Saudi Arabia Microgreens Market By Type (Broccoli, Lettuce & Chicory, Arugula, Basil, Fennel, Carrots, Others), By Farming Technique (Indoor Farming, Vertical Farming, Commercial Greenhouses, Others), By Region, Competition, Forecast and Opportunities, 2019-2029F
Published Date: August - 2023 | Publisher: MIR | No of Pages: 320 | Industry: Agriculture | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationSaudi Arabia Microgreens Market By Type (Broccoli, Lettuce & Chicory, Arugula, Basil, Fennel, Carrots, Others), By Farming Technique (Indoor Farming, Vertical Farming, Commercial Greenhouses, Others), By Region, Competition, Forecast and Opportunities, 2019-2029F
| Forecast Period | 2025-2029 |
| Market Size (2023) | USD 34.16 Million |
| Market Size (2029) | USD 43.98 Million |
| CAGR (2024-2029) | 4.26% |
| Fastest Growing Segment | Indoor Farming |
| Largest Market | Northern & Central |
Market Overview
Saudi Arabia Microgreens Market was valued at USD 34.16 million in 2023 and is anticipated to project steady growth in the forecast period with a CAGR of 4.26% through 2029.
The Saudi Arabian microgreens market offers a diverse array of products, including various vegetable microgreens, herb microgreens, and specialty varieties. These microgreens are cultivated using a range of farming techniques, such as hydroponics, aeroponics, and vertical farming. The flexibility of these cultivation methods allows for year-round production, ensuring a steady supply of fresh microgreens regardless of weather conditions or seasonal variations. Distribution in the Saudi microgreens market is multifaceted, spanning supermarkets, farmers' markets, and online platforms. This multi-channel approach enhances convenience and accessibility for consumers, driving market dynamics and growth. Segmentation is also crucial, based on microgreen type, farming technique, distribution channel, and regional distribution, with each segment playing a vital role in shaping the overall market landscape and meeting diverse consumer preferences. Demand for fresh herbs, leafy salads, and vegetables remains particularly strong in Saudi Arabia, further fueling microgreens market growth.
An emerging trend in the Saudi microgreens market is the adoption of vertical farming, observed in cities like Riyadh. This innovative technique enables the cultivation of salads and microgreens in vertically stacked layers, maximizing space and optimizing production. Vertical farming offers numerous advantages, including year-round crop availability, reduced water consumption, and protection from extreme weather conditions. In Saudi Arabia's arid climate, vertical farming represents an effective solution for sustainable and reliable microgreens production. The Saudi microgreens market is poised for continued expansion, driven by evolving consumer preferences, advancements in farming techniques, and a growing focus on healthy and sustainable food options. With ongoing investment and innovation, the market is expected to experience further growth and development, providing opportunities for farmers, entrepreneurs, and consumers alike.
Key Market Drivers
Growth in Nutritional Awareness
Microgreens, the tender young seedlings of edible vegetables and herbs, have seen a surge in popularity recently, largely due to their exceptional nutritional profile, boasting high levels of vitamins, minerals, and antioxidants. These miniature greens not only offer a unique flavor but also contribute significantly to a balanced diet.
In Saudi Arabia, the microgreens market has undergone significant growth, driven by the increasing demand for locally sourced and sustainable food choices. This trend aligns with the global movement towards conscientious eating and a heightened emphasis on health and wellness. Saudi consumers, in particular, have become more health-conscious, recognizing the numerous benefits associated with microgreens, with broccoli microgreens gaining attention for their anti-cancer properties.
The rise in nutritional awareness has influenced both consumer behavior and business strategies within the microgreens market. Companies have recognized the market potential and invested in marketing campaigns aimed at educating consumers about the health benefits of microgreens. Additionally, they are actively innovating and developing new products to meet the growing demand for nutritious foods. Notably, Bather Smart Farm has emerged as a key player in the Saudi Arabian microgreens market, successfully introducing unique products such as edible flowers and microgreens. Their success serves as encouragement for other companies seeking to enter the market and capitalize on the increasing demand for healthy and sustainable food options.
Looking ahead, the future of the Saudi Arabia microgreens market appears promising. As consumers continue to prioritize health and nutrition, the demand for nutrient-rich foods like microgreens is expected to further increase, driving growth in this flourishing market segment. The rapid expansion of the Saudi Arabia microgreens market can be attributed to the growing nutritional awareness among consumers. With the rising demand for locally sourced, sustainable, and health-promoting foods, microgreens have become a popular choice. As the market evolves, businesses are adapting their strategies to meet the needs of health-conscious consumers and capitalize on this growing trend.
Surge in Urban Farming
Indoor vertical farming is a pioneering method of cultivating plants in layered environments within enclosed spaces, optimizing space and resource utilization. This innovative technique has garnered significant attention, especially in urban areas where land availability is limited. By offering a controlled environment, indoor vertical farming ensures consistent year-round production, unaffected by unpredictable weather conditions.
In the Saudi Arabian context, the adoption of indoor vertical farming is poised to capture a considerable market share in the foreseeable future. A notable example of this advancement is the establishment of a vertical farm utilizing iFarm technology in Riyadh, highlighting the growing acceptance of this cutting-edge farming method.
Microgreens emerge as an ideal crop choice for indoor vertical farming due to their rapid growth cycle and high yield per square foot. The increasing demand for microgreens is directly linked to the rise in urban farming, driving market growth to unprecedented levels. Moreover, urban farming aligns seamlessly with the growing preference for locally sourced and sustainable food options. Microgreens, renowned for their nutrient density and local cultivation, have gained immense popularity among health-conscious consumers, further fueling market expansion.
The surge in urban farming, particularly indoor vertical farming, serves as a significant driver in advancing the microgreens market in Saudi Arabia. As urban farming continues to evolve and expand, its influence on the market is expected to strengthen in the coming years, offering promising opportunities for growth and advancement.
Key Market Challenges
Complexities Associated with Quality Control
Microgreens, the juvenile seedlings of edible vegetables and herbs, are harvested shortly after germination, requiring meticulous quality control due to their delicate nature and high perishability. Consumer expectations for fresh, top-quality microgreens are stringent, and any compromise in quality could result in a loss of consumer trust and market dominance.
Quality control in the microgreens market encompasses several crucial factors. Foremost among these is the necessity to ensure that plants remain free from pests and diseases. Despite the controlled environment offered by indoor vertical farming methods, the risk of infestation persists, necessitating regular monitoring and prompt remediation measures to safeguard crop health.
Also, maintaining optimal environmental conditions is paramount for microgreens' growth. These petite plants necessitate specific temperature, humidity, and light levels for ideal development, posing a challenge, particularly in regions with demanding climates such as Saudi Arabia.
Key Market Trends
Growing Demand of Local and Sustainable Sourcing
The surge in demand for locally sourced food is not only evident in Saudi Arabia but also globally. Modern consumers increasingly prioritize fresh, high-quality produce that hasn't undergone extensive transportation. This preference arises from a desire to bolster local economies, minimize carbon emissions, and ensure the freshness and nutritional integrity of their food choices.
Microgreens, renowned for their rapid growth cycle and suitability for urban environments, perfectly align with this burgeoning trend. These miniature, nutrient-rich greens are sourced locally, meeting consumer expectations for fresh and nourishing fare while simultaneously supporting local farmers and businesses within their communities.
Sustainability stands out as another pivotal driver behind this emerging trend. With heightened environmental consciousness, consumers actively seek sustainable alternatives. Through indoor vertical farming and greenhouse technologies, microgreens offer a more environmentally friendly option compared to conventional farming methods. Indoor vertical farming, notably, reduces water consumption, land usage, and overall resource depletion, thereby diminishing its ecological footprint. Furthermore, it enables year-round production, unaffected by external weather conditions, ensuring a steady supply of fresh produce regardless of seasonal variations.
Segmental Insights
Insights
Based on type,
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Regional Insights
Northern & Central emerged as the dominant region in the Saudi Arabia Microgreens Market in 2023, holding the largest market share in terms of value. The growing adoption of advanced farming techniques, such as vertical indoor farming and hydroponics, is a significant factor driving the microgreens market in these regions. These innovative technologies not only enable year-round production of microgreens but also provide a controlled environment that optimizes growth and nutrient content. With these techniques, farmers can overcome the limitations of harsh outdoor climates and meet the rising demand for these nutritious greens in a sustainable and efficient manner.
In addition to the technological advancements, the dominance of the Northern and Central regions in the microgreens market can be attributed to the strong support of the Saudi Arabian government for sustainable farming practices. The government's initiatives include providing subsidies to farmers and organizing awareness programs that educate and promote the benefits of innovative farming methods, which are particularly well-suited for the cultivation of microgreens. By encouraging the adoption of these practices, the government not only ensures a steady supply of microgreens but also contributes to the overall sustainability and food security of the region.
Recent Developments
- In April 2024, Koppert is dedicated to collaborating with growers to develop innovative applications for biological crop protection. We are committed to continuously enhancing our solutions for both indoor and outdoor cultivation, aiming to simplify their application and improve grower performance. Our dedicated department focuses on innovating new application techniques, working closely with growers to tailor solutions to their unique needs and challenges. This collaborative approach ensures that our solutions are effective and well-suited to the requirements of modern agriculture.
Key Market Players
- Badia
Management Co BV
- AeroFarms LLC
- Back to the Roots Inc.
- Agrotonomy Corp.
- Majid Al Futtaim Holding LLC
- Astra Industrial Group
- iFarm
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