Packaging Design Services Market Size
Packaging Design Services Market size was valued at over USD 20 billion in 2022 and is anticipated to grow at a CAGR of over 3.5% between 2023 and 2032.
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Several factors influence the packaging design service market, contributing to its growth and demand. These factors are reshaping the industry and influencing how companies approach packaging design. The e-commerce growth has increased the importance of packaging design. E-commerce packaging is the first physical point of contact between a brand and a customer. Businesses are investing in appealing & protective packaging designs that showcase their brand and ensure safe product delivery as the popularity of online shopping is growing. This trend is driving the demand for packaging design services.
Packaging design services are professional services provided by design agencies, creative studios, or specialized firms to help businesses develop & create attractive, functional, and effective packaging solutions. These services encompass graphic design, structural design, artwork creation, branding, and labeling. Packaging design services entail working with clients to understand their brand identity, product specifications, and target market, and then translating that information into visually appealing packaging designs.
Packaging Design Services Market Report Attributes
| Report Attribute |
Details |
| Base Year |
2022 |
| Packaging Design Services Market Size in 2022 |
USD 20 Billion |
| Forecast Period |
2023 to 2032 |
| Forecast Period 2023 to 2032 CAGR |
3.5% |
| 2032 Value Projection |
USD 30 Billion |
| Historical Data for |
2018 - 2022 |
| No. of Pages |
200 |
| Tables, Charts & Figures |
265 |
| Segments covered |
Product, End-use, and Region |
| Growth Drivers |
- Growth of e-commerce retail business
- Increasing product development and launching of new products by manufacturers
- Increasing consumer spending on food & beverages, cosmetics, liquor & tobacco
- Increase in demand from emerging countries like India and China due to increasing disposable income.
- Rapid change in consumer preference and packaging trend
|
| Pitfalls & Challenges |
- Stringent regulation for packaging material
|
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Packaging design services often require significant investments, especially for complex projects or those requiring specialized expertise. Small businesses or startups with limited budgets may find it challenging to afford professional packaging design services. Cost considerations can restrain the adoption of packaging design services, particularly for companies with tighter financial constraints.
COVID-19 Impact
In terms of both challenges and opportunities, the COVID-19 pandemic had significant impacts on the packaging design services market. The pandemic disrupted global supply chains, resulting in raw material shortages and production & delivery delays. This affected the availability of packaging materials and components for packaging design projects. Service providers had to navigate these supply chain disruptions, which caused potential delays and challenges in project execution.
Packaging Design Services Market Trends
Hey there! The way we wrap our stuff is changing fast, and it's all about being kind to the planet. People are more aware than ever about the environment, and they want their products to come in packaging that's easy on nature. So, the folks who design packaging are working hard to come up with ways to make it eco-friendly. They're using materials that can be recycled, cutting down on waste, and making sure the designs themselves are sustainable. Businesses want their packaging to match their green goals and appeal to customers who care about the planet. They're going for simple, classy designs that make their brands stand out without all the clutter. Minimalist packaging is in style, with clean lines, clean fonts, and a hint of branding to make it look modern and eye-catching.
Packaging Design Services Market Analysis
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Based on design type, the market is bifurcated into packaging and label. The label segment is expected to grow at a fastest CAGR of over 5% during the forecast period. Labels play a crucial role in the packaging design services market as they influence the overall visual appeal, functionality, and brand communication of packaging. Different label types offer unique advantages and cater to specific product requirements, consumer preferences, and industry regulations. The selection of the appropriate label type drives effective brand communication, regulatory compliance, visual aesthetics, functionality, and sustainability considerations, ultimately shaping the packaging design service market.
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Based on material, the market is segmented into wood, polymer, paper & cardboard, metal, glass, and others. The paper & cardboard segment held a market share of over 30% in 2022. Paper and cardboard are renewable, recyclable, and biodegradable materials, making them a popular choice for environmentally conscious brands and consumers. The growing emphasis on sustainability has resulted in the increasing demand for packaging designs that use paper & cardboard materials. Packaging design services meet this demand by creating innovative & visually appealing designs that maximize the use of sustainable materials.
When it comes to packaging design, different industries have unique needs. For example, the food and beverage industry, the pharmaceutical and healthcare industry, personal care and cosmetics, consumer goods, and more all require specialized packaging designs. Out of all these industries, the food and beverage industry has been leading the pack. In 2022, it took the lion's share of the market. And experts predict that it will keep growing steadily, at a rate of 2.5% each year until 2032. Why is packaging design so important in the food and beverage industry? Because it helps brands create packaging that is not only eye-catching but also practical, safe, and sustainable. By understanding what customers want, what's happening in the industry, and what the rules are, packaging design services can help food and beverage brands succeed. They do this by creating packaging that makes the product look its best, protects it, makes it easy to use, and helps the brand stand out.
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North America packaging design services market with over 30% share in 2022. The region houses a diverse range of industries including food & beverages, pharmaceuticals, cosmetics, and electronics. Each industry has unique packaging requirements and demands, fueling the need for specialized packaging design services. Packaging design service providers in North America cater to these industries by offering customized solutions that meet specific industry regulations, branding objectives, and consumer preferences.
Packaging Design Services Market Share
Some major players operating in the packaging design services market are
- Arhue
- DEI Creative
- Sincretix
- La Visual, Inc.
- Murmur Creative
- Ruckus Marketing, LLC.
These players are focused on strategic partnerships and new product launches & commercialization for market expansion. They are heavily investing in research, allowing them to introduce innovative products and garner maximum revenue in the market.
Packaging Design Services Industry News
- In May 2023, ePac Flexible Packaging launched in-house design services to help brands of all sizes improve their packaging designs and branding. A network of designers joined ePac to bring new & existing customer brands to life, offering packaging design assistance as well as branding & content services to support their growth.
- In January 2023, BRANDMYDISPO, a packaging company, launched free custom mylar bag design services. The company develops one-of-a-kind, eye-catching designs to promote a brand and draw attention to a product. Customers can use their custom packaging design services to create the perfect customized solution for any product size by selecting from a variety of sizes, colors, styles, and shapes.
The packaging design services market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2018 to 2032, for the following segments
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By Design Type
By Material
- Wood
- Polymer
- Paper & cardboard
- Metal
- Glass
- Others
By End Use
- Food & beverage
- Pharmaceutical & healthcare
- Personal care & cosmetics
- Consumer goods
- Others
The above information is provided for the following regions and countries
- North America
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Asia Pacific
- China
- India
- Japan
- South Korea
- ANZ
- Singapore
- Latin America
- MEA
- UAE
- Saudi Arabia
- South Africa
