Hummus Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Flavor (Roasted Red Pepper, Roasted Garlic White Bean, Creamy Avocado, Black Bean, Smoky Sweet Potato, and Others), By Packaging (Jars, Bottles, Cups, and Tubs), By Distribution Channel (Online and Offline), By Region & Competition, 2019-2029F
Published Date: October - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Download Sample Ask for Discount Request CustomizationHummus Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Flavor (Roasted Red Pepper, Roasted Garlic White Bean, Creamy Avocado, Black Bean, Smoky Sweet Potato, and Others), By Packaging (Jars, Bottles, Cups, and Tubs), By Distribution Channel (Online and Offline), By Region & Competition, 2019-2029F
| Forecast Period | 2025-2029 |
| Market Size (2023) | USD 3.8 Billion |
| CAGR (2024-2029) | 15.7% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
| Market Size (2029) | USD 9.11 Billion |
Market Overview
Global Hummus Market was valued at USD 3.8 Billion in 2023 and is expected to reach USD 9.11 billion by 2029 with a CAGR of 15.7% during the forecast period. The global hummus market has experienced a remarkable surge, reflecting a cultural shift towards healthier eating habits and a growing appreciation for Middle Eastern cuisine. Hummus, a traditional Levantine spread made from chickpeas, tahini, olive oil, lemon juice, and garlic, has transcended cultural boundaries to become a beloved and versatile food staple across the globe.
The market's growth can be attributed to the rising popularity of hummus as a nutritious and flavorful food option. Its health benefits, including being rich in protein, fiber, and essential nutrients, have garnered attention among health-conscious consumers seeking plant-based, protein-rich alternatives.
Hummus's versatility has played a pivotal role in its market expansion. It serves as a dip, spread, or condiment and pairs seamlessly with various dishes, making it a versatile addition to both traditional Middle Eastern cuisine and international fare. This adaptability has widened its appeal, leading to increased consumption in diverse culinary contexts.
The hummus market has transcended geographical boundaries, with North America, Europe, and the Middle East emerging as key regions for consumption and production. The availability of diverse flavors and variations, including roasted red pepper, garlic, or spicy hummus, caters to diverse palates and contributes to the market's widespread acceptance.
Innovative product offerings, including organic, low-fat, or specialty flavored hummus, have fueled market growth. Brands continuously innovate to meet evolving consumer preferences, introducing innovative flavors, textures, and packaging formats to capture a broader market share.
Hummus's presence in both retail and food service sectors has contributed significantly to its market expansion. Its availability in supermarkets, convenience retailers, and as a menu item in restaurants, cafés, and fast-food chains has increased accessibility and propelled consumption across various demographics.
Key Market Drivers
Changing Dietary Preferences
Hummus, originating from the Middle East, has transcended regional boundaries to become a beloved staple in numerous countries. Its popularity stems from its versatility as a dip, spread, or ingredient in various dishes, catering to a diverse range of dietary preferences. As consumer tastes evolve, there's a growing inclination toward plant-based diets, and hummus, being a plant-based protein source, aligns perfectly with this trend. It caters not only to vegetarians and vegans but also to individuals seeking healthier and more sustainable food options.
Health Consciousness and Nutritional Benefits
The global emphasis on health and wellness has significantly influenced the hummus market. Consumers are increasingly prioritizing nutritious, wholesome foods that offer both taste and health benefits. Hummus, made primarily from chickpeas, tahini, olive oil, and various spices, embodies this health-conscious approach. It's recognized for its high fiber content, good fats, and essential vitamins and minerals, promoting satiety and aiding in digestive health.
The hummus is free from common allergens like dairy and gluten, making it an inclusive option for individuals with dietary restrictions or allergies. The perception of hummus as a guilt-free, nutrient-dense food aligns with the global shift toward mindful eating and balanced nutrition, driving its consumption across diverse demographics.
Influence of Middle Eastern Cuisine and Globalization
The growing popularity of Middle Eastern cuisine has significantly contributed to the expansion of the global hummus market. As Middle Eastern foods gain appreciation and acceptance in international markets, hummus has emerged as a cornerstone of this culinary wave. Its integration into various cuisines and its versatility as a condiment or standalone dish have fueled its global appeal.
Globalization and cultural exchange have played a pivotal role in introducing hummus to new markets, transcending cultural boundaries and becoming a mainstream food item. The availability of diverse flavors and innovative variations, such as roasted red pepper, garlic, or spicy hummus, caters to evolving tastes, making hummus a staple not only in Middle Eastern households but also on tables worldwide.
The global hummus market's growth is driven by the convergence of shifting dietary preferences toward plant-based foods, the increased focus on health and nutrition, and the expanding influence of Middle Eastern cuisine. As consumer awareness regarding healthier eating habits continues to rise and culinary diversity expands, hummus remains poised for sustained growth and integration into diverse culinary traditions worldwide.
Key Market Challenges
Competition and Market Saturation
One of the foremost challenges facing the global hummus market is the intensifying competition among manufacturers and the potential for market saturation. The market has witnessed a proliferation of hummus brands and products, leading to increased competition for shelf space, consumer attention, and market share. Established brands vie against each other while contending with the entry of newer, niche, or private-label products.
This saturation leads to challenges in brand differentiation and innovation. As the market becomes crowded, it becomes more challenging for brands to stand out and offer unique value propositions. Moreover, price wars and aggressive marketing strategies further compound the competition, making it difficult for smaller players or new entrants to gain a foothold in the market.
Supply Chain Disruptions and Raw Material Availability
Supply chain disruptions and fluctuations in the availability of key ingredients pose significant challenges to the global hummus market. Chickpeas, the primary ingredient in hummus production, are susceptible to weather conditions, crop failures, and geopolitical factors impacting global trade. Any disruption in chickpea supplies can significantly affect production capacities and lead to price volatility, thereby impacting profit margins and product availability.
The other essential ingredients such as tahini (sesame paste), olive oil, and spices are subject to similar supply chain challenges. Fluctuating prices and availability of these raw materials due to geopolitical tensions, climate change, or transportation issues can affect production costs and ultimately impact the retail pricing of hummus products.
Changing Consumer Preferences and Dietary Trends
Shifting consumer preferences and evolving dietary trends present a substantial challenge to the global hummus market. While hummus has gained popularity as a healthy and nutritious snack, consumers' tastes and dietary habits continually evolve. This market is highly sensitive to changing preferences for healthier options, flavor innovations, and ingredient transparency.
The rise of alternative plant-based spreads and dips, such as avocado-based spreads or various nut-based dips, introduces competition for hummus. This competition requires hummus manufacturers to adapt by diversifying their product lines, offering innovative flavors, and addressing dietary preferences such as gluten-free, organic, or non-GMO varieties.
Mitigating Strategies and Future Outlook
To navigate these challenges, hummus manufacturers are adopting various strategies. Innovation remains key, with a focus on introducing new flavors, incorporating superfoods, and diversifying product offerings to cater to changing consumer demands. Brands are also prioritizing sustainability in their supply chains and adopting transparent sourcing practices to assure quality and appeal to conscious consumers.
Looking ahead, the global hummus market is anticipated to continue growing, albeit with challenges. Adaptation to changing consumer preferences, investments in supply chain resilience, and fostering innovation will be crucial in maintaining and expanding market share amidst competitive pressures and shifting market dynamics.
Key Market Trends
Diversification of Flavors and Varieties
Traditionally, hummus was limited to its classic recipe, but the market has witnessed a proliferation of flavors and variations. Hummus manufacturers and restaurants are innovating to cater to diverse palates, offering an array of flavors such as roasted red pepper, garlic, olive, spicy jalapeño, sun-dried tomato, and even dessert-inspired options like chocolate or pumpkin spice. This diversification has expanded the consumer base by appealing to those seeking unique taste experiences beyond the traditional hummus flavor, stimulating market growth and encouraging experimentation.
The introduction of plant-based and unconventional ingredients has further fueled this trend. Variants made from black beans, edamame, lentils, and other legumes or vegetables cater to health-conscious consumers looking for protein-rich, gluten-free, or vegan alternatives. As dietary preferences evolve, the market responds by diversifying its offerings, ensuring a broader appeal and sustained consumer interest.
Health and Wellness Driving Consumption Patterns
An increasing focus on health and wellness has profoundly influenced the hummus market. Consumers are gravitating towards healthier snack options, and hummus has emerged as a nutritious choice. It's rich in plant-based protein, fiber, and essential vitamins and minerals, positioning itself as a healthier alternative to conventional dips or spreads.
The perception of hummus as a versatile, wholesome, and clean-label product has contributed to its popularity. Consumers are drawn to its natural ingredients, absence of artificial additives, and its reputation as a nutritious snack or meal component. This trend aligns with the growing demand for convenient, yet health-conscious, food choices, driving the expansion of the hummus market globally.
Global Expansion and Market Penetration
The global hummus market continues to expand its reach across geographical boundaries. Once considered a niche or specialty product primarily in Middle Eastern and Mediterranean cuisines, hummus has transcended regional confines and penetrated markets worldwide. Its widespread availability in supermarkets, convenience retailers, and even fast-food chains reflects its growing acceptance and integration into mainstream food culture.
The surge in international travel, multiculturalism, and the increasing adoption of diverse cuisines have contributed to hummus's global appeal. As consumers become more adventurous and open-minded about trying new foods, hummus has become a familiar and favored option, symbolizing a broader trend of global culinary exploration and acceptance.
The global hummus market continues to thrive, driven by the evolution of flavors, the emphasis on health and wellness, and its expanding presence across diverse cultural landscapes. As consumer preferences continue to evolve, the market is poised to innovate further, offering an ever-expanding array of flavors, healthier alternatives, and wider accessibility. These trends underscore hummus's enduring popularity and its capacity to adapt to changing consumer demands, ensuring its sustained relevance in the global food market.
Segmental Insights
Type Insights
Roasted garlic white bean hummus has emerged as a noteworthy contender within the expansive global hummus market, capturing consumer attention with its unique blend of flavors and nutritional appeal. This particular variant, distinct from traditional chickpea-based hummus, has gained traction for its enticing taste profile and health-conscious attributes, contributing significantly to the diversification of the hummus landscape.
The roasted garlic white bean hummus offers a departure from the classic chickpea-based recipes, introducing a creamy, velvety texture enriched with the robust essence of roasted garlic and the subtle nuttiness of white beans. This flavor fusion caters to consumers seeking a more diverse and indulgent experience in their hummus choices.
The adaptability of roasted garlic white bean hummus extends beyond traditional dipping. It serves as a versatile ingredient in various culinary applications, from sandwich spreads and salad dressings to flavorful toppings for wraps and pizzas. This versatility enhances its appeal, contributing to its rising popularity in both home kitchens and the foodservice industry.
Regional Insights
North America has established itself as a significant player in the global hummus market, showcasing remarkable growth and influence within this thriving industry. Hummus, a versatile and beloved Middle Eastern dip made from chickpeas, tahini, olive oil, lemon juice, and garlic, has experienced a surge in popularity worldwide, with North America contributing notably to its expansion and widespread consumption.
The adoption of hummus into North American diets symbolizes the region's embrace of diverse culinary traditions. As a part of the growing trend toward healthier eating habits and exploration of international cuisines, hummus has gained immense popularity due to its nutritious profile and delicious taste. Its versatility as a dip, spread, or condiment has appealed to a wide range of consumers seeking both flavor and health benefits.
The availability of hummus in supermarkets, grocery retailers, and restaurants across North America has played a pivotal role in its market penetration. Its presence in ready-to-eat sections, alongside fresh produce, or as a featured item in menus at eateries, has contributed to its accessibility and widespread adoption among consumers seeking convenient yet nutritious food options.
Recent Developments
- In 2023, Sabra has collaborated with Frank's RedHot and Stubb's to launch a new line of flavoured hummus products with intense flavors, satisfying textures, and fulfilling options. This bold-flavour innovation includes Buffalo Hummus, BBQ Hummus, and Sabra Southwest Hummus, now available in the US.
- In 2023, Sabra has introduced two new Mediterranean flavors for Target and Amazon Fresh, continuing their trend of innovative hummus flavors. These new releases cater to consumers seeking plant-based and dairy-free options, with a focus on taste and texture. The company's use of non-GMO ingredients and various certifications make their products suitable for a wide range of dietary preferences. The global trend towards healthy and flavorful products, as well as the rise of global flavors during the pandemic, have influenced Sabra's latest offerings.
- In 2023, Fresh Cravings is expanding its refrigerated salsa and hummus lineup with two new hummus flavors - Tajin Chili Lime Hummus and Dill Pickle Hummus. The new offerings aim to deliver sought-after flavors and elevated recipes, as part of the brand's commitment to innovation in the hummus category. The new hummus varieties are available in Walmart stores.
- In 2024, ChicP, a sustainable hummus brand, has launched a new range of ambient hummus snack pots that combine hummus with crunchy breadsticks. The new dips come in five flavors - Original, Harissa, Basil, Truffle, and Chocolate, and are made with 100% natural ingredients suitable for vegans. The ready-to-eat packs have a 12-month shelf life, catering to the growing demand for convenient, on-the-go snacks.
Key Market Players
- Nestle SA
- Agrotech Foods Ltd
- Cedars Mediterranean Foods Inc.
- Haliburton International Foods Inc.
- Bakkavor Group PLC
- Harvest Moon Foods
- Boar’s Head Brand
- Hummus Goodness
- Damai International
- Lakeview Farms LLC
Report Scope
In this report, the global hummus market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Hummus Market, By Flavor
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- Hummus Market, By Packaging
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- Hummus Market, By Distribution Channel
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- Hummus Market, By Region
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