Beauty Supplements Packaging Market Size - By Product Type (Bottles, Tubes, Jars, Tottles, Pouches, Strips, Others (Applicators, Sticks, Pumps, etc.)), By Material, By Application, By End User (OEM, Aftermarkets) & Forecast, 2024 – 2032

Beauty Supplements Packaging Market Size - By Product Type (Bottles, Tubes, Jars, Tottles, Pouches, Strips, Others (Applicators, Sticks, Pumps, etc.)), By Material, By Application, By End User (OEM, Aftermarkets) & Forecast, 2024 – 2032

Beauty Supplements Packaging Market Size

Beauty Supplements Packaging Market was valued around USD 9.7 billion in 2023 and is anticipated to register a CAGR of 4.9% between 2024 and 2032. The industry has seen significant growth in recent years, driven by a confluence of environmental, economic, and growth factors such as, increase in demand of beauty supplements and personal care products, evolving innovation in packaging, rising customization needs and increased sustainability concerns. This trend appeals to eco-conscious consumers, as many beauties supplements packaging includes reusable packaging which can be refilled as well.

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As the personal care industry is showing a robust growth due to rising in disposable income, especially in developing economies and increased focus on appearance which is catalyzed by the growth of social media influence and rise in e-commerce distribution facilities. According to Personal Care Products Council (PCPC), the U.S. personal care market alone generated over $190 billion in retail sales in 2022. Additionally, the growth of beauty supplements market shows that there is increased growth of holistic wellness and preventive beauty among users. As customers are starting to realize that external beauty and internal health go hand in hand. Ingredients such as matcha, biotin, collagen are increasingly used in supplements to support hair care, skin care from within. A good, detailed packaging with these elements, with earthy tones, natural textures, and biodegradable materials, resonates with this audience. Concurrently, there's a surging demand for sustainable items and packaging, aligning with global efforts to reduce carbon footprints and promote greener living. According to the Reusable Packaging Association, the environmental impact of packaging, manufacture and disposal can be reduced by using a single reusable crate to replace hundreds of single-use cardboard boxes. Manufacturers are implementing the usage of sustainable packaging which also appeals to eco-conscious customers. For example, luxury beauty brand Hourglass uses packaging made from recycled ocean waste plastic for some of its products, including its supplements.

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Beauty supplements packaging requires stringent regulatory requirements regarding labelling, ingredient transparency, health claims, and safety standards. These regulations can be complex and costly for packaging manufacturers and brands. It is also important to research for companies operating at various regions as, regulatory laws can vary significantly in different regions and countries.

Beauty supplements packaging Market Trends

 There is a growing demand of eco-friendly and sustainable packaging. Consumers are increasingly environmentally conscious, demanding beauty supplement packaging that minimizes environmental impact. This translates to a focus on recyclable, biodegradable, and refillable options. According to credible sources, 67% of consumers are willing to pay more for sustainable packaging. For example, BioClarity uses post-consumer recycled (PCR) plastic for its supplement packaging. The PCR plastic utilizes recycled plastic waste, minimizing environmental impact. BioClarity estimates a reduction of 30% in virgin plastic usage by incorporating PCR plastic into their packaging. Furthermore, there is upward growth in personalized and interactive packaging. Manufactures these days incorporate personalized elements, QR codes with educational content, or interactive features in their packaging. For example, Hum Nutrition uses QR codes printed on their packaging that link to educational content about specific ingredients or beauty concerns. This allows them to provide consumers with relevant information beyond the label and enhance brand engagement.

Beauty supplements packaging Market Analysis

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Based on product type, the market is segmented into bottles, tubes, jars, tottles, pouches, strips, others (applicators, sticks, pumps, etc.). The tube segment witnessed significant growth in 2023, emerging as the significant packaging type, generating a revenue of USD 3 billion and is expected to reach USD 4.4 billion by 2032. The popularity of tubes can be attributed to factors such as convenience and portability as tubes are lightweight, compact, and easy to carry while traveling. This is crucial for customers who are on the go. The growing popularity of personalized dosages and single- serving supplements favors tubes, as they aid in dosage control and are hygienic in nature. Tubes allow for controlled dispensing of supplements which is suitable for liquid supplements where precise dosage is important. For manufacturers of packaging materials, tubes are also sources of high profit margins as they are higher prices as compared to other alternatives such as bottles. Tubes often use less material compared to bottles or jars to hold the same amount of product. This results in cost savings for manufacturers, especially when dealing with expensive raw materials. Tubes come in various sizes and materials therefore, providing customers with various options as well.

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Based on material, the beauty supplements packaging market is divided into glass, plastic, metal, papers & cardboards, others (biodegradable materials, etc. The plastic segment dominated the market in 2023, capturing a substantial market share of 41.5%. This segment is anticipated to maintain its lead, projected to reach a valuation of USD 5.7 billion by 2032. The plastic beauty supplements packaging provides more durability with their lightweight advantage. The lighter weight plastic reduces the transportation costs across the supply chain and is beneficial for high-volume transportation trips, thereby being cost cutting. These containers can withstand multiple trips and harsh conditions, thereby minimizing replacement costs and maximizing return on investment. Plastic offers exceptional flexibility which can allow the manufacturers to create returnable containers as well. Furthermore, while plastic remains dominant, the market is witnessing a rise in sustainable alternatives. Glass, metal, and paperboard packaging with bio-based coatings are gaining traction.

Based on application, the market is divided into skin care supplements, hair care supplements, body care supplements, others (nail care, sun protection, etc.). The skin care supplements segment dominated the market in 2023, capturing a substantial market share of 39.6%. This segment is anticipated to maintain its lead, projected to reach a valuation of USD 5.7 billion by 2032. As skincare supplements gain popularity, due to increased demand of holistic wellness, specialized packaging is becoming more and more in demand as and for manufacturers, this means increased production quantities and with possible economies of scale. Additionally, the premium nature of this market allows for the offering of high-quality, innovative packaging with potentially higher profit margins. Manufacturers can add aesthetic value to their packaging, as the aesthetic packaging is also in higher demand as well.

Based on end user, the market is segmented into OEM and aftermarkets. In 2023, the OEM segment emerged as the market leader, commanding a substantial 60.9% market share and has registered revenue of USD 8.5 billion by 2032. OEM relationships promote greater cooperation between producers and beauty supplements brands. This may result in production of creative packaging solutions made to fit the demands of certain brands and current market trends. OEM collaboration provides long term contracts and stability for manufacturers as well, due to the stable production plans and steady revenue streams from collaborated brands.

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North American beauty supplements packaging market is experiencing significant growth, driven by a confluence of consumer trends and business opportunities. North American region holds a revenue share of 43.4 % of the overall market. The North American market is expected to reach USD 6.7 billion by 2032. There is a significant growth in demand of beauty supplements packaging as, North America has strong consumer demand of beauty supplements itself which is highly focused on anti-aging segment as well. The focus on anti-aging segment presents an opportunity to develop packaging that aligns with these consumer preferences. Also, the boom of e-commerce has also facilitated the increased demand for supplements which is another opportunity for manufacturers. The highlighted trend of reusable packaging with enhanced branding opportunities can resonate with consumers seeking convenience and sustainability which also enhances the brand image and therefore, result in increased brand loyalty. Manufacturers can incorporate packaging with biodegradable options for various brands, which therefore, can increase their partnership with brands.

The North American beauty supplements packaging market is growing at the fastest growth rate of around 43.4% in the global market during 2023. The region’s increasing consumer demands with current trends increase the demand of packaging with sustainable materials.

In terms of country U.S. dominated with the overall market share of around 78.5% in the North American market. The US market has health-conscious consumers with high disposable income and are willing to pay for premium options, creating a demand for high-quality packaging. Additionally, the diverse and niche nature of the market allows manufacturers to showcase their capabilities by offering specialized solutions for various product types.

Europe is dominating the beauty supplements packaging market with a market share of around 23.2% in the year 2023 and expected to reach around USD 2.9 billion by 2032. Europe market has the aging population which focusses on preventative healthcare and thereby, creating a strong customer base for beauty supplements and their packaging. Additionally, the growing demand for natural and organic products presents an opportunity to develop packaging that aligns with these consumer preferences.

In terms of country U.K. dominated with the overall market share of around 36.1% in the Europe market. Wellness and health can present an opportunity for beauty supplements packaging manufacturers. The emergence of social media presence and influencer marketing culture has risen up for visually appealing packaging solutions. Manufacturers who are skilled in producing this kind of packaging can obtain a competitive advantage.

The Asia pacific market is growing at the fast growth rate of around 18.8% in the global beauty supplements packaging industry during 2023. The Asia pacific region. There is a huge market for beauty supplements because of the rising demand. Furthermore, the emphasis on natural ingredients offers an opportunity to create packaging that meets these customer expectations.

In terms of country China dominated with the overall market share of around 22.3% in the North American market. The rapidly growing customer base with rising disposable income creates opportunities for beauty supplements and their packaging. Furthermore, the growing of livestreaming commerce can necessitate packaging solutions that are visually stunning and grab attention online. Therefore, manufacturers who can create aesthetically appealing packaging solutions can have a competitive advantage here.

Beauty supplements packaging Market Share

The key players operating in the market are Albea Group, Berry Global, Gerresheimer, HCP Packaging, TricorBraun all together comprises a market share of 30-40% in 2023. The market is fragmented. It's a dynamic market with a mix of established players and new entrants.

Beauty supplements packaging Market Companies

Major players operating in the market include

• Albea Group
• Alpha Packaging
• Amcor plc
• Anomatic Corporation
• Aptar Beauty + Home
• Berry Global
• Comar
• Fusion Packaging
• Gerresheimer
• HCP Packaging
• Pretium Packaging
• Quadpack Industries
• RPC Group
• Technoshell Automations
• TricorBraun
• Tube Tech International
• Viva Healthcare Packaging

Beauty supplements packaging Industry News

• In February 2024, Berry Global’s recently launched Wave2cc mono-material dispenser for personal care and cosmetic applications. Wave2cc is recyclable when paired with a PET bottle. Wave2cc combines a modern, eye-catching design with maximum user-friendliness and convenience. It also provides sustainability benefits.
• In October 2023, Berry Global launched their lightweight tube closure solution that combines modern design and material versatility with a reduction of greenhouse gas emissions. The closures are available in 35mm and 50mm diameters, each in matt and glossy surface finishes and with 3mm and 5mm orifices.  The closures are manufactured in virgin polyethylene (PE) and polypropylene (PP).
• In October 2023, Aptar Beauty and Pinard Beauty Pack collaborated and launched Future Airless PET, the first airless packaging solution, available in a large size, that is both fully recyclable and omnichannel. It is obtained through the combination of Aptar’s Future PE pump and the patented Airless PET bottle-in-bottle by Pinard.

The beauty supplements packaging market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) from 2021 to 2032, for the following segments

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Market, by Type

• Bottles
• Tubes
• Jars
• Tottles
• Pouches
• Strips
• Others (Applicators, Sticks, Pumps,etc.)

Market, by Material

• Glass
• Plastic
• metal
• Papers & cardboards
• Others (biodegradeble materials)

Market, by Application

• Skincare supplements
• Hair care supplements
• Body care supplements
• Others (nail care, sun protection)

Market, by End User

• OEM
• Aftermarkets

The above information is provided for the following regions and countries

• North America
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • UAE
  • Saudi Arabia
  • South AfricaRest of MEA