substantial surge in demand for eatables, reflecting a growing trend of treating pets as valued family members and an increased focus on their nutrition and well-being. This rising demand is driven by several factors, primarily the evolving perception of pets as companions deserving of high-quality and enjoyable snacks.
Pet owners are increasingly inclined to pamper their furry friends with indulgent treats, contributing to the heightened demand for eatables in the pet snacks and treats market. This shift is fueled by a desire to provide pets with a diverse and enticing range of snacks, not only as a means of rewarding good behavior but also as a way to bond and connect with their animals. The appeal of eatables lies in their ability to offer both nutrition and enjoyment, which resonates with the pet owners' need to see their pets happy and satisfied.
As the pet snacks and treats market continues to expand, manufacturers are responding to this demand for eatables by introducing a variety of delicious and nutritious options, catering to different tastes and dietary needs. This trend is expected to persist as pet owners prioritize the overall health and happiness of their beloved animals, further propelling the growth of the global pet snacks and treats market.
Sales Channel Insights
The global pet snacks and treats market has seen a significant uptick in demand through online sales channels. This trend is driven by the increasing reliance on e-commerce and the changing shopping behaviors of consumers, who are now turning to online platforms for their pet-related purchases. The convenience, variety, and accessibility of online shopping have made it an attractive choice for pet owners seeking snacks and treats for their furry companions.
The rise of online sales channels in the pet snacks and treats market can be attributed to several factors. Firstly, the internet provides pet owners with a vast array of product options, allowing them to explore different brands, flavors, and nutritional profiles. This diversity fosters consumer choice and enables pet owners to make informed decisions about their pets' treats. Secondly, the convenience of online shopping, with home delivery and the ability to browse products at any time, aligns perfectly with the busy lifestyles of many pet owners. This channel also offers detailed product information, reviews, and the opportunity to compare prices, enhancing the overall shopping experience. As a result, the online sales channel is expected to continue to grow and play a significant role in the future of the pet snacks and treats market.
Regional Insights
The North America region has emerged as a pivotal driver of the rising demand in the global pet snacks and treats market. The escalating demand can be attributed to a combination of factors, including a strong pet ownership culture, a deep-seated concern for pet health and wellness, and the increasing awareness of the benefits of high-quality pet treats. North America's pet owners are demonstrating a strong appetite for premium pet snacks and treats, driving substantial market growth.
Recent Developments
- Jinx X Pressed plant-based dog biscuits waslaunched in August 2023. These limited-edition biscuits are formulated withlimited, plant-based ingredients to cater to dogs with food sensitivities, andare free from corn, wheat, soy, fillers, and artificial preservatives. They areavailable in two flavorsPeanut Butter & Banana and Pumpkin.
- In September 2023, Champion Petfoods high-proteinfunctional dog treats were launched. These liver-based, limited-ingredienttreats are made with 85% protein from animal sources and only five ingredients.They are available in four flavorsChicken Liver, Beef Liver, Pork Liver, andTurkey Liver.
Key Market Players
- Mars,Incorporated
- Nestlé
- Schell& Kampeter, Inc.
- The J.M.Smucker Company
- Hill'sPet Nutrition, Inc.
- AddictionFoods
- WellnessPet Company
- SpectrumBrands, Inc.
- UnicharmCorporation
- BlueBuffalo Co., Ltd
Report Scope
In this report, the Global Pet Snacks And Treats Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Pet Snacks And Treats Market, By Product
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- Pet Snacks And Treats Market, By Pet Type
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- Pet Snacks And Treats Market, By Sales Channel
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- Pet Snacks And Treats Market, By Region
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