India Organic Snacks Market By Type (Cookies & Crackers, Fruit Snacks & Dried Fruit Snacks, Puffs & Chips, Energy Bar, Meat Snacks & Others), By Distribution Channel (Hypermarket/Supermarket, Grocery Store/Convenience Store, Online and Others), By Region, Competition Forecast & Opportunities, 2020-2030F
Published Date: October - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Download Sample Ask for Discount Request CustomizationIndia Organic Snacks Market By Type (Cookies & Crackers, Fruit Snacks & Dried Fruit Snacks, Puffs & Chips, Energy Bar, Meat Snacks & Others), By Distribution Channel (Hypermarket/Supermarket, Grocery Store/Convenience Store, Online and Others), By Region, Competition Forecast & Opportunities, 2020-2030F
| Forecast Period | 2026-2030 |
| Market Size (2024) | USD 25.36 Million |
| CAGR (2025-2030) | 8.36% |
| Fastest Growing Segment | Online |
| Largest Market | North |
| Market Size (2030) | USD 41.05 Million |
Market Overview
India Organic Snacks Market was valued at USD 25.36 million in 2024 and is anticipated to grow with a CAGR of 8.36% through 2030. Organic Snacks Market in India has shown promising growth in historical years and is expected to show the same in forecast years too. Health concerns because of unhealthy food and snacking habits are increasing at an alarming rate. The increasing number of health conscious consumers is influencing the growth of India organic snacks market. Moreover, consumers are opting for organic supplies in lieu of presence of artificial, and harmful fertilizers in food materials. These artificial supplements are considered harmful for humans when consumed in large amount. Also, there are not many ways for them to be digested thus causing health issues among the population.
India Organic Snacks market is segmented by type, distribution channel, and regional distribution. Based on type of organic snacks, the market is further bifurcated into cookies & crackers, fruit snacks & dried fruit snacks, puffs & chips, energy bar, meat snacks & others. Energy bars are expected to continue the dominance over the market in the forecast period owing to the increasing health concerns and consumers choosing a healthier snack to satisfy a mid-meal hunger streak. The nutritional value, fulfilment of energy requirement has enhanced the sales of energy bars in the Indian organic snacks market. Moreover, these products are replacing heavy meal owing to the busy lifestyles and growing number of nuclear families, thereby contributing to the growth of this segment.
The India Organic Snacks Market has witnessed robust growth in recent years, driven by increasing health consciousness among consumers, rising disposable incomes, and growing awareness of the benefits of organic products. Organic snacks are perceived as healthier alternatives to traditional snacks due to their natural ingredients, absence of synthetic chemicals, and sustainable production practices. The market encompasses a wide range of products including organic nuts, fruits, granola bars, popcorn, and vegetable chips. Key distribution channels include supermarkets/hypermarkets, convenience retailers, online retail, and specialty retailers catering to health-conscious consumers.
Key Market Drivers
Increasing Health Awareness and Wellness
The organic snacks market in India is experiencing a significant surge, primarily fueled by the increasing consumer awareness regarding health and wellness. This growth is reflective of a broader trend where Indian consumers are prioritizing nutritional value and the absence of artificial additives in their dietary choices. The shift is also a response to the rising incidence of lifestyle diseases, the study published in The Lancet Diabetes and Endocrinology found that over 10% of Indians have diabetes, 35% have hypertension, and 28% have high cholesterol levels. These lifestyle diseases are more prevalent in urban areas.
Environmental Sustainability, Government Support and Policies
Government initiatives like the National Programme for Organic Production (NPOP) have played a pivotal role in bolstering the organic snacks market. By providing subsidies and support for organic farming, these schemes have made organic farming more viable for farmers, leading to an increase in the production of organic ingredients. This, in turn, has had a positive impact on the organic snacks market, making organic ingredients more accessible and affordable for manufacturers. This resurgence is indicative of the growing consumer demand for healthier snack options and the availability of organic ingredients facilitated by government initiatives. Moreover, the shift in consumer purchasing patterns towards stable, buy-as-you-need habits has also contributed to the growth of the organic food sector, including snacks. The increase in organic fruits and vegetables sales, which account for a significant portion of the organic market, further supports the trend towards organic consumption. These statistics underscore the significant impact of government policies on the organic snacks market, reflecting a broader consumer shift towards organic and sustainable food choices.
Rising Disposable Income and Urbanization
The organic snacks market in India is experiencing a significant surge, largely driven by the changing preferences of millennials and Generation Z consumers. These younger demographics are increasingly opting for natural and organic snacks that reflect their ethical standards and environmental concerns. They prioritize transparency in the sourcing and production of their food, favoring brands that are committed to sustainability and ethical practices. There is a broader trend where Indian consumers are becoming more health-conscious and environmentally aware. The country has also seen a rise in the number of organic food producers, maintaining its position as the country with the most organic producers globally. Furthermore, the total area under organic farming in India reached millions of hectares, with a significant portion dedicated to the cultivation of organic snacks and other food products.
Key Market Challenges
Price Sensitivity and Affordability
The organic snacks market in India is burgeoning, yet it faces a significant hurdle in the form of price sensitivity, particularly among the lower-income demographics. Despite a growing consciousness about the health benefits and environmental sustainability of organic products, the cost differential between organic and conventional snacks remains a substantial barrier. The organic sector's expansion is impeded by the affordability issue, as organic farming practices are often more labor-intensive and yield lower per hectare compared to conventional methods.
Limited Awareness and Distribution Channels
The organic snacks market in India is burgeoning, indicating a robust growth trajectory. Despite this, a substantial portion of the Indian populace remains uninformed about the advantages and accessibility of organic snacks. This gap in awareness is particularly pronounced among consumers residing outside the metropolitan hubs, where the distribution networks for organic products are not as extensive as those for conventional snacks. The disparity in distribution is further exacerbated by the fact that India's diverse agro-climatic conditions are conducive to producing a wide array of organic products, yet the reach of these healthier options is limited.
In conclusion, while the organic snack market in India faces hurdles in consumer awareness and distribution, the trends indicate a positive movement towards greater adoption. The key to unlocking the full potential of this market lies in educating consumers about the benefits of organic snacks and improving the distribution networks to ensure these healthier options are readily found at, even in the less urbanized regions. With concerted efforts from organic food companies and support from the government, the organic snack market in India can achieve significant growth and reach.
Key Market Trends
Innovation in Product Offerings
In India, the organic snack market is undergoing a significant transformation as manufacturers innovate to meet the dynamic preferences of health-conscious consumers. The shift towards organic and health-oriented snack options reflects a broader trend in consumer behavior, emphasizing not only taste but also nutritional value and ingredient transparency. Indian startups are at the forefront of this revolution, introducing a plethora of new flavors, ingredient combinations, and convenient snack formats that align with the organic ethos.
Expansion of Online Retail Channels
The advent of e-commerce has revolutionized the retail landscape in India, particularly for organic snack brands. These platforms have dismantled geographical barriers, enabling these brands to reach consumers across the vast expanse of the country. The convenience of online shopping, coupled with the ability to compare prices and products, has attracted a growing number of consumers who value both health and convenience. This shift has been particularly beneficial for organic snack brands, which often struggled to find shelf space in conventional retailers dominated by established food companies.
Segmental Insights
Type Insights
The energy bars segment has emerged as the leading product type category in the India Organic Snacks Market.
Distribution Channel Insights
In India, the organic snacks market has seen a significant transformation with supermarkets and hypermarkets becoming the primary distribution channels. This shift is indicative of the growing consumer demand for organic products, reflecting an increased awareness of health and wellness. Supermarkets and hypermarkets offer a wide range of organic snacks, catering to the diverse preferences of Indian consumers. These retail giants have the advantage of scale, allowing them to offer competitive pricing and a variety of options under one roof. The convenience of one-stop shopping, coupled with the assurance of quality standards, has made them a preferred choice for the urban population. Moreover, the presence of these outlets in prominent locations contributes to their accessibility and visibility, further driving their dominance in the market. The trend is supported by a burgeoning middle class with higher disposable incomes, seeking healthier lifestyle choices. Additionally, the Indian government's support for organic farming has led to an increase in the availability of certified organic products, which supermarkets and hypermarkets are quick to capitalize on. As the market continues to evolve, these distribution channels are expected to play a pivotal role in shaping the future of organic snack consumption in India.
Regional Insights
The organic snacks market in India has witnessed a significant surge, with South India taking the lead as a pivotal region driving this growth. The region's ascendancy in the organic snacks sector is multifaceted, rooted in its agrarian strengths and cultural inclinations towards health and wellness. South India's climate is exceptionally conducive to organic farming, providing a bountiful harvest of raw materials that are essential for producing high-quality organic snacks. This abundance is not merely a matter of favorable weather but also reflects a long-standing tradition of agricultural practices that prioritize ecological balance and sustainability.
Recent Developments
- In 2024, The Organic World (TOW) has launched a 'Back to School' program that offers a range of sustainable and healthy products for school-going children, including nutritious breakfast options, eco-friendly stationery. The program aims to encourage parents to make sustainable choices for their children and foster a culture of organic and healthy lifestyles. Its product range includes naturally flavoured tofu, muesli, chemical-free eggs, and healthy peanut butter in addition to pancake mixes. For kids' snack boxes, WellBe offers traditional Indian snacks like kodbale, murukku, and khara sev. These snacks are manufactured using red rice flour, flaxseeds, and physically refined rice bran oil—free of chemicals and maida.
- In 2023, Tata Soulfull, a leading brand in the snacks and Breakfast Cereals segment, has launched Ragi Bites Choco Sticks - a new millet-based snack with a delicious chocolate cream filling inside a crunchy wafer. This launch aims to strengthen the brand's presence in the kids' snacking category and make nutritious millet-based products more accessible and affordable for consumers .
- In 2024,Tata Consumer Products has announced the signing of definitive agreements toacquire Organic India, a leading organic brand known for its offerings in Snacks& Beverages as well as Herbal & Traditional Supplements. Thisacquisition aligns with Tata Consumer’s strategy to broaden its product rangeand enhance its presence in rapidly expanding and high-margin segments. Themove will establish a Health & Wellness platform within Tata ConsumerProducts, leveraging Organic India’s strong position in the 'better for you'category.
Key Market Players
- Pro Nature Organic Foods (P) Ltd
- Natures Basket Limited
- Organic Garden Co
- 24 Mantra Organic
- Treta Agro (P) Ltd
- LightSaber Food Ventures Private Limited
- Nourish Organic Foods Pvt. Ltd.
- True Elements
- Yoga Bars
- Tata Consumer Products Ltd.
Report Scope
In this report, India
- Market, By Type
- Cookies & Crackers
- Fruit Snacks & Dried Fruit Snacks
- Puffs & Chips
- Energy Bar
- Meat Snacks
- Others
- Market, By Distribution Channels
o
o
o
o
- Market, By Region
- South
- West
- North
- East
Competitive Landscape
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