Packaging Design Services Market Size - By Design Type (Packaging, Label), By Material (Wood, Polymer, Metal, Glass, Paper & Cardboard), By End Use (Food & Beverage, Pharmaceutical & Healthcare, Electronics, Personal Care & Cosmetics, Consumer Goods), Forecast, 2023 - 2032

Packaging Design Services Market Size - By Design Type (Packaging, Label), By Material (Wood, Polymer, Metal, Glass, Paper & Cardboard), By End Use (Food & Beverage, Pharmaceutical & Healthcare, Electronics, Personal Care & Cosmetics, Consumer Goods), Forecast, 2023 - 2032

Packaging Design Services Market Size

Packaging Design Services Market size was valued at over USD 20 billion in 2022 and is anticipated to grow at a CAGR of over 3.5% between 2023 and 2032.

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Several factors influence the packaging design service market, contributing to its growth and demand. These factors are reshaping the industry and influencing how companies approach packaging design. The e-commerce growth has increased the importance of packaging design. E-commerce packaging is the first physical point of contact between a brand and a customer. Businesses are investing in appealing & protective packaging designs that showcase their brand and ensure safe product delivery as the popularity of online shopping is growing. This trend is driving the demand for packaging design services.

Packaging design services are professional services provided by design agencies, creative studios, or specialized firms to help businesses develop & create attractive, functional, and effective packaging solutions. These services encompass graphic design, structural design, artwork creation, branding, and labeling. Packaging design services entail working with clients to understand their brand identity, product specifications, and target market, and then translating that information into visually appealing packaging designs.

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Packaging design services often require significant investments, especially for complex projects or those requiring specialized expertise. Small businesses or startups with limited budgets may find it challenging to afford professional packaging design services. Cost considerations can restrain the adoption of packaging design services, particularly for companies with tighter financial constraints.

COVID-19 Impact

In terms of both challenges and opportunities, the COVID-19 pandemic had significant impacts on the packaging design services market. The pandemic disrupted global supply chains, resulting in raw material shortages and production & delivery delays. This affected the availability of packaging materials and components for packaging design projects. Service providers had to navigate these supply chain disruptions, which caused potential delays and challenges in project execution.

Packaging Design Services Market Trends

The market is witnessing a growing emphasis on sustainable packaging design, driven by increasing consumer awareness and environmental concerns. Packaging design service providers are focused on creating eco-friendly solutions, such as using recyclable materials, reducing packaging waste, and incorporating sustainable design practices. Businesses are seeking packaging designs that align with their sustainability goals and resonate with environmentally conscious consumers. Minimalistic packaging designs are gaining popularity due to their simplicity, elegance, and the ability to communicate a brand's message effectively. Manufacturers are embracing clean designs with uncluttered layouts, minimalist typography, and subtle branding elements to create a visually appealing and contemporary packaging aesthetic.

Packaging Design Services  Market Analysis

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Based on design type, the market is bifurcated into packaging and label. The label segment is expected to grow at a fastest CAGR of over 5% during the forecast period. Labels play a crucial role in the packaging design services market as they influence the overall visual appeal, functionality, and brand communication of packaging. Different label types offer unique advantages and cater to specific product requirements, consumer preferences, and industry regulations. The selection of the appropriate label type drives effective brand communication, regulatory compliance, visual aesthetics, functionality, and sustainability considerations, ultimately shaping the packaging design service market.

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Based on material, the market is segmented into wood, polymer, paper & cardboard, metal, glass, and others. The paper & cardboard segment held a market share of over 30% in 2022. Paper and cardboard are renewable, recyclable, and biodegradable materials, making them a popular choice for environmentally conscious brands and consumers. The growing emphasis on sustainability has resulted in the increasing demand for packaging designs that use paper & cardboard materials. Packaging design services meet this demand by creating innovative & visually appealing designs that maximize the use of sustainable materials.

Based on end use, the packaging design services market is categorized into food & beverage and pharmaceutical & healthcare, personal care & cosmetics, consumer goods, and others. The food & beverage segment held a dominant market share in 2022 and is anticipated to grow at 2.5% CAGR by 2032. Packaging design services play a key role in the food & beverages industry, enabling brands to create attractive, functional, compliant, sustainable, and engaging packaging solutions. By understanding consumer preferences, industry trends, and regulatory requirements, packaging design services contribute to the success of food & beverage brands by delivering packaging designs that enhance product appeal, protection, convenience, and brand positioning.

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North America packaging design services market with over 30% share in 2022. The region houses a diverse range of industries including food & beverages, pharmaceuticals, cosmetics, and electronics. Each industry has unique packaging requirements and demands, fueling the need for specialized packaging design services. Packaging design service providers in North America cater to these industries by offering customized solutions that meet specific industry regulations, branding objectives, and consumer preferences.

Packaging Design Services Market Share

Some major players operating in the packaging design services market are

• Arhue
• DEI Creative
• Sincretix
• La Visual, Inc.
• Murmur Creative
• Ruckus Marketing, LLC.

These players are focused on strategic partnerships and new product launches & commercialization for market expansion. They are heavily investing in research, allowing them to introduce innovative products and garner maximum revenue in the market.

Packaging Design Services Industry News

• In May 2023, ePac Flexible Packaging launched in-house design services to help brands of all sizes improve their packaging designs and branding. A network of designers joined ePac to bring new & existing customer brands to life, offering packaging design assistance as well as branding & content services to support their growth.
• In January 2023, BRANDMYDISPO, a packaging company, launched free custom mylar bag design services. The company develops one-of-a-kind, eye-catching designs to promote a brand and draw attention to a product. Customers can use their custom packaging design services to create the perfect customized solution for any product size by selecting from a variety of sizes, colors, styles, and shapes.

The packaging design services market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2018 to 2032, for the following segments

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By Design Type

• Packaging
• Label

By Material

• Wood
• Polymer
• Paper & cardboard
• Metal
• Glass
• Others

By End Use

• Food & beverage
• Pharmaceutical & healthcare
• Personal care & cosmetics
• Consumer goods
• Others

The above information is provided for the following regions and countries

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Singapore 
• Latin America
  • Brazil
  • Mexico
• MEA
  • UAE
  • Saudi Arabia
  • South Africa