Pakistan Honey Market By Product (Natural/Organic Honey v/s Processed Honey), By Type (Acacia, Sidr, Orange Blossom, Ajwain, Clover, Others), By Pack Size (200-250gm, 500gm, 1000gm & Above), By Packaging (Jar, Bottles, Pouch, Others), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Online, Others), By Application (Food & Beverage, Personal Care & Cosmetics, Pharmaceuticals, O

Pakistan Honey market stood at USD254.14 million in 2021 and is expected to grow at an impressive rate of 10.41% during the forecast period. This can be attributed to the growing demand for honey produced in Pakistan in other parts of the world especially in the Arab countries like Saudi Arabia, UAE, etc. Pakistan ranks 20th in the world for honey production and 34th in terms of export. Additionally, supportive government policies such as “Billion Tree Honey Initiative” launched by the Prime Minister of Pakistan in December 2020 to promote tree plantation and production of honey for achieving the bigger objective of increasing exports and addressing unemployment is expected to drive the market growth through 2027.

Increasing Demand for Honey Across Various End User Industries

The growing demand for honey across various end-user industries, including pharmaceuticals, food & beverage, cosmetics, and personal care, is expected to support the growth of the Pakistan Honey Market through the forecast period. Honey is widely used in face washes, moisturizers, hair conditioners, etc. Similarly, honey is used across the pharmaceutical industry to formulate liquid-based dietary supplements, cough syrups, throat lozenges, and others.

Increasing Health-Conscious Population in Pakistan Supporting Market Growth

The growing health-conscious population across Pakistan, especially the women and youth, prefer using honey as a natural sweetener over different types of sugars. This pool of population prefers biscuits, cookies, cornflakes, spreads & syrups made up of honey rather than those containing sugar. This, in turn, is expected to boost market growth over the next few years.

Increasing Use of Honey in Alcoholic Beverages Aids Market Growth

The growing use of honey in various alcoholic beverages such as wine, beer, etc., is expected to support the market growth. The organic honey produced in Pakistan is used to prepare honey-based wine. This honey-based wine consists of organic honey, yeast, and water.

Market Segmentation

Pakistan Honey Market can be segmented based on product, type, pack size, packaging, distribution channel, application, region and company. In terms of product, the market can be categorized into Natural/Organic Honey and Processed Honey. By type, the Pakistan honey market can be fragmented into Acacia, Sidr, Orange Blossom, Ajwain, Clover, Others. Based on pack size, the market can be segmented into 200-250gm, 500gm and 1000gm and Above. By distribution channel, the market can be categorized into Supermarket/Hypermarket, Convenience retailers, Online and Others. Based on application, the market can be fragmented into Food & Beverage, Personal Care and Cosmetics, Pharmaceuticals and Others. In terms of region, the market can be categorized into Khyber Pakhtunkhwa, Punjab, Sindh, and Others. Khyber Pakhtunkhwa dominated the market with a share of 35.54% in 2021. The apiculture in Pakistan is spread across 30,000 honeybee farms and majority of them are located in Khyber Pakhtunkhwa districts such as Karak, Kohat, Dera Ismail Khan and Nizampur. Pakistan’s biggest honey market, Tarnab Farm is also a part of the Khyber Pakhtunkhwa province. A large amount of honey produced in Tarnab Farm is exported to different Arab countries every year.

Company Profiles

Natural Swat Bee Honey, Simply the Great Food, Forest Honey, Shifaheillahi Natural Honey, Nature's Store, My Honey, Organic Honey, Sunbulah Group (Al-Shifa Honey), Buzzin Beez, Pakeeza Honey Center are among the leading companies operating in the Pakistan Honey market.