Cruise Safari Market Size
Cruise Safari Market size was valued at over 2 billion in 2022 and is anticipated to grow at a CAGR of over 10% between 2023 and 2032. The rising popularity of cruise vacations can be attributed to the cost difference and amenities they provide as compared to alternative vacations. Cruise safari vacations are more cost-effective compared to land-based vacations that include transportation, meals, lodging, and entertainment.
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The increasing leisure trips and voyages taken by Generation Z, as well as the growing preference among a large population for a luxurious lifestyle, will drive market growth during the forecast period. Safari cruises provide appealing travel packages that include exploration within countries, extending beyond the traditional coastal routes. This type of cruise is becoming increasingly popular in European countries.
A cruise safari, also known as a safari cruise, combines elements of a traditional safari experience with a cruise vacation. It typically involves exploring wildlife-rich destinations and natural habitats while aboard a cruise ship or boat. Passengers can enjoy the comforts and amenities of a cruise ship while venturing on land for wildlife encounters, guided excursions, and nature-based activities. These destinations offer a chance to see and appreciate a wide range of animal species in their natural habitats including mammals, birds, reptiles, and marine life.
Cruise Safari Market Report Attributes
| Report Attribute |
Details |
| Base Year |
2022 |
| Cruise Safari Market Size in 2022 |
USD 2 Billion |
| Forecast Period |
2022 to 2032 |
| Forecast Period 2022 to 2032 CAGR |
10% |
| 2032 Value Projection |
5 Billion |
| Historical Data for |
2018 - 2022 |
| No. of Pages |
275 |
| Tables, Charts & Figures |
327 |
| Segments covered |
Type, Tour, Vessel Type, Booking Channel, and Region |
| Growth Drivers |
- Increasing disposable income of consumers
- Rise of adventure and nature-based tourism
- Rising popularity of cruise safari
- Growing emphasis on conservation and sustainability
|
| Pitfalls & Challenges |
- Rising environmental impact
- Seasonality and climate change effects
|
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While the safari cruise market offers unique & exciting experiences, certain restraints and challenges will impact its growth. Many safari cruise destinations are in protected areas and wildlife reserves, which are subject to strict environmental regulations and permit requirements. These regulations aim to preserve natural habitats and wildlife populations. Safari cruise operators may face challenges in complying with regulations including obtaining permits, adhering to environmental guidelines, and managing visitor impact.
COVID-19 Impact
The COVID-19 led to a decrease in the number of passengers due to pandemic in the cruise safari market. According to the Cruise Lines International Association, the global passenger volume fell by 80% in 2020. During the COVID-19 pandemic, many cruises were stranded at various locations and other cruises were canceled. However, the industry is growing slowly and steadily with the resumption of activities and ease of restrictions. Following the pandemic, many vacationers are looking for short-term getaways.
Cruise Safari Market Trends
Modern travelers are seeking more authentic & unique experiences, and safari cruises provide an opportunity to explore remote and less-visited wildlife destinations. The market is witnessing a rising demand for off-the-beaten-path itineraries that offer a deeper connection with nature, immersive cultural interactions, and exclusive wildlife encounters. Travelers are seeking personalized experiences that cater to their specific interests and preferences. Safari cruise operators are responding by offering customizable itineraries, allowing passengers to select activities, destinations, and durations according to their preferences. This trend enhances the overall customer experience and helps meet the diverse demands of travelers.
Cruise Safari Market Analysis
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When it comes to choosing your perfect cruise safari, there are four main options to consider. If you crave a truly personalized experience, look no further than customized and private vacations. This option gives you the freedom to create an itinerary that aligns perfectly with your unique desires. Adventure enthusiasts will be thrilled by the adventure and safari segment. This segment anticipates a 10.5% growth rate by 2032, thanks to its focus on crafting unforgettable journeys that take you off the beaten path and into the heart of wildlife encounters. For those who prefer to travel in smaller groups, the small group journeys option provides a more intimate experience. It's a fantastic way to connect with like-minded travelers while exploring breathtaking destinations. And if you're looking for something a little different, the "others" category offers a diverse range of options to satisfy your unique preferences. One of the main draws of a cruise safari is the opportunity to immerse yourself in the untamed beauty of remote and diverse wildlife havens. Imagine the thrill of coming face-to-face with incredible animals against a backdrop of stunning landscapes. These encounters promise to captivate your senses and create memories that will last a lifetime. Whether you're an adventure enthusiast, a nature lover, or simply seeking an extraordinary experience, a cruise safari is sure to ignite your soul. The chance to witness wildlife up close in their natural habitat is an unparalleled opportunity to connect with the wonders of the wild.
Based on the booking channel, the market is segmented into direct booking, travel agencies, and online platforms. The direct booking segment held a market share of over 60% in 2022. The direct booking segment in the cruise safari market provides travelers with cost savings, control & flexibility, access to up-to-date information & exclusive offers, direct communication & support, enhanced customer service, and a seamless booking process. These advantages contribute to the growth and popularity of cruise safaris by empowering travelers to plan & customize their safari experience while enjoying a more direct & personalized relationship with the operators.
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Based on vessel type, the cruise safari market is bifurcated into large cruise ships and smaller expedition ships. The large cruise ships segment held a dominant market share and was valued at over USD 1.2 billion in 2022. Large cruise ships often have dedicated observation decks or areas specifically designed for wildlife viewing. Passengers can witness and appreciate the natural beauty including marine life, coastal landscapes, and wildlife from the comfort of the ship. This provides passengers with a unique & convenient safari experience while enjoying the amenities and services of a large cruise ship.
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Get ready for an incredible journey through the wildlife wonders of the Asia Pacific! Cruise safaris in this region are set to soar, growing by an impressive 12% each year until 2032. Why is the Asia Pacific so special for cruise safaris? It's like a living encyclopedia of nature! From vibrant coral reefs to lush rainforests and unique animals, you'll find it all here. Indonesia, Australia, Malaysia, and the Philippines are just a few of the countries bursting with biodiversity. Imagine cruising through these waters, spotting marine life, and exploring hidden corners of the rainforest. Governments in the region are wise to the potential of cruise tourism and are rolling out the welcome mat. They're creating policies that make it easy for cruise operators to come here, improving infrastructure, and making sure visitors have an amazing time. Travel agencies and tour operators are also spreading the word, helping people discover the wonders of Asia Pacific cruise safaris.
Cruise Safari Market Share
Some major players operating in the cruise safari market are
- Aurora Expeditions
- Celebrity Cruises (Celebrity Flora)
- G Adventures
- Hapag-Lloyd Cruises (HANSEATIC Nature)
- Hurtigruten
- Lindblad Expeditions
- National Geographic Expeditions
- Oceanwide Expeditions
- Pandaw Cruises.
These players are focused on strategic partnerships and new product launches & commercialization for market expansion. They are heavily investing in research to introduce innovative products and garner maximum market revenue.
Cruise Safari Industry News
- In June 2022, The Mangunda Safari Cruise embarked on its journey, providing an excellent experience along the Shire River in Liwonde National Park. The Shire River Cruiser, which is based near the Liwonde Barrage, has three decks and is ideal for families or groups of friends. A 360-degree walk around the middle deck, complete with secure railings, provides a close-up view of the wildlife as it cruises down the river. The five-hour journey includes an informative & guided sail through the park with an experienced skipper.
The cruise safari market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2018 to 2032, for the following segments
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By Type
- Customized & private vacations
- Adventure & safari
- Small group journey
- Others
By Tour
- Absolute luxury
- Budget-friendly
By Vessel Type
- Large cruise ships
- Smaller expedition ships
By Booking Channel
- Direct booking
- Travelling agencies
- Online platform
The above information is provided for the following regions and countries
- North America
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Russia
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- Singapore
- Latin America
- Brazil
- Mexico
- Argentina
- Peru
- MEA
