Rowing Machine Market
Rowing Machine Market Size, Industry Analysis Report, Regional Outlook, Application Development Potential, Price Trend, Competitive Market Share & Forecast, 2023-2032
Published Date: June - 2025 | Publisher: MRA | No of Pages: 240 | Industry: Professional-Services | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Free Sample Ask for Discount Request CustomizationRowing Machine Market
Rowing Machine Market size will experience high growth during 2023-2032, with the rising focus of consumers in developing economies towards health and well-being.
As heart disease and obesity become more common around the world, more people are looking for cardiovascular and muscular endurance equipment. These devices give your upper body a great exercise that helps you stand up straighter and eases back problems.
The rise of IoT is expected to change the fitness equipment market in a big way. Companies are also easily working on new IoT-enabled wearables, like fitness trackers and connected exercise equipment and rowing machines that can keep track of the health of people who are into fitness. The COVID-19 pandemic may have made people more sensitive of their physical health and fitness. It has made people more likely to buy home gym equipment and gym subscriptions to stay healthy and fit.
The rise of the rowing machine market in recent years has been helped by the fact that there are more older people in the world. This age group cares a lot about workouts that lower cholesterol, ease joint discomfort, and build bone density. The needs of older people are very different from those of younger people, thus fitness equipment companies have made machines just for seniors to use for safe, low-impact workouts.
The hydraulic rowing machine market share is expected to grow a lot from 2023 to 2032, depending on the model. The equipment has a lot of advantages, such as being cheap, silent, taking up less room, and being easy to move about compared to air, magnetic, and water rowers. The machines also have a lot of different levels of resistance to fit all levels of exercise.
During the projection period, the value of the residential end-user industry would exhibit a substantial increase in demand. In-house gyms cut down on distractions, provide people more privacy, and let them use the equipment they choose. There are no time limits on when you can use your home workout equipment, which makes it easy for fitness fans to use. More people are aware of how to live a healthy lifestyle, and more people have money to spend. This could lead to a lot of people buying rowing machines for their homes.
When you look at the different ways to buy things, it looks like the internet segment will take a big chunk of the worldwide rowing machine market. Customers have been more likely to buy from e-commerce sites because they can easily compare prices and read reviews, they are easy to use, they are versatile, they are cheap, they are convenient, they take less time, and they can choose their equipment more easily. These sites have a lot of rowing machines from well-known manufacturers like Concept2, LifeCore Fitness, and Aerofit. This lets customers choose the machines that best meet their needs. Online shopping is quite popular all around the world since more people are using smartphones, the internet, and have more money to spend.
By 2032, the European rowing machine industry will increase a lot because more people are becoming health-conscious and joining gyms in the area. The growing demand for these equipment is also due to the fact that heart disease and obesity are becoming more common in some European countries. For example, the Spanish Society of Obesity said in 2022 that more over half of the people they talked to said they were overweight. People are choosing to utilize rowing machines to be healthy and fit to avoid getting these kinds of disorders.
LifeCore Fitness, WaterRower, Concept2, York, Kettler, First Degree Fitness, BodyCraft, Inifiniti, Sunny Health & Fitness, aBlaze, and Proform are some of the biggest firms in the global rowing machine market. These companies are employing a number of marketing methods, such as mergers and acquisitions, partnerships, and collaborations, to get more people to know about their brands. In December 2022, for instance, WaterRower partner Ergatta announced that it would be moving into the German market to sell its linked rowing machines there.
Key Players in the Rowing Machine Market
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Concept2 Inc.
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Leading manufacturer known for high-performance rowing machines used in professional and home settings.
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Specializes in handcrafted wooden water resistance rowing machines with a premium market presence.
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Technogym S.p.A.
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Offers a range of smart and connected fitness equipment, including rowing machines, with a strong presence in commercial gyms.
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Global fitness equipment provider with advanced rowing machine models for gyms and rehabilitation centers.
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NordicTrack (ICON Health & Fitness)
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Popular for smart, interactive home fitness machines, including rowers with iFit integration.
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Sunny Health & Fitness
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Offers affordable and durable rowing machines for budget-conscious home users.
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Stamina Products Inc.
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Known for versatile and compact rowers catering to home fitness markets.
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ProForm
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Provides innovative rowing machines featuring advanced tech features like interactive coaching.
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XTERRA Fitness
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Focuses on durable, performance-oriented rowing equipment for home users.
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Hydrow
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Emerging player in the connected fitness space, offering immersive rowing experiences via live and on-demand classes.
The market research report on rowing machine includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2017 to 2027 for the following segments
Market, By Type
- Hydraulic
- Air
- Water
- Others
Market, By End-user
- Home
- Health Clubs
- Office
- Hotel
Market, By Distribution Channel
- Offline
- Online
The above information has been provided for the following regions and countries
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Russia
- Asia Pacific
- China
- India
- Japan
- South Korea
- Australia
- Latin America
- Brazil
- Mexico
- MEA
- GCC
- South Africa
What Information does this report contain?
Historical data coverage 2018 to 2022; Growth Projections 2023 to 2032.
Expert analysis industry, governing, innovation and technological trends; factors impacting development; drawbacks, SWOT.
6-7 year performance forecasts major segments covering applications, top products and geographies.
Competitive landscape reporting market leaders and important players, competencies and capacities of these companies in terms of production as well as sustainability and prospects.
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Table of Content
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Executive Summary
1.1 Market Overview
1.2 Key Findings
1.3 Market Outlook -
Introduction
2.1 Definition and Scope
2.2 Research Methodology
2.3 Assumptions and Limitations -
Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Trends
3.5 Regulatory Landscape -
Market Segmentation by Type
4.1 Air Rowing Machines
4.2 Magnetic Rowing Machines
4.3 Water Rowing Machines
4.4 Hydraulic Rowing Machines
4.5 Smart/Connected Rowing Machines -
Market Segmentation by Application
5.1 Home Use
5.2 Commercial Use (Gyms, Fitness Centers)
5.3 Rehabilitation Centers
5.4 Professional Training Facilities -
Competitive Landscape
6.1 Market Share Analysis
6.2 Key Strategies Adopted
6.3 Company Profiles
6.3.1 Concept2 Inc.
6.3.2 WaterRower Inc.
6.3.3 Technogym S.p.A.
6.3.4 Life Fitness
6.3.5 NordicTrack (ICON Health & Fitness)
6.3.6 Sunny Health & Fitness
6.3.7 Stamina Products Inc.
6.3.8 ProForm -
Regional Analysis
7.1 North America
7.2 Europe
7.3 Asia-Pacific
7.4 Latin America
7.5 Middle East & Africa -
Future Outlook and Forecast (2024–2032)
8.1 Market Forecast by Type
8.2 Market Forecast by Application
8.3 Regional Forecast -
Conclusion
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Appendix
10.1 Glossary of Terms
10.2 References
10.3 Research Methodology Details
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