Stretch Sleeve & Shrink Sleeve Labels Market Size - By Polymer Film (PVC, PETG, OPS, PE, Others), By Embellishing Type (Hot Foil, Cold Foil), By Printing Technology, By Application, Forecast 2023 – 2032
Published Date: July - 2024 | Publisher: MIR | No of Pages: 240 | Industry: Packaging | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationStretch Sleeve & Shrink Sleeve Labels Market Size - By Polymer Film (PVC, PETG, OPS, PE, Others), By Embellishing Type (Hot Foil, Cold Foil), By Printing Technology, By Application, Forecast 2023 – 2032
Stretch Sleeve & Shrink Sleeve Labels Market Size
Imagine you have a fancy new drink bottle that needs a super cool label. Well, the stretch sleeve and shrink sleeve label market is all about creating those eye-catching wraps for our favorite products. In 2022, this market was worth a whopping 15 billion dollars! And it's only going to keep growing, with experts predicting it will hit over 7% per year between now and 2032. Stretch sleeves are like stretchy rubber bands that hug your container, keeping their shape without shrinking. They're great for making sure your product is safe and sound, while also adding a touch of branding. Shrink sleeves are plastic wraps that, when heated, magically shrink down to fit your container like a glove. They give you a 360-degree view of your product's awesome design and protect it from any scratches or bumps. These labels are super popular in industries like food, makeup, and medicine. They help make your products stand out on the shelf, build your brand, and make packaging a breeze.
To get key market trends
Have you noticed how much packaged food and drinks are everywhere these days? It's crazy how much people love them! That's why everything's getting a makeover - fancy packaging that grabs your attention and tells you all about the product. In particular, these stretchy and shrink-wrap sleeves are all the rage in the food and drink world. They keep your food safe, let you see the cool designs all around the package, and make it easy to tell your favorite brands apart. As long as people keep wanting their food and drinks pre-packaged, these trendy sleeves are going to keep popping up. For example, just last year, one company came up with a new way to label fruit that's made from plants and doesn't harm the environment. That's a win-win! It's not just about making things look pretty, though. Labels are super important, but they should be designed to match the product they're on. Like, you wouldn't want a fruit label to end up in the trash and make a mess. That's why they're made to be easy to compost and keep our planet clean.
| Report Attribute | Details |
|---|---|
| Base Year | 2022 |
| Stretch Sleeve & Shrink Sleeve Labels Market Size in 2022 | USD 15 Billion |
| Forecast Period | 2022 to 2032 |
| Forecast Period 2022 to 2032 CAGR | 7% |
| 2032 Value Projection | USD 30 Billion |
| Historical Data for | 2018 – 2022 |
| No. of Pages | 210 |
| Tables, Charts & Figures | 350 |
| Segments covered | Polymer film, embellishing type, printing technology, and application |
| Growth Drivers |
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| Pitfalls & Challenges |
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What are the growth opportunities in this market?
The stretch sleeve & shrink sleeve labels market presents a significant challenge in balancing cost-effectiveness with high-quality labeling. While companies aim to improve their products with visually appealing and informative labels, budget constraints may prevent them from investing in high-quality materials and printing methods. This fine balance can hinder market expansion, particularly for smaller businesses trying to balance the need for cost-effective solutions with maintaining label quality and consumer appeal.
COVID-19 Impact
The COVID-19 pandemic impacted the stretch sleeve & shrink sleeve labels industry in various ways. Supply chain disruptions, reduced production capacities, and fluctuating demand due to lockdowns and economic uncertainties hampered industry growth. Many businesses postponed labeling and packaging investments to cope with financial challenges. However, as the pandemic subsided, the market recovered since the demand for packaged goods remains strong and e-commerce growth fuels packaging requirements.
Stretch Sleeve & Shrink Sleeve Labels Market Trends
Hey, have you noticed what's happening in the world of those stretchy and shrink-wrap labels on your food and stuff? Big thing right now is this sustainability deal. People are getting more and more worried about the environment, so they want labels that are better for the planet. Like ones that are made from recycled materials or can be recycled themselves. But companies still want their products to look good on the shelves. So, these stretchy and shrink-wrap labels are still a big way for them to make their products stand out and catch your eye. They're also great for protecting the products from scratches and other damage. One industry that really loves these labels is the food and drink business. They use them on everything from soda cans to yogurt cups to make their products look more tempting. But they're not just for food. Companies that make makeup and other personal care products also use them to make their products look nicer and to set them apart from the competition.
Advancements in printing technology and materials are fostering innovations in label designs and functionalities. The pharmaceutical and healthcare sectors rely on these labels for tamper-evident & informative purposes. As e-commerce is growing, the packaging industry including stretch & shrink sleeves is adapting to cater to online retailing needs with labels designed to protect products during transit and enhance brand recognition.
Stretch Sleeve & Shrink Sleeve Labels Market Analysis
Learn more about the key segments shaping this market
Based on application, the market is segmented into beauty & personal care, food, healthcare, soft drinks, wine & spirit, and others. The soft drinks segment dominated the global market in 2022, accounting for a share of over 24%.
- Soft drink manufacturers are increasingly using stretch & shrink sleeves for branding and packaging enhancement. These labels provide a versatile canvas for vibrant graphics, information about nutrient content, and promotional messages. As consumer demand for convenience and variety in beverages is rising, soft drink companies are utilizing these labels to differentiate their products and create eye-catching packaging.
- The demand for smaller beverage sizes, such as single-serve options, has surged, driving the need for effective labeling solutions. The growth of the soft drinks sector is propelling the demand for stretch & shrink sleeve labels as a valuable tool for product differentiation and marketing.
Learn more about the key segments shaping this market
Based on embellishing type, the market is divided into hot foil embellishing and cold foil embellishing. The hot foil embellishing segment held a dominant market share in 2022 and is expected to register a CAGR of 7% through 2032.
- The hot foil embellishing segment is experiencing growth in the stretch sleeve & shrink sleeve labels industry due to ability of this technique to create striking and luxurious label designs. This embellishment technique involves applying metallic or colored foils to labels, enhancing their visual appeal, and creating a premium, high-end look.
- Brands prefer using the hot foil embellishment technique to set their products apart, enhance shelf presence, and increase brand awareness. This technique is becoming more popular in the label industry owing to the growing consumer preference for aesthetically pleasing packaging. This segment is driving the market growth. The technique is especially preferred in the luxury goods, spirits, and cosmetics industries as it lends a touch of sophistication and elegance to product packaging
Looking for region specific data?
North America dominated the global stretch sleeve & shrink sleeve labels market with a share of over 25% in 2022. The strong regional food & beverage industry, along with stringent labeling regulations, is driving the demand for these labels. Consumer inclination toward convenience and visually appealing packaging has also augmented market expansion. As e-commerce is growing, North American businesses are increasingly adopting stretch & shrink sleeves to enhance product presentation and protection for online sales. This dynamic environment, coupled with a focus on sustainability and product differentiation, is fueling growth trajectory of the market in North America.
Stretch Sleeve & Shrink Sleeve Labels Market Share
The players operating in the stretch sleeve & shrink sleeve labels industry focus on implementing different growth strategies to strengthen their offerings and expand market reach. These strategies involve new product development & launches, partnerships & collaborations, mergers & acquisitions, and customer retention. The market players also heavily invest in R&D to introduce innovative & technologically advanced solutions in the market. The major players operating in the stretch sleeve & shrink sleeve labels industry are
- Berry Global Inc.
- CCL Industries Inc.
- Huhtamaki Oyj
- Klöckner Pentaplast
- Amcor PLC
- Fuji Seal International
- Taghleef Industries
Stretch Sleeve & Shrink Sleeve Labels Industry News
- In July 2023, CCL Industries Inc., a world leader in specialty label, security, and packaging solutions for global corporations, government institutions, small businesses, and consumers, acquired Creaprint S.L., based in Alicante, Spain. Creaprint is a specialist in mold label (IML) production with a manufacturing facility in Alicante and a sales office in Miami, Florida. In 2022, the company generated sales of USD 17 million and adjusted EBITDA of USD 5.1 million.
- In October 2021, Taghleef Industries launched the SHAPE360 shrink films range, featuring a new & updated SHAPE360 TDS, the leading-edge solution for TD shrink sleeve labels. SHAPE360 TDS is a high TD shrink clear label film that improves PET bottle recycling quality and efficiency by ensuring the separation of floatable printed sleeves from rigid PET flakes.
The stretch sleeve & shrink sleeve labels market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD billion) from 2018 to 2032 for the following segments
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Market, By Polymer Film
- PVC
- PETG
- OPS
- PE
- Others
Market, By Embellishing Type
- Hot Foil Embellishing
- Cold Foil Embellishing
Market, By Printing Technology
- Flexographic
- Rotogravure/Gravure
- Digital Printing
- Offset Printing
- Hybrid Printing
Market, By Application
- Beauty & Personal care
- Food
- Healthcare
- Soft Drinks
- Wine & Spirit
- Others
The above information is provided for the following regions and countries
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- ANZ
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- MEA
- UAE
- Saudi Arabia
- South Africa
- Rest of MEA
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